# Global Athletic Anniversary Campaigns Champion Launches the 100 Years for the Team Campaign By Amy Duong | Published 2019-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/100-years-for-the-team References: [champion100](https://champion100.com/) Champion launches the new '100 Years for the Team' [global campaign](https://www.trendhunter.com/trends/adidas-you-got-this) alongside Magic Johnson to share its journey over the past century. The athleisure label highlights the meaning of being a team this year from a variety of different angles -- capturing the perspective of [different clubs, teams, and crews](https://www.trendhunter.com/trends/we-are-football) worldwide. Throughout 2019, Champion will honor different teams through its social media channels, special products, events, website, and partnership projects. Some select teams will also get a centennial anniversary video. To launch the start of the milestone campaign, the label showcased a [feature film starring Magic Johnson](https://www.trendhunter.com/trends/why-do-it-ad). He explains his own journey and reflects the elements that make up what it means to be a great and cohesive team. Champion also encourages teams to share their own team-centric stories online using the hashtag #Champion100 for the opportunity to be featured in an upcoming centennial video or an exclusive product. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Global Athletic Anniversary Campaigns:** Athletic brands creating global campaigns to celebrate their anniversaries and connect with different teams and clubs. - **Social Media Engagement for Teams:** Champion's use of social media to engage with teams and capture their stories presents opportunities for platforms and businesses to offer more custom social media tools for teams. - **Team-centric Marketing:** The emergence of team-centric marketing presents opportunities for sports businesses to develop more personalized and customized team gear, products, and promotions. ### Industries Being Reshaped - **Athletic Clothing and Accessories:** The athletic clothing and accessories industry can benefit from creating innovative team-centric products and merchandise. - **Sports Social Media Platforms:** Sports social media platforms can provide unique digital tools for connecting teams and promoting their stories to a wider audience. - **Sports Marketing and Advertising:** Sports marketing and advertising industries can take advantage of the team-centric marketing trend by developing strategies that involve engaging with teams directly through their products and promotions. ## Related on Trend Hunter - [Sportswear Retailer Partnerships](https://www.trendhunter.com/trends/target-and-champion.md) - [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Diverse Community Creator Programs](https://www.trendhunter.com/trends/champion-creators-program.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Private Label Sports Apparel](https://www.trendhunter.com/trends/champs-sports-gear.md) - [Fitness Earphones Campaigns](https://www.trendhunter.com/trends/listen-to-your-heart.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md)