# Avant-Garde Minimal Apparel 100 Thieves Opens Its First Retail Store to Debut its new Collection By Grace Mahas | Published 2020-02-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/100-thieves References: [100thieves](https://100thieves.com/) & [instagram](https://www.instagram.com/100thieves/) [100 Thieves](https://www.trendhunter.com/trends/100-thieves-6), one of the fastest-growing apparel brands globally, recently announced the launch of its first [apparel collection](https://www.trendhunter.com/trends/october-collection) of 2020 -- the Numbers Collection. To debut this avant-garde capsule, 100 Thieves is opening its [first retail location](https://www.trendhunter.com/trends/base-store) that will showcase the state-of-the-art 100 Thieves Cash App Compound in the Culver City neighborhood of Los Angeles. "My goal since Day 1 with 100 Thieves has been to elevate apparel in the gaming community. Doug, Jide, and Jan have been instrumental in bringing this dream to life,” said Matthew “Nadeshot” Haag, Founder & CEO of 100 Thieves. “This first collection and our retail experience is the most progressive creative work we’ve done at 100 Thieves, and I’m so proud to have Doug, Jide, and Jan leading these efforts.” Image Credit: 100 Thieves ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 88% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Gamification of Apparel:** Unlocking innovative ways to incorporate gaming elements into clothing designs and retail experiences. - **State-of-the-art Retail Spaces:** Creating immersive and futuristic retail environments that enhance the customer experience. - **Influencer-driven Fashion:** Leveraging influential personalities to drive brand recognition and appeal to specific target audiences. ### Industries Being Reshaped - **Fashion and Gaming:** Exploring synergies between fashion and gaming industries to cater to the growing demand for gaming-inspired apparel. - **Retail and Technology:** Integrating cutting-edge technology into traditional retail spaces to create engaging and interactive shopping experiences. - **Influencer Marketing and Fashion:** Leveraging the power of influencers to promote and diversify fashion brands in a digitally connected world. ## Related on Trend Hunter - [Esports Merchandising Deals](https://www.trendhunter.com/trends/100-thieves-6.md) - [Anime-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/100-thieves-5.md) - [Performance Apparel Store Openings](https://www.trendhunter.com/trends/bandit-running.md) - [Gaming Fusion Apparel](https://www.trendhunter.com/trends/valorant-x-fragment.md) - [Exclusive Performance Eyewear Capsule](https://www.trendhunter.com/trends/100-thieves-and-oakley.md) - [Inaugural Anime-Inspired Retail Stores](https://www.trendhunter.com/trends/hypland1.md) - [Esports-Themed Tech Peripherals](https://www.trendhunter.com/trends/higround-3.md) - [Esports Influencer Tours](https://www.trendhunter.com/trends/pga-tour-2k23-1.md) - [Tech Brand Apparel Collections](https://www.trendhunter.com/trends/nothing-apparel.md)