# Recycled Chlorophyll Water Bottles Chlorophyll Water Launched 100% rPET Bottles By Laura McQuarrie | Published 2023-10-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/100-rpet-bottle References: [packaging-gateway](https://www.packaging-gateway.com/news/chlorophyll-water-rpet-bottle-transition/)  Chlorophyll Water is making the shift to 100% rPET bottles made from food-grade recycled polyethylene terephthalate. These bottles made from [100% recycled plastic](https://www.trendhunter.com/trends/sidel-starliter-still) with Avery Dennison's CleanFlake technology help to improve the yield of high-quality, food-grade PET in the recycling process. CleanFlake [water-based adhesive technology](https://www.trendhunter.com/trends/vilsa) was implemented to make sure that Chlorophyll Water's labels cleanly separate during the recycling process with no adhesive residue remaining on the plastic. This packaging helps to reduce CO2 emissions and plastic waste, all the while delivering a quality product to consumers that's carbon-filtered using triple filtration, UV-treated for purity and ready to share refreshment that's fortified with vitamins for added hydration. Recently, Chlorophyll Water became the first [bottled water](https://www.trendhunter.com/trends/eternal-water) in the United States to pass and receive the honor of Clean Label Project Certification. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 72% | Activity: 69% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Recycled Plastic Bottles:** Using 100% rPET bottles made from food-grade recycled polyethylene terephthalate presents a disruptive innovation opportunity for companies looking to reduce their carbon footprint and promote sustainability. - **Cleanflake Technology:** Implementing Avery Dennison's CleanFlake technology to produce labels that cleanly separate during the recycling process offers a disruptive innovation opportunity for brands seeking to ensure their packaging materials can be effectively recycled. - **Clean Label Certification:** Achieving Clean Label Project Certification can be a disruptive innovation opportunity for companies in the bottled water industry, as it demonstrates commitment to transparency and meeting stringent quality standards. ### Sectors Adopting This - **Bottled Water:** The bottled water industry can explore the use of 100% rPET bottles made from recycled plastic as a disruptive innovation opportunity to reduce waste and address consumer demand for sustainable packaging. - **Packaging:** The packaging industry can benefit from adopting CleanFlake technology to develop labels that can be easily separated from plastic during the recycling process, opening up opportunities for improved recycling and waste reduction. - **Food and Beverage:** Achieving Clean Label Project Certification presents a disruptive innovation opportunity for companies in the food and beverage industry to build trust with consumers by providing transparent information about the ingredients and processes used in their products. ## Related on Trend Hunter - [Plant-Powered Purified Waters](https://www.trendhunter.com/trends/purified-chlorophyll-water.md) - [Chlorophyll Water Expansions](https://www.trendhunter.com/trends/pure-green.md) - [Modernized Eco Beverage Packaging](https://www.trendhunter.com/trends/aroma-bottle.md) - [Plant-Based Plastic Bottles](https://www.trendhunter.com/trends/sustainable-pet-bottle.md) - [Nitrogen-Dosed Drink Packaging](https://www.trendhunter.com/trends/sidel-starliter-nitro-bottle.md) - [Recycled Private Label Packaging](https://www.trendhunter.com/trends/recycled-plastic-bottle.md) - [Recyclable Resin Bottles](https://www.trendhunter.com/trends/lumene.md) - [Chlorophyll-Infused Energy Drinks](https://www.trendhunter.com/trends/chlorophyl-water.md) - [Refillable Smart Supplement Bottles](https://www.trendhunter.com/trends/desert-harvest.md)