# Inaugural Eco Bottles Naya is the First to Offer 100% Recycled Pastic Water Bottles By Marissa Liu | Published 2009-12-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/100-recycled-plastic-water-bottle References: [foodbev](http://www.foodbev.com/news/naya-introduces-worlds-first-100-recycled-bottle) & [naya](http://www.naya.com/) Naya has introduced the first 100% recycled plastic water bottle. Bottled water companies usually use up to 50% recycled plastic, otherwise known as rPET (recycled polyethylene terephthalate) to create new packaging. The 100% recycled plastic water bottle has been approved for use by Health Canada and meets all of the same required safety standards and non-recycled plastic bottles. Naya’s new eco-friendly 100% recycled plastic water bottles will begin shipping to retailers in January 2010. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 16% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **100% Recycled Plastic:** The trend of using 100% recycled plastic in product packaging presents opportunities for companies to create sustainable and eco-friendly alternatives. - **Eco-friendly Packaging:** The trend of eco-friendly packaging encourages companies to use recycled materials and reduce their environmental impact. - **Sustainable Bottled Water:** The trend of sustainable bottled water promotes the use of recycled plastic bottles, reducing waste and promoting a circular economy. ### Where This Applies - **Bottled Water:** The bottled water industry can explore using 100% recycled plastic bottles as a more sustainable packaging solution. - **Plastic Packaging:** The plastic packaging industry can embrace the trend of eco-friendly packaging by incorporating more recycled materials into their products. - **Sustainability:** The sustainability industry can work with companies to develop innovative solutions for creating and promoting sustainable products, such as 100% recycled plastic water bottles. ## Related on Trend Hunter - [Recycled Chlorophyll Water Bottles](https://www.trendhunter.com/trends/100-rpet-bottle.md) - [Plant-Based Plastic Bottles](https://www.trendhunter.com/trends/sustainable-pet-bottle.md) - [Nitrogen-Dosed Drink Packaging](https://www.trendhunter.com/trends/sidel-starliter-nitro-bottle.md) - [Plastic Conservation Drink Packaging](https://www.trendhunter.com/trends/100-recycled-bottle-packaging.md) - [Recyclable Yogurt Drink Packaging](https://www.trendhunter.com/trends/yop-bottles.md) - [Eco-Friendly Bottled Waters](https://www.trendhunter.com/trends/biodegradable-water-bottles.md) - [Recyclable Resin Bottles](https://www.trendhunter.com/trends/lumene.md) - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Plant-Based Soda Bottles](https://www.trendhunter.com/trends/plantbased-bottle.md)