# Sustainable Soda Packaging Initiatives Coca-Cola is Launching 100% Recycled Plastic Bottles By Michael Hemsworth | Published 2021-07-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/100-recycled-plastic-bottles References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/coca-cola-ends-use-of-non-recycled-plastic-in-on-the-go-bottles-30-06-2021/) & [coca-cola](https://www.coca-cola.co.uk) [Coca-Cola Great](https://www.trendhunter.com/trends/coca-cola-products-recyclable) Britain has announced it will be updating its entire lineup of on the go soda bottles to 100% recycled plastic bottles in a bid to help highlight enhanced sustainability efforts. The packaging update will see the recycled plastic bottles showing up on store shelves starting in September and is a marked increase from the brand's previous recycled material content that was rated at 50%. The move was made in partnership with [Coca-Cola Europacific Partners](https://www.trendhunter.com/trends/soda-refill-machine) (CCEP) and is being launched alongside a shift to cardboard from plastic shrink wrap for the brand's multipacks. General Manager at [CCEP GB](https://www.trendhunter.com/trends/cocacola-onpack-promotion) Stephen Moorhouse spoke on the 100% recycled plastic bottles saying, "Increasing the amount of recycled plastic we use is a critical point in our sustainable packaging journey and reaching 100%rPET puts us one step closer to achieving our ambition of a world without waste – collecting and recycling a bottle or can for every one that we sell by 2025.” ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 14% | Activity: 36% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Increased Use of 100% Recycled Plastic Bottles:** Coca-Cola's transition to 100% recycled plastic bottles creates an opportunity for other beverage companies to adopt sustainable packaging initiatives. - **Shift Towards Cardboard Multipack Packaging:** By shifting from plastic to cardboard packaging for its multipacks, Coca-Cola is setting a trend for other companies to follow by prioritizing sustainable packaging materials. - **Zero Waste Ambition:** Coca-Cola's goal of collecting and recycling a bottle or can for every one that they sell by 2025 sets a trend for other companies to pursue their own zero-waste ambitions. ### Industries Being Reshaped - **Beverage:** The shift towards sustainable packaging by Coca-Cola presents an opportunity for other beverage companies to prioritize sustainability in their packaging materials. - **Packaging:** Coca-Cola's move towards 100% recycled plastic bottles and cardboard multipack packaging exemplifies the importance of sustainable materials in the packaging industry. - **Recycling:** As Coca-Cola aims to collect and recycle a bottle or can for every one that they sell by 2025, recycling companies and programs have a unique opportunity to innovate towards achieving zero waste goals together. ## Related on Trend Hunter - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Eco-Friendly Soda Bottle Caps](https://www.trendhunter.com/trends/cocacola-uk.md) - [Plastic Conservation Drink Packaging](https://www.trendhunter.com/trends/100-recycled-bottle-packaging.md) - [Transparent Soda Bottle Packaging](https://www.trendhunter.com/trends/green-bottle.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md) - [Recycled Private Label Packaging](https://www.trendhunter.com/trends/recycled-plastic-bottle.md) - [Recycled Plastic Bottle Campaigns](https://www.trendhunter.com/trends/toss-in-take-out.md) - [Recycled Cider Packaging Launches](https://www.trendhunter.com/trends/aston-manor.md) - [Plant-Based Plastic Bottles](https://www.trendhunter.com/trends/sustainable-pet-bottle.md)