# Extreme Makeup Tutorials Jenna Marbles Experimented with the 100 Layers of Product Fad on YouTube By Riley von Niessen | Published 2016-07-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/100-layers References: [designtaxi](http://designtaxi.com/news/387322/Watch-This-Woman-Won-The-100-Layers-Beauty-Challenge/) & [youtube](https://www.youtube.com/watch?v=hsFLMjlgR_o) Jenna Marbles has remained one of the biggest stars on [YouTube](https://www.trendhunter.com/trends/creative-maximalism) for years due to her humorously sarcastic personality and her ability to create videos surrounding some of the most buzzed-about topics on the Internet -- with one of her most recent being a compilation of the 100 layers of makeup videos that are circulating on the site. In a bizarre fad, many of YouTube's creative gurus have been experimenting with extreme makeup looks, piling on [100 layers of foundation, mascara, lipstick](https://www.trendhunter.com/trends/americas-next-top-primer), nail polish and more and racking up millions of views because of it. Rather than focusing on one of these however, Jenna Marbles put on 100 layers of everything -- even swapping out the mascara for [fake eyelashes](https://www.trendhunter.com/trends/wrap-lash-mascara) instead. The resulting video is hilarious, entertaining and a little bit horrifying. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 36% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Extreme Makeup Challenges:** The trend of extreme makeup challenges on YouTube presents opportunities for makeup brands to showcase their products and create new tutorials for consumers. - **Humorous Makeup Videos:** The rise in popularity of humorous makeup videos, like Jenna Marbles' 100 layers of makeup, could provide opportunities for brands to develop comedic promotions and collaborations with content creators. - **Challenging Gender Norms in Beauty:** The trend of male makeup tutorials and the rise of non-binary beauty influencers presents opportunities for beauty brands to create inclusive products and campaigns. ### Industries Being Reshaped - **Makeup:** Extreme makeup challenges and humorous makeup videos create opportunities for makeup brands to showcase their products and engage with consumers on social media. - **Beauty Influencer Marketing:** As more beauty influencers gain popularity for their humorous and entertaining makeup tutorials, brands should explore opportunities for influencer marketing partnerships. - **Digital Media:** The trend of extreme makeup challenges and humorous makeup videos on YouTube shows the potential for brands to use digital media to promote their products and engage with consumers in a new and creative way. ## Related on Trend Hunter - [Faux Reality Drama Campaigns](https://www.trendhunter.com/trends/primer-donnas.md) - [Layered Online Content Reports](https://www.trendhunter.com/trends/creative-maximalism.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md) - [Hilarious Judicial Beauty Ads](https://www.trendhunter.com/trends/judge-beauty-1.md) - [Influencer-Approved Beauty Brands](https://www.trendhunter.com/trends/point-of-view-beauty.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Serum-Infused Mascaras](https://www.trendhunter.com/trends/urban-decay-tube-job-tubing-mascara.md) - [Beauty Hack-Inspired Campaigns](https://www.trendhunter.com/trends/vaseline-world.md)