# Epic Showering Competitions The 100-Hour Shower Contest Turns People into Prunes By Michael Hines | Published 2010-03-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/100-hour-shower References: [uniquedaily](http://www.uniquedaily.com/100-hour-shower/) I love taking showers, but I don't love them enough to enter into a 100-hour shower contest. Contestants in Berlin, Germany competed to see who could last 100 hours in a shower. The results were pruney. Contestants were only allowed to sleep once every six hours and could only leave the shower for bathroom breaks. The 100-hour shower sounds like torture to me. The winning contestant walked away with $5,000 and a lifetime aversion to bathing. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 41% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Extreme Endurance Challenges:** Opportunity for businesses to create unique and challenging endurance competitions in various settings. - **Unconventional Incentives:** Opportunity to offer non-traditional rewards to participants in contests or competitions. - **Novelty Fundraising Events:** Opportunity to organize quirky events that attract attention and raise funds for a cause. ### Who This Affects Most - **Event Management:** Disruptive innovation opportunity in creating and organizing unconventional endurance challenges. - **Marketing and Advertising:** Opportunity for marketers to leverage unconventional incentives to engage consumers in campaigns. - **Non-profit and Charity:** Disruptive innovation opportunity in organizing novelty fundraising events to attract donors. ## Related on Trend Hunter - [Branded Gaming Showers](https://www.trendhunter.com/trends/gaming-shower.md) - [Cold Therapy Showers](https://www.trendhunter.com/trends/sno-shower.md) - [Pop-Up Sensory Showers](https://www.trendhunter.com/trends/sensory-shower.md) - [Closed-Loop Bathing Systems](https://www.trendhunter.com/trends/upfall-shower.md) - [Public Hygiene Campaigns](https://www.trendhunter.com/trends/clean-bathroom-global-challenge.md) - [Waterless Body Cleansers](https://www.trendhunter.com/trends/pristine.md) - [Instantaneous Hot Water Showers](https://www.trendhunter.com/trends/heau-shower.md) - [Ice-Filled Shower Heads](https://www.trendhunter.com/trends/glacial-shower-shower-head.md) - [Aromatherapy Infused Shower Pods](https://www.trendhunter.com/trends/sprig-shower-infusion-system.md)