# Whimsical Still Life Photography The 100% Design Campaign by Sara Morris is Vibrantly Eccentric By Meghan Young | Published 2013-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/100-design-campaign References: [inqmind.co](http://www.inqmind.co/2013/03/having-fun-with-still-life/) & [saramorris](http://www.saramorris.co.uk/) Going for whimsy with the 100% Design campaign, which promotes the United Kingdom's largest design trade event of the year, London-based photographer Sara Morris whets people's creative appetites in a [colorful way](https://www.trendhunter.com/trends/really-really-good-design). Whether she captures spools of tape in an abstract dance or desk lights teasing each other, her near-fantastical images will inspire people's imaginations while getting them revved up about what they will find this September. Commissioned by Form, the 100% Design campaign is shot in studio against [vibrant backdrops](https://www.trendhunter.com/trends/pinterest-autumnwinter) that rival the personality of the equally vibrant inanimate objects in each image. Full of eclectic and [eccentric wonder](https://www.trendhunter.com/trends/the-shape-of-play), the 100% Design campaign will not only gain visitors, it will also encourage people to indulge their own playfully creative sides. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Whimsical Design:** Businesses in home decor and furniture manufacturing can incorporate whimsical design elements to stand out in the market and attract new customers. - **Abstract Photography:** There is an emerging trend in abstract photography in advertising and marketing campaigns that appeals to consumers' emotions and inspires new ideas. - **Eccentric Advertising:** Companies looking to capture consumer attention in a crowded market can benefit from adopting a more eccentric and whimsical advertising approach. ### Industries Being Reshaped - **Design Trade Shows:** Design trade show organizers can use colorful and whimsical still-life photography in their advertising campaigns to attract attendees and promote their events. - **Home Decor:** Home decor companies can use whimsical still-life photography in their marketing campaigns to differentiate themselves from competitors and attract new customers. - **Advertising and Marketing:** Companies in various industries can use whimsical and abstract photography in their advertising and marketing campaigns to create emotional connections with consumers and stand out from competitors. ## Related on Trend Hunter - [Whimsically Vibrant Exhibitions](https://www.trendhunter.com/trends/colorama.md) - [Whimsical Family Home Renovations](https://www.trendhunter.com/trends/2lg-studio.md) - [Celebratory Odd Designs](https://www.trendhunter.com/trends/ridiculous-design.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Pattern-Heavy Design Exhibitions](https://www.trendhunter.com/trends/what-are-you-looking-at.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Whimsically Designed Hotel Interiors](https://www.trendhunter.com/trends/cowley-manor-experimental.md) - [Ultra-Playful Studio Designs](https://www.trendhunter.com/trends/bright-workspace.md) - [Chic Norm-Challenging Furniture](https://www.trendhunter.com/trends/wiggle-collection.md)