# Lemon-Lime Soda Campaigns STARRY® Introduces its '100 Degrees, 100% Off' Campaign By Debra John | Published 2025-07-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/100-degrees-100-off References: [starrylemonlime](https://www.starrylemonlime.com/2)  In celebration of National Refreshment Day on July 24, STARRY® introduced its '100 Degrees, 100% Off' campaign, a nationwide initiative offering consumers free STARRY® when summer temperatures hit triple digits. The campaign encourages refreshment during peak heat by providing a full rebate on a 20 oz. bottle of STARRY®—regular or zero sugar. Starting July 24, participants can download a mobile wallet pass from the campaign website. When temperatures reach 100°F anywhere in the U.S., the pass activates, allowing users to upload their purchase receipt and receive 100% cashback via [PayPal](https://www.trendhunter.com/trends/paypal-ads) or [Venmo](https://www.trendhunter.com/trends/onda-hotline); the offer remains valid through September 2, while supplies last. Additionally, STARRY® extended the campaign to Miami, Charlotte, and Atlanta, where vending machines dispense free 20 oz. bottles when local temperatures hit 100°F between July 24 and 31. Digital billboards in these cities also promote the activation, and residents remain eligible for a national cashback offer. Image Credit: STARRY® ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 82% | Activity: 89% | Freshness: 46% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Temperature-triggered Promotions:** Dynamic promotions that activate based on local temperature fluctuations offer brands a unique way to engage consumers during seasonal extremes. - **Mobile Wallet Integration:** Integrating mobile wallet passes with promotions allows consumers to seamlessly participate in real-time offers, increasing engagement and convenience. - **Geo-targeted Vending Machines:** Utilizing location-specific vending machines that dispense products based on local conditions can create highly personalized consumer experiences. ### Who This Affects Most - **Beverage Industry:** Innovative marketing campaigns tied to environmental factors can differentiate brands in the competitive soft drink market. - **Mobile Payment Platforms:** Collaborations between consumer brands and mobile payment platforms provide a frictionless rebate experience, enhancing customer satisfaction and loyalty. - **Digital Advertising:** Location-based advertising paired with real-world action triggers drives more effective consumer engagement and participation. ## Related on Trend Hunter - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Gen Z Lemon-Lime Sodas](https://www.trendhunter.com/trends/lemon-lime-soda.md) - [Playful Summer Drink Giveaways](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days.md) - [Free Food Refreshment Campaigns](https://www.trendhunter.com/trends/liquid-death-sparkling-energy-campaign.md) - [Reprised Fizzy Sodas](https://www.trendhunter.com/trends/the-starry-cranberry-blizz.md) - [Seasonal Cranberry Citrus Sodas](https://www.trendhunter.com/trends/starry-cranberry-blizz.md) - [Summer Convenience Store Promotions](https://www.trendhunter.com/trends/yesway.md) - [Celebratory Summertime Slushie Promotions](https://www.trendhunter.com/trends/brainfreeze-season.md) - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md)