# Mainstream Insect Powders The President's Choice 100% Cricket Powder is Now Available in Canada By Michael Hemsworth | Published 2018-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/100-cricket-powder References: [ctvnews](https://www.ctvnews.ca/lifestyle/bugs-in-the-grocery-aisle-loblaw-adds-cricket-powder-to-its-pc-line-1.3830551) & [presidentschoice](https://www.presidentschoice.ca/en_CA/products/productlisting/pc-100-cricket-powder.html) Insects are an excellent and [sustainable form of protein](https://www.trendhunter.com/trends/finnish-brands), which has led to the development of the President's Choice 100% Cricket Powder as a new option for consumers to enjoy. Made and sold in Canada, the powder contains 13 grams of protein per serving and will also provide 100% of your recommended daily intake of vitamin B12. The mild taste of the powder enables it to be added into smoothies to help increase the nutrient level, but can also be incorporated into other recipes for sauces, curries, chili and much more. The President's Choice 100% Cricket Powder comes as a mainstream product that will help to broaden consumer perceptions of insects as a viable and sustainable food source. Image Credit: President's Choice ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 26% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Mainstream Insect Powders:** Cricket powder and other insect-based protein sources are becoming mainstream options for consumers. - **Sustainable Protein Sources:** The growing interest in insects as a sustainable protein source is driving the development of new products like the President's Choice 100% Cricket Powder. - **Nutrient-rich Additives:** Insect powders like the President's Choice 100% Cricket Powder provide an easy way to boost the nutrient content of recipes and smoothies. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore new product opportunities by incorporating insect powders as a sustainable protein source. - **Health and Wellness:** The health and wellness industry can promote the use of insect powders for their high protein and nutrient content. - **Alternative Protein:** The alternative protein industry can leverage the growing demand for sustainable protein sources by offering insect powders as a viable option. ## Related on Trend Hunter - [Savory Insect Snacks](https://www.trendhunter.com/trends/savory-insect-snack.md) - [Protein-Packed Cricket Bars](https://www.trendhunter.com/trends/cricket-protein-bar.md) - [Cricket Jerky Snacks](https://www.trendhunter.com/trends/cricket-jerky.md) - [Insect-Based Inflight Meals](https://www.trendhunter.com/trends/zipair.md) - [Edible 3D-Printed Insects](https://www.trendhunter.com/trends/3d-printed-edible-insects.md) - [Insect-Based Wet Dog Foods](https://www.trendhunter.com/trends/wet-dog-food.md) - [Critter-Packed Canine Treats](https://www.trendhunter.com/trends/canine-treats.md) - [Silkworm Protein Powders](https://www.trendhunter.com/trends/kaiko.md) - [Superfood Mealworm Supplements](https://www.trendhunter.com/trends/superfood-shaker.md)