# Fruity Coconut Waters 100 Coconuts' Flavors are 90% Coconut Water & 10% Natural Fruit Juice By Laura McQuarrie | Published 2023-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/100-coconuts References: [bevnet](https://www.bevnet.com/news/2023/this-weeks-new-products-theultimate-coke-plus-marquis-pressed-c4-mary-jones) & [100coconuts](https://www.100coconuts.com/)  100 Coconuts newly launched a pair of pure coconut water products that are enhanced with natural fruit juice. The [Pineapple and Mango varieties](https://www.trendhunter.com/trends/pineapple-coconut) both boast 90% coconut water and 10% all-natural fruit juice. Like the brand's previous releases, these new canned refreshments feature [coconut water sourced from handpicked coconuts](https://www.trendhunter.com/trends/raw-organic-coconut-water) in Vietnam. These hydrating beverages are naturally sweet, plus they share the benefits of nutrients, electrolytes and potassium. Ingredient-conscious consumers desire hydrating beverages like these ones that prioritize natural, clean ingredients, providing them with a refreshing and nourishing experience without compromise. For this reason, many consumers are reaching for minimal-ingredient drinks like these as [alternatives to sports beverages](https://www.trendhunter.com/trends/recover-180-hydration-drinks) that may contain artificial flavors, colors and high levels of added sugars. These clean, multi-benefit beverages align with consumers in pursuit of healthier and more natural hydration choices. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 21% | Activity: 29% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Enhanced Coconut Waters:** The trend of enhancing coconut water with natural fruit juice creates a unique and flavorful beverage option for health-conscious consumers. - **Minimal-ingredient Drinks:** Consumers are opting for beverages with simple ingredient lists, like coconut water with natural fruit juice, as a healthier alternative to those with artificial additives. - **Clean Hydration Choices:** The demand for clean and natural hydration options drives the popularity of coconut waters with high coconut content and minimal additives. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can capitalize on the trend of enhanced coconut waters by developing innovative flavors and formulations. - **Health Food Industry:** The health food industry can benefit from the demand for minimal-ingredient drinks by offering more options with clean and natural ingredients. - **Wellness Industry:** The wellness industry can tap into the trend of clean hydration choices by promoting coconut waters with high nutritional value and minimal processing. ## Related on Trend Hunter - [Energizing Coconut Juices](https://www.trendhunter.com/trends/vita-coco-coconut-juice.md) - [Tropical Coconut Beverages](https://www.trendhunter.com/trends/pia-colada-with-pulp.md) - [Chocolate Coconut Waters](https://www.trendhunter.com/trends/coconut-water-with-chocolate.md) - [Modernized Coconut Water Brands](https://www.trendhunter.com/trends/coconut-water-brand.md) - [Large-Sized Coconut Waters](https://www.trendhunter.com/trends/100-coconuts-1.md) - [CBD-Infused Coconut Waters](https://www.trendhunter.com/trends/coconut-water-cbd.md) - [Functional Coconut Ciders](https://www.trendhunter.com/trends/coconut-cider-drink.md) - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Refreshing Coconut Water Cocktails](https://www.trendhunter.com/trends/spiked-sparkling-coconut-water.md)