# Language-Unifying Commercials Google's 100 Billion Words Ad Brings the World Together By Amy Duong | Published 2019-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/100-billion-words References: [adweek](https://www.adweek.com/brand-marketing/google-translates-emotional-super-bowl-ad-focuses-on-the-unifying-power-of-language/) [Google](https://www.trendhunter.com/trends/google-pixel-ad) is a search engine giant and one of its most heartwarming commercials showcased during the [Super Bowl](https://www.trendhunter.com/trends/squarespace-2026-super-bowl) is its '100 Billion Words' commercial. It highlights its impressive [multilingual translation service](https://www.trendhunter.com/trends/videodubber) in the span of one minute and evokes a sense of unity through the power of language. The title references the 100 billion words that are translated each day, capturing how the service can bring a unifying concept of strangers through experiences such as sports, dining, friendship, and religion. It touched hearts when it was revealed that the most translated words are "how are you," "thank you," and "i love you." The 100 Billion Words commercial was made by the label's in-house 'Google Creative Labs' along with collaborative media effort with Essence and PHD. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 9% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Multilingual Translation Services:** Opportunity to disrupt the language barriers by offering efficient and accurate multilingual translation services. - **Emotional Branding:** Opportunity to create impactful and heartwarming commercials that evoke a sense of unity and connection. - **Collaborative Media Efforts:** Opportunity to form partnerships and collaborations with creative agencies to produce innovative and engaging commercials. ### Who This Affects Most - **Advertising:** Innovative advertising campaigns can leverage multilingual translation services to connect with a global audience. - **Language Services:** Disruptive innovation opportunities in the language services industry by providing advanced and user-friendly multilingual translation solutions. - **Creative Agencies:** Opportunity for creative agencies to collaborate with brands in developing impactful commercials that resonate with audiences on an emotional level. ## Related on Trend Hunter - [Humanlike AI Ads](https://www.trendhunter.com/trends/google-pixel-ad.md) - [AI-Assisted Business Ads](https://www.trendhunter.com/trends/50-states-50-stories.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [AI-Centric Brand Campaigns](https://www.trendhunter.com/trends/chatgpts-first-major-brand.md) - [Multilingual Video Translators](https://www.trendhunter.com/trends/universal-video-translator.md) - [Inclusive Mental Health Campaigns](https://www.trendhunter.com/trends/saved-in-translation.md) - [AI-Crafted Banking Ads](https://www.trendhunter.com/trends/ai-ads-by-bank.md) - [Human-Like AI Video Dubbing](https://www.trendhunter.com/trends/bemultilingual.md) - [AI-Powered Media Subtitles](https://www.trendhunter.com/trends/google-tv-1.md)