# Totally Together Totes 10 Swedish Designers Brand Continues to Innovate By Jessica Marcel | Published 2009-10-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/10-swedish-designers References: [fromsthlm](http://www.fromsthlm.com/featured-designers/10-swedish-designers/) & [tiogruppen](http://www.tiogruppen.com/) 10 Swedish Designers are behind these mod chic [bags and purses](https://www.trendhunter.com/trends/freitag-x-tudes-studio). The designs are bold and practical. Rule for staying on the forefront of your industry: Never *ever* reject something that is “too advanced.” But that’s what the Swedish textile industry said of the work of 10 Swedish Designers. Seriously, what were they thinking? That turned out to be a minor setback of 10 Swedish Designers, who decided to start their own company. The designers have created for [IKEA](https://www.trendhunter.com/trends/frakta), had their work featured in museums, and have bucked bureaucratic control for the past 39 years. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Mod Chic Bags and Purses:** Opportunity for disruptive innovation in the fashion accessories industry by creating bold and practical designs. - **Swedish Textile Industry:** Opportunity for disruptive innovation by embracing advanced designs and rejecting bureaucratic control. - **Collaboration with IKEA:** Opportunity for disruptive innovation by partnering with a renowned furniture retailer to create innovative textile products. ### Where This Applies - **Fashion Accessories:** Opportunity for disruptive innovation in the fashion industry by offering mod chic bags and purses. - **Textile Industry:** Opportunity for disruptive innovation in the textile manufacturing industry by challenging traditional norms and embracing advanced designs. - **Home Furnishings:** Opportunity for disruptive innovation in the home goods industry by collaborating with designers to create unique textile products for furniture. ## Related on Trend Hunter - [DJ Group-Collab Tonal Homeware](https://www.trendhunter.com/trends/frakta.md) - [Dynamic Swedish-Made Furniture](https://www.trendhunter.com/trends/summer-collection.md) - [Collaborative Scandinavian Design Exhibits](https://www.trendhunter.com/trends/yrj-kukkapuro.md) - [Groundbreaking Design Exhibitions](https://www.trendhunter.com/trends/mindcraft-project.md) - [Anniversary Design Shows](https://www.trendhunter.com/trends/tiptoe-10-years.md) - [Expressively Functional Furniture Designs](https://www.trendhunter.com/trends/friends-founders.md) - [Collaborative Luggage Bags](https://www.trendhunter.com/trends/stylish-suitcases.md) - [Technical Modular Tote Bags](https://www.trendhunter.com/trends/doquintin.md) - [Identity-Exploring Artful Designs](https://www.trendhunter.com/trends/fragments.md)