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# 10 Second Moments of Fame
Kodak Times Square Campaign Offers to Put Your Pic on Display

By Brian G Randles | Published 2009-12-31 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/10-second-moments-of-fame-kodak-times-square-gimmick-offers-to-put-your-pic
References: [mashable](http://mashable.com/2009/12/31/photo-times-square/) & [tomhoehn.1000words.kodak](http://tomhoehn.1000words.kodak.com/default.asp?item=2839868)

I have to hand it to the marketing team over at Kodak, this is one hell of an idea. The [Kodak Times Square](https://www.trendhunter.com/trends/prinics) idea is to allow your picture to be put on display in the middle of Times Square. There is no cost, and you can do it up to 6 times over a 30 day period. So don’t worry if you are a little too buzzed on champagne to remember to look up during [NYE in NYC](https://www.trendhunter.com/trends/unready-for-anything).

Check out more on the Kodak Times Square campaign by following the links below.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 57% | Activity: 68% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What Makes This Trend Stand Out

- **User-generated Content:** Disruptive innovation opportunity: Develop a platform that curates and displays user-generated content in prominent locations to enhance brand engagement.
- **Interactive Marketing:** Disruptive innovation opportunity: Create interactive marketing campaigns that allow consumers to actively participate in brand promotions, increasing brand awareness and generating buzz.
- **Digital Out-of-home Advertising:** Disruptive innovation opportunity: Integrate advanced technology, like facial recognition or augmented reality, into digital out-of-home advertising to deliver personalized and immersive experiences.

### Sectors Adopting This

- **Marketing:** Disruptive innovation opportunity: Explore the use of emerging technologies and creativity in marketing strategies to capture consumer attention and drive brand growth.
- **Photography:** Disruptive innovation opportunity: Develop innovative platforms or services that leverage user-generated photography to provide unique and personalized experiences in the photography industry.
- **Outdoor Advertising:** Disruptive innovation opportunity: Utilize technology advancements and data-driven strategies to revolutionize the outdoor advertising industry, offering more targeted and engaging campaigns.

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