# Super Smeared Shadows 10 Magazine Shows Crazy Post-Party Makeup Looks By Rachel | Published 2009-07-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/10-magazine-makeup-editorial References: [pipeline.refinery29](http://pipeline.refinery29.com/under_the_influence/smeared_makeup_not_just_for_th.php) & [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2009/07/smeared-beauty.html) While I understand the artistry of it all, I’m going to file this look under “Things I hope to not see in real life.” These looks, shot by Richard Burbridge for 10 Magazine, are wildly smeared and a little [clown-esque](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday). While your makeup may not be quite as flawless as it once was after a night of dancing, let’s hope it never reaches this point. The [smeared look](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross) is finding its way into quite a few editorials, and is certainly a [bold colored collection](https://www.trendhunter.com/trends/chanels-spring-2025) of images. But just so we’re clear, if I see you walking down the street with makeup like this from 10 Magazine, I *will* stare at you. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Smeared Makeup Trend:** Opportunity for makeup companies to create new lines of makeup that are specifically designed to achieve the smeared look, or for tutorials on how to create the look at home. - **Bold Editorial Makeup Trend:** Opportunity for makeup artists to push boundaries with bold and artistic makeup looks, particularly for editorial shoots and runway shows. - **Clown-inspired Makeup Trend:** Opportunity for costume and party supply companies to create clown-inspired makeup kits or tutorials for Halloween or theme parties. ### Industries Being Reshaped - **Beauty and Cosmetic Industry:** There is room for innovation in the development of new makeup products that cater to bold and unconventional looks. - **Fashion Industry:** Opportunity for the fashion industry to showcase bold and artistic makeup looks in editorial shoots and runway shows. - **Costume and Party Supply Industry:** Opportunity for businesses in the costume and party supply industry to capitalize on the clown-inspired makeup trend for Halloween or theme parties. ## Related on Trend Hunter - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Blurred Soft-Focus Cosmetics](https://www.trendhunter.com/trends/cloud-touch-finish-collection.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)