# Creating Buzz on Low Budgets 10 Clever Examples of Cheap Guerrilla Marketing By Stanley Tanner | Published 2009-03-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/10-intense-examples-of-guerrilla-marketing-low-budget-ad-campaigns-create-a References: [weburbanist](http://weburbanist.com/2009/03/15/in-your-face-10-intense-public-guerrilla-marketing-posters/) If you’re a credit-crunched marketer and don’t have a big budget to support an advertising campaign, yet still want to appeal to a large market, then [guerrilla marketing](https://www.trendhunter.com/trends/nobody-reads-ads) may be the best strategy. Guerrilla marketers use the unexpected and unconventional to promote a product or cause. They’re often clever, in your face, and memorable. For example, an anti-smoking campaign put pictures of faces on the backs of tail pipes to show how disgusting smoking can make people look. Even more clever, a gym [advertises itself by putting pictures](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood) of fat, droopy butts on the backs of chairs at restaurants and cafes and combines it with the catch phrase “Get up and run.” ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 98% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Guerrilla Marketing:** Disruptive innovation opportunity: Explore unconventional and unexpected ways to promote products or causes. - **Low Budget Advertising:** Disruptive innovation opportunity: Find creative ways to reach a large market without the need for a big advertising budget. - **Memorable Campaigns:** Disruptive innovation opportunity: Develop memorable marketing campaigns that leave a lasting impression on consumers. ### Who This Affects Most - **Marketing and Advertising:** Disruptive innovation opportunity: Find innovative solutions to market products and services in a cost-effective manner. - **Health and Wellness:** Disruptive innovation opportunity: Create unconventional campaigns to promote healthy lifestyles and discourage negative habits. - **Hospitality and Restaurant:** Disruptive innovation opportunity: Incorporate creative advertising strategies in the hospitality industry to attract more customers. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Lightning-Fast Delivery Campaigns](https://www.trendhunter.com/trends/spot-the-biker.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md)