# eCommerce Bargain Shops Items from Amazon's '$10 & Under' Collection Ship for Free By Laura McQuarrie | Published 2018-01-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/10-and-under References: [amazon](https://www.amazon.com/Low-Price-With-Free-Shipping/bbp/bb/?tag=trenhunt0f-20) Consumers often avoid making low-cost purchases online because the cost of shipping becomes exorbitantly expensive—Amazon is out to change this with the introduction of its all-new '$10 & Under' collection, which includes its own webpage and program on the iOS and Android apps. This new way to shop Amazon makes it easy for consumers to pick up a variety of small items, from water bottles and inexpensive earrings to socks, sunglasses and ultra-affordable clothing items. These items can be shipped for free as part of an offer that is not just limited to Amazon Prime members. Browsing the assortment on the low-cost shopping page offers a more convenient experience than visiting a brick-and-mortar dollar store, as consumers can filter by different categories like home decor, electronics and gifts. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Low-cost Ecommerce:** The introduction of Amazon's '$10 & Under' collection is disrupting the online shopping landscape by offering free shipping on low-cost items, making eCommerce more affordable for consumers. - **Convenient Filtering:** The ability for consumers to filter items by category on low-cost shopping pages creates a more convenient and personalized online shopping experience, driving engagement and sales. - **Expanding Non-prime Benefits:** By offering free shipping on low-cost items to all customers, not just Amazon Prime members, the company is expanding its customer base and attracting new shoppers to its platform. ### Who This Affects Most - **Ecommerce:** The introduction of a low-cost shopping collection with free shipping presents an opportunity for eCommerce platforms to replicate this model and attract cost-conscious consumers. - **Online Dollar Stores:** Traditional dollar store retailers could face disruption as consumers shift towards the convenience and variety of low-cost shopping pages on eCommerce platforms like Amazon. - **Consumer Goods:** Manufacturers and retailers of low-cost consumer goods could partner with eCommerce platforms to make their products available on low-cost shopping pages, tapping into a new market segment of cost-conscious consumers. ## Related on Trend Hunter - [Low Cost E-Commerce Shops](https://www.trendhunter.com/trends/amazon-lowcost-store.md) - [Private Label eCommerce Groceries](https://www.trendhunter.com/trends/amazon-grocery.md) - [30-Minute eCommerce Deliveries](https://www.trendhunter.com/trends/amazon-now-delivery-service.md) - [Private Label eCommerce Groceries](https://www.trendhunter.com/trends/amazon-saver.md) - [Priority eCommerce Service Expansions](https://www.trendhunter.com/trends/amazon-buy-with-prime.md) - [EBT-Supported Grocery Deliveries](https://www.trendhunter.com/trends/amazon-7.md) - [Integrated E-Commerce Apps](https://www.trendhunter.com/trends/buy-with-prime-for-shopify.md) - [Essential Shopping eCommerce Promotions](https://www.trendhunter.com/trends/amazon-everyday-essentials-week.md) - [Speedy eCommerce Produce Deliveries](https://www.trendhunter.com/trends/amazon-sameday-delivery.md)