# Gamer-Themed Energy Drinks The '1 Up' Super Mario-Themed Energy Drink Will Boost You Up By Tana Makmanee | Published 2013-01-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/1-up-super-mario-themed-energy-drink References: [thatsnerdalicious](http://www.thatsnerdalicious.com/caffeine/1-up-super-mario-themed-energy-drink-concept/) & [it8bit](http://www.it8bit.com/post/39937222041/1-up-energy-concept-by-jackie-gendloff) The famously adorned Super Mario game has now made its way into the [energy drink market](https://www.trendhunter.com/trends/red-bull-tetris) with the '1 Up' Super Mario-Themed Energy Drink. Packaged in laboratory-like tubes, the '1 Up' Super Mario-Themed Energy Drink comes in green, yellow and red colors and has the iconic image of its [mushroom character](https://www.trendhunter.com/trends/tenzing-natural-energy-lions-mane) as its logo. What better way to have the game come to life than by incorporating its unique elements into our everyday products? The '1 Up' Super Mario-Themed Energy Drink is sure to please not only those dedicated to all-things Super Mario related, but those who are looking for that [extra energy boost](https://www.trendhunter.com/trends/kewe-energy) that will kick start their day. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 46% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Gamer-themed Energy Drinks:** Creating energy drinks based on popular video game themes opens up opportunities to target niche consumer groups and capitalize on their passion for gaming. - **Iconic Packaging Design:** Developing unique and eye-catching packaging designs, such as the laboratory-like tubes used for '1 Up', can differentiate energy drink brands in a competitive market. - **Product Branding Collaboration:** Collaborating with popular video game franchises to create themed energy drinks allows for cross-promotion and the opportunity to tap into a loyal fanbase. ### Sectors Adopting This - **Beverage:** The beverage industry can explore the potential of creating themed energy drinks to target specific consumer segments and generate new product lines. - **Gaming:** The gaming industry can leverage its intellectual property by entering into licensing agreements with energy drink manufacturers to create branded products. - **Packaging:** The packaging industry can develop innovative and unique designs that appeal to niche markets, such as the laboratory-like tubes used for '1 Up'. ## Related on Trend Hunter - [Performance-Boosting Gamer Refreshments](https://www.trendhunter.com/trends/gamer-supps-gg-energy.md) - [Gamer Energy Beverages](https://www.trendhunter.com/trends/blue-bomber-slushee.md) - [Gaming-Inspired Energy Shots](https://www.trendhunter.com/trends/purpleberry-punch.md) - [Game-Inspired Energy Drinks](https://www.trendhunter.com/trends/g-fuel.md) - [Performance Power-Up Beverages](https://www.trendhunter.com/trends/playr1.md) - [Video Game Refreshment Campaigns](https://www.trendhunter.com/trends/suntory-x-super-mario.md) - [Gamer-Targeted Noodle Cups](https://www.trendhunter.com/trends/gaming-cup-noodle.md) - [Gamer-Oriented Energy Drinks](https://www.trendhunter.com/trends/championship-citrus-cherry.md) - [RPG-Inspired Energy Supplements](https://www.trendhunter.com/trends/g-fuel-cadenza-energy-formula.md)