# Mise En Place Marketing Sunlight Dishwashing Liquid '1 TSP Sunlight' Ads Show Culinary Procedure By Marissa Brassfield | Published 2010-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/1-tsp-sunlight-ads References: [behance.net](http://www.behance.net/Gallery/1-tsp-Sunlight/414112) & [shownd](http://shownd.com/peyi) As someone who spent many years in the upscale food and beverage industry, I appreciate these '1 TSP Sunlight' ads for Sunlight Dishwashing Liquid. The campaign plays upon the mise en place that all chefs prepare before dinner service. Each print ad represents a dish, and all of that [dish's individual components](https://www.trendhunter.com/trends/taste-our-world) are arranged neatly. The point behind the '1 TSP Sunlight' ads for Sunlight Dishwashing Liquid—that the detergent gets rid of *everything* on your dishware—is demonstrated beautifully. **Implications** - These sunny ads can be attributed to [Lowe Indonesia](https://www.trendhunter.com/trends/holiday-house-kits), which featured creative direction from Din Sumedi and Ferly Novriadi. The campaign was copywritten by Bondan ESP. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 44% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Mise En Place Marketing:** Using the concept of mise en place to promote products can create a visually captivating campaign. - **Ingredient-focused Campaigns:** Highlighting individual ingredients in campaigns can make a product stand out on the shelves. - **Visual Storytelling Ads:** Telling a story through visuals in advertisements can create a lasting impression on the consumer. ### Sectors Adopting This - **Dishwashing Liquid:** Dishwashing liquid companies can use creative marketing strategies that focus on showing the effectiveness of their products. - **Food and Beverage:** Restaurants and food brands can use visual storytelling in advertising to enhance their brand image. - **Advertising and Marketing:** Marketers can use the concept of mise en place to create visually pleasing and effective advertising campaigns. ## Related on Trend Hunter - [Product Review-Centered Campaigns](https://www.trendhunter.com/trends/kitchenaid-love-the-racks.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [Culinary Tradition Food Campaigns](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [Reflection-Encouraging Edible Oil Campaigns](https://www.trendhunter.com/trends/simply-fresh.md) - [Pre-Portioned Food-Centric Holiday Campaigns](https://www.trendhunter.com/trends/dorot-gardens1.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md)