# Denim-Lending Shops After a '1 Night Stand' American Eagle Lets Consumers Keep or Return Jeans By Laura McQuarrie | Published 2015-09-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/1-night-stand References: [eventmagazine](http://www.eventmagazine.co.uk/american-eagle-opens-pop-up-denim-lovers/brands/article/1355684) & [twitter](https://twitter.com/americaneagleuk/status/634409623156449281) American Eagle recently launched the '1 Night Stand' pop-up shop in London, which featured a return policy of a different kind. The policy is outlined at the front of the shop, stating that consumers can "spend the night" with a [pair of jeans](https://www.trendhunter.com/trends/levis-jeans-fit-guide) by purchasing them and bring them back in the morning with no questions asked. In order to help people pick out the perfect pair of pants from a choice of six different styles, visitors were paired with a denim matchmaking stylist. On the launch day of the event, the first 25 [Twitter](https://www.trendhunter.com/trends/postroast) uses who mentioned the pop-up on social media with the #LoveAEOJeans tag and showed the tweet in-store were eligible to receive a pair of the jeans completely for free. Considering that there are some tough return policies with clothing, this pop-up shop is a dream come true for those who love to fully try before they buy. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 45% | Activity: 73% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Denim-lending Shops:** Opportunity for retail brands to create temporary pop-up shops that allow customers to try and return clothing items with no questions asked. - **'1 Night Stand' Return Policy:** Opportunity for fashion brands to offer innovative return policies that encourage customers to fully try out their products before making a purchase. - **Denim Matchmaking Stylists:** Opportunity for fashion retailers to provide personalized styling services to help customers find their perfect pair of jeans, enhancing the overall shopping experience. ### Who This Affects Most - **Retail:** Opportunity for the retail industry to implement flexible return policies to attract and retain customers who value trying out products before buying. - **Fashion:** Opportunity for fashion brands to create unique, experiential pop-up shops that allow customers to test and return clothing items without hassle. - **Personal Styling:** Opportunity for fashion retailers to differentiate themselves by offering personalized styling services, enhancing customer satisfaction and loyalty. ## Related on Trend Hunter - [Historical Fashion Experiences](https://www.trendhunter.com/trends/number-that-changed-everything.md) - [Flagship Denim-Focused Stores](https://www.trendhunter.com/trends/american-eagle-1.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Clothing Try-On Services](https://www.trendhunter.com/trends/rixo.md) - [Denim Take-Back Events](https://www.trendhunter.com/trends/target-5.md) - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md)