# Luxury Chocolate £1 million Easter Egg By Cowbag | Published 2007-03-30 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/1-million-easter-egg-gifts-set-in-chocolate References: [metro](http://www.metro.co.uk) An Easter Egg costing £1 million is set to go on sale at Harrods this Easter. The [Belgian chocolate half-egg](https://www.trendhunter.com/trends/egg-bag) is set with a necklace made from pear shaped and marquise diamonds from jeweller Edwin Solomon. The egg is part of a larger collection of gifts set in chocolate which Harrods will sell this year. If you cant afford the £1 million egg then worry not, one of the stores most [popular eggs is priced at just £450](https://www.trendhunter.com/trends/easter-2025). ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Premium Easter Eggs:** Opportunity for luxury brands to create high-end Easter eggs with unique and valuable additions. - **Chocolate Jewelry:** Potential to incorporate jewelry into chocolate products, appealing to both chocolate and luxury jewelry enthusiasts. - **Affordable Luxury Eggs:** Chance to offer affordable luxury Easter eggs with premium features, targeting a wider range of consumers. ### Industries Being Reshaped - **Luxury Chocolatiers:** High-end chocolatiers can capitalize on the demand for premium Easter eggs and create exclusive chocolate products. - **Jewelry Retailers:** Jewelry retailers can explore collaborations with chocolatiers to create chocolate jewelry products and attract new customers. - **Food and Beverage Retailers:** Retailers in the food and beverage industry can introduce affordable luxury Easter eggs to cater to a broader customer base seeking high-quality chocolate products. ## Related on Trend Hunter - [Luxurious Eco-Friendly Easter Treats](https://www.trendhunter.com/trends/luxury-giant-milk-chocolate-egg.md) - [Indulgently Layered Easter Chocolates](https://www.trendhunter.com/trends/deluxe-layered-eggs.md) - [Viral Chocolate Easter Eggs](https://www.trendhunter.com/trends/pistachio-kataifi-breton-egg.md) - [Branded Candy Easter Products](https://www.trendhunter.com/trends/nestl-easter-eggs.md) - [Large Cream Chocolate Eggs](https://www.trendhunter.com/trends/creme-egg-2.md) - [Breakfast-Inspired Easter Chocolates](https://www.trendhunter.com/trends/chocolate-egg-easter.md) - [Chocolate Egg Cream Liqueurs](https://www.trendhunter.com/trends/egg-royale.md) - [Artisanal Springtime Chocolate Ranges](https://www.trendhunter.com/trends/hotel-chocolat-easter-chocolate.md) - [Candy-Filled Egg-Shaped Treats](https://www.trendhunter.com/trends/cadbury-easter-eggs.md)