# Male Sports Star PSAs The '1 is 2 Many' Ad Tackles Violence Against Women By Jennifer Gosnell | Published 2012-06-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/1-is-2-many References: [livewire.talkingpointsmemo](http://livewire.talkingpointsmemo.com/entries/jeremy-lin-other-sports-stars-join-obama-biden) & [youtube](http://www.youtube.com/watch?v=XXox6ma1gtE&feature=player_embedded) The '1 is 2 Many' PSA ad featuring Jeremy Lin, Eli Manning, David Beckham and others is part of an ongoing Obama administration initiative. Alongside Vice President Joe Biden, President Obama and the line-up of some of the most influential and revered sports stars of today are getting the message out there that violence against women is not okay. The message of the '1 is 2 Many' ad is that once is simply not okay and not a justification. The PSA calls for men to intervene in situations they know of or see moving forward. As a reaction to the Violence Against Women Act of the United States that was recently renewed, but with great reticence on the part of some conservatives, the message is targeted at a young and impressionable audience who will be the leaders and men of today and tomorrow. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 23% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Anti-violence Awareness Campaigns:** Opportunity for companies to create anti-violence campaigns using sports stars and other influential figures to effectively convey a message and reach a young audience. - **Men's Role in Preventing Violence Against Women:** Opportunity for companies to promote men's responsibility in preventing violence and offer solutions through their products, services, and messaging. - **Social Advocacy in Marketing:** Opportunity for companies to use social advocacy as a marketing tool to promote their brand while supporting a cause and addressing social issues. ### Who This Affects Most - **Sports Marketing:** Sports Marketing companies can partner with anti-violence advocates and organizations to create campaigns and initiatives that reach a wide audience and promote positive social change. - **Consumer Goods:** Consumer Goods companies can create products and messaging that promote positive social change and empower men to take a stand against violence in their communities and personal relationships. - **Advertising:** Advertising agencies can focus on using their platform to create meaningful campaigns that address social issues and promote positive changes in society. ## Related on Trend Hunter - [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md) - [Athlete-Backed Mental Health Campaigns](https://www.trendhunter.com/trends/love-your-mind.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Athlete-Backed Menstruation Campaigns](https://www.trendhunter.com/trends/sportyourperiod.md) - [Female Empowerment Campaigns](https://www.trendhunter.com/trends/enough.md) - [Violence-Combating Football Collaborations](https://www.trendhunter.com/trends/no-more-red.md)