# 1 Cent Weekends Crowne Plaza Quarto D'Altino in Venice Honors Pricing Blooper By JuliaT | Published 2009-08-18 | World Source: Trend Hunter, https://www.trendhunter.com/trends/1-cent-weekend References: [reuters](http://www.reuters.com/article/oddlyEnoughNews/idUSTRE57G2ZE20090817) & [ichotelsgroup](http://www.ichotelsgroup.com/h/d/cp/1/en/hotel/vceqa) The 1 cent weekend lives not only in our dreams; the Crowne Plaza Quarto D’Altino offered its visitors a [romantic four-star weekend](https://www.trendhunter.com/trends/valentines-rendezvous) in Italy’s lagoon city of Venice for only 1 cent. In just a few hours, [1,400 nights had been booked](https://www.trendhunter.com/trends/travel-tuesday-deals) under the tariff. It turned to be a mistake in a [hotel booking system](https://www.trendhunter.com/trends/spring-savings-in-canada) which ended up costing the hotel a great amount of money -- Reuters estimated it at 90,000 euros. No wonder the staff at the Crowne Plaza Quarto D’Altino hotel declined to comment this news! ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Why This Trend Is Growing - **Pricing Blooper:** Opportunities for implementing improved pricing strategies and avoiding costly mistakes. - **Travel Deals:** Innovations in promotional travel offers, such as deeply discounted weekend getaways. - **Booking System Errors:** Disruptive technologies to improve hotel booking systems and prevent errors costing businesses significant amounts of money. ### Industries Being Reshaped - **Hospitality:** The hospitality industry can benefit from developing more efficient pricing systems and capitalizing on promotional travel deals. - **Travel and Tourism:** The travel and tourism sector can leverage innovative strategies for offering discounted vacation packages and increasing bookings. - **Technology:** Technology companies have an opportunity to create advanced booking systems that minimize errors and optimize revenue for hotels and accommodations. ## Related on Trend Hunter - [Rent-Free Hotels](https://www.trendhunter.com/trends/restored-italian-house.md) - [Cost-Saving Hotel Promotions](https://www.trendhunter.com/trends/beach-town-travel.md) - [Free Family Hotel Getaways](https://www.trendhunter.com/trends/ihg-hotels.md) - [30-Cent Dinners](https://www.trendhunter.com/trends/the-old-homestead.md) - [One-Star Hotel Installations](https://www.trendhunter.com/trends/one-star-hotel-riklin.md) - [Nostalgic Motel Campaigns](https://www.trendhunter.com/trends/retro-beach-motelier.md) - [Cost-Conscious Resort Getaways](https://www.trendhunter.com/trends/escape-the-uk.md) - [Luxe Windmill Accomodations](https://www.trendhunter.com/trends/moulin-rouge-windmill.md) - [Luxe European Train Routes](https://www.trendhunter.com/trends/paris-to-portofino.md)