# Charitable Bottle Campaigns 1/2 Project Gives Half the Bottle, You Give Full Support By Andrew Robichaud | Published 2009-08-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/1-2-project References: [yankodesign](http://www.yankodesign.com/2009/08/05/subtle-contribution/) & [sungjoonkim](http://www.sungjoonkim.com/) The 1/2 Project is quite the innovative and creative way to look at charity and donating towards a good cause. The idea behind these [benevolent bottles](https://www.trendhunter.com/trends/salaam-cola) is that you you pay the same amount for a regular drink, but the bottle is only [half the size](https://www.trendhunter.com/trends/worlds-smallest-beer). The 1/2 Project rule is that half the cost of the bottle goes directly towards donating to NGOs, so technically you’re paying the appropriate price for your drink and making a [small charitable donation](https://www.trendhunter.com/trends/good-deeds-whiskey-batch-2). The 1/2 Project would be a great way to give small but have a big effect! ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 49% | Activity: 51% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Creative Charitable Initiatives:** 1/2 Project's innovative approach to charity and donation through benevolent bottles. - **Innovative Donation Models:** The concept of half the cost of the bottle going directly towards donating to NGOs. - **Impactful Micro-donations:** The opportunity to give small but have a big effect through the 1/2 Project. ### Industries Being Reshaped - **Beverage:** Innovative charitable campaigns like the 1/2 Project could disrupt the beverage industry by offering socially conscious choices to consumers. - **Nonprofit:** The 1/2 Project's idea of incorporating donations into product prices could disrupt the nonprofit sector by introducing a new, sustainable funding model. - **Marketing:** The 1/2 Project's creative approach to combining marketing and charitable giving can inspire new disruptive innovations in marketing campaigns. ## Related on Trend Hunter - [Charitable Wine Campaigns](https://www.trendhunter.com/trends/hunger-heroes.md) - [Partially Filled Wine Bottles](https://www.trendhunter.com/trends/tomorrows-vintage.md) - [Sophisticated Drinking Vessels](https://www.trendhunter.com/trends/eau-carafe.md) - [Philanthropic Whiskey Campaigns](https://www.trendhunter.com/trends/misunderstood-whiskey.md) - [Mission-Driven Craft Cocktail Initiatives](https://www.trendhunter.com/trends/mission-craft-cocktails.md) - [Cleaning-Friendly Water Bottles](https://www.trendhunter.com/trends/breakbottle-water-bottle.md) - [Charity-Supporting Alcohol-Free Beers](https://www.trendhunter.com/trends/gloucester-brewery.md) - [Customized Smart Water Bottles](https://www.trendhunter.com/trends/ocean-bottles.md) - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md)