# Vodka-Rosé Spirits Comte de Grasse's 06 Vodka x Rosé Relies on a Flavor Extraction Technique By Laura McQuarrie | Published 2021-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/06-vodka-x-rose References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/08/comte-de-grasse-unveils-06-vodka-x-rose/) & [facebook](https://www.facebook.com/comtedegrasse2017/about/) 06 Vodka x Rosé is a new launch from [Comte de Grasse](https://www.trendhunter.com/trends/shafts-cheese-goum-classic) that's not a unique hybrid but rather an entirely new vodka-rosé style that makes the most of a flavor extraction technique. The new process, active wine extraction (AWX), combines the flavors of [rosé wine with vodka](https://www.trendhunter.com/trends/croc-strawberry-limonade) to create a product that has [floral and berry aromas](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy) of wine, plus the taste of soft wheat with a fruity finish. 06 Vodka x Rosé gets its name from the 6PM apéritif hour in Provence and it has the potential to be consumed at this time as a refreshingly different choice. To emphasize what sets this product apart from both wine and vodka, the product has a shapely bottle that delineates it as something entirely new. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 24% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **AWX Flavor Extraction Technique in Spirits:** There is an opportunity to explore the use of AWX flavor extraction technique to create unique hybrid spirits blends. - **New Categories of Spirits:** There is an opportunity to create new categories of spirits by combining different flavors or techniques, such as the case of vodka-rosé. - **Innovative Packaging for New Spirits:** There is an opportunity to create innovative packaging for new spirits that sets them apart from existing products. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverages industry can explore new flavor combinations for spirits using the AWX technique to meet the demand for unique and refreshing drinks. - **Packaging:** The packaging industry can design new bottle shapes and designs to cater to the needs of the growing demand for innovative and unique products in the drinks industry. - **Hospitality:** The hospitality industry can benefit from offering unique and refreshing apéritif hours drinks by incorporating spirits that have been created through unique flavor extraction techniques. ## Related on Trend Hunter - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Versatile Berry-Forward Vodkas](https://www.trendhunter.com/trends/grey-goose-berry-rouge.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Aromatic Rosé Vermouths](https://www.trendhunter.com/trends/rose-vermouth.md) - [Fruit Essence-Infused Vodkas](https://www.trendhunter.com/trends/grey-goose-essences-1.md) - [Botanical-Infused RTD Cocktails](https://www.trendhunter.com/trends/ketel-one-botanical-vodka.md) - [Rosé-Inspired Tequilas](https://www.trendhunter.com/trends/inspiro-tequila-rosa-reposado.md) - [Rose-Flavored Canned Apéritifs](https://www.trendhunter.com/trends/de-soi-1.md) - [Rosé-Inspired Apéritifs](https://www.trendhunter.com/trends/tres-rose.md)