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# Faking Infidelity
'Traces of an Imaginary Affair' Kit Makes You Look Like a Cheater

By Alex Covert | Published 2009-03-12 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/007-style-lovin-traces-of-an-imaginary-affair
References: [ektopia](http://www.ektopia.co.uk/ektopia/archives/2009/03/10/traces-of-an-imaginary-affair) & [bjornfranke](http://www.bjornfranke.com/projects.htm)

To most, infidelity is a cruel, painful event that bites your ass like a snake… or something like that. For artist Björn Franke, it is something to package and sell as art.

*Traces of an Imaginary Affair* is a [kit of nine tools](https://www.trendhunter.com/trends/pain-au-chocolat) which can be used to create an imaginary affair. Go with me, here. The tools are used to create “bite marks, carpet burns, bondage marks, love bites, scratches and bruises.” You can even apply [perfume](https://www.trendhunter.com/trends/ludeaux-and-ludatrix), lipstick, and hair to the mix.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 85% | Activity: 43% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Why This Trend Is Growing

- **Imaginary Affair:** Opportunity for creating immersive experiences that blur the lines between reality and fantasy.
- **Art as Provocation:** Opportunity to explore controversial and thought-provoking topics through artistic expression.
- **Customized Simulation:** Opportunity to develop personalized experiences that cater to individual preferences and desires.

### Industries Being Reshaped

- **Art:** Disruptive innovation opportunity for artists to challenge traditional norms and push boundaries.
- **Entertainment:** Opportunity to create interactive and immersive experiences that captivate audiences.
- **Personal Care:** Opportunity to develop specialized products and services tailored to individual needs and preferences.

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