# Secret Agent-Honoring Vodkas The 007 Belvedere Vodka is Made to Resemble James Bond’s Gun Barrel By Ady Floyd | Published 2015-09-17 | Updated 2015-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/007-Belvedere References: [thedrinksbusiness](http://www.thedrinksbusiness.com/2015/09/belvedere-launches-007-spectre-bottles/) & [telegraph](http://www.telegraph.co.uk/culture/film/jamesbond/11867380/James-Bond-and-the-vodka-maker-putting-money-where-007s-mouth-is.html) In honor of the newest Bond film 'Spectre' the secret agent film partnered with [Belvedere](https://www.trendhunter.com/trends/belvedere-dirty-brew) vodka to create the film's official drink called '007 Belvedere.' Inspired by the sleek moves of James Bond and his passion for [classic martinis](https://www.trendhunter.com/trends/skyy-martinis), the vodka brand unveiled two limited edition tribute bottles. Each bottle presents an image as sophisticated as James Bond himself. While maintaining the integrity of the vodka brand's original labels, one of the bottles features a gun barrel and the 007 gun logo. The second bottle will be Belvedere's silver saber, which will also have the 007 branding and be offered in a 1.75 liter vessel. Additionally, a new commercial has been created featuring 007 Belvedere vodka and "Bondwoman" Stephanie Sigman. The new bottles are available for consumer purchase from September until the release of the film in November. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 70% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Limited Edition Collaborations:** Exploring opportunities for brands to collaborate with popular films or characters to create limited edition products. - **Iconic Brand Partnerships:** Identifying innovative partnerships between iconic brands to create unique and memorable products. - **Branding Through Pop Culture:** Leveraging the popularity of pop culture icons to enhance brand recognition and consumer appeal. ### Who This Affects Most - **Alcohol & Beverage:** Exploring opportunities for alcohol brands to create special edition products inspired by movies and pop culture. - **Film & Entertainment:** Identifying potential collaboration opportunities for film studios to partner with alcohol brands for promotional tie-ins. - **Marketing & Advertising:** Utilizing product collaborations with popular films as a marketing strategy to increase brand visibility and consumer engagement. ## Related on Trend Hunter - [City-Honoring Vodka Spirits](https://www.trendhunter.com/trends/cityhonoring-vodka-spirit.md) - [Diamond Rye Vodkas](https://www.trendhunter.com/trends/belvedere-10.md) - [Coffee-Flavored Rye Vodkas](https://www.trendhunter.com/trends/belvedere-dirty-brew.md) - [Sophisticated Canned Vodkas Sodas](https://www.trendhunter.com/trends/organic-infusions-vodka-soda.md) - [Exclusive Movie-Inspired Cameras](https://www.trendhunter.com/trends/movie-inspired-camera.md) - [Cold War Martini Cocktails](https://www.trendhunter.com/trends/cold-war-martini.md) - [Ready-to-Pour Vodka Martinis](https://www.trendhunter.com/trends/skyy-martinis.md) - [Official Racing Spirit Partnerships](https://www.trendhunter.com/trends/belvedere-and-formula-one.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md)