# Designed-Led Activewear Collections Matthew M. Williams Created the 005 MMW YOGA Line with Nike By Katherine Pendrill | Published 2021-12-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/005-mmw-yoga References: [hypebae](https://hypebae.com/2021/12/matthew-m-williams-nike-005-mmw-yoga-activewear-zoom-4-collaboration-release-where-to-buy) Matthew M. Williams has finally dropped his hotly anticipated '005 MMW YOGA' collaboration with [Nike](https://www.trendhunter.com/trends/nike-and-offwhite). The new 005 MMW YOGA range is a collection of activewear and [yoga apparel](https://www.trendhunter.com/trends/yoga-capsule-collection) featuring the colorway of the Nike MMW Zoom 4 shoe. The new collection includes a hooded, technical jacket with hidden pockets and an adjustable silhouette. The collection also includes sleek T-shirts, double-layered socks, high-waisted leggings with mesh inserts, and a cropped bra top that comes with removable sleeves. All items come in tan and black options, just like the Nike MMW Zoom 4 shoe – the third iteration in Williams' and Nike's ongoing collaboration. The 005 MMW YOGA collation is now available from both the [1017 ALYX 9SM’s](https://www.trendhunter.com/trends/royal-oak-1) website and from Nike's online store. Image Credit: 1017 Alyx 9sm ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 76% | Activity: 61% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Designed-led Activewear:** There is an opportunity for designers to create unique activewear collections that fuse fashion and fitness to cater to a more style-conscious consumer base. - **Technical Yoga Apparel:** There is a growing trend for technical yoga apparel that supports performance and functionality without compromising style or comfort. - **Collaborative Activewear Collections:** More collaborations between fashion designers and fitness brands are creating unique collections that appeal to a wider market and offer new opportunities for disruptive innovation. ### Where This Applies - **Fashion Industry:** The fashion industry can capitalize on the trend for designed-led activewear collections by fusing fashion and fitness to create fashionable, functional clothing that caters to the needs of the modern consumer. - **Fitness Industry:** The fitness industry can leverage the trend for technical yoga apparel by partnering with fashion designers to offer premium, high-performance gear that supports optimal functionality and fashion-forward designs. - **Sports Industry:** The sports industry can take advantage of the trend for collaborative activewear collections by partnering with fashion designers to create unique collections that appeal to a wider market and cater to the needs of the modern consumer who seeks a combination of style and function in their activewear. ## Related on Trend Hunter - [Holistic Comfort Yoga Gear](https://www.trendhunter.com/trends/blakely-yoga-edit.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Athlete-Backed Yoga Gear](https://www.trendhunter.com/trends/corepower-yoga.md) - [Airy Collaborative Avant-Garde Sneakers](https://www.trendhunter.com/trends/trd-run-6.md) - [Collaborative Premium Technical Fashion](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Mindful Athletic Brand Initiatives](https://www.trendhunter.com/trends/wellness-collective.md)