# Award-Wining Non-Alcoholic Wines Giesen's Line of 0% Wines Boasts Guilt-Free Drinking Alternatives By Kalin Ned | Published 2023-12-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/0-wines References: [thezeroproof](https://thezeroproof.com/collections/giesen?gad_source=1&gclid=CjwKCAiAs6-sBhBmEiwA1Nl8s2iECTwMssjT0DfqgcI239ZGaVoD16UMrzUAk0QfqrJpCxwSN_BiehoCzsIQAvD_BwE)  [Giesen](https://www.trendhunter.com/trends/giesen-group) boasts an award-winning range of 0% Wines. Through its selection, the New Zealand-based brand aims to deliver guilt-free alternatives to drinking with varieties like Sauvignon Blanc, Rosé, Pinot Grigio, Riesling, Premium Red, and the [newly released Sparkling Brut](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines). All bottles in this collection have less than 0.5% alcohol/volume and 19-27 calories per five ounce serving. Giesen's 0% Wines maintain the essence of New Zealand's terroir, utilizing [innovative spinning cone technology](https://www.trendhunter.com/trends/pinning-cone-column) post-fermentation. The alcohol-removed wines also offer a delightful taste. The Sparkling Brut for one, features notes of zesty lemon and grapefruit. The Sauvignon Blanc, on the other hand, boasts orange aromas and blackcurrant and passionfruit notes. The light-bodied Rosé distinguishes itself with stone fruit and crisp cranberry flavors while the Pinot Grigio has delicate floral notes and a balanced taste. Image Credit: Giesen ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 84% | Activity: 92% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Guilt-free Drinking Alternatives:** New Zealand-based brand Giesen offers an award-winning range of 0% Wines, providing guilt-free alternatives to drinking. - **Innovative Spinning Cone Technology:** Giesen utilizes innovative spinning cone technology post-fermentation to create their alcohol-removed wines, maintaining the essence of New Zealand's terroir. - **Delightful and Varied Flavor Profiles:** Giesen's 0% Wines offer a variety of flavors, from zesty lemon and grapefruit in the Sparkling Brut to orange aromas and blackcurrant and passionfruit notes in the Sauvignon Blanc. ### Who This Affects Most - **Non-alcoholic Beverages:** Giesen's 0% Wines are part of the growing non-alcoholic beverages industry, catering to consumers seeking alternative options. - **Wine Production:** The use of innovative spinning cone technology by Giesen presents disruptive innovation opportunities in the wine production industry. - **Health and Wellness:** The guilt-free and low-calorie offerings of Giesen's 0% Wines align with the trends in the health and wellness industry, appealing to health-conscious consumers. ## Related on Trend Hunter - [Celebratory Non-Alcoholic Wine Initiatives](https://www.trendhunter.com/trends/giesen-group.md) - [Delectable Alcohol-Free Chardonnays](https://www.trendhunter.com/trends/0-chardonnay.md) - [Non-Alcoholic Spirtz Lines](https://www.trendhunter.com/trends/0-spritz.md) - [Uncompromising Alcohol-Removed Wines](https://www.trendhunter.com/trends/non-alcoholic-wine-collection.md) - [Aromatic Alcohol-Free Wines](https://www.trendhunter.com/trends/wolf-blass-zero.md) - [Alcohol-Free European Wines](https://www.trendhunter.com/trends/vintense.md) - [Traceable Non-Alcoholic Wines](https://www.trendhunter.com/trends/studio-null.md) - [Alcohol-Removed Sauvignon Blancs](https://www.trendhunter.com/trends/alcoholremoved-wines.md) - [Elevated Alcohol-Free Wine Collections](https://www.trendhunter.com/trends/hardys-zero.md)