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WOMEN Trends

Ideas
Lists
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Insights
Alt Seafood Scallops
Alt Seafood Scallops
AQUA Cultured Foods & Ginkgo are Advancing Fish-Free Seafood Production
Food tech company AQUA Cultured Foods is a leader in the alt seafood industry and it is partnering with Ginkgo Bioworks to optimize fermentation technology and advance the development of 100% fish-... MORE
Women's Literature-Inspired Skincare Stores
Women's Literature-Inspired Skincare Stores
Aesop Boasts a Women's Literature Library
Aesop expands its Women’s Literature Library concept to two locations in Shanghai and Guangzhou. The initiative celebrates the significance of women’s literature, offering a platform to... MORE
Comfort-Focused Fashion Slides
Comfort-Focused Fashion Slides
Naturalizer's Gen N Project Advances How Women Define Comfort
Fashion footwear brand Naturalizer unveiled the Gen N Project for Spring 2024 and this collaborative series is kicking off with Deepica Mutyala, the founder and CEO of Live Tinted. According to... MORE
Celebrity-Backed Outdoor Apparel
Celebrity-Backed Outdoor Apparel
Martha Stewart Debuts an Apparel Line with Tractor Supply Company
Tractor Supply Company is enhancing its range of apparel options tailored for women by introducing the Martha Stewart Garden Apparel Line, developed in collaboration with Martha Stewart, Marquee... MORE
Intimate Skincare Systems
Intimate Skincare Systems
Kindra's Four-Part Daily V System Supports Intimate Health & Wellness
Kindra’s Daily V System is a first-of-its-kind comprehensive product system created to support vulvar and vaginal skin for optimal health and sexual wellness. This four-part, hormone-free... MORE
Rose-Centric Sports Kits
Rose-Centric Sports Kits
Y-3 and Real Madrid Collaborate on New Rose-Themed Collection
Y-3 and Real Madrid proudly unveil their latest collaborative Matchwear collection, accompanied by the exclusive Predator 24 edition, marking another milestone in their partnership. The focal point... MORE
Beauty Recycling Programs
Beauty Recycling Programs
Shoppers Drug Mart Launches Recycling Program for Quo Beauty Cosmetics
Shoppers Drug Mart is leading the charge in sustainable beauty with the launch of its Quo Beauty Cosmetics Free Recycling Program – the first for a major retailer’s private-label color line.&... MORE
Artwork-Inspired Vibrant Watches
Artwork-Inspired Vibrant Watches
Swatch and Tate Join Forces on the Gallery Collection
Swatch works in collaboration with Tate on the Gallery collection as a part of the 2024 Swatch Art Journey series. The capsule is comprised of vibrant looks that celebrate notable works and artists... MORE
Women-Celebrating Cannabis Brands
Women-Celebrating Cannabis Brands
Gotham Welcomes Angel Therapy Cannabis to Its Roaster
Gotham, the leading luxury cannabis concept store in New York City, commemorated Women’s History Month by introducing Angel Therapy Cannabis, an esteemed brand symbolizing opulent feminine... MORE
Cannabis-Infused Peanut Butter Brownies
Cannabis-Infused Peanut Butter Brownies
Dr. Norm's & Punch Edibles & Extracts Debut a New Product
California-based edibles company Dr. Norm’s recently unveiled a new collaboration with Punch Edibles & Extracts—the Dr. Norm’s Solventless Hash Peanut Butter Cup Brownie. This bar... MORE
Dessert-Inspired Chocolate Treats
Dessert-Inspired Chocolate Treats
DOVE Chocolate® Introduces a New Tiramisu Flavor
DOVE Chocolate® is revamping its iconic formula and introducing a new Tiramisu-flavored product with flavored caramel inside. Each piece features a luxurious Tiramisu-flavored caramel center,... MORE
Tart Superfruit Smoothies
Tart Superfruit Smoothies
Erewhon and Sofia Richie Grainge Concocted a Sweet Cherry Smoothie
Upscale supermarket chain Erewhon and Sofia Richie Grainge teamed up to create the Sweet Cherry Smoothie, which pairs almond milk with organic cherry juice and dark-sweet cherries, plus avocado,... MORE
Multifunctional Yogurt Drinks
Multifunctional Yogurt Drinks
Morinaga Milk Introduces a New Yogurt Drink for Bone Density
Morinaga Milk has launched a new product to meet the demands of Japanese consumers looking for multifunctional health-conscious products. This new product, named the ‘Bifidus Yogurt Bone... MORE
Expressive Haircare Campaigns
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Dark & Lovely’s Play in Color campaign was devised to empower Black women to experiment with creative self-expression and choose bolder, brighter colors that they may not have considered... MORE
Abuse Awareness Beauty Initiatives
Abuse Awareness Beauty Initiatives
YSL Beauty Recently Partnered with Women's Shelters Canada
YSL Beauty is showcasing its commitment to empowering women and raising abuse awareness through its three-year partnership with Women’s Shelters Canada. Announced during International Women&#... MORE
Mood-Enhancing Deodorants
Mood-Enhancing Deodorants
Soft & Dri Aluminum-Free Deodorant Now Comes in Three New Scents
Soft & Dri aluminum-free deodorant is making its debut of several new and returning scents to help enhance the mood of the wearer as we head into the warmer weather months. The brand is... MORE
Japanese Intimate Care Brands
Japanese Intimate Care Brands
Kao's TWANY Addresses the Growing Intimate Care Market in Japan
TWANY, a brand under Kanebo and part of Kao Corporation’s R8 brands, recently launched its first feminine care series, TWANY&me, in November 2023. The decision was backed by research that... MORE
Montreal-Based Activewear
Montreal-Based Activewear
ORAKI Unveils The DAILY Collection: Sustainable Staples for Every Woman
Montreal’s ORAKI, a brand synonymous with eco-conscious activewear, is expanding its reach with the launch of The DAILY Collection. Designed for the modern woman on the go, The DAILY offers a... MORE
Ballet-Inspired Altheticwear
Ballet-Inspired Altheticwear
CSB Debuts 'En Pointe' Collection with Influencer Isabelle Mathers
Australian activewear darling CSB is back with another highly anticipated collaboration, this time featuring fitness influencer Isabelle Mathers. The aptly named “En Pointe” collection... MORE
Textured Hair Advertising Campaigns
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Mielle Organics has launched a groundbreaking campaign that champions inclusive haircare and diverse haircare practices for textured hair. Dubbed “From One Queen to Another,” this initiative is... MORE
Hispanic Hair Care Campaigns
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Acast, the world’s largest independent podcast company, teamed up with Henkel, a global consumer goods leader, to create a podcast advertising campaign that resonates deeply with Hispanic audiences.... MORE
Intimate Microbiome Supplements
Intimate Microbiome Supplements
Gut Pro Reduces Bloating and Supports Intimate pH Balance
Vida Glow’s dietary supplements for women’s health address everything from energy and immunity to fertility, and it includes multi-benefit products like Gut Pro. This powerhouse... MORE
Inclusive Intimate Skincare
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Beauty Below shares intimate skincare solutions tailored specifically for women, especially those of color, with products meticulously crafted by a Black, female board-certified OBGYN Dr. Cynthia M.... MORE
Inclusive Hair-Styling Campaigns
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Dove has teamed up with Colombian band Bomba Estéreo for its #MyHairAMiModo campaign. This initiative is a resonant anthem for self-expression, challenging the narrow beauty standards and societal... MORE
Menopause-Supporting TCM Supplements
Menopause-Supporting TCM Supplements
Sunrider's Dong Quai Empowers Women to Embrace Menopause
Dong quai root, a cornerstone of Traditional Chinese Medicine (TCM) for centuries, is emerging as a powerful ally for women navigating menopause. This unassuming earthy root offers a multi-pronged... MORE