Seoul Trends

The ‘Drop Light’ has been designed by SWNA as a charming illuminator for the home or office that prioritizes a fashionable form with functionality to boot. The lamp prioritizes a... MORE

Kinzo Architekten, in collaboration with Dawon & Company, has crafted a vibrant and interactive workspace for PUBG Studios in Seoul. The concept for the interior boldly draws inspiration from... MORE

adidas introduces its latest iteration of the Gazelle Bold sneaker model which is defined by its deep blue colorway palette. The shoes made a standout revival back in 2023 and it is highlighted by... MORE

The L1 Chair from OBJECT LEUCI is an ultra-modern furniture piece that prioritizes industrial aesthetics to achieve a piece that’s at once stylish yet functional. The chair is constructed with... MORE

Lotte Department Store in South Korea has recently made headlines with the launch of Louis Vuitton’s highly anticipated LV Diamond Collection on March 14 at Lotte World Tower Avenuel Jamsil,... MORE

Dutch design firm UNStudio unveils a look at the design that it has planned for the Seoul Twin Eye Ferris wheel in the city. It will be comprised of an intersecting structure of two rings resting on... MORE

The SUMSEI Air Shower was showcased at CES 2024, introducing consumers to a body dryer integrated into a step-on platform. Inspired by nature, the Air Shower was created “to recall the... MORE

Gentle Monster is enhancing eyewear fashion with the introduction of its avant-garde ‘GENTLE JELLY’ collection. Unveiling a variety of Y2K-inspired, whimsical styles, the eyewear line... MORE

Valentino’s latest menswear campaign, featuring BTS member Suga, offers a captivating glimpse into the life of the K-pop star. As a Valentino DI.VA since last year, Suga seamlessly merges his... MORE

SUMSEI, the premium lifestyle brand from Korea, is unveiling its distinctive tech booth at CES 2024, the world’s largest consumer electronics fair. Departing from the conventional focus on... MORE

The team at YounghanChung Architects creates the design of the Tiny Forest, which is a unique study space in Jongno-gu, Seoul. The building is a flexible and productive design for a retired... MORE

Nike is trying its luck with the release of the new Air Force 1 Low ‘Las Vegas,’ as part of its new collection that pays homage to iconic cities like Seoul and Shanghai. The Sin City... MORE

For generations, bouillons have effortlessly infused soups and stews with rich flavors and their timeless essence has remained largely unchanged until recent innovations like The Sugar Lab’s... MORE

Dutch design studio OMA creates a cluster of courtyards and buildings for Hongik University located in Seoul. These function as what the studio describes as a ‘natural extension’ of a... MORE

Supreme and Nike are joining forces once again, continuing to build on their strong partnership with a new tonal iteration of the Nike Air Force 1 sneaker model in a Baroque Brown colorway palette.... MORE

Those in London are able to get a taste of Seoul with the new Delight installation that aims to transport visitors to the bustling Korean city. The immersive art experience is currently on display... MORE

Supreme and Dickies work in collaboration on a new collection designed for Fall 2023 which features workwear silhouettes inspired by streetwear themes. It is launching today with a global launch to... MORE

British fashion house Burberry recently took over Bond Street Station in London with its own destination, which is what kicked off the Burberry Streets campaign. This is an immersive takeover... MORE

Aesop works in collaboration with designer Samuso Hyojadong to create a new store location in Seochon, Seoul. It is defined by the open facade with a large stone plinth. The two drew inspiration... MORE

Noëmi Orgaer spent six months residing in a studio in Seoul with only one window, which led her to understand the importance of being connected to the outdoors—thus, creating the Window... MORE

During Joowon Lee’s time at the Hongik University in Seoul, he designed the eVTOL as his graduation project that aims to combat the issue of over-urbanization in busy cities. This specifically... MORE

Barbie has long reigned as the queen of accessories, and now consumers can channel the same stylish energy with the Barbie x Kipling collaboration. This collection consists of eight bags and two new... MORE

Starbird, the growing California-based premium fast-food concept, is taking the chicken sandwich wars by storm with it all-new Seoul Star Sandwich. This month, Starbird is introducing a new chicken... MORE

Cell phone accessories brand CASETiFY is launching a new sustainability initiative called the ‘Re/CASETiFY ART’ collection. Building upon the Re/CASTiFY project, the program is now... MORE