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5 d ago
Tap-to-Pay Winter Gloves
Visa's Payment Gloves are Available to Those Attending the 2018 Olympics
Visa’s payment gloves will enable those traveling to South Korea for the 2018 Winter Olympics make seamless payments, while remaining protected against the harsh winter winds. The gloves...
5 d ago
Mattel's Newest 'Sheroes' Barbie Will Be Based on Olympian Ibtihaj Muhammad
Barbie’s ‘Sheroes’ collection is a set of Barbie dolls fashioned after real women who inspire girls around the world, and the latest addition to the Sheroes roster is Ibtihaj...
2 w ago
Space Program-Inspired Activewear
The Burton Gold Elite Collection is Ready for Cold Weather
Burton is the brand that will be outfitting athletes on the US snowboard team during the 2018 Olympics with garments that are all inspired by the space program, so the Burton Gold Elite Collection...
2 w ago
Golden Chocolate Bars
The Hershey's Gold Bar is Released 100 Days Before the Winter Olympics
After 18 months of development, Hershey’s will be releasing its golden chocolate bar—the first new bar to be added to the brand’s inventory in over 22 years. The bar, which...
4 w ago
Crowdsourced Olympic Art Campaigns
Coke and Adobe are Searching for Art for the Special Olympics
Although the Special Olympics are still two years away, Coke and Adobe have partnered to crowdsource ideas for the upcoming games, which are set to be held in Tokyo. The campaign, titled &#...
14 w ago
Olympic Luxury Watches
The RM 67-02 High Jump and RM 67-02 Sprint are Dedicated to Medallists
Luxury watch designer Richard Mille has released a new set of watches, the RM 67-02 High Jump and the RM 67-02 Sprint, ahead of the upcoming 2017 World Championships of Athletics in London. The posh...
15 w ago
Olympic Runner Projections
Virgin Media's Virtual Projection in London Depicts Usain Bolt Running
To pay tribute to Olympic athlete Usain Bolt as its brand ambassador of five years, Virgin Media created a virtual projection of Usain Bolt running that was shared across the city of London. The...
16 w ago
Shareable Olympic Medals
The Paris 2024 Olympic Medals were Designed by Philippe Starck
Any high level achievement is a product of both personal success and the hard work and encouragement of one’s loved ones, and the Paris 2024 Olympic medals will help athletes to acknowledge...
12 w ago
Top 55 Sports Trends in August
From Shareable Olympic Medals to Architectural Cycling Gear
After the doldrums that are the sports world in July, the August 2017 sports trends show that sports are heading back towards excitement. Baseball is past the all star break, and teams are gearing...
19 w ago
Electric-Bicycle Sharing Services
VeloMetro Offers Flexible Transportation for City Dwellers
As city dwellers continue to ditch their cars for more affordable and more convenient transit options, a startup called VeloMetro is on a mission to meet the growing need for flexible personal...
18 w ago
Immersive Sports Subway Cars
Taipei Transformed Its Subway Cars to Promote 'Universiade'
The city of Taipei has developed a unique marketing strategy to generate interest for the approaching Summer Universiade 2017. Universiade is a large international sporting event, second only to...
19 w ago
Urban Camping Services
Campspace Lets Users Rent Campgrounds in Urban Environments
Campspace, a new Dutch sharing economy startup, is like Airbnb but for the outdoors. Rather than offering travelers access to rooms inside apartments and houses, the company lets users rent out...
21 w ago
Folded Museum Facades
The New US Olympic Museum Has Just Broken Ground
It’s no secret that the Olympic Games are an important sporting event for the US as a whole, and the soon-to-be-constructed US Olympic Museum’s grand, swooping design shows off the...
21 w ago
Shark-Racing Publicity Stunts
The Newest Michael Phelps Race Will Be Against a Great White
Millions of people around the world have been tuning in for years to watch Michael Phelps race in the Olympics – and Phelps, as one of the world’s greatest athletes, will now be competing...
23 w ago
Celebrity-Sponsored Soccer Stadia
The Miami Beckham United Stadium is Funded by the British Star
Back in his prime, David Beckham, the British soccer superstar, could do anything with a soccer ball, and now the famous former player is looking to pass on his legacy to a new generation of talent...
24 w ago
Shipping Container Athletic Stores
The Nike Pop-Up in Rio Was Created with an Industrial Aesthetic
The Nike pop-up store in Rio was created for last year’s Olympic games and designed by the studio GTM Cenografia. The temporary retail space was inspired by “shipping containers and...
24 w ago
Queer-Supportive Underwear Campaigns
The New “Celebrate Yourself” Campaign Benefits LGBTQ Youth
The ‘Celebrate Yourself’ campaign is a branding stunt by online underwear retailer MeUndies, which features YouTube stars, Olympic athletes, singers and actresses stripping down to...
25 w ago
The Adidas Ultra Boost Nests Were Inspired by an Olympic Stadium
The iconic 2008 Beijing Olympic stadium served the inspiration for the Adidas Ultra Boost Nest sneakers. Since the completion of the 2008 Olympic games, the stadium, dubbed The Bird’s Nest...
1 w ago
Flying Rideshare Services
Uber and NASA are Planning to Launch 'UberAIR' in 2020
Uber and NASA have partnered to develop an electric aircraft taxi that is set to introduce the flying on-demand ridesharing service ‘UberAIR.’ The low-flying aircraft has been...
6 w ago
Powdered Energy Supplements
The ORGANO FENIX XT Advanced Energy Drink Mix Won't Cause a Crash
Energy drinks and food are a burgeoning market that is seeing many consumers seek out convenient and tasty options like the ORGANO FENIX XT Advanced Energy Drink Mix seen here. Coming in a Mango...
13 w ago
5G Olympic Villages
The Seoul 2018 Winter Olympic Village Will Have Intel 5G Connectivity
Like all sporting events, the Olympics lends itself to online communication, and the International Olympic Committee has decided to help with that sharing by offering Intel 5G connectivity at the...
18 w ago
Traffic-Free Urban Cycling Events
The HSBC UK City Ride Series Gives Families a Safe Cycling Route
Cycling can be a great way to tour the city as a family, but city streets aren’t always friendly for cyclists, so the HSBC UK City Ride event provides a safe environment. The event sections...
25 w ago
All-Natural QSR Juices
Smoothie Factory is Rolling Out 12 Juices to Appeal to the Health-Conscious
Smoothie Factory, a nutrition-focused franchise that was founded in 1996 by Olympic athlete James Villasana, is adding to its menu with a total of 12 all-natural juices that come in resealable...
25 w ago
Synchronized Antiperspirant Ads
This Antiperspirant Ad Shows the Staying Power of Refrea's Cream
To prove the strength and staying power of its Refrea antiperspirant cream, Rohto called on the help of synchronized swimmer Raika Fujii, who previously competed in the Olympics in both the 1996 and...
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