GOOD Trends

15 Beautifying Oral Care Innovations

From Teeth-Brightening Glosses to Temporary Tooth Tattoos

With the rise of beautifying oral care products, a new generation is revolutionizing the dental landscape, approaching the health and beauty of their teeth with the same enthusiasm they bring to the... MORE

French Origin Mustard Products

These Biona Organic Mustards Come in Two Gourmet Options

These new Biona Organic Mustards are making their debut in the UK in response to consumer demand for premium condiments that prioritize bold flavor and versatility to boot. The mustards come in two... MORE

Better-for-You Sugarless Gums

Refresh Gum's Expansion Pack Shares a Plant-Based Chewing Gum Trio

Refresh Gum expanded its portfolio of plant-based, sugar-free chewing gum with three new flavors that can be explored individually or sampled within the Expansion Pack. Joining fan-favorite... MORE

Concentrated Plant-Based Beverages

Tnuva Launches the TNUVA+ Brand and New Functional Beverages

Tnuva is launching functional whips under the ‘TNUVA+’ brand, marking the company’s venture into refrigerated functional beverages. These innovative whips are crafted from fruit or... MORE

Pizza-Inspired Fragrances

Slice Society by Snif Has Notes of Bail and Tomato Sauce Accord

Snif’s Secret Menu is devoted to sharing “scent experiences that have never been done before” and one of the newest additions is Slice Society, a personal scent inspired by pizza. &... MORE

Top 35 Social Good Trends in April

From Social Good Basketball Nets to Brand-Led Global Studies

The April 2024 social good round-up spotlights how contemporary brands are giving back to the planet and the communities they serve. The approaches vary vastly across the board. The LEGO Group,... MORE

Mini Snack-Friendly Protein Bars

The Warrior White Chocolate Blondie Has 10-Grams of Protein

The Warrior White Chocolate Blondie protein bar is a deliciously miniature snack option for nutrition-minded consumers to incorporate into their routine as a way to quickly stave off hunger in a... MORE

Frozen Berry Fruit Pearls

Nature's Premium Fruit Pearls Triple Berry are 50-Calories Per Serving

Nature’s Premium Fruit Pearls Triple Berry is the latest flavor of the brand’s signature Fruit Pearls treat that’s slated to arrive later this spring to provide consumers with a... MORE

Stress-Alleviating Organic CBD Lines

Good Organics CBD Products are Functional and Modern

Good Organics CBD is a modern health-focused brand that crafts its products with meticulous care. Aiming to provide stress relief for both the body and mind, Good Organics CBD’s formulas are... MORE

Snacking Mishap Campaigns

The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down

According to Cheetos, 99% of people snack with their dominant hand and The Other Hand campaign imagines what it would be like to continue snacking and go about daily life completing important tasks... MORE

Affordable AI-Powered Earbuds

Nothing Debuted its Ear (a) Cost-Effective Earbuds at $99

The Ear (a) are new affordable wireless earbuds from Nothing that are designed to cater to audiophiles with advanced audio technology. They feature a custom 11 mm dynamic driver and a ceramic... MORE

Hand-Shaped Ice Cream Holders

Snickers Created the Ice Cream Chiller to Keep Ice Cream Bars Cold

To celebrate the 2024 NFT Draft, Snickers enlisted top NFL wide receiver pick, Rome Odunze, to create an ice cream holder to help fans keep their Snickers Ice Cream bars cold. The Snickers Ice Cream... MORE

Guilt-Free Ice Creams

Halo Top Debuts Cookies & Cream and Chocolate Caramel Brownie in Canada

Halo Top is set to revolutionize the Canadian ice cream market this spring with the introduction of two new flavors, Cookies & Cream and Chocolate Caramel Brownie. Already a hit in the United... MORE

Short Cycle Laundry Detergents

Persil Wonder Wash Provides an Effective Clean in Just 15 Minutes

Persil Wonder Wash is a new laundry detergent optimized for short washing cycles and effectively cleans garments in just 15 minutes. This innovative laundry formula was developed in response to the... MORE

Lifting Shapewear Shorts

Threads Presents Its Performance-Driven Contour Lift Shapewear Shorts

Threads ‘Contour Lift Shapewear Shorts are a performance-driven product that promises just the right amount of shaping without sacrificing on comfort. The silhouette is high-waisted with... MORE

Cheese-Infused Dog Treats

Bocce's Bakery and Cheez-its Partnered for April Fool's Day

Bocce’s Bakery and Cheez-Its teamed up on April Fool’s Day to play a practical joke on their dedicated followers. The fictitious product, however, sounded so outlandish and good that... MORE

Low-Cost Candy Bar Cakes

The Galaxy Caramel Cake is Arriving at Retailers in the UK

The Galaxy Caramel Cake has been announced by Mars Chocolate Drinks and Treats (MCD&T) as its latest baked good that promises to provide an indulgent experience without breaking the bank. The... MORE

Regenerative Pet Supplements

Cave Pets is the Industry's First & Only ROC Pet Nutrition Brand

Pet nutrition brand Cave Pets is the first and only brand in the industry to be designated Regenerative Organic Certified (ROC) from the Regenerative Organic Alliance. The brand’s line of... MORE

Spicy Mango Margarita Mixes

Q Mixers' Spicy, Fruity Margarita Mix Shares a Taste of Sweet Heat

The Spicy Mango Margarita Mix is the newest addition to Q Mixers’ margarita portfolio and it promises just the right balance of sweet heat. This versatile mix is ready to be combined with a... MORE

Microwave-Safe Noodle Cups

Cup Noodles' #PaperCupConfessions Has Fans Fess Up to Cooking Habits

Cup Noodles announced that its new paper cup packaging is microwave-friendly, prompting many fans to admit their ramen cooking habits with #PaperCupConfessions. With many fans asking if Cup Noodles&#... MORE

Canned Kefir Sodas

Erewhon Dropped Four Ready-to-Drink Probiotic-Packed Sodas

Erewhon’s in-store cafes are hotspots for freshly blended smoothies and probiotic-packed kefir soda and consumers who want a healthy, refreshing beverage experience can now purchase take-home... MORE

Better-For-You Peanut Butter Cups

Simply Peanut Butter Crispies Were Created with Whole Foods

Simply Peanut Butter Crispies have been created in collaboration with Whole Foods Market as a better-for-you take on the classic peanut butter cup treats to provide consumers with a delicious yet... MORE

Relaxing THC-Infused Iced Teas

TeaPot Released a Blackberry Rooibos Flavor of its Good Evening Tea

TeaPot, a subsidiary of The Boston Beer Company, has expanded its cannabis-infused iced tea line with the introduction of the ‘Blackberry Rooibos Good Evening Iced Tea.’ This new... MORE

Chic Organic Basics

Organic Basics Prioritizes Sustainability and Ethical Sourcing

Organic Basics is a brand known for its sustainable and ethical approach, boasting a line of basic tees and underlayers that are not only soft to the touch but also versatile enough to complement... MORE

Mood-Boosting Superfood Seedbars

Joule Body Introduces Its 12 PM Good Mood Cacao Cascara Seedbar

The 12 PM Good Mood Cacao Cascara Seedbar is a superfood seedbar that is designed to boost midday energy. The recipe is marketed as part of the JouleBody System. This superfood seedbar is crafted... MORE