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Balmain Trends

Ideas
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Videos
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Insights
Riviera-Inspired Retail Experiences
Riviera-Inspired Retail Experiences
Balmain Beach Club Brings France to Neiman Marcus Customers
This spring, Neiman Marcus invites shoppers to immerse themselves in the essence of the South of France with Balmain Beach Club. This exclusive collection and customer activation in Dallas is... MORE
Fabulous Fashion Ad Campaigns
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
The Balmain Spring 2024 ad campaign showcases Gisele Bündchen as the epitome of beauty, confidence, and joy. Created under the direction of Creative Director Olivier Rousteing, the campaign... MORE
Exclusive GenAI Sneakers
Exclusive GenAI Sneakers
Balmain and Ant Kai Used Generative AI to Customize Unicorn Sneakers
Balmain and Ant Kai teamed up with Space Runners to explore the use of generative AI in sneaker creation. Balmain and Space Runners set out with the intention to offer “unparalleled freedom” to... MORE
Romance-Inspired Jewelry Campaigns
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
French fashion designer Olivier Rousteing, who has also been the creative director of Balmain since 2011, went behind the camera lens to capture the luxury label’s new romance-inspired jewelry... MORE
Singer-Themed Art Exhibitions
Singer-Themed Art Exhibitions
FLANNELS X London Launches an Immersive Beyoncé Exhibition
In commemoration of Beyoncé‘s RENAISSANCE world tour, FLANNELS X has undertaken a remarkable transformation of its London establishment, establishing a brand-new flagship destination. This... MORE
20s-Inspired Sportswear Collections
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
In collaboration with Neiman Marcus, Balmain has revealed its latest 20s-inspired sportswear collection called ‘Summer Set.’ Olivier Rousteing, Creative Director of Balmain, said: “... MORE
Sustainably Made Pastel Garments
Sustainably Made Pastel Garments
Balmain Unveils a New Capsule Collection with Water Brand Evian
Classic sporting designs are combined with delicate pastel colors in the all-new capsule collection from Evian and the luxury French fashion label Balmain. The 19-piece collection, which includes... MORE
Futuristic Avant-Garde Footwear
Futuristic Avant-Garde Footwear
Balmain x Space Runners Footwear Comes With NFT
Balmain and Space Runners have partnered to create a futuristic avant-garde footwear collection of the popular Unicorn sneaker model. The sneaker includes NFT collectibles. Both brands developed... MORE
Phygital Sneaker Collections
Phygital Sneaker Collections
Balmain and Space Runners Unite for the Phygital 'Unicorn' Sneakers
Balmain taps Space Runners for its new limited edition capsule featuring the iconic ‘Unicorn’ digital sneakers. The silhouette fuses the real and digital worlds, allowing consumers to... MORE
Co-Branded Luxury Basketball Shoes
Co-Branded Luxury Basketball Shoes
Balmain and Puma Joined for a Basketball-Themed Collaboration
French luxury fashion brand Balmain and sports label Puma join forces for a new basketball-themed collection, featuring a luxury basketball shoe called ‘Balmain Court.’ This is the second time... MORE
Luxe Basketball Sneaker Collaborations
Luxe Basketball Sneaker Collaborations
Balmain and PUMA Join Forces on a New Sporty Capsule
Balmain and PUMA work in collaboration on a new sporty collection that is designed from a luxurious angle. The capsule is made up of sporty streetwear items that are shown off in a campaign that... MORE
Animal Kingdom-Inspired Sneakers
Animal Kingdom-Inspired Sneakers
Balmein Releases the Slick B-EAST Sneaker Collection
The B-EAST Sneaker Collection is the latest release from the popular streetwear brand Balmain which is creatively headed by Olivier Rousteing. To spread the word (and visuals) to the public about... MORE
Sci-Fi-Inspired Luxe Fashion Capsules
Sci-Fi-Inspired Luxe Fashion Capsules
Balmain Unveils a Special New Stranger Things Capsule
Luxury fashion house Balmain introduces its new Stranger Things capsule that celebrates the famed Netflix series. It highlights the 80s theme that is true to the shoe and is led by baggy shirts,... MORE
Luxury Beauty Launches
Luxury Beauty Launches
Estèe Lauder and Balmain Announce Plans to Launch Balmain Beauty
The Estèe Lauder Companies is partnering with luxury fashion brand Balmain to create Balmain Beauty, a luxury beauty line that aims to “transform the luxury and couture beauty world.” Balmain... MORE
Collaboration Anime Fashion Lines
Collaboration Anime Fashion Lines
The Pokémon x Balmain Trainer Fashion Set is High Energy
The Pokémon x Balmain Trainer Fashion Set is a collaboration between the adored anime franchise and the high-end fashion brand for avid fans and collectors alike to pick up. The collection... MORE
play_circle_filled Light-Exploring Luxe Fall Fashion
Light-Exploring Luxe Fall Fashion
Balmain Unveils its Latest Collection for Fall/Winter 2022
Luxury fashion imprint Balmain introduces its newest collection designed for the Fall/Winter 2022 through a unique campaign that takes place at a beige tonal quarry. The models are dressed in... MORE
Luxe Hair Growth Systems
Luxe Hair Growth Systems
Balmain's Three-Step System Luxuriously Stimulates New Growth
Balmain’s three-step system is a luxe solution for thinning hair or hair loss and it stimulates new growth with a Bodifying Shampoo, a Bodifying Conditioner and an Activating Scalp Treatment.... MORE
Luxury Plush Leather Sandals
Luxury Plush Leather Sandals
The Balmain B-It Sandals are Regal and Comfort in One Design
Luxury fashion house Balmain recently unveiled its special Spring/Summer 2022 collection on the runways of Paris Fashion Week - the notable Balmain B-It sandals were seen on the shoe. It grabbed the... MORE
Top 90 Luxury Trends in February
Top 90 Luxury Trends in February
From Luxury Plush Toys to Phygital Tequila Releases
Exclusivity, excess, and hyper-personalization were key concepts shaping the February 2022 luxury trends, which saw a wide range of brands offering innovative products and services in an effort to... MORE
Historically-Informed Candle Fragrances
Historically-Informed Candle Fragrances
Balmain's New Candle Was Created with Trudon
Balmain’s new candle fragrance was a collaborated project between the Balmain brand a historical French candlemaker Trudon. Trudon is known for its “reliance on archives, savoir-faire,... MORE
Doll-Inspired Fashion NFTs
Doll-Inspired Fashion NFTs
Barbie and Balmain Have Created Physical and Digital Fashion Products
Adding to the list of the increasingly popular trend of entering the blockchain, Balmain and Barbie have partnered up to launch an array of Barbie doll NFTs. These NFTs will be accompanied by the... MORE
Fashion Doll NFTs
Fashion Doll NFTs
The Barbie x Balmain NFTs Secure Collectors a Place in Fashion History
Through Mattel Creations, three one-of-a-kind Barbie x Balmain NFTs will be sold at auction and collectors will get access to not only a digital asset but also a unique doll-sized Barbie x Balmain... MORE
Filmic Luxury Fashion Collabs
Filmic Luxury Fashion Collabs
Balmain x The Harder They Fall is Netflix's First Luxury Collab
Balmain x The Harder They Fall introduces the first-ever luxury fashion collaboration from Netflix and it coincides with the global release of a new American Western film starring Idris Elba. The... MORE
Luxury Fashion-Branded Whiskeys
Luxury Fashion-Branded Whiskeys
Chivas and Balmain Join Forces to Launch Exclusive Scotch Whiskey
Scotch whiskey maker Chivas Regal has teamed up with French luxury fashion label Balmain to drop the limited edition Balmain x Chivas XV collection. The new collection will consist of two exclusive... MORE
Luxury Whiskey Collabs
Luxury Whiskey Collabs
Chivas & Balmain Collaborated on a Pair of Limited-Edition Whiskies
Chivas and French designer Balmain launched a pair of limited-edition whiskeys and the Balmain x Chivas XV collection is full of delights for the senses. The collection refreshes Chivas’ 15-year-... MORE