Asian Trends

Fast-casual Asian street food concept Wow Bao launched an immersive experience and limited-time promotional campaign that crosses its Hot Buns Club rewards program with the best features of the... MORE

FitBites present a bubble tea-inspired protein powder that aims to cater to individuals who enjoy Asian-informed flavors and also those seeking clean and natural ingredients that will help them... MORE

The Fish Said Fred Oven Ready range has been expanded by the brand with two new options that prioritize high-quality ingredients and Asian cuisine-inspired recipes. The products include the Thai... MORE

Lunar Lifts Nutrition provides consumers with delightfully different alternatives to traditional vanilla and chocolate whey protein powders. At the Expo West 2024 NEXTY Awards, Lunar Lifts Nutrition&#... MORE

HORMEL Sweet Garlic Ginger Pork Loin is a new product option arriving at select grocery stores in the US as a sweet, savory dish option that maintains an Asian cuisine inspiration. The product was... MORE

These Nona Lim Instant Noodle Bowls and Heat & Serve Meat Entrees are a premium range authentic food products crafted with regionally inspired Asian cuisines in mind to make it easy for... MORE

Japanese-inspired British restaurant chain Wagamama teamed up with Willy’s Pies to create a savory plant-based pie: the Mushroom, Kimchee and Edamame Pie. This savory pie fuses British cuisine... MORE

MSCHF is launching the new ‘Global Supply Chain Telephone Handbag,’ which effectively ‘protoganizes’ the creative labor of fashion factories. Modeled after iconic silhouettes,... MORE

Functional snacking continues to grow in popularity as consumers seek out nutrition-focused food products, so brands are responding with products like the Pure Protein Sweet Chili Popped Crisps. The... MORE

Morey’s Fine Fish & Seafood is expanding its culinary horizons with the launch of Tilapia Sweet Chili, a new addition inspired by Asian-style cuisine. This innovative offering combines high-... MORE

Young’s Seafood Taste of Asia range is a new lineup of products from the UK-based seafood brand crafted with Asian cuisine in mind to provide consumers with an easy way to enjoy restaurant-... MORE

Microsoft’s Xbox unveils a new Xbox Celebrates collection which is comprised of a bright series of dynamic wallpapers. All of these are designed to honor inclusivity and diversity across the... MORE

Team Vitality, a leading European esports organization, has announced a strategic partnership with ‘ONSYDE,’ a successful South Korean StarCraft II team, in January 2024. The partnership... MORE

These California Pizza Kitchen menu items are making their way to participating locations as a series of cross-cuisine options that merge Asian flavors with traditional recipes for a delicious... MORE

Jelly desserts and snacks are consumed in many different forms around the world and Oddball is introducing a new experience for the North American market that’s vegan and health-focused.... MORE

ENDX, the esports player trading platform, has revealed a strategic partnership with Asian esports organization BLEED Esports, particularly focusing on the organization’s Counter-Strike... MORE

Renowned chef Gordon Ramsay has set his sights on Miami, expanding his culinary empire with the opening of Lucky Cat, an Asian-inspired late-night lounge and restaurant in Brickell. Inspired by... MORE

Spirited Brands has announced two new low-ABV cocktails hitting the market to provide consumers with a flavorful option perfect for enjoying as an alternative to higher alcohol alternatives. The... MORE

Blueme, an Asian-owned candle brand, recently celebrated the Year of the Dragon with the launch of their Lunar New Year Limited Edition Votive Set. This special collection features four fragrances –... MORE

South Asian comfort food brand Paro debuted a trio of products to help with meal preparation at home, all of which can be found in the Paro Bundle. These pantry essentials and meal starters were... MORE

Swatch celebrates the Year of the Dragon with a watch collection just ahead of the upcoming Lunar New Year on February 10th. It is designed with bold tones and draws inspiration from neon palettes... MORE

Trader Joe’s is expanding its lineup of Asian-inspired dishes with the debut of a new Tofu Sheets product. Despite the name, the new Tofu Sheets are not what most people might expect. Instead... MORE

The Frito-Lay My Joy campaign launched to share unique stories of joy through the lens of creators, and it’s part of Frito-Lay’s ongoing efforts and five-year goal to amplify diverse... MORE

Kurkure Chilli Chatka is being launched into the UK market as a savory snack that will satisfy cravings for authentic international cuisine flavors. The new snack flavor from the brand is... MORE

% Arabica’s latest release, the Maple Latte, is a festive offering that is available for a limited time. Launched December 9th, the beverage pays homage to Canada’s iconic sugar maple... MORE