From Somber Floral Editorials to Floral Opulence Apparel

 - Jan 16, 2014
While the concept of floral winter fashion might seem a touch on the inappropriate side for the colder months, it couldn't be farther from the mindset of today's designers who are developing seriously vibrant collections that draw direct influence from tropical flowers. Traditionally, flowers represent spring and renewal, but we're seeing a surge in the number of styles on the runways that highlight the use of various blossoms on warmer garments.

In terms of a more connected consumer who's not limited by borders, floral winter fashion could be an expression of mood rather than season; while it might be winter in the west, it's summer on the other side of the planet. An attention to floral winter fashion as a means of international expression pushes colors back into the spotlight in a season that's usually dominated by darker palette choices.