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Top 100 Media Trends in 2016

From Body Positive Magazine Covers to Universal Parody Ads

— January 30, 2017 — Pop Culture
The 2016 media trends have begun to forgo stereotypical tropes, and instead are increasingly niche in order for brands to target more specific demographics. Whether it is the increasing diversity and body positive messaging in media or the use of more subversive or humorous marketing tactics, media trends this year have been much more playful. Trend Hunter's 2017 Trend Report features many different media and marketing-related ideas and innovations that are up-and-coming for the new year.

Brands are now slowly beginning to cater to the demands of the general population that models should be more representative of different body types, rather than one specific idealized image that most women are unable to achieve. The 'Body Brigade' issue of 'Ebony Magazine' is one example of the growing representation of various body types, with the magazine specifically emphasizing the role of women of color in promoting and spreading positive body self-image in women and girls.

For many years, the media was highly stereotypical in the way it represented and targeted different groups – but now brands are using subversive humor and even parodying themselves in order to market to their target audiences. One such example is the parody ad that the marketing company 'Cossette' created, with the self-proclaimed "super ad" poking fun of stereotypical commercial formulas and applying the concept into a humorous, universal ad.
6
Score
Popularity
Activity
Freshness
97
Generational Banking Commercials
Generational Banking Commercials
This Chase Ad Shows Millennials and Boomers Discussing Money
<
96
Personalized Fatherhood Campaigns
Personalized Fatherhood Campaigns
This Ad Negates Stereotypes of Incompetent First-Time Fathers
<
95
Honorary Athlete Commercials
Honorary Athlete Commercials
Samsung's 'The Chant' Pays Tribute to South Sudan's Olympic Team
<
94
Unexpectedly Spicy Mustard Commercials
Unexpectedly Spicy Mustard Commercials
Colman's New Ad Highlights the Strength of Its Mustard
<
93
Multi-Role Phone Commercials
Multi-Role Phone Commercials
Christoph Waltz Humorously Portrays the New Samsung Phone's Many Uses
<
92
Olympic-Inspired Cereal Ads
Olympic-Inspired Cereal Ads
This Ad Features the Lucky Charms Leprechaun Helping a Pole Vaulter
<
91
Confident Retiree Commercials
Confident Retiree Commercials
This Chase Commercial Shows an Eccentric Couple Preparing to Retire
<
90
Cinematic Car Commercials
Cinematic Car Commercials
The Fiar 'R is for Respect' Ad Chronicles Mob Life on the Streets
<
89
Child Safety Car Commercials
Child Safety Car Commercials
This Car Ad Addresses the Anxieties That First Time Parents Feel
<
88
Resilient Mother Campaigns
Resilient Mother Campaigns
The Flower Service 'Teleflora' Released a Powerful Ad About Mothers
<
87
Child-Written Promotional Campaigns
Child-Written Promotional Campaigns
Target's Back-to-School Ads were Written and Directed by Kids
<
86
Enchanting Theme Park Ads
Enchanting Theme Park Ads
The 'Wongderland' Commercials Show Services That are Made from Dreams
<
85
Cult Comedy-Referencing Ads
Cult Comedy-Referencing Ads
Burger King's 'Cheesy Tots' Ad References Napoleon Dynamite
<
84
Star-Backed Eyewear Campaigns
Star-Backed Eyewear Campaigns
These Willow Smith for Chanel Ads Aim to Promote Luxury Glasses
<
83
Content-Garnering Social Media Apps
Content-Garnering Social Media Apps
'SnapRaffle' Makes Business Social Media Posts More Hands-off
<
82
Cinematic Holiday Clothing Campaigns
Cinematic Holiday Clothing Campaigns
Burberry's New Holiday Ad Serves as a Mini Fashion Film
<
81
Easygoing Beer Commercials
Easygoing Beer Commercials
House Beer's Debut Ad Captures the SoCal Lifestyle
<
80
Choreographed Christmas Commercials
Choreographed Christmas Commercials
House of Fraser's Holiday Ad is Styled Like a Music Video
<
79
Anti-Consumerist Christmas Ads
Anti-Consumerist Christmas Ads
This New Edeka Ad Conveys That the Holidays Should Be About Family
<
78
Hot Sauce-Themed Restaurant Ads
Hot Sauce-Themed Restaurant Ads
The Fast Food Chain Wendy's is Hopping on the Sriracha Craze
<
77
Skippable Burger Commercials
Skippable Burger Commercials
The 'Not Much Else to Say' Ad by A&W Targets Young YouTube Users
<
76
Lovestruck Doll Commercials
Lovestruck Doll Commercials
This McDonald's Christmas Ad Follows a Vintage Toy Looking for Love
<
75
Lip-Syncing Rapper Commercials
Lip-Syncing Rapper Commercials
This Drake Apple Ad Shows Him Singing to Taylor Swift's 'Bad Blood'
<
74
Romantic Car Commercials
Romantic Car Commercials
This Honda Campaign Shows Consumers Falling in Love with Its Models
<
73
Cannabis Drink Commercials
Cannabis Drink Commercials
This Ad for the 'Legal' Drink Explores Flavor Through Song
<
72
Rapper Apparel Commercials
Rapper Apparel Commercials
The YG 4HUNNID Collection Was Showcased with a Promotional Music Video
<
71
Day-Extending Chocolate Campaigns
Day-Extending Chocolate Campaigns
'Awake's' Campaign for 'Fall Back' is Driven by Online Content
<
70
Comedian Theater Marketing Campaigns
Comedian Theater Marketing Campaigns
The New Fandango Commercial Promos Feature Kenan Thompson
<
69
Empowering Mother's Day Commercials
Empowering Mother's Day Commercials
Walmart Mexico's #CelebraSerMujer Campaign Appreciates Moms
<
68
Comedian-Cast Hotel Commercials
Comedian-Cast Hotel Commercials
These Travel Accommodation Ads Star Jane Lynch and Bobby Lee
<
67
Imperfect Athlete Commercials
Imperfect Athlete Commercials
Ronda Rousey is the Star of the #NeverPerfect Reebok Campaign
<
66
Emotional Teddy Bear Holiday Ads
Emotional Teddy Bear Holiday Ads
Interflora's Ad Considers the Value of Giving to Loved Ones
<
65
Trans-Inclusive Fashion Campaigns
Trans-Inclusive Fashion Campaigns
The Diesel x About You Lookbook Features Two Transgender Models
<
64
Globetrotting Travel Series
Globetrotting Travel Series
'Open Invitation' is JW Marriott's Travel Series Hosted by Bill Rancic
<
63
Uplifting Christmas Commercials
Uplifting Christmas Commercials
This 'Elverys' Sport Commercial Features a Celebrity Soccer Player
<
62
Satirical Anti-Gun Campaigns
Satirical Anti-Gun Campaigns
'Toddlers Kill' Considers the Dangers of Firearm Ownership in the US
<
61
Offbeat Fragrance Commercials
Offbeat Fragrance Commercials
This Spike Jonze-Directed KENZO World Ad Defies Stereotypes
<
60
Shakespearean Toothpaste Commercials
Shakespearean Toothpaste Commercials
Crest's Back-to-School Ad Touts the Benefits of Oral Care
<
59
Stereotype-Defying Menstruation Ads
Stereotype-Defying Menstruation Ads
U By Kotex's 'Its Not My Period' Reframes a Myth About PMS
<
58
Empowering Feminist Campaigns
Empowering Feminist Campaigns
Dove's New Campaign Focuses on Something Other Than Beauty
<
57
Comedic Kids' Fashion Ads
Comedic Kids' Fashion Ads
This Old Navy Back to School Ad Features Amy Schumer as the Cool Aunt
<
56
Anti-Ageism Campaigns
Anti-Ageism Campaigns
Natura Chronos' #2old4this Campaign Questions Standards Imposed on Women
<
55
Athletic Beer Commercials
Athletic Beer Commercials
The Michelob Ultra Super Bowl Commercial Appeals to Athletes
<
54
Santa-Attracting Hospital Campaigns
Santa-Attracting Hospital Campaigns
'SickKids VS Missing Home' Addresses Kids' Holiday Concerns
<
53
Theatrical Flavor Commericals
Theatrical Flavor Commericals
These Texas Pete Ads Show the Power of the Flavor Its Products Offer
<
52
Pleasure-Focused Chocolate Commercials
Pleasure-Focused Chocolate Commercials
This Dove Chocolate Ad Follows a Woman Living for Pleasure
<
51
Realistic Morning Routine Ads
Realistic Morning Routine Ads
This Organic Valley Ad Shows What Women's Mornings are Really Like
<
50
Poverty-Exposing Holiday Ads
Poverty-Exposing Holiday Ads
This Salvation Army Campaign Highlights the Importance of Giving
<
49
Creature Hybrid Commercials
Creature Hybrid Commercials
Mountain Dew's Super Bowl Commercial Stars a 'Puppymonkeybaby'
<
48
Emotional Yogi Commercials
Emotional Yogi Commercials
This Comical Ad Shows the Usefulness of Yelp Reviews
<
47
Black Millennials Networks
Black Millennials Networks
The Koffee App is a Social Media Community for Black Thinkers
<
46
Multicultural Retail Commercials
Multicultural Retail Commercials
Target's 'Lúcete A Tu' Manera Campaign Targets Hispanic Consumers
<
45
Universal Marketing Parody Ads
Universal Marketing Parody Ads
An Agency Has Created a "Super-Ad" That Can Apply to Any Product
<
44
Viral Cat Commercials
Viral Cat Commercials
This German Commercial Follows Grocery Shopping Cats with a Meowing Song
<
43
Anti-Shopping Community Events
Anti-Shopping Community Events
Hubbub's #BrightFriday Campaign Asks Shoppers to Ditch Black Friday
<
42
Approachable Glam Fashion
Approachable Glam Fashion
The Julianne Moore Grazia Editorial Showcases Sophisticated Style
<
41
Satirical Fast Fashion Commercials
Satirical Fast Fashion Commercials
This Old Navy Campaign Teaches Moms About Cool Clothes
<
40
First Lady Presidency Concepts
First Lady Presidency Concepts
Mathieu Schatzler Imagines Michelle Obama's Campaign for President
<
39
Men's Magazine Resumes
Men's Magazine Resumes
This British GQ Intern Applicant Submitted His Own Version of the Magazine
<
38
Sophisticated Retro Editorials
Sophisticated Retro Editorials
The Vogue Korea Carolyn Murphy Cover Shoot is Made for Power Women
<
37
Decadent Hotel Editorials
Decadent Hotel Editorials
The Sunday Times Style Natasha Poly Photoshoot Highlights Versace
<
36
Beachy Sweatshirt Editorials
Beachy Sweatshirt Editorials
The ELLE Kerry Washington Cover Shoot Focuses on Casual Spring Looks
<
35
Projected Christmas Campaigns
Projected Christmas Campaigns
Very.co.uk's Holiday Ad Campaign Was Shared on London Buildings
<
34
Comical Masculine Scent Ads
Comical Masculine Scent Ads
These Old Spice Commercials Show Men Claiming Power Through Scent
<
33
Face-Swapping Ads
Face-Swapping Ads
Netflix Uses the Popular Snapchat Filter to Advertise Its Series
<
32
Provocative Body Positivity Ads
Provocative Body Positivity Ads
The Newest 'Addition Elle' Campaign Stars Famed Plus-Size Models
<
31
Body Positive Movement Hashtags
Body Positive Movement Hashtags
A Plus-Size Blogger Got Women to Embrace their Shape on Twitter
<
30
Cool Mom Ad Campaigns
Cool Mom Ad Campaigns
These Commercials Aim to Negate Stereotypes of At-Home Moms
<
29
Subtle Skin-Baring Editorials
Subtle Skin-Baring Editorials
The Vogue Germany Gigi Hadid Cover Shoot is a First for the Magazine
<
28
Plus-Size Male Model Departments
Plus-Size Male Model Departments
This Modeling Agency Launched a Plus-Size Male Modeling Division
<
27
Multi-Generational Magazine Covers
Multi-Generational Magazine Covers
This Kate Moss Vogue Cover Celebrates Family Values
<
26
Muslim Beauty Brand Ambassadors
Muslim Beauty Brand Ambassadors
CoverGirl's Newest Brand Ambassador is Beauty Blogger Nura Afia
<
25
Science Fiction Fan Posters
Science Fiction Fan Posters
These Stranger Things Posters Show How Viewers Interpreted the Series
<
24
Edgy Button-Up Fashion
Edgy Button-Up Fashion
Top Model Ruth Bell Covers the Latest Vogue Korea Issue
<
23
Raw Retro Editorials
Raw Retro Editorials
The Exit Magazine Spring Issue Stars Actress/Model Dylan Penn
<
22
VR Movie Theaters
VR Movie Theaters
The Virtual Reality Cinema Provides Movie Lovers with an Immersive Experience
<
21
Divergent Rock Star Editorials
Divergent Rock Star Editorials
Serge Rigvava Lensed Louie Banks for Seventh Man Magazine
<
20
Body Positive Social Efforts
Body Positive Social Efforts
Nike Women is Promoting Relatable Instagram Models in Recent Posts
<
19
Comedic Mother's Day Ads
Comedic Mother's Day Ads
The Agency 'Mother New York' Put a Creative Spin on Mother's Day
<
18
Comedic Movie Character Covers
Comedic Movie Character Covers
The Vogue February 2016 Cover Features Actor Ben Stiller
<
17
Day-to-Night Fashion Photoshoots
Day-to-Night Fashion Photoshoots
Aline Weber Covers the Latest Issue of ELLE Russia
<
16
Chic Coastal Editorials
Chic Coastal Editorials
The Book Resort Photoshoot Stars Kati Nescher and Patricia van der Vliet
<
15
Chic Underpass Editorials
Chic Underpass Editorials
The Edit Miranda Kerr Photoshoot is Elegantly Urban
<
14
Reality Star Sneaker Editorials
Reality Star Sneaker Editorials
This Kylie Jenner Puma Campaign Promotes the Fierce KRM Trainer
<
13
Body Positive Magazine Covers
Body Positive Magazine Covers
'The Body Brigade' Issue of Ebony Magazine Touches on Body Image
<
12
Sporty Cutout Fashion
Sporty Cutout Fashion
The Latest Marie Claire Mexico Cover Stars Eiza Gonzalez
<
11
Moody Beach Editorials
Moody Beach Editorials
The Edit Josephine Skriver Cover Shoot is Quiet and Subdued
<
10
Glamorous Desert Fashion
Glamorous Desert Fashion
Model Luma Grothe Stars in the Latest Issue of Harper’s Bazaar Singapore
<
9
Vibrant Beach Fashion
Vibrant Beach Fashion
Allure Magazine's 'Heat Wave' Editorial is Captured by Sebastian Mader
<
8
Graphic Beach Editorials
Graphic Beach Editorials
The Vogue Thailand Summer Sensation Photoshoot Stars Behati Prinsloo
<
7
Tennis-Themed Editorials
Tennis-Themed Editorials
GAME. SET. MATCH. by Igor Oussenko is Captured for Fashion Magazine
<
6
Viral Instagram Campaigns
Viral Instagram Campaigns
This Selena Gomez Photo is the Most Liked Photo of All Time
<
5
Dedicated Social Media Cameras
Dedicated Social Media Cameras
The 'Instasnap' Camera Makes Instagram Posting Phone-Free
<
4
Couture Hair Catalogs
Couture Hair Catalogs
The Fall/Winter Balmain Hair Campaign Highlights Unconventional Men's Styles
<
3
Social Media-Inspired Covers
Social Media-Inspired Covers
The First Playboy Non-Nude Issue Stars Sarah McDaniel
<
2
Seductive Socialite Editorials
Seductive Socialite Editorials
Complex Paired Its Kylie Jenner Interview with a Series of Images
<
1
Provocative Beach Photoshoots
Provocative Beach Photoshoots
This New Out Magazine Editorial Was Lensed by Hard Cider NY
<