http://www.trendhunter.com/olympics Olympics en-us Tue, 21 Apr 2026 05:50:52 GMT http://cdn.trendhunterstatic.com/TrendHunterLogo120x30.gif http://www.trendhunter.com/olympics 120 30 http://www.trendhunter.com/trends/1-800-she-wins1 (TrendHunter.com) Jennifer Bett Communications and Cosmopolitan teamed up to launch a toll-free, all-hours 1-800-SHE-WINS1 hotline so that callers can share congratulatory messages for the U.S. Women’s Hockey Team...]]> Sat, 28 Feb 2026 08:42:05 GMT http://www.trendhunter.com/trends/1-800-she-wins1 http://www.trendhunter.com/trends/milano-cortina-2026 (TrendHunter.com) Omega has unveiled a special edition timepiece — the Seamaster Diver 300M Milano Cortina 2026. This design was created to mark the company's role as the Official Timekeeper for the Olympic Winter...]]> Sat, 21 Feb 2026 15:44:05 GMT http://www.trendhunter.com/trends/milano-cortina-2026 http://www.trendhunter.com/trends/champions-clubhouse (TrendHunter.com) The consumer goods corporation Procter & Gamble is activating its sponsorship of the Olympic and Paralympic Winter Games through a multi-faceted program centered on a new 'Champions Clubhouse'...]]> Mon, 02 Feb 2026 18:39:04 GMT http://www.trendhunter.com/trends/champions-clubhouse http://www.trendhunter.com/trends/casa-descente (TrendHunter.com) The sportswear brand DESCENTE is establishing a temporary hospitality venue named CASA DESCENTE in Cortina d'Ampezzo, Italy. The launch coincides with the duration of the Milano Cortina 2026 Winter...]]> Mon, 02 Feb 2026 12:12:04 GMT http://www.trendhunter.com/trends/casa-descente http://www.trendhunter.com/trends/hellenic-olympic-committee (TrendHunter.com) The sportswear company ANTA has entered into a significant multi-year agreement with the Hellenic Olympic Committee. Securing the status of Gold Sponsor and Official Sportswear Partner of the...]]> Mon, 02 Feb 2026 08:24:05 GMT http://www.trendhunter.com/trends/hellenic-olympic-committee http://www.trendhunter.com/trends/usa-curling-men (TrendHunter.com) SakéOne, an American producer of craft saké, has entered into a collaborative promotional agreement with the USA Curling Men's Team Casper. The partnership centers on shared cultural values and...]]> Fri, 30 Jan 2026 19:58:05 GMT http://www.trendhunter.com/trends/usa-curling-men http://www.trendhunter.com/trends/chocolate-medals (TrendHunter.com) The Hershey Company has initiated a new marketing campaign involving playfully indulgent chocolate medals. The initiative is aptly titled 'Hershey's. It's Your Happy Place.' and it aligns with the...]]> Wed, 21 Jan 2026 16:46:04 GMT http://www.trendhunter.com/trends/chocolate-medals http://www.trendhunter.com/trends/us-ski-snowboard1 (TrendHunter.com) J.Crew has initiated a three-year collaboration with U.S. Ski & Snowboard. The partnership begins with the debut of an inaugural 26-item apparel collection. As the official lifestyle partner of...]]> Fri, 09 Jan 2026 10:34:06 GMT http://www.trendhunter.com/trends/us-ski-snowboard1 http://www.trendhunter.com/trends/first-aid-beauty1 (TrendHunter.com) First Aid Beauty is a specialized skincare label operating under the larger Procter & Gamble umbrella and recognized for its formulations targeting reactive and dry skin. The brand has recently...]]> Fri, 02 Jan 2026 13:57:06 GMT http://www.trendhunter.com/trends/first-aid-beauty1 http://www.trendhunter.com/trends/curling-national-team (TrendHunter.com) Columbia Sportswear has officially revealed the competitive attire it has designed for the United States Curling National Team, which will be worn during the 2026 Winter Olympic Games. The...]]> Mon, 15 Dec 2025 23:33:04 GMT http://www.trendhunter.com/trends/curling-national-team http://www.trendhunter.com/trends/us-ski-snowboard (TrendHunter.com) The breakfast foods company Kodiak has entered into a formal sponsorship agreement with the national governing body for Olympic and Paralympic skiing and snowboarding — U.S. Ski & Snowboard —...]]> Tue, 09 Dec 2025 19:58:00 GMT http://www.trendhunter.com/trends/us-ski-snowboard http://www.trendhunter.com/trends/canadian-paralympic-committees (TrendHunter.com) With the milestone of one hundred days remaining until the Milano Cortina 2026 Paralympic Winter Games, the Canadian Paralympic Committee, in collaboration with the national public broadcaster...]]> Thu, 27 Nov 2025 11:42:04 GMT http://www.trendhunter.com/trends/canadian-paralympic-committees http://www.trendhunter.com/trends/canadian-athlete-kit (TrendHunter.com) lululemon has introduced the official Canadian Athlete Kit for the upcoming 2026 Winter Olympic and Paralympic Games in Milano Cortina. The stylish and performance-driven garments were developed...]]> Wed, 19 Nov 2025 19:40:05 GMT http://www.trendhunter.com/trends/canadian-athlete-kit http://www.trendhunter.com/trends/laurie-hernandez (TrendHunter.com) Goody, a leading hair accessories brand under Beauty by Imagination, has announced Olympic gold medalist Laurie Hernandez as its new brand ambassador. Laurie Hernandez, a celebrated gymnast and...]]> Thu, 07 Aug 2025 09:31:06 GMT http://www.trendhunter.com/trends/laurie-hernandez http://www.trendhunter.com/trends/sir-mo-farah (TrendHunter.com) Olympic champion Sir Mo Farah has entered the fitness tech space with URUNN, a running app designed to provide elite-level coaching to athletes of all skill levels. Developed in partnership with...]]> Thu, 17 Jul 2025 14:05:06 GMT http://www.trendhunter.com/trends/sir-mo-farah http://www.trendhunter.com/trends/nextgeneration-sports-flooring (TrendHunter.com) Feldspar Limited has achieved a significant milestone in next-generation sports flooring development with its functional prototype for an advanced sensor-equipped running track. Early evaluations...]]> Mon, 31 Mar 2025 10:14:03 GMT http://www.trendhunter.com/trends/nextgeneration-sports-flooring http://www.trendhunter.com/trends/katie-grimes (TrendHunter.com) POWERADE celebrates its partnership with Olympic athlete Katie Grimes with the introduction of a limited-edition capsule made from upcycled materials. This collection features items inspired by...]]> Fri, 16 Aug 2024 22:40:02 GMT http://www.trendhunter.com/trends/katie-grimes http://www.trendhunter.com/trends/browned-butter-bourbon (TrendHunter.com) Taffer’s Browned Butter Bourbon has become a prominent choice for Olympic celebrations as the product appeals to both whiskey enthusiasts and those hosting viewing parties. Fully embracing this...]]> Thu, 15 Aug 2024 13:08:04 GMT http://www.trendhunter.com/trends/browned-butter-bourbon http://www.trendhunter.com/trends/ozonated-body-oils (TrendHunter.com) O3 Elixirs debuts with a new line of ozonated body oils created by Olympic Equestrian athlete Ashlee Bond and Jennifer Apelian, founder of Equi-Greens. This product range features organic, vegan,...]]> Thu, 01 Aug 2024 14:50:03 GMT http://www.trendhunter.com/trends/ozonated-body-oils http://www.trendhunter.com/trends/olympic-village1 (TrendHunter.com) Procter & Gamble is expanding its support for athletes during the Paris 2024 Olympic and Paralympic Games with an unprecedented range of services and products — one standout offer is the first-...]]> Wed, 31 Jul 2024 21:46:03 GMT http://www.trendhunter.com/trends/olympic-village1 http://www.trendhunter.com/trends/dairy-commercial (TrendHunter.com) Mengniu, a major Chinese dairy company, has released a new thematic TV dairy commercial to support Chinese athletes at the Paris Olympics. Created in collaboration with Zhang Yimou's team, the...]]> Mon, 29 Jul 2024 09:30:03 GMT http://www.trendhunter.com/trends/dairy-commercial http://www.trendhunter.com/trends/olympic-leotards (TrendHunter.com) Swarovski and GK Elite are bringing ultra-luxury to the 2024 Olympic leotards as the brands are designing the ones that the USA Women's Gymnastics National Team is wearing at the 2024 Paris...]]> Mon, 29 Jul 2024 08:40:02 GMT http://www.trendhunter.com/trends/olympic-leotards http://www.trendhunter.com/trends/beautiful-india (TrendHunter.com) BEAUTIFUL INDIA, a luxury lifestyle brand from India, has announced its global debut as the Official Partner of India House at the Paris 2024 Olympics. This marks India's first country house...]]> Thu, 25 Jul 2024 11:21:03 GMT http://www.trendhunter.com/trends/beautiful-india http://www.trendhunter.com/trends/michelob-ultras (TrendHunter.com) Michelob ULTRA has always strived to market itself as a brand for people with active lifestyles — so, it isn't surprising that the company recently announced its role as the exclusive beer...]]> Wed, 24 Jul 2024 17:34:02 GMT http://www.trendhunter.com/trends/michelob-ultras http://www.trendhunter.com/trends/parents-of-team-canada-athletes (TrendHunter.com) Molson has launched a campaign that pays homage to the parents of Team Canada athletes, highlighting their significant contributions to the athletes' success. This initiative is named Sponsor...]]> Tue, 23 Jul 2024 20:49:03 GMT http://www.trendhunter.com/trends/parents-of-team-canada-athletes http://www.trendhunter.com/trends/team-usa-capsule (TrendHunter.com) Chubbies' Team USA Capsule presents a multi-year collaboration with Team USA and Olympic Heritage, beginning with the Paris 2024 Olympics and extending to the LA 2028 Olympics. The Team USA...]]> Mon, 15 Jul 2024 09:10:03 GMT http://www.trendhunter.com/trends/team-usa-capsule http://www.trendhunter.com/trends/alix-klineman (TrendHunter.com) Total Wine & More, the largest independent retailer of fine wine, spirits, and beer in the U.S., has partnered with 2020 gold medalist Alix Klineman to create a comprehensive Summer Games Watch...]]> Thu, 11 Jul 2024 00:37:03 GMT http://www.trendhunter.com/trends/alix-klineman http://www.trendhunter.com/trends/fundraising-initiative (TrendHunter.com) The Canadian Paralympic Committee (CPC) and the Paralympic Foundation of Canada (PFC) have launched the IGNITE the Light virtual seats fundraising initiative. This campaign aims to raise $1 million...]]> Thu, 11 Jul 2024 00:22:03 GMT http://www.trendhunter.com/trends/fundraising-initiative http://www.trendhunter.com/trends/2024-olympics1 (TrendHunter.com) Accor has announced its detailed plans for its partnership with the Paris 2024 Olympics and Paralympics. As a Premium Partner, the hospitality company will implement its vision of service across...]]> Mon, 01 Jul 2024 16:01:06 GMT http://www.trendhunter.com/trends/2024-olympics1 http://www.trendhunter.com/trends/official-outfit-for-team-china (TrendHunter.com) Anta, a leading sportswear company based in Quanzhou, China, has revealed the official outfit for Team China at the Paris Olympics. This outfit is designed for medal ceremonies and its design...]]> Thu, 27 Jun 2024 21:05:02 GMT http://www.trendhunter.com/trends/official-outfit-for-team-china