http://www.trendhunter.com/drinking Drinking and Alcohol Trends en-us Tue, 21 Apr 2026 06:20:35 GMT http://cdn.trendhunterstatic.com/TrendHunterLogo120x30.gif http://www.trendhunter.com/drinking 120 30 http://www.trendhunter.com/trends/jam-shed-dark-jam (TrendHunter.com) The Jam Shed Dark Jam wine blend is the latest expression from the wine brand that targets the premium tier by embracing a darker, richer profile. The wine comes in the form of an Australian red...]]> Tue, 21 Apr 2026 05:53:05 GMT http://www.trendhunter.com/trends/jam-shed-dark-jam http://www.trendhunter.com/trends/stagecoach-x-electrolit-resort-5k (TrendHunter.com) Following the success of the Coachella x Electrolit Campground 5K—which is returning in 2026 for its second year—the Stagecoach x Electrolit Resort 5K experience is coming to Stagecoach 2026....]]> Tue, 21 Apr 2026 04:30:05 GMT http://www.trendhunter.com/trends/stagecoach-x-electrolit-resort-5k http://www.trendhunter.com/trends/mood-up-chocolate-milk-mix (TrendHunter.com) Moo’d Up Chocolate Milk Mix is a nutritious option that sits somewhere between nostalgic chocolate milk cartons of youth and adult-targeted protein shakes, delivering kid-approved taste and...]]> Tue, 21 Apr 2026 04:20:05 GMT http://www.trendhunter.com/trends/mood-up-chocolate-milk-mix http://www.trendhunter.com/trends/starbucks-unicorn-frappuccino (TrendHunter.com) The' aesthetically pleasing Starbucks Unicorn Frappuccino was all over Instagram on 2017, and in 2026, it's returning for Coachella as a drink that's exclusively available within the festival at...]]> Tue, 21 Apr 2026 03:59:08 GMT http://www.trendhunter.com/trends/starbucks-unicorn-frappuccino http://www.trendhunter.com/trends/four-pillars-three-peach-gin (TrendHunter.com) Four Pillars' Three Peach Gin is a new, limited-edition launch inspired by brunch favorites like the Bellini and developed to stand out in cocktails. Described as the team's "gin of daytime...]]> Tue, 21 Apr 2026 03:49:04 GMT http://www.trendhunter.com/trends/four-pillars-three-peach-gin http://www.trendhunter.com/trends/ri-riesling (TrendHunter.com) Ri Riesling is a fresh new expression from Substance Wines, and this single-vineyard offering showcases the uniqueness of Washington State's terroir and the brand's devotion to quality,...]]> Tue, 21 Apr 2026 01:57:04 GMT http://www.trendhunter.com/trends/ri-riesling http://www.trendhunter.com/trends/5in1-shots (TrendHunter.com) LR's 5in1 Shots sit somewhere between the health and beauty segments, offering a convenient way for consumers to intake key nutrients, support radiant skin, lustrous hair and target specific bodily...]]> Tue, 21 Apr 2026 01:06:05 GMT http://www.trendhunter.com/trends/5in1-shots http://www.trendhunter.com/trends/maola-more (TrendHunter.com) Maola Local Dairies launched a new line of ultrafiltered milk to deliver more of what consumers want: a lactose-free milk that's high in protein, lower in sugar and boosted by prebiotic fiber for...]]> Mon, 20 Apr 2026 22:53:05 GMT http://www.trendhunter.com/trends/maola-more http://www.trendhunter.com/trends/basyd (TrendHunter.com) basyd.'s Protein Soda+ enhances a crisp, classic carbonated soft drink base with whey protein and magnesium, offering a refreshingly light and pleasant experience of an essential macronutrient that...]]> Mon, 20 Apr 2026 21:17:04 GMT http://www.trendhunter.com/trends/basyd http://www.trendhunter.com/trends/liquid-micronutrien (TrendHunter.com) LaVita launched an all-in-one liquid micronutrient concentrate supplement that's made to mix with water to deliver more than 70 ingredients in a tablespoon-sized serving. This wholly plant-powered,...]]> Mon, 20 Apr 2026 20:37:04 GMT http://www.trendhunter.com/trends/liquid-micronutrien http://www.trendhunter.com/trends/aperol-spritz-to-go (TrendHunter.com) Aperol Spritz TO GO has been announced by the Campari Group as its latest addition to the ready-to-drink (RTD) category that will make access to a signature cocktail easier than ever. The drink...]]> Mon, 20 Apr 2026 18:34:04 GMT http://www.trendhunter.com/trends/aperol-spritz-to-go http://www.trendhunter.com/trends/summer-edition-citrus-zest (TrendHunter.com) Summer is just around the corner, which is why Red Bull U.K. has announced the debut of its latest flavor: Red Bull Summer Edition Citrus Zest. Perfect for the warm days ahead, Red Bull Summer...]]> Mon, 20 Apr 2026 16:20:05 GMT http://www.trendhunter.com/trends/summer-edition-citrus-zest http://www.trendhunter.com/trends/allnatural-chamomile-tea-blends (TrendHunter.com) Doze Tea — a new Atlanta-based health and wellness brand — has launched a line of all-natural chamomile tea blends designed to support relaxation and better sleep. The line boasts a variety of...]]> Mon, 20 Apr 2026 06:00:05 GMT http://www.trendhunter.com/trends/allnatural-chamomile-tea-blends http://www.trendhunter.com/trends/hot-chocolate-blend (TrendHunter.com) OM MUSHROOM SUPERFOOD offers a product called the Dutch Cocoa Mushroom Powder Hot Chocolate Blend. This functional beverage mix is sure to appeal to health-conscious consumers as it combines...]]> Sun, 19 Apr 2026 15:35:05 GMT http://www.trendhunter.com/trends/hot-chocolate-blend http://www.trendhunter.com/trends/dad-grass-extra (TrendHunter.com) Dad Grass Extra has been added to the brand's product portfolio as a strength-boosted cannabis cocktail from the brand that's formulated to help round out the existing range of refreshments. The...]]> Sat, 18 Apr 2026 14:26:04 GMT http://www.trendhunter.com/trends/dad-grass-extra http://www.trendhunter.com/slideshow/april-2026-drinking (TrendHunter.com) April 2026 drinking trends reflect a nuanced convergence of innovation, heritage, and experiential consumption across the global beverage landscape. To begin with, KFC’s 'KCOFFEE' introduces an...]]> Sat, 18 Apr 2026 09:55:05 GMT http://www.trendhunter.com/slideshow/april-2026-drinking http://www.trendhunter.com/trends/madr-excepcional-limn (TrendHunter.com) Madrí Excepcional Limón has been announced by the Molson Coors Beverage Company as a new take on the namesake Spanish lager that's crafted with the increasing popularity of fruit beers in mind....]]> Sat, 18 Apr 2026 01:45:04 GMT http://www.trendhunter.com/trends/madr-excepcional-limn http://www.trendhunter.com/trends/finnish-long-drink (TrendHunter.com) The Mark Anthony Group, the brand behind White Claw Hard Seltzer, acquired The Finnish Long Drink to broaden its North American ready-to-drink (RTD) portfolio and expand the brand into new markets....]]> Fri, 17 Apr 2026 12:20:04 GMT http://www.trendhunter.com/trends/finnish-long-drink http://www.trendhunter.com/trends/420-drink-collaboration (TrendHunter.com) Fat Tuesday, the nationally recognized frozen cocktail brand and bar chain, has partnered with Still G.I.N., the premium spirits label from Snoop Dogg and Dr. Dre, on a limited-time nationwide roll...]]> Fri, 17 Apr 2026 08:57:05 GMT http://www.trendhunter.com/trends/420-drink-collaboration http://www.trendhunter.com/trends/bar-ferdinand (TrendHunter.com) Hunter St Hospitality opened Bar Ferdinand above its steak restaurant 7 Alfred in Melbourne on 22 April, presenting a 21-seat cocktail bar that stages drinks as a walk through a fictional garden,...]]> Fri, 17 Apr 2026 07:23:00 GMT http://www.trendhunter.com/trends/bar-ferdinand http://www.trendhunter.com/trends/el-jimador-sparkling-margarita (TrendHunter.com) The El Jimador Sparkling Margarita is a new ready-to-drink (RTD) product from the Brown-Forman brand that's formulated with convenience and flavor in the spotlight. The drinks are characterized...]]> Fri, 17 Apr 2026 07:05:04 GMT http://www.trendhunter.com/trends/el-jimador-sparkling-margarita http://www.trendhunter.com/trends/botivo-x-coco-de-mer (TrendHunter.com) Codo de Mer, known for its designer luxury lingerie and luxury gifts, is celebrating its 25th anniversary with a Botivo x Coco de Mer collaboration that wholly celebrates female sensuality....]]> Fri, 17 Apr 2026 02:42:04 GMT http://www.trendhunter.com/trends/botivo-x-coco-de-mer http://www.trendhunter.com/trends/liquid-death-x-pop-tarts (TrendHunter.com) From Blueberry Buzzsaw to Rest in Peach and Slaughter Berry, Liquid Death's canned iced teas are offered in a variety of edgy, fruity flavors, and Pop-Tarts Carnage is a new one born out of a...]]> Thu, 16 Apr 2026 21:19:04 GMT http://www.trendhunter.com/trends/liquid-death-x-pop-tarts http://www.trendhunter.com/trends/wallbreaker (TrendHunter.com) Runners need proper hydration and targeted recovery solutions to replenish lost fluids, restore electrolyte balance and help muscles repair and rebuild, and Wallbreaker is a daily drink mix formula...]]> Thu, 16 Apr 2026 18:46:04 GMT http://www.trendhunter.com/trends/wallbreaker http://www.trendhunter.com/trends/princess-cruises-pours (TrendHunter.com) Princess Cruises' POURS is a refreshed signature beverage program featuring founder-led premium cocktails, wines, beers and ready-to-drink offerings, plus zero-proof and non-alcoholic options to...]]> Thu, 16 Apr 2026 16:04:04 GMT http://www.trendhunter.com/trends/princess-cruises-pours http://www.trendhunter.com/trends/pinter-and-the-lagunitas-brewing-company (TrendHunter.com) Award-winning brew and tap machine Pinter and The Lagunitas Brewing Company partnered so that fans can experience a signature recipe from the comfort of home. Both brands share the belief that beer...]]> Thu, 16 Apr 2026 15:03:05 GMT http://www.trendhunter.com/trends/pinter-and-the-lagunitas-brewing-company http://www.trendhunter.com/trends/convinda (TrendHunter.com) Convinda, meaning "With Life," is a new wine brand rooted in Latin traditions, and it's debuting with two wines (Rosado and Blanco) for on-their-own enjoyment, pairing with food, or incorporating...]]> Thu, 16 Apr 2026 14:53:05 GMT http://www.trendhunter.com/trends/convinda http://www.trendhunter.com/trends/caramel-cold-brew-latte (TrendHunter.com) Death Wish Coffee is expanding its lineup of ready-to-drink products with the debut of its new Caramel Cold Brew Latte. Perfectly timed for the summer season, the new Caramel Cold Brew Latte...]]> Thu, 16 Apr 2026 12:59:04 GMT http://www.trendhunter.com/trends/caramel-cold-brew-latte http://www.trendhunter.com/trends/Stock-Spirits (TrendHunter.com) Stock Spirits Group expanded its vodka portfolio with the launch of Żołądkowa De Luxe's ready-to-drink variants and the introduction of lighter packaging in 2026. The rollout included Ginger...]]> Thu, 16 Apr 2026 07:52:00 GMT http://www.trendhunter.com/trends/Stock-Spirits http://www.trendhunter.com/trends/Affordable-premium-wines (TrendHunter.com) Affordable premium wines are reshaping the mid-tier wine market, as seen with Benchmark Drinks’ new brand All (Good) Things, which focuses on delivering higher-quality wines at accessible price...]]> Wed, 15 Apr 2026 17:46:04 GMT http://www.trendhunter.com/trends/Affordable-premium-wines