http://www.trendhunter.com/drinking Drinking and Alcohol Trends en-us Sun, 19 Apr 2026 07:13:05 GMT http://cdn.trendhunterstatic.com/TrendHunterLogo120x30.gif http://www.trendhunter.com/drinking 120 30 http://www.trendhunter.com/trends/dad-grass-extra (TrendHunter.com) Dad Grass Extra has been added to the brand's product portfolio as a strength-boosted cannabis cocktail from the brand that's formulated to help round out the existing range of refreshments. The...]]> Sat, 18 Apr 2026 14:26:04 GMT http://www.trendhunter.com/trends/dad-grass-extra http://www.trendhunter.com/slideshow/april-2026-drinking (TrendHunter.com) April 2026 drinking trends reflect a nuanced convergence of innovation, heritage, and experiential consumption across the global beverage landscape. To begin with, KFC’s 'KCOFFEE' introduces an...]]> Sat, 18 Apr 2026 09:55:05 GMT http://www.trendhunter.com/slideshow/april-2026-drinking http://www.trendhunter.com/trends/madr-excepcional-limn (TrendHunter.com) Madrí Excepcional Limón has been announced by the Molson Coors Beverage Company as a new take on the namesake Spanish lager that's crafted with the increasing popularity of fruit beers in mind....]]> Sat, 18 Apr 2026 01:45:04 GMT http://www.trendhunter.com/trends/madr-excepcional-limn http://www.trendhunter.com/trends/finnish-long-drink (TrendHunter.com) The Mark Anthony Group, the brand behind White Claw Hard Seltzer, acquired The Finnish Long Drink to broaden its North American ready-to-drink (RTD) portfolio and expand the brand into new markets....]]> Fri, 17 Apr 2026 12:20:04 GMT http://www.trendhunter.com/trends/finnish-long-drink http://www.trendhunter.com/trends/420-drink-collaboration (TrendHunter.com) Fat Tuesday, the nationally recognized frozen cocktail brand and bar chain, has partnered with Still G.I.N., the premium spirits label from Snoop Dogg and Dr. Dre, on a limited-time nationwide roll...]]> Fri, 17 Apr 2026 08:57:05 GMT http://www.trendhunter.com/trends/420-drink-collaboration http://www.trendhunter.com/trends/el-jimador-sparkling-margarita (TrendHunter.com) The El Jimador Sparkling Margarita is a new ready-to-drink (RTD) product from the Brown-Forman brand that's formulated with convenience and flavor in the spotlight. The drinks are characterized...]]> Fri, 17 Apr 2026 07:05:04 GMT http://www.trendhunter.com/trends/el-jimador-sparkling-margarita http://www.trendhunter.com/trends/botivo-x-coco-de-mer (TrendHunter.com) Codo de Mer, known for its designer luxury lingerie and luxury gifts, is celebrating its 25th anniversary with a Botivo x Coco de Mer collaboration that wholly celebrates female sensuality....]]> Fri, 17 Apr 2026 02:42:04 GMT http://www.trendhunter.com/trends/botivo-x-coco-de-mer http://www.trendhunter.com/trends/liquid-death-x-pop-tarts (TrendHunter.com) From Blueberry Buzzsaw to Rest in Peach and Slaughter Berry, Liquid Death's canned iced teas are offered in a variety of edgy, fruity flavors, and Pop-Tarts Carnage is a new one born out of a...]]> Thu, 16 Apr 2026 21:19:04 GMT http://www.trendhunter.com/trends/liquid-death-x-pop-tarts http://www.trendhunter.com/trends/wallbreaker (TrendHunter.com) Runners need proper hydration and targeted recovery solutions to replenish lost fluids, restore electrolyte balance and help muscles repair and rebuild, and Wallbreaker is a daily drink mix formula...]]> Thu, 16 Apr 2026 18:46:04 GMT http://www.trendhunter.com/trends/wallbreaker http://www.trendhunter.com/trends/princess-cruises-pours (TrendHunter.com) Princess Cruises' POURS is a refreshed signature beverage program featuring founder-led premium cocktails, wines, beers and ready-to-drink offerings, plus zero-proof and non-alcoholic options to...]]> Thu, 16 Apr 2026 16:04:04 GMT http://www.trendhunter.com/trends/princess-cruises-pours http://www.trendhunter.com/trends/pinter-and-the-lagunitas-brewing-company (TrendHunter.com) Award-winning brew and tap machine Pinter and The Lagunitas Brewing Company partnered so that fans can experience a signature recipe from the comfort of home. Both brands share the belief that beer...]]> Thu, 16 Apr 2026 15:03:05 GMT http://www.trendhunter.com/trends/pinter-and-the-lagunitas-brewing-company http://www.trendhunter.com/trends/convinda (TrendHunter.com) Convinda, meaning "With Life," is a new wine brand rooted in Latin traditions, and it's debuting with two wines (Rosado and Blanco) for on-their-own enjoyment, pairing with food, or incorporating...]]> Thu, 16 Apr 2026 14:53:05 GMT http://www.trendhunter.com/trends/convinda http://www.trendhunter.com/trends/caramel-cold-brew-latte (TrendHunter.com) Death Wish Coffee is expanding its lineup of ready-to-drink products with the debut of its new Caramel Cold Brew Latte. Perfectly timed for the summer season, the new Caramel Cold Brew Latte...]]> Thu, 16 Apr 2026 12:59:04 GMT http://www.trendhunter.com/trends/caramel-cold-brew-latte http://www.trendhunter.com/trends/Affordable-premium-wines (TrendHunter.com) Affordable premium wines are reshaping the mid-tier wine market, as seen with Benchmark Drinks’ new brand All (Good) Things, which focuses on delivering higher-quality wines at accessible price...]]> Wed, 15 Apr 2026 17:46:04 GMT http://www.trendhunter.com/trends/Affordable-premium-wines http://www.trendhunter.com/trends/next-act (TrendHunter.com) Redemption introduced a redesigned bottle and a reformulated Bourbon as part of what it called its “next act.” The Connecticut brand released new packaging featuring an eagle formed from rye,...]]> Wed, 15 Apr 2026 15:40:04 GMT http://www.trendhunter.com/trends/next-act http://www.trendhunter.com/trends/Perrier-Jout (TrendHunter.com) French champagne brand Perrier-Jouët has announced a five-year partnership as the Official Champagne of the Metropolitan Opera. This includes introducing a new line of hospitality offerings at the...]]> Wed, 15 Apr 2026 09:49:04 GMT http://www.trendhunter.com/trends/Perrier-Jout http://www.trendhunter.com/trends/single-oak-rye (TrendHunter.com) Buffalo Trace Distillery introduced Single Oak Rye Bourbon as a permanent line in its Single Oak Project, featuring barrels made from specific sections of hand-selected oak and replicating the mash...]]> Wed, 15 Apr 2026 07:25:00 GMT http://www.trendhunter.com/trends/single-oak-rye http://www.trendhunter.com/trends/clean-hydration1 (TrendHunter.com) Coco5 is an athlete-owned clean hydration brand backed by Charles Barkley, Devin Booker, D'Angelo Russell, and Michael Wilbon. The company recently debuted its first new flavor in 15 years —...]]> Wed, 15 Apr 2026 05:33:04 GMT http://www.trendhunter.com/trends/clean-hydration1 http://www.trendhunter.com/trends/pablos-mate (TrendHunter.com) As a naturally energizing, ritual-rich beverage that bridges the gap between a morning coffee and a social drink, yerba mate is an ancient drink that appeals to a generation in search of...]]> Wed, 15 Apr 2026 04:02:04 GMT http://www.trendhunter.com/trends/pablos-mate http://www.trendhunter.com/trends/charm-social-tonic (TrendHunter.com) Gen Z is redefining what it means to drink socially, seeking out bold and refreshing non-alcoholic options that help them feel fully present in the moment and wake up feeling just as good as the...]]> Wed, 15 Apr 2026 03:47:04 GMT http://www.trendhunter.com/trends/charm-social-tonic http://www.trendhunter.com/trends/brain-waves-functional-coffee (TrendHunter.com) Rare Breed Coffee's Brain Waves Functional Coffee is a premium, organic dark roast coffee with a focus-boosting blend of ingredients to support stamina and cognitive performance without the...]]> Tue, 14 Apr 2026 21:10:04 GMT http://www.trendhunter.com/trends/brain-waves-functional-coffee http://www.trendhunter.com/trends/inchdairnie-achieves-b-corp (TrendHunter.com) InchDairnie achieves B Corp after a nearly two-year assessment, achieving a 95-point score and joining other certified Scotch distilleries. The Fife-based distillery, formed from MacDuff...]]> Tue, 14 Apr 2026 17:16:04 GMT http://www.trendhunter.com/trends/inchdairnie-achieves-b-corp http://www.trendhunter.com/trends/the-lake-isle-of-innisfree (TrendHunter.com) Brand Bridge Liquids launched Yeats, a new Irish whiskey line, with its inaugural expression titled The Lake Isle of Innisfree, featuring a blend that nods to W.B. Yeats and was produced in County...]]> Tue, 14 Apr 2026 17:06:05 GMT http://www.trendhunter.com/trends/the-lake-isle-of-innisfree http://www.trendhunter.com/trends/por-qu-no-rtds (TrendHunter.com) Beverage Management Group, led by former Casamigos CEO Lee Einsidler, launched Por Qué No, a ready-to-drink (RTD) canned cocktail line featuring a blended vodka and tequila base with natural...]]> Tue, 14 Apr 2026 16:33:05 GMT http://www.trendhunter.com/trends/por-qu-no-rtds http://www.trendhunter.com/trends/the-recipe-remix (TrendHunter.com) Dua Lipa's viral Pickle Coke is made by combining cola with dill pickle juice, pickled jalapeño juice, and slices of both and in the spirit of adventurous flavor combinations, Nespresso is hosting...]]> Tue, 14 Apr 2026 12:18:04 GMT http://www.trendhunter.com/trends/the-recipe-remix http://www.trendhunter.com/trends/grillos-pickle-beer (TrendHunter.com) The beer brand Pabst Blue Ribbon (PBR) has teamed up with Grillo’s Pickles to launch the limited-edition PBR x Grillo’s Pickle Beer. Inspired by the popular "pickle in a beer" ritual popular...]]> Tue, 14 Apr 2026 11:32:05 GMT http://www.trendhunter.com/trends/grillos-pickle-beer http://www.trendhunter.com/trends/cherry-lime-variant (TrendHunter.com) Functional sodas are having a bit of a moment and Living Things is looking to capitalize on this trend by expanding its soda lineup to include a new Cherry & Lime variant. Designed for the summer...]]> Tue, 14 Apr 2026 11:26:04 GMT http://www.trendhunter.com/trends/cherry-lime-variant http://www.trendhunter.com/trends/leviteas (TrendHunter.com) Gong cha is looking to give consumers a lighter option this spring with the debut of its new Leviteas. Available nationwide as of April 14th, the new Leviteas lineup is a range of low-calorie,...]]> Tue, 14 Apr 2026 11:21:05 GMT http://www.trendhunter.com/trends/leviteas http://www.trendhunter.com/trends/everybody-milk (TrendHunter.com) Dairy Farmers of Ontario is spotlighting the emotional and cultural role of dairy with its 'Everybody Milk' campaign, a storytelling initiative centred on care, connection, and everyday rituals....]]> Tue, 14 Apr 2026 11:00:05 GMT http://www.trendhunter.com/trends/everybody-milk http://www.trendhunter.com/trends/laggan-bay-distillery (TrendHunter.com) Ian Macleod Distillers opened Laggan Bay Distillery on Islay and filled its first cask on 2 April 2026, introducing a new single malt made with a focus on clarity of spirit and balanced flavour....]]> Tue, 14 Apr 2026 10:40:04 GMT http://www.trendhunter.com/trends/laggan-bay-distillery