http://www.trendhunter.com/drinking Drinking and Alcohol Trends en-us Tue, 21 Jul 2026 00:50:03 GMT http://cdn.trendhunterstatic.com/TrendHunterLogo120x30.gif http://www.trendhunter.com/drinking 120 30 http://www.trendhunter.com/trends/matcha-martini (TrendHunter.com) Yoshi Matcha Liqueur's signature cocktail is a matcha martini, a vibrantly colored cocktail that calls for vodka, gin or tequila, an egg white or vegan-friendly aquafaba and an optional splash of...]]> Tue, 21 Jul 2026 00:49:05 GMT http://www.trendhunter.com/trends/matcha-martini http://www.trendhunter.com/trends/mydrate-pulse (TrendHunter.com) Mydrate Pulse is a carbonated, hydration-led energy drink that delivers clean, balanced energy without the heaviness of coffee or the crash it sometimes causes. Fueled by electrolytes, vitamins,...]]> Mon, 20 Jul 2026 17:39:04 GMT http://www.trendhunter.com/trends/mydrate-pulse http://www.trendhunter.com/trends/lullaa (TrendHunter.com) Milk is a source of protein, calcium and vitamins, and Lullaa is a functional milk that builds on its benefits with botanicals, prebiotic fiber, collagen peptides and MGO mānuka honey. With...]]> Mon, 20 Jul 2026 15:14:04 GMT http://www.trendhunter.com/trends/lullaa http://www.trendhunter.com/trends/capri-sun-straw-pops (TrendHunter.com) Online, Capri Sun customers have shared videos documenting how they freeze Capri Sun pouches to create icy, refreshing snacks, so the iconic kids drink brand dropped Capri Sun Straw Pops....]]> Mon, 20 Jul 2026 14:49:04 GMT http://www.trendhunter.com/trends/capri-sun-straw-pops http://www.trendhunter.com/trends/popsicle-hard (TrendHunter.com) Together, Tilray Brands and The Magnum Ice Cream Co. announced Popsicle Hard, a new range of non-carbonated refreshers for consumers 21 and older, inspired by iconic flavors like Hard Cherry, Hard...]]> Mon, 20 Jul 2026 12:56:04 GMT http://www.trendhunter.com/trends/popsicle-hard http://www.trendhunter.com/trends/blue-moon-spicy-orange-challenge (TrendHunter.com) 90% of Blue Moon drinkers say that they like or love spicy foods, prompting the creation of the Blue Moon Spicy Orange Challenge. Blue Moon teamed up with Frank's RedHot to launch this...]]> Mon, 20 Jul 2026 11:17:04 GMT http://www.trendhunter.com/trends/blue-moon-spicy-orange-challenge http://www.trendhunter.com/trends/Islay-Rum-Sherry-Wood (TrendHunter.com) The Islay Rum Company launched its first single cask expression, The Original Islay Rum Sherry Wood, featuring spirit distilled during the brand's earliest 2022 production and matured in a single...]]> Mon, 20 Jul 2026 01:25:05 GMT http://www.trendhunter.com/trends/Islay-Rum-Sherry-Wood http://www.trendhunter.com/trends/Agave-Spirits-Brand (TrendHunter.com) Neurita Tequila, the female-founded agave spirits brand, launched its full range of 100% agave tequilas in Spain through a distribution partnership with Xdrinks. The expansion follows the brand's...]]> Sun, 19 Jul 2026 14:57:05 GMT http://www.trendhunter.com/trends/Agave-Spirits-Brand http://www.trendhunter.com/trends/tequila-partida (TrendHunter.com) Lucas Bols expanded Tequila Partida into the Canadian market through a distribution partnership with Breakthru Beverage Group, introducing the premium tequila brand to British Columbia. Crafted by...]]> Sun, 19 Jul 2026 13:46:04 GMT http://www.trendhunter.com/trends/tequila-partida http://www.trendhunter.com/trends/vodka-seltzers (TrendHunter.com) Breckenridge Distillery, an award-winning Colorado craft spirits producer known for its high-altitude bourbons and whiskeys, has formally entered the ready-to-drink beverage sector with the launch...]]> Sun, 19 Jul 2026 12:44:04 GMT http://www.trendhunter.com/trends/vodka-seltzers http://www.trendhunter.com/trends/golden-berry (TrendHunter.com) G FUEL, the performance-oriented energy drink brand with a significant presence in gaming and pop culture, has introduced a limited-edition product line called the Uncanny Golden Berry Collection....]]> Sun, 19 Jul 2026 04:27:04 GMT http://www.trendhunter.com/trends/golden-berry http://www.trendhunter.com/trends/tonewood (TrendHunter.com) Whiskey JYPSI has introduced Tonewood — a limited-edition collaboration with Gibson that inverts the traditional relationship between guitars and whiskey. The Whiskey JYPS x Gibson Tonewood...]]> Sat, 18 Jul 2026 08:40:05 GMT http://www.trendhunter.com/trends/tonewood http://www.trendhunter.com/trends/zero-proof-south-asian-spritz (TrendHunter.com) Spritz culture has found a new generation of drinkers looking for light, bubbly, refreshing beverages to sip, and UFF! is a zero-proof South Asian spritz built on the six-taste flavor philosophy....]]> Sat, 18 Jul 2026 06:58:05 GMT http://www.trendhunter.com/trends/zero-proof-south-asian-spritz http://www.trendhunter.com/trends/banana-creme (TrendHunter.com) As viral DIY Korean banana milk lattes take over social media, brands are moving fast to capture the moment, launching ready-to-drink versions so that fans can enjoy that same blended, creamy-sweet...]]> Sat, 18 Jul 2026 06:07:04 GMT http://www.trendhunter.com/trends/banana-creme http://www.trendhunter.com/trends/salted-caramel-matcha (TrendHunter.com) Philz Coffee is expanding beyond drip coffee and espresso beverages with the addition of a new matcha lineup that includes the tasty Salted Caramel Matcha. Offically launching on July 21st,...]]> Sat, 18 Jul 2026 04:37:04 GMT http://www.trendhunter.com/trends/salted-caramel-matcha http://www.trendhunter.com/trends/drizzl (TrendHunter.com) The probiotic soda market is full of options that all promise gut health on the can, but Drizzl differentiates itself by focusing on a formula engineered so that live probiotics survive digestion...]]> Sat, 18 Jul 2026 04:00:05 GMT http://www.trendhunter.com/trends/drizzl http://www.trendhunter.com/trends/creatine-hydration-beauty-complex (TrendHunter.com) Since drinking water is already a non-negotiable daily habit, people are turning hydration rituals into an opportunity to do more, and solutions like Paused's Creatine, Hydration & Beauty Complex...]]> Sat, 18 Jul 2026 03:54:04 GMT http://www.trendhunter.com/trends/creatine-hydration-beauty-complex http://www.trendhunter.com/trends/synergy-enlightened (TrendHunter.com) Up until now, GT's Living Foods' kombucha beverages have been packaged in glass bottles but with the launch of Synergy Enlightened, it's easier than ever to take smooth, sparkling refreshment to...]]> Fri, 17 Jul 2026 20:26:04 GMT http://www.trendhunter.com/trends/synergy-enlightened http://www.trendhunter.com/trends/larq-quva (TrendHunter.com) LARQ made a name for itself with a self-cleaning water bottle that neutralizes up to 99.9999% of harmful, odor-causing bacteria with UV-C light, and now, LARQ cūva is launching to enhance the...]]> Fri, 17 Jul 2026 17:33:04 GMT http://www.trendhunter.com/trends/larq-quva http://www.trendhunter.com/trends/motorsport-culture (TrendHunter.com) TAG Heuer has introduced a new eyewear collection that draws inspiration from motorsport culture. This design venture strives to translate the precision, performance, and style associated with...]]> Fri, 17 Jul 2026 17:08:04 GMT http://www.trendhunter.com/trends/motorsport-culture http://www.trendhunter.com/trends/blue-sky-miners (TrendHunter.com) Blue Sky Miners has achieved significant recognition at the 2026 San Francisco RTD Awards, securing a Double Gold medal and four Gold medals across its portfolio of ready-to-enjoy alcoholic and...]]> Fri, 17 Jul 2026 16:53:05 GMT http://www.trendhunter.com/trends/blue-sky-miners http://www.trendhunter.com/trends/pick-n-spritz (TrendHunter.com) The ready-to-drink (RTD) category has surged in popularity in recent years, but is being challenged with the new Berry Bros. & Rudd Pick 'n' Spritz kits that streamline the cocktail making process...]]> Fri, 17 Jul 2026 15:27:05 GMT http://www.trendhunter.com/trends/pick-n-spritz http://www.trendhunter.com/trends/jamie-fraser-collection (TrendHunter.com) Bottle Nexus — a direct-to-consumer alcohol compliance and checkout platform — has partnered with Vista Fulfillment Group to power the successful nationwide release of the limited-edition...]]> Fri, 17 Jul 2026 08:44:05 GMT http://www.trendhunter.com/trends/jamie-fraser-collection http://www.trendhunter.com/trends/val-delle-rose (TrendHunter.com) Famiglia Cecchi is commemorating the 13th anniversary of Val delle Rose, its estate in the Tuscan Maremma region. This location was acquired in 1996 and has since grown from a 25-hectare property...]]> Fri, 17 Jul 2026 08:10:04 GMT http://www.trendhunter.com/trends/val-delle-rose http://www.trendhunter.com/trends/fruit-flavored-creamers (TrendHunter.com) Coffee mate® has introduced a new, limited-edition product called the 'Situation-Sip' Mixed Fruit Flavored Creamer. This figures as a playful nod to the unpredictable and non-committal nature of...]]> Fri, 17 Jul 2026 07:32:04 GMT http://www.trendhunter.com/trends/fruit-flavored-creamers http://www.trendhunter.com/trends/brewts (TrendHunter.com) There are countless canned margaritas and spicy margaritas on the market today, but Brewt's puts its own stamp on these classics, and also offers a fresh twist on one of the top-selling cocktails...]]> Fri, 17 Jul 2026 05:12:05 GMT http://www.trendhunter.com/trends/brewts http://www.trendhunter.com/trends/mynd-sparkling-protein-water (TrendHunter.com) There's a demand for drinks that don't force a choice between function and refreshment, especially clear, crisp beverages packed with protein that feel as light and thirst-quenching as sparkling...]]> Fri, 17 Jul 2026 00:02:04 GMT http://www.trendhunter.com/trends/mynd-sparkling-protein-water http://www.trendhunter.com/trends/malibu-mango-smoothie-kit (TrendHunter.com) Erewhon is famous for serving up colorful wellness smoothies, and now, with the upscale grocery retailer's Malibu Mango Smoothie Kit, there's a recipe tailored for at-home enjoyment. Based on a...]]> Thu, 16 Jul 2026 23:26:04 GMT http://www.trendhunter.com/trends/malibu-mango-smoothie-kit http://www.trendhunter.com/trends/sicilian-salt (TrendHunter.com) Sanpellegrino has introduced 'CIAO!,' a flavored sparkling water made with real fruit juice and a pinch of Sicilian salt, with 15 calories or fewer per can. The line launches in four flavors: Blood...]]> Thu, 16 Jul 2026 20:11:05 GMT http://www.trendhunter.com/trends/sicilian-salt http://www.trendhunter.com/trends/peroni-portals (TrendHunter.com) Wine windows have been used for centuries to sell wine straight from palazzo cellars, and this summer, Italian-style beer brand Peroni Nastro Azzurro is bringing a taste of aperitivo culture to...]]> Thu, 16 Jul 2026 19:30:04 GMT http://www.trendhunter.com/trends/peroni-portals