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Customer Experience
Trend Report for Your Brand
09.27.18
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For a brief and very high level view, this format solely features the Consumer Insight section of your report, ideal for a quick overview of the main takeaways in less than 30 slides.

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Style Cafe
The worlds of fashion and food merge into same-store experiences
Implications - Fashion brands are incorporating cafes into their spaces, or creating co-spaces from scratch in which both clothing and food can be purchased and enjoyed. These retail spaces offer the benefit of an experiential purchase journey in which consumers are able to slow down and better appreciate the products being offered — benefitting the brand by enhancing the likelihood of purchase.
Trend Themes
1. Fashion-food Hybrids - Fashion brands are merging with cafes, offering an experiential purchase journey that benefits both industries.
2. Designer Cafe Pop-ups - Luxury brands are opening cafes where customers can purchase branded products and dine in an elevated atmosphere.
3. Cosmetic Cafe Pop-ups - Beauty brands are taking over cafes, offering a space for customers to shop, socialize, and try/buy products.
Industry Implications
1. Fashion Retail and Food Services - Fashion and food industries can collaborate to increase sales and create engaging experiences for their customers.
2. Luxury Goods and Hospitality - Luxury brands can create designer cafes that personify their brand values and provide an exclusive experience for customers.
3. Beauty and Food Services - Beauty brands can host cafe takeovers to offer a unique destination where customers can shop and socialize.
Cosmetic Cafe Pop-Ups
Cosmetic Cafe Pop-Ups
Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat
Designer Department Store Cafes
Designer Department Store Cafes
An Off-White Cafe Pop-Up Opened Its Doors at the Bon Marché
Integrated Bodywear Departments
Integrated Bodywear Departments
The 'Body Studio' Combines Fashion, Fitting Stations and Food
Fashionable Cafe Popups
Fashionable Cafe Popups
La Boutique's Jardin De La Boutique Activation Partners with Bhava Cafe
Healthy Latte Pop-Ups
Healthy Latte Pop-Ups
Active Fashion Retailer Bandier is Hosting an In-Store Califia Farms Cafe
SCORE 5.9
Popularity
Activity
Freshness
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Gamified Cosmetic
Cosmetic brands adopt gamification into their campaigns to boost engagement
Implications - The adoption of gamification in the application and/or selling of makeup is increasingly common as cosmetic brands seek to engage consumers in an oversaturated market. The adoption of gamified ads, pop-ups and apps in the cosmetic industry caters to consumers seeking brand experiences, rather than only the products or services being offered.
Trend Themes
1. Gamification - Cosmetic brands are increasingly adopting gamification in their marketing campaigns to boost consumer engagement and provide a unique brand experience.
2. Augmented Reality - The integration of augmented reality technology in the cosmetic industry has enabled personalized and virtual try-on experiences, as well as innovative marketing campaigns.
3. Retail-tainment - Brands are focusing on 'retail-tainment' strategies that allow them to communicate with potential customers more interactively through unique and engaging content, as seen in DKNY's AR fragrance campaign.
Industry Implications
1. Cosmetics - Gamification and augmented reality technology are revolutionizing how cosmetic brands engage with consumers and market their products, providing new opportunities for innovation.
2. Marketing - Gamification and augmented reality are emerging as powerful marketing tools, providing brands with unique opportunities to engage consumers and stand out in an oversaturated market.
3. Retail - The increasing adoption of 'retail-tainment' strategies and innovative technologies like augmented reality and gamification provide new opportunities for disruption in the retail industry.
Cosmetic Brand Arcades
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
Cinematic Makeup Trivia Games
Cinematic Makeup Trivia Games
This Revlon Campaign Allowed Moviegoers to Win Makeup with Timeplay
Gamified AR Makeup Apps
Gamified AR Makeup Apps
The 'Wow How' App Uses Gaming Tech to Teach Consumers Application Tricks
Color-Changing AR Hair Ads
Color-Changing AR Hair Ads
Clairol and Snapchat are Testing Shoppable Augmented Reality Ads
AR Fragrance Campaigns
AR Fragrance Campaigns
'DKNY Stories' is Being Promoted on BeautyPlus with an Exclusive Filter
SCORE 5.6
Popularity
Activity
Freshness
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Informative Foodie
Pop-up spaces adopt educational food-related models
Implications - Brands are utilizing the interactivity of educational sessions with the experiential qualities of pop-up spaces, and are creating short-term food-related activations as a result. This shift is able to create deep connections between the brand and the consumer, in its ability to inform rather than just market the products or brands in question.
Trend Themes
1. Pop-up Food Education - Brands are blending education and experiential qualities of pop-up spaces to create food-related activations that inform and connect with consumers.
2. Empowering Culinary Startups - Nonprofits like Farming Hope are leveraging job training in the culinary industry to empower homeless communities to share their gifts, talents and value through food.
3. Meal Kit Pop-ups - Meal kit companies like Blue Apron are adopting the brick-and-mortar model to offer consumers unique, interactive experiences and merchandise.
Industry Implications
1. Food and Beverage Industry - Customer education and empowerment through informative, immersive experiences will create deep connections between brands and consumers.
2. Non-profit/civic Industry - Communities are leveraging food and culinary training to empower homeless and marginalized individuals thereby supporting social and economic development in the food industry.
3. Retail Industry - The integration of educational and experiential activations through pop-up shops provides a unique way to engage with consumers and create memorable brand-consumer relationships.
Meal Kit Pop-Up Shops
Meal Kit Pop-Up Shops
The Blue Apron Unboxed Pop-up is Open in NYC
Empowering Culinary Startups
Empowering Culinary Startups
Farming Hope Offers Opportunity for the Homeless to Better Land Jobs
Globally Inspired Rice Pop-Ups
Globally Inspired Rice Pop-Ups
The 'Tilda Rice-taurant' Offers a World of Meal Inspiration
Grain-Based Grocery Pop-Ups
Grain-Based Grocery Pop-Ups
The Grain & Graze Pop-Up Celebrates Pulses, Seeds, Nuts and More
SCORE 5
Popularity
Activity
Freshness
Image Slide: Specific Examples Title Page
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AR-Infused Furniture Retail Spaces
IKEA's Demo Store Highlights the Future of Brick-and-Mortar
At this year's mobile world congress, IKEA showcased its new store, which highlights the future of brick-and-mortar retail, while offering guests an entertaining and immersive shopping experience.

The furniture brand partnered with Accenture to make this event possible. While smaller than most IKEA locations, this space relied on augmented reality to demonstrate the brand's full offerings to consumers. The walls of this demo store were covered in screens that provided a streamlined space for individuals to search products, read through product descriptions and add items to their virtual cart.

At the end of the experience, shoppers could decide between picking up the purchased items prior to leaving the store, or, having the goods conveniently delivered to their front door.
Mar 12th, 2018
Trend maing image: AR-Infused Furniture Retail Spaces
Trend Themes
1. Ar-infused Retail Spaces - Furniture and other retail industries can explore implementing AR and VR technology to enhance in-store experiences and appeal to consumers who are interested in immersive shopping experiences.
2. Interactive Retail Spaces - Businesses can create engaging and interactive spaces that allow customers to fully experience the products they are interested in purchasing, while also collecting data on customer behaviors and preferences.
3. Seamless Online-offline Integration - Brick-and-mortar stores can provide a seamless integration with online shopping experiences by offering options for in-store pickup or home delivery, to give customers greater shopping flexibility.
Industry Implications
1. Furniture Retail - Furniture retailers can adopt AR technology to showcase their products, provide immersive customer experiences, and differentiate themselves from competitors.
2. Home Goods Retail - Home goods retailers can create demo stores that integrate AR technology to improve the shopping experiences of customers that prefer to test the products before purchasing.
3. Retail Technology - Tech companies can develop AR and VR technology solutions that can be integrated into retail spaces to provide an interactive, immersive, and entertaining shopping experience.
SCORE 5
Popularity
Activity
Freshness
Related Examples
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Gaming-Inspired Fitness Classes
David Lloyd Clubs' Classes for Kids & Teens are Based on Fortnite
David Lloyd Clubs has offered many unique and unconventional fitness classes over time, including everything from the 'Jaw Gym Class' to a bed-based 'Napercise Class.' Now, David Lloyd Clubs is offering something for kids and teens, particularly passionate young gamers, by promising an experience to "Fornite your way to fitness."

Inspired by the immense popularity of Fortnite, David Lloyd Clubs is now offering classes based on the dance moves in the game. The 'Emote Royale' class gives kids the chance to learn how to mimic the moves of the in-game characters, while also getting them away from the computer—as research suggests that kids will spend about two hours and 15 minutes playing computer games daily this summer.

The victory dances in the game, known as "emotes" have been adopted by footballers and celebrities alike and Emote Royale gives kids the chance to perfect the easy and challenging moves.
Aug 1st, 2018
Sources: bbc & davidlloyd
Trend maing image: Gaming-Inspired Fitness Classes
Trend Themes
1. Gaming-inspired Fitness Classes - Opportunity for fitness companies to create innovative workouts that incorporate popular video games, appealing to young audiences.
2. Youth Fitness Programs - Opportunity to develop fitness programs that specifically target kids and teens, incorporating elements of their favorite video games to make exercise more engaging.
3. Digital Fitness Experiences - Opportunity to create virtual fitness experiences that leverage popular video games and technology, providing an immersive and interactive workout for users.
Industry Implications
1. Fitness Clubs and Gyms - Opportunity for fitness clubs and gyms to develop and offer gaming-inspired fitness classes as a way to attract and engage younger members.
2. Video Game Industry - Opportunity for the video game industry to collaborate with fitness companies to create gaming experiences that promote physical activity and exercise.
3. Technology and Wearable Devices - Opportunity for technology companies and wearable device manufacturers to develop products and applications that combine gaming and fitness, providing a unique and interactive workout experience.
SCORE 5.6
Popularity
Activity
Freshness
Related Examples
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Interactive Menu Board Kiosks
Long John Sliver's Drive-Thrus Will Now Feature Interactive Menus
Fast casual food chain Long John Silver's recently unveiled its new digitized menu boards which transform its traditional drive-thru stops into interactive kiosks. The digitally enhanced menu boards are equipped with speakers and microphones along with high-res graphics.

"The menu board platform, provided by Allure, a division of Christie Digital Systems USA, enables digital order confirmation and full-color, high-resolution animation, video and graphics. The system allows for updates of menus and promotions. Promoted specials can be linked to historical sales trends, special events and local weather forecasts."

Making the drive-thru experience more memorable and seamless for its patrons, Long John Silver opts for technological enhancements that transform food ordering rituals into a more personalized experience.
Apr 3rd, 2018
Trend maing image: Interactive Menu Board Kiosks
Trend Themes
1. Digitized Menu Boards - Restaurants can adopt digitized menu boards equipped with interactive features such as graphics, videos, and order confirmation for a more engaging customer experience.
2. Interactive Kiosks - Integration of interactive kiosks in drive-thrus allows for personalized food ordering experiences through features like speakers, microphones, and high-resolution graphics.
3. Real-time Menu Updates - The implementation of digital menu boards enables restaurants to make real-time updates to their menus and promote specials based on historical sales trends, special events, and local weather forecasts.
Industry Implications
1. Quick-service Restaurants - Quick-service restaurants can enhance customer experiences by incorporating digital menu boards and interactive kiosks in their drive-thru operations.
2. Digital Signage - The digital signage industry can provide innovative solutions like digitized menu boards to restaurants for a more interactive and visually appealing customer experience.
3. Technology Solutions - Companies specializing in technology solutions can partner with restaurants to develop and implement interactive menu board systems that offer real-time updates and personalized ordering experiences.
SCORE 6.6
Popularity
Activity
Freshness
Related Examples
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In-Store Pet Food Kitchens
Petco and JustFoodForDogs are Creating Exhibition Kitchens
In any restaurant, an exhibition kitchens helps to add energy and excitement to the dining experience, as well as give consumers a greater sense of connection to the food that they will be enjoying. Now, Petco is teaming up with JustFoodForDogs to open hundreds of store-in-store locations, many of which will feature exhibition kitchens so that customers may see how food for pets is made.

As JustFoodForDogs produces small batch, human-grade food that's nutritionally balanced for pets, consumers will be able to see pet food made before their eyes. JustFoodForDogs' partnership with Petco is said to be the first of its kind, "as no pet retailer has ever built exhibition kitchens in its locations."

Now more than ever, the beliefs and values of pet parents are being mirrored in the meals that are being served to pets, with a focus on health and transparency.
May 16th, 2018
Sources: prnewswire & petco
Trend maing image: In-Store Pet Food Kitchens
Trend Themes
1. Exhibition Kitchens for Pet Food - Opportunity to create a unique and engaging in-store experience where customers can see pet food being made.
2. Health and Transparency in Pet Food - Growing demand for small batch, human-grade pet food that reflects the beliefs and values of pet parents.
3. Partnerships Between Pet Retailers and Pet Food Manufacturers - Opening up new distribution channels and creating mutually beneficial collaborations in the pet industry.
Industry Implications
1. Pet Retail - New opportunities for pet retailers to differentiate themselves and offer an interactive and educational experience for customers.
2. Pet Food Manufacturing - Disruptive innovation potential for pet food manufacturers to showcase their production processes and connect with conscious pet owners.
3. Food and Beverage Retail - Learning from the pet industry's initiatives to incorporate exhibition kitchens and transparency into the human food retail space.
SCORE 3.4
Popularity
Activity
Freshness
Related Examples
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Social Media Queueing Campaigns
Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram
The excitement and anticipation of getting one's hands on a newly released product is often dampened by the reality of having to wait in line for hours upon end, but Nike found a way to transform the mundane into an engaging experience with its #AirMaxLine campaign.

For the release of the Nike Air Max in Japan, Nike created a virtual waiting line on Instagram, making the most of a new feature on the social media platform that allows users to follow hashtags. Fans were invited to visit a dedicated website and create a personalized avatar and digitally join the queue for the sneakers. By joining the virtual #AirMaxLine on Instagram, sneakerheads were able to put themselves in the running for a pair of the Air Max shoes.
May 2nd, 2018
Trend Themes
1. Virtual Queueing - Opportunity for companies to create virtual waiting experiences for product releases, enhancing customer engagement and minimizing inconvenience.
2. Hashtag Following - Utilizing social media platform features to enable users to follow hashtags, opening up new possibilities for brand interactions and campaigns.
3. Personalized Avatars - Growing trend of creating digital avatars to enhance online experiences, offering unique and customizable representations for users.
Industry Implications
1. Retail - Retailers can adopt virtual queueing systems to transform traditional product release waits, increasing customer satisfaction and driving online engagement.
2. Technology - Social media platforms can further develop hashtag following functionalities, enabling brands to leverage the feature for innovative marketing strategies.
3. Gaming - Integration of personalized avatars within gaming platforms can enhance user immersion and provide gamers with unique identities and experiences.
SCORE 5.5
Popularity
Activity
Freshness
Related Examples
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Omnichannel Beauty Concepts
Sephora's Omnichannel Retail Concept Uses an App, Website & WeChat
In China, Sephora has launched a new omnichannel retail concept by the name of 'My Beauty Power Turn It On' that includes an app, website, flagship stores and a WeChat mini program for a social shopping experience. Ultimately, Sephora's My Beauty Power Turn It On aims to "bring unprecedented innovation and subversion to the beauty retail industry."

The name of this new concept from Sephora encourages consumers to see the power in their individual beauty. With the help of Chinese singer and actor Z.TAO as a brand ambassador, Sephora is targeting a young demographic with its message.

The Asian New Concept Store that is opening in Shanghai in September is set to be a new physical space where consumers can tap into their unique beauty power.
Sep 10th, 2018
Trend maing image: Omnichannel Beauty Concepts
Trend Themes
1. Omnichannel Beauty Concepts - Sephora's innovative omnichannel approach integrates app, website, WeChat, and flagship stores for a seamless shopping experience.
2. Social Shopping Experience - The launch of Sephora's WeChat mini program enhances social interaction and convenience, disrupting traditional beauty retail.
3. Targeting Young Demographic - Sephora's collaboration with Z.TAO and focus on individual beauty power appeals to the youth, presenting new marketing opportunities.
Industry Implications
1. Beauty Retail - The introduction of an omnichannel approach by Sephora creates opportunities for beauty retailers to enhance customer engagement and streamline the purchasing journey.
2. Technology - The integration of an app, website, and WeChat mini program in Sephora's retail concept highlights the potential for tech companies to develop innovative solutions for the beauty industry.
3. Fashion and Entertainment - Sephora's collaboration with Z.TAO demonstrates the potential for fashion and entertainment industries to partner with beauty brands for cross-promotion and brand amplification.
SCORE 6.1
Popularity
Activity
Freshness
Related Examples
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Personalized Mega-Store Websites
The Revamped Walmart Website Focuses on Individual Experiences
In an effort to keep up with its competitors, such as Amazon, Walmart launched a new Walmart website design. This may seem like a small initiative for the retail mega-store, but this revamped website aims to be a cozy and inviting extension of its multiple brick-and-mortar outposts. In order to appear more personal, the brand is using the website to offer a more tailored experience for users and is employing a combination of algorithm and human-driven product recommendations.

By utilizing lifestyle and aspirational imagery, the revamped Walmart website focuses more on the single customer experience and evokes a narrative driven by the individual. The new site will also focus on products available at the user's local Walmart. This feature of the Walmart website will be part of a new in-store app, which will help customers locate items in stores.
May 8th, 2018
Sources: psfk & news.walmart
Trend maing image: Personalized Mega-Store Websites
Trend Themes
1. Personalized E-commerce - Opportunity for businesses to create customized online experiences for individual customers by using algorithms and human-driven recommendations.
2. Lifestyle-driven Websites - Trend of websites using lifestyle and aspirational imagery to create a personalized narrative for users, enhancing the overall customer experience.
3. In-store App Integration - Emerging trend of integrating in-store apps with website experiences to enhance customer convenience and assist in locating items.
Industry Implications
1. E-commerce Retail - Disruptive innovation opportunity in the e-commerce retail industry to implement personalized online experiences and gain a competitive edge.
2. Web Design and User Experience - Opportunity for web design and user experience professionals to focus on creating lifestyle-driven websites that engage users on a personal level.
3. Retail Technology - Disruptive innovation opportunities for retail technology companies to develop and integrate in-store apps that enhance the overall shopping experience.
SCORE 5.8
Popularity
Activity
Freshness
Related Examples
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Virtual Beauty Concierges
Target Launched a 'Target Beauty Studio' Powered by YouCam
Virtual reality and augmented reality technology enable highly personalized try-on experiences to be created and Target is preparing to offer customization to web shoppers with its 'Target Beauty Studio.'

The Target Beauty Studio has been launched in partnership with Perfect Corp.’s YouCam Makeup software, making it possible for consumers to virtually try on hundreds of makeup products and cosmetic colors through AR technology.

As well as being able to take advantage of the features of the Target Beauty Studio via one's desktop or mobile device, consumers may also experience the technology at select stores across the country. Target is also launching a text-to-chat beauty service to connect consumers with Beauty Concierge representatives who are able to offer personalized beauty advice.
May 18th, 2018
Trend maing image: Virtual Beauty Concierges
Trend Themes
1. Augmented Reality Makeup - There is a disruptive innovation opportunity in the beauty industry to enhance customers' online shopping experience by using augmented reality technology to allow virtual try-on sessions of makeup products.
2. Personalized Beauty Advice - Providing customers with an easy access to personalized beauty advice via chatbots or beauty concierge services could be a disruptive opportunity in the beauty industry.
3. Virtual Try-on Experiences - Virtual reality and augmented reality technology can help create interactive and personalized try-on experiences for customers of various consumer goods industries like fashion, beauty, and accessories.
Industry Implications
1. Beauty - The beauty industry can leverage augmented reality technology to provide customers with a highly interactive, personalized, and seamless online shopping experience.
2. Fashion - The fashion industry has disruptive opportunities to explore in using virtual reality technology to create immersive shopping experiences and allowing customers to try-on clothes virtually before making purchase decisions.
3. Retail - Retailers can adopt virtual and augmented reality technologies in their stores or online platforms to enhance customers' shopping experience and create disruptive innovation opportunities.
SCORE 5.3
Popularity
Activity
Freshness
Related Examples
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VR Airline Entertainment Systems
The Alaska Airlines VR Lets Passengers View 360-Degree Films
Thanks to Alaska Airlines, VR is taking a jump into the skies with the SkyLights’ Allosky VR headset. Available on certain North American flights offered by the airline, the VR experience will give passengers immersive 3D and forward-facing 360-degree films. These films will be presented on a Full HD cinema screen and will be available on the airline's Seattle-Boston and Boston-San Diego routes.

The Alaska Airline VR experience will utilize the SkyLights’ Allosky VR headset and will include films from its partner 20th Century Fox, Warner Brothers and EIM. Passengers will also have the ability to view short VR films focusing on acrobatics, freediving and classical music. The headset can also play content already owned by the user and will stream shows and movies on Netflix, Amazon Prime, YouTube and Hulu.
Sep 24th, 2018
Sources: engadget & apex.aero
Trend maing image: VR Airline Entertainment Systems
Trend Themes
1. In-flight VR Entertainment - Alaska Airlines' VR entertainment service opens the door to in-flight virtual reality entertainment.
2. Partnerships for VR Content Aggregation - Partnerships with studios like 20th Century Fox and Warner Brothers allow airlines to offer premium and diverse VR entertainment content to flyers.
3. Virtual Reality Headset Rentals - Renting VR headsets to passengers allows airlines to offer immersive entertainment without the expense of in-flight screens.
Industry Implications
1. Airlines - Airlines can utilize VR technology to enhance their customers' in-flight experience, creating a competitive edge in the industry.
2. Media & Entertainment - Collaborations between airlines and studios demonstrate opportunities for partnerships in the media and entertainment industries to increase consumer engagement with content.
3. Consumer Electronics - In-flight VR entertainment highlights consumers' increasing demand for immersive experiences, creating opportunities for innovation and growth in the consumer electronics industry.
SCORE 6.2
Popularity
Activity
Freshness
Related Examples
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In-Store Reading Lounges
IKEA & the Man Booker Prize Created Reading Rooms Filled with Free Novels
To encourage more consumers to pick up a book, IKEA teamed up with the Man Booker Prize to launch in-store Reading Rooms.

As well as being able to visit the Reading Rooms and relax, consumers will find themselves surrounded by free books, including a list of 13 titles that have been recognized as some of the best books of the year. After reading for an hour in-store, consumers will then have the chance to continue the experience by taking a book home.

Naturally, the cozy Reading Rooms will be decked out in furniture and decor from IKEA, including reading lamps, armchairs, bookcases and footstools, all to promote reading and relaxation in a tranquil setting that can easily be recreated in one's own home.
Jul 23rd, 2018
Sources: campaignlive & ikea
Trend maing image: In-Store Reading Lounges
Trend Themes
1. In-store Reading Experiences - Creating in-store reading lounges with free books and comfortable furniture provides consumers with a unique and immersive reading experience.
2. Branded Collaborations - Teaming up with well-known brands or organizations, like IKEA and the Man Booker Prize, can create innovative and engaging experiences for consumers.
3. Promoting Reading Culture - By offering free books and dedicated spaces for reading, businesses can contribute to fostering a reading culture and encourage literacy among consumers.
Industry Implications
1. Furniture Retail - Furniture retailers can create in-store reading lounges with their products, enhancing the overall shopping experience and promoting their brand as a lifestyle enhancer.
2. Publishing - Publishers can collaborate with retail brands to create reading spaces and offer free books, ultimately increasing exposure and generating interest in their published works.
3. Hospitality - Hotels, cafes, and other hospitality businesses can incorporate reading lounges as a unique amenity to attract and retain customers, providing a cozy and relaxing environment for reading enthusiasts.
SCORE 5.8
Popularity
Activity
Freshness
Related Examples
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In-Store Barber Shops
J.Crew's Barber Shop is Located in Dumbo, Brooklyn
J.Crew's barber shop was an in-store activation that served as a creative way for the popular clothing brand to better connect with its male audience.

Located in Dumbo, Brooklyn, this newly opened menswear store deviates from the traditional retail offerings to present its customers with a unique experience. The in-store barber shop successfully connects the brand's clothes with the all-encompassing feeling of being put together, reminding consumers that while clothes are important, there's other factors that play into how one presents them self to the world.

The new retail location features grooming products, the brand's suit shop and more. This brick-and-mortar activation is perfect for those seeking a retail experience that extends further than clothes.
Aug 7th, 2018
Sources: retaildive & jcrew
Trend maing image: In-Store Barber Shops
Trend Themes
1. In-store Barber Shops - Opportunity for clothing brands to enhance customer experience and connect with male audience through in-store barber shops.
2. Unique Retail Experiences - Disruptive innovation opportunity to offer retail locations that go beyond traditional offerings and provide unique experiences like in-store barber shops.
3. Holistic Presentation - Chance for brands to emphasize the importance of overall presentation by integrating grooming services like in-store barber shops with clothing retail.
Industry Implications
1. Apparel and Fashion - Apparel companies can explore in-store barber shops to increase customer engagement and loyalty.
2. Retail - Retailers can differentiate themselves by incorporating unique experiences, such as in-store barber shops, into their offerings.
3. Beauty and Personal Care - Beauty brands can collaborate with clothing retailers to establish in-store barber shops that cater to both grooming and clothing needs.
SCORE 2
Popularity
Activity
Freshness
Related Examples
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VR Museum Exhibitions
The Smithsonian Offers a Virtual Experience on a Social VR Platform
The 'No Spectators: The Art of Burning Man' exhibition at the Smithsonian has now been turned into a VR museum experience thanks to a partnership with Intel and Linden Lab, also known as the creators of Second Life.

Museums around the world are now catering to modern audiences with tech-enhanced exhibitions to offer enhanced, interactive and engaging experiences for visitors of all ages. On the social virtual reality platform Sansar by Linden Lab, people may now virtually immerse themselves in a tour of the Smithsonian American Art Museum's No Spectators.

No Spectators is an exhibit that offers a close-up look at some of the incredible artworks that were made for Burning Man in Nevada but takes them out of the desert setting for which they were originally created.
Aug 7th, 2018
Sources: fastcompany & si.edu
Trend Themes
1. Virtual Museum Exhibitions - The use of VR technology for museum exhibitions creates an immersive experience for visitors.
2. Tech-enhanced Museum Experiences - Museums are using technology to enhance exhibitions and offer interactive, engaging experiences for visitors.
3. Social VR Platforms for Museums - Collaboration with social VR platforms like Sansar by Linden Lab offers a new way for people to explore museum exhibitions.
Industry Implications
1. Museums and Galleries - Museums and galleries can incorporate VR and other technology to offer unique experiences for visitors.
2. VR and AR Technology - The VR and AR technology industry can expand their offerings to museums and galleries to create immersive experiences for visitors.
3. Social Media and Online Platforms - Collaboration between social media and online platforms like Sansar by Linden Lab and museums can provide new avenues for virtual experiences for audiences.
SCORE 4.3
Popularity
Activity
Freshness
Related Examples
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AR Courtside Experiences
The NBA AR App Lets Fans Step Right up to the NBA Finals
The NBA AR app was first introduced on iOS in 2017 and allowed basketball fans to take part in a basketball-shooting minigame, but the latest update to the app is better integrating AR and live sports by allowing users to site courtside at the NBA Finals. The update to the NBA AR app essentially creates a doorway where users can view 360-degree snippets of the NBA Finals experience, including player introductions, the pregame tunnel, warm-up and other pre-game rituals.

The AR-driven app works by first scanning the ground in front of the user and laying out a spot for the AR "portal" to appear. Users then need to step through the door and the app will turn the screen of the device into a full 360-degree video. The use of the NBA AR app through smartphones makes the experience incredibly accessible to multiple users and falls in line with the NBA's new mission statement of providing as much access to fans as possible.
Jun 6th, 2018
Sources: cnet & androidpolice
Trend maing image: AR Courtside Experiences
Trend Themes
1. AR Sports Experiences - The integration of AR technology with live sports provides a more immersive fan experience, with opportunities for innovative advertising and sponsorship.
2. 360-degree Video Content - The use of 360-degree video for sports events allows fans to feel like they are at the game, opening up new revenue streams for media companies.
3. Mobile AR Applications - The increase in popularity of AR apps for mobile devices creates possibilities for new revenue streams through advertising and in-app purchases.
Industry Implications
1. Sports and Entertainment - The AR integration with live sports has the potential to enhance the fan experience, leading to increased engagement and revenue opportunities.
2. Media and Broadcasting - The use of 360-degree video content can create new revenue streams for media companies through enhanced advertising and sponsorship opportunities.
3. Mobile App Development - The rise in popularity of AR mobile apps provides opportunities for marketing and advertising agencies to create experiences that engage users and drive revenue.
SCORE 2.6
Popularity
Activity
Freshness
Related Examples
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Experiential Menswear Shops
Ben Sherman's NYC Concept Store Boasts a Full-Service Shirt Bar
Iconic British heritage brand Ben Sherman is set to launch a NYC concept store for the fall and holiday shopping season.

The store is set to carry the entire Ben Sherman collection, including casualwear, accessories, footwear and limited-edition pieces. In the new concept store, the brand will also be dedicating space for live in-store performances and a full-service shirt bar. This station pays tribute to the button-down shirt that launched the brand into success in the 1960s, and the in-store bar will offer hundreds of styles and colors for consumers to choose from.

The Ben Sherman NYC concept store will be a destination where people may find a full stock of the unisex styles created in collaboration with Henry Holland.
Jul 23rd, 2018
Trend maing image: Experiential Menswear Shops
Trend Themes
1. Experiential Retail Stores - Creating immersive and interactive shopping experiences, such as a full-service shirt bar, to engage consumers in a unique way.
2. Limited-edition Collections - Offering exclusive and rare items to entice consumers to make a purchase and drive sales.
3. In-store Performances - Providing live entertainment to create a memorable shopping experience and attract more foot traffic.
Industry Implications
1. Fashion Retail - Incorporating interactive and unique experiences like a full-service bar or live entertainment to create a distinctive brand identity and engage consumers.
2. Luxury Goods Retail - Offering limited-edition collections or exclusive items to appeal to discerning consumers seeking high-end and rare products.
3. Entertainment Industry - Partnering with brands to provide in-store performances to promote artists and engage with fans in a unique setting.
SCORE 6.5
Popularity
Activity
Freshness
Related Examples
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Cashierless AI Stores
San Francisco's Standard Market Offers a Seamless Shopping Experience
Standard Cognition, which is on a mission to eliminate the standard retail checkout, recently opened the doors to Standard Market in San Francisco as a concept store that shows off an artificial intelligence-based system that creates a seamless shopping experience. In the store, consumers are able to shop for the goods they desire and avoid having to stand in line, scan items or even stop to check out.

When shopping at Standard Market, consumers use the Standard Checkout app, although later this year an app-free experience will also be possible.

As well as being scalable and flexible, this innovative retail solution from Standard Cognition also addresses privacy, as no biometric information is collected. This platform from Standard Cognition is the first of its kind to be available to any retailer, making it a notable Amazon Go rival.
Sep 10th, 2018
Trend maing image: Cashierless AI Stores
Trend Themes
1. Cashierless Stores - Standard Market showcases a seamless shopping experience through its cashierless AI system.
2. Artificial Intelligence in Retail - Standard Cognition's AI-based system revolutionizes the retail checkout process.
3. Privacy-focused Retail Solutions - Standard Cognition's platform prioritizes privacy with no collection of biometric information.
Industry Implications
1. Retail - Standard Market's AI system disrupts the traditional retail checkout process.
2. Technology - The use of AI in retail by Standard Cognition presents disruptive innovation opportunities.
3. E-commerce - Standard Cognition's platform serves as a rival to Amazon Go, presenting competition in the e-commerce space.
SCORE 6.4
Popularity
Activity
Freshness
Related Examples
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10 Gamified Retail Experiences
From Interactive LED Vodka Bottles to Easter Egg Hunt Activations
These gamified retail experiences show just how powerful interactive events, packaging, and more can be when it comes to making a brand or product memorable.

One example is Shanghai's 'Runner Camp,' a space that fuses fitness and retail into one. As the Runner Camp sells sportswear on its lower level, the expansive staircases, track, and full gym that are featured throughout make it the perfect space for consumers to test out the functionality of their purchases. Additionally, those shopping are likely to be inspired by others who are utilizing the fitness equipment, pushing them to buy more.

Also included in these gamified retail experiences in the new La Mer Lotion, which comes in interactive packaging that's inspired by pinball. As the packaging features a silver ball that can be rolled around the maze-like design, it functions as an entertaining addition that prompts consumers to look at the product longer and share it with friends and family.
Aug 24th, 2017
Transformed Trailer Sneaker Stores
Transformed Trailer Sneaker Stores
Brooks Running Created a Mobile Space to Promote Its Offerings
Interactive Open-Source Touch Bars
Interactive Open-Source Touch Bars
The 'Barry' Builds on the Apple Innovation in the MacBook Pro
High-Tech Pop-Up Barbershops
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
Interactive Selling Stickers
Interactive Selling Stickers
The 2deHands Chat With Your Ads Feature Offers Custom Emojis
Luminous Vodka Bottles
Luminous Vodka Bottles
Belvedere Vodka's Midnight Saber Boasts Touch-Activated LED Lights
Fitness-Fused Retail Stores
Fitness-Fused Retail Stores
'Runner Camp' Fuses Fitness with Retail in Shanghai
Sensory Retail Pods
Sensory Retail Pods
The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
Pinball-Themed Lotion Packaging
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
Immersive Art Car Events
Immersive Art Car Events
Toronto's Toyota C-HR Launch Featured a Performance by RALPH
Easter Egg Hunt Activations
Easter Egg Hunt Activations
The Cadbury Enchanted Maze Was Hosted near the London Eye
SCORE 6.5
Popularity
Activity
Freshness
Image Slide: Appendix Title Page
Image Slide: Patterns & Megatrends
Image Slide: Pattern & Megatrend Wheel
Image Slide: Pattern & Megatrend Framework
Image Slide: Using Insights to identify pockets of opportunity
Image Slide: Report Icon Definitions
Image Slide: Report Icon Definitions Continued
Image Slide: Contact us at advisory@trendhunter.com for next steps
Image Slide: Custom Trend Dashboards
Image Slide: Innovation Assessment Benchmarking
Image Slide: Schedule calls with your custom research advisory
Image Slide: Get fresh, filtered, custom research in 50+ categories
Image Slide: Interactive reports, report walkthroughs, report videos
Image Slide: Contact us at advisory@trendhunter.com with any questions
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Trend Hunter Demographic Breakdown
AGE
Demographic Icon Legend
From left to right:
0-2 years old
3-12 years old
12-18 years old
18-35 years old
35-55 years old
55+ years old
GENDER
Gender Icon Male
The breakdown above represents a trend that is gender neutral, and is targeted towards both men and women equally. If the key is skewing more pink than blue or vice versa, that's an indication that the trend is more relevant to either a female or a male audience.
REGION
Demographic Legend Geographic
This is a measure of which markets a particular trend is geared towards. This is chosen by the editor of an article, and not generated based on the locations of TrendHunter.com readers. The regions we choose from are: North America, Europe, Asia, Africa and South America.