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For a brief and very high level view, this format solely features the Consumer Insight section of your report, ideal for a quick overview of the main takeaways in less than 30 slides.
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The worlds of fashion and food merge into same-store experiences
Implications - Fashion brands are incorporating cafes into their spaces, or creating co-spaces from scratch in which both clothing and food can be purchased and enjoyed. These retail spaces offer the benefit of an experiential purchase journey in which consumers are able to slow down and better appreciate the products being offered — benefitting the brand by enhancing the likelihood of purchase.
Trend Themes
1. Fashion-food Hybrids - Fashion brands are merging with cafes, offering an experiential purchase journey that benefits both industries.
2. Designer Cafe Pop-ups - Luxury brands are opening cafes where customers can purchase branded products and dine in an elevated atmosphere.
3. Cosmetic Cafe Pop-ups - Beauty brands are taking over cafes, offering a space for customers to shop, socialize, and try/buy products.
Industry Implications
1. Fashion Retail and Food Services - Fashion and food industries can collaborate to increase sales and create engaging experiences for their customers.
2. Luxury Goods and Hospitality - Luxury brands can create designer cafes that personify their brand values and provide an exclusive experience for customers.
3. Beauty and Food Services - Beauty brands can host cafe takeovers to offer a unique destination where customers can shop and socialize.
Cosmetic Cafe Pop-Ups
Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat
Designer Department Store Cafes
An Off-White Cafe Pop-Up Opened Its Doors at the Bon Marché
Integrated Bodywear Departments
The 'Body Studio' Combines Fashion, Fitting Stations and Food
Fashionable Cafe Popups
La Boutique's Jardin De La Boutique Activation Partners with Bhava Cafe
Healthy Latte Pop-Ups
Active Fashion Retailer Bandier is Hosting an In-Store Califia Farms Cafe
Cosmetic brands adopt gamification into their campaigns to boost engagement
Implications - The adoption of gamification in the application and/or selling of makeup is increasingly common as cosmetic brands seek to engage consumers in an oversaturated market. The adoption of gamified ads, pop-ups and apps in the cosmetic industry caters to consumers seeking brand experiences, rather than only the products or services being offered.
Trend Themes
1. Gamification - Cosmetic brands are increasingly adopting gamification in their marketing campaigns to boost consumer engagement and provide a unique brand experience.
2. Augmented Reality - The integration of augmented reality technology in the cosmetic industry has enabled personalized and virtual try-on experiences, as well as innovative marketing campaigns.
3. Retail-tainment - Brands are focusing on 'retail-tainment' strategies that allow them to communicate with potential customers more interactively through unique and engaging content, as seen in DKNY's AR fragrance campaign.
Industry Implications
1. Cosmetics - Gamification and augmented reality technology are revolutionizing how cosmetic brands engage with consumers and market their products, providing new opportunities for innovation.
2. Marketing - Gamification and augmented reality are emerging as powerful marketing tools, providing brands with unique opportunities to engage consumers and stand out in an oversaturated market.
3. Retail - The increasing adoption of 'retail-tainment' strategies and innovative technologies like augmented reality and gamification provide new opportunities for disruption in the retail industry.
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
Cinematic Makeup Trivia Games
This Revlon Campaign Allowed Moviegoers to Win Makeup with Timeplay
Gamified AR Makeup Apps
The 'Wow How' App Uses Gaming Tech to Teach Consumers Application Tricks
Color-Changing AR Hair Ads
Clairol and Snapchat are Testing Shoppable Augmented Reality Ads
AR Fragrance Campaigns
'DKNY Stories' is Being Promoted on BeautyPlus with an Exclusive Filter
Implications - Brands are utilizing the interactivity of educational sessions with the experiential qualities of pop-up spaces, and are creating short-term food-related activations as a result. This shift is able to create deep connections between the brand and the consumer, in its ability to inform rather than just market the products or brands in question.
Trend Themes
1. Pop-up Food Education - Brands are blending education and experiential qualities of pop-up spaces to create food-related activations that inform and connect with consumers.
2. Empowering Culinary Startups - Nonprofits like Farming Hope are leveraging job training in the culinary industry to empower homeless communities to share their gifts, talents and value through food.
3. Meal Kit Pop-ups - Meal kit companies like Blue Apron are adopting the brick-and-mortar model to offer consumers unique, interactive experiences and merchandise.
Industry Implications
1. Food and Beverage Industry - Customer education and empowerment through informative, immersive experiences will create deep connections between brands and consumers.
2. Non-profit/civic Industry - Communities are leveraging food and culinary training to empower homeless and marginalized individuals thereby supporting social and economic development in the food industry.
3. Retail Industry - The integration of educational and experiential activations through pop-up shops provides a unique way to engage with consumers and create memorable brand-consumer relationships.
Meal Kit Pop-Up Shops
The Blue Apron Unboxed Pop-up is Open in NYC
Empowering Culinary Startups
Farming Hope Offers Opportunity for the Homeless to Better Land Jobs
Globally Inspired Rice Pop-Ups
The 'Tilda Rice-taurant' Offers a World of Meal Inspiration
Grain-Based Grocery Pop-Ups
The Grain & Graze Pop-Up Celebrates Pulses, Seeds, Nuts and More
IKEA's Demo Store Highlights the Future of Brick-and-Mortar
At this year's mobile world congress, IKEA showcased its new store, which highlights the future of brick-and-mortar retail, while offering guests an entertaining and immersive shopping experience.
The furniture brand partnered with Accenture to make this event possible. While smaller than most IKEA locations, this space relied on augmented reality to demonstrate the brand's full offerings to consumers. The walls of this demo store were covered in screens that provided a streamlined space for individuals to search products, read through product descriptions and add items to their virtual cart.
At the end of the experience, shoppers could decide between picking up the purchased items prior to leaving the store, or, having the goods conveniently delivered to their front door.
1. Ar-infused Retail Spaces - Furniture and other retail industries can explore implementing AR and VR technology to enhance in-store experiences and appeal to consumers who are interested in immersive shopping experiences.
2. Interactive Retail Spaces - Businesses can create engaging and interactive spaces that allow customers to fully experience the products they are interested in purchasing, while also collecting data on customer behaviors and preferences.
3. Seamless Online-offline Integration - Brick-and-mortar stores can provide a seamless integration with online shopping experiences by offering options for in-store pickup or home delivery, to give customers greater shopping flexibility.
Industry Implications
1. Furniture Retail - Furniture retailers can adopt AR technology to showcase their products, provide immersive customer experiences, and differentiate themselves from competitors.
2. Home Goods Retail - Home goods retailers can create demo stores that integrate AR technology to improve the shopping experiences of customers that prefer to test the products before purchasing.
3. Retail Technology - Tech companies can develop AR and VR technology solutions that can be integrated into retail spaces to provide an interactive, immersive, and entertaining shopping experience.
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Zen-Inspired Bedroom Furniture
IKEA Launched 'HJARTELIG,' a New Line of Furniture to Aid Sleep
Mass Produced Art Collections
IKEA and Hasselblad Partnered to Make Fine Art More Accessible
Vibrant Home Furnishing Lines
IKEA's February 2018 Collection is Whimsical and Imaginative
Party-Focused Electronics
IKEA and Teenage Engineering Collaborate to Craft the FREKVENS Line
Plant-Based Hot Dogs
IKEA Food is Testing a Veggie Hot Dog at Its Store in Sweden
Minimalist Furnishing Partnerships
Piet Hein Eek Showcases Collaborative Furniture Series For IKEA
Sofa-Themed Parfaits
IKEA Japan Launched a 'Love on Sofa' Valentine's Day Snack
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Intentionally Imperfect Decor
The IKEA INDUSTRIELL Range Celebrates the Charm of Raw Materials
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Individual Couples Duvets
IKEA's 'TOG-ether bundle' Offers Two Single Duvets for a Couple
David Lloyd Clubs' Classes for Kids & Teens are Based on Fortnite
David Lloyd Clubs has offered many unique and unconventional fitness classes over time, including everything from the 'Jaw Gym Class' to a bed-based 'Napercise Class.' Now, David Lloyd Clubs is offering something for kids and teens, particularly passionate young gamers, by promising an experience to "Fornite your way to fitness."
Inspired by the immense popularity of Fortnite, David Lloyd Clubs is now offering classes based on the dance moves in the game. The 'Emote Royale' class gives kids the chance to learn how to mimic the moves of the in-game characters, while also getting them away from the computer—as research suggests that kids will spend about two hours and 15 minutes playing computer games daily this summer.
The victory dances in the game, known as "emotes" have been adopted by footballers and celebrities alike and Emote Royale gives kids the chance to perfect the easy and challenging moves.
1. Gaming-inspired Fitness Classes - Opportunity for fitness companies to create innovative workouts that incorporate popular video games, appealing to young audiences.
2. Youth Fitness Programs - Opportunity to develop fitness programs that specifically target kids and teens, incorporating elements of their favorite video games to make exercise more engaging.
3. Digital Fitness Experiences - Opportunity to create virtual fitness experiences that leverage popular video games and technology, providing an immersive and interactive workout for users.
Industry Implications
1. Fitness Clubs and Gyms - Opportunity for fitness clubs and gyms to develop and offer gaming-inspired fitness classes as a way to attract and engage younger members.
2. Video Game Industry - Opportunity for the video game industry to collaborate with fitness companies to create gaming experiences that promote physical activity and exercise.
3. Technology and Wearable Devices - Opportunity for technology companies and wearable device manufacturers to develop products and applications that combine gaming and fitness, providing a unique and interactive workout experience.
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Digital Workout Class Bikes
The ProForm Studio Bike Pro Exercise Bike Enables Total Workouts
Live Streaming Gym Classes
Classpass Live Brings Engaging Workouts to Your Living Room
Bed-Based Workout Classes
The U.K.'s David Lloyd Clubs Rolled Out the First 'Napercise Class'
Jet Lag-Targeted Fitness Classes
Delta and Equinox Partnered to Offer Jet Lag Workout Classes
Jaw Workout Classes
Cadbury and 1Rebel are Teaming Up to Offer a Unique Fitness Class
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TV-Equipped Running Coaches
David Lloyd's 'PTVs' Enhance Personal Training with Digital Screens
Fitness-Focused Cafe Payments
Diners at David Lloyd Clubs' 'Run For Your Bun' Pay with Exercise
Chilled Workout Classes
Brrrn Conducts Yoga, Cardio and HIIT Classes in Low-Temperature Rooms
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HIIT-Style Cycling Classes
'SoulActivate' is a New High-Intensity Workout from SoulCycle
Long John Sliver's Drive-Thrus Will Now Feature Interactive Menus
Fast casual food chain Long John Silver's recently unveiled its new digitized menu boards which transform its traditional drive-thru stops into interactive kiosks. The digitally enhanced menu boards are equipped with speakers and microphones along with high-res graphics.
"The menu board platform, provided by Allure, a division of Christie Digital Systems USA, enables digital order confirmation and full-color, high-resolution animation, video and graphics. The system allows for updates of menus and promotions. Promoted specials can be linked to historical sales trends, special events and local weather forecasts."
Making the drive-thru experience more memorable and seamless for its patrons, Long John Silver opts for technological enhancements that transform food ordering rituals into a more personalized experience.
1. Digitized Menu Boards - Restaurants can adopt digitized menu boards equipped with interactive features such as graphics, videos, and order confirmation for a more engaging customer experience.
2. Interactive Kiosks - Integration of interactive kiosks in drive-thrus allows for personalized food ordering experiences through features like speakers, microphones, and high-resolution graphics.
3. Real-time Menu Updates - The implementation of digital menu boards enables restaurants to make real-time updates to their menus and promote specials based on historical sales trends, special events, and local weather forecasts.
Industry Implications
1. Quick-service Restaurants - Quick-service restaurants can enhance customer experiences by incorporating digital menu boards and interactive kiosks in their drive-thru operations.
2. Digital Signage - The digital signage industry can provide innovative solutions like digitized menu boards to restaurants for a more interactive and visually appealing customer experience.
3. Technology Solutions - Companies specializing in technology solutions can partner with restaurants to develop and implement interactive menu board systems that offer real-time updates and personalized ordering experiences.
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Floating Drive-Thru Concepts
Dubai's Salt Bay is a Sustainable and Floating Fast Casual Restaurant
Pizza-Centric Drive-Thrus
'California Quick Slice' Will Make Pizza Available Fast by the Slice
Face-to-Face Drive-Thru Ordering
Chick-fil-A's 'Face-to-Face Ordering' Speeds Up Its Drive-Thru
On-Demand Drive-Thru Apps
The 'Drive-Thru On Demand' App Aims to Make Every Eatery a Drive-Thru
Pivoting Drive-Thru Canopies
OrderMatic's Drive-Thru Canopy Moves to Accommodate Tall Vehicles
Mobile Curbside Delivery Apps
The FlyBuy App Engenders Curbside Pickup for Any Restaurant
Responsive Drive-Thru Signage
Samsung's Outdoor Digital Signage Changes Based on Variables
Carside Takeout Apps
'Applebee's To Go' Offers In-Car Pickup at Participating Locations
Drive-Thru Ramen Restaurants
Shin-Sen-Gumi 2GO Offers Japanese Dishes via Drive-Thru
Petco and JustFoodForDogs are Creating Exhibition Kitchens
In any restaurant, an exhibition kitchens helps to add energy and excitement to the dining experience, as well as give consumers a greater sense of connection to the food that they will be enjoying. Now, Petco is teaming up with JustFoodForDogs to open hundreds of store-in-store locations, many of which will feature exhibition kitchens so that customers may see how food for pets is made.
As JustFoodForDogs produces small batch, human-grade food that's nutritionally balanced for pets, consumers will be able to see pet food made before their eyes. JustFoodForDogs' partnership with Petco is said to be the first of its kind, "as no pet retailer has ever built exhibition kitchens in its locations."
Now more than ever, the beliefs and values of pet parents are being mirrored in the meals that are being served to pets, with a focus on health and transparency.
1. Exhibition Kitchens for Pet Food - Opportunity to create a unique and engaging in-store experience where customers can see pet food being made.
2. Health and Transparency in Pet Food - Growing demand for small batch, human-grade pet food that reflects the beliefs and values of pet parents.
3. Partnerships Between Pet Retailers and Pet Food Manufacturers - Opening up new distribution channels and creating mutually beneficial collaborations in the pet industry.
Industry Implications
1. Pet Retail - New opportunities for pet retailers to differentiate themselves and offer an interactive and educational experience for customers.
2. Pet Food Manufacturing - Disruptive innovation potential for pet food manufacturers to showcase their production processes and connect with conscious pet owners.
3. Food and Beverage Retail - Learning from the pet industry's initiatives to incorporate exhibition kitchens and transparency into the human food retail space.
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Frankfurter Pet Beds
This Hot Dog-Shaped Dog Bed from New Chic is a Hilarious Pet Accessory
Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram
The excitement and anticipation of getting one's hands on a newly released product is often dampened by the reality of having to wait in line for hours upon end, but Nike found a way to transform the mundane into an engaging experience with its #AirMaxLine campaign.
For the release of the Nike Air Max in Japan, Nike created a virtual waiting line on Instagram, making the most of a new feature on the social media platform that allows users to follow hashtags. Fans were invited to visit a dedicated website and create a personalized avatar and digitally join the queue for the sneakers. By joining the virtual #AirMaxLine on Instagram, sneakerheads were able to put themselves in the running for a pair of the Air Max shoes.
1. Virtual Queueing - Opportunity for companies to create virtual waiting experiences for product releases, enhancing customer engagement and minimizing inconvenience.
2. Hashtag Following - Utilizing social media platform features to enable users to follow hashtags, opening up new possibilities for brand interactions and campaigns.
3. Personalized Avatars - Growing trend of creating digital avatars to enhance online experiences, offering unique and customizable representations for users.
Industry Implications
1. Retail - Retailers can adopt virtual queueing systems to transform traditional product release waits, increasing customer satisfaction and driving online engagement.
2. Technology - Social media platforms can further develop hashtag following functionalities, enabling brands to leverage the feature for innovative marketing strategies.
3. Gaming - Integration of personalized avatars within gaming platforms can enhance user immersion and provide gamers with unique identities and experiences.
Sephora's Omnichannel Retail Concept Uses an App, Website & WeChat
In China, Sephora has launched a new omnichannel retail concept by the name of 'My Beauty Power Turn It On' that includes an app, website, flagship stores and a WeChat mini program for a social shopping experience. Ultimately, Sephora's My Beauty Power Turn It On aims to "bring unprecedented innovation and subversion to the beauty retail industry."
The name of this new concept from Sephora encourages consumers to see the power in their individual beauty. With the help of Chinese singer and actor Z.TAO as a brand ambassador, Sephora is targeting a young demographic with its message.
The Asian New Concept Store that is opening in Shanghai in September is set to be a new physical space where consumers can tap into their unique beauty power.
1. Omnichannel Beauty Concepts - Sephora's innovative omnichannel approach integrates app, website, WeChat, and flagship stores for a seamless shopping experience.
2. Social Shopping Experience - The launch of Sephora's WeChat mini program enhances social interaction and convenience, disrupting traditional beauty retail.
3. Targeting Young Demographic - Sephora's collaboration with Z.TAO and focus on individual beauty power appeals to the youth, presenting new marketing opportunities.
Industry Implications
1. Beauty Retail - The introduction of an omnichannel approach by Sephora creates opportunities for beauty retailers to enhance customer engagement and streamline the purchasing journey.
2. Technology - The integration of an app, website, and WeChat mini program in Sephora's retail concept highlights the potential for tech companies to develop innovative solutions for the beauty industry.
3. Fashion and Entertainment - Sephora's collaboration with Z.TAO demonstrates the potential for fashion and entertainment industries to partner with beauty brands for cross-promotion and brand amplification.
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Witchy Fragrance Kits
Pinrose's 'Starter Witch Kit' Has Scents, Sage, a Tarot Deck and a Crystal
Natural Anti-Pollution Skincare
Naturally Serious' Eco, Ethical Skincare Line is Clinically Tested
Makeup Sponge Cases
Sephora's Sponge Case Offers a Protective Barrier
Collaborative Glitter Hairsprays
The Too Faced Glitter Spritzer Celebrates a 20th Anniversary
Cica-Infused Soothing Overnight Masks
DR. JART+'s Mask is Appropriate for a Variety of Skin Types
Diamond-Shaped Makeup Sponges
Sephora's New Diamond Cut Sponge Set Applies Product Flawlessly
Expansive Online Beauty Forums
Sephora's Beauty Insider Community is the Largest Beauty Forum
Miniature Rose Lipstick Trios
Pat Mcgrath's Lipstick Now Arrives in a Mini Iteration
Nourishing Amla Oil Conditioners
IGK Launched the Bad & Bougie Amla Oil Deep Repair Conditioner
The Revamped Walmart Website Focuses on Individual Experiences
In an effort to keep up with its competitors, such as Amazon, Walmart launched a new Walmart website design. This may seem like a small initiative for the retail mega-store, but this revamped website aims to be a cozy and inviting extension of its multiple brick-and-mortar outposts. In order to appear more personal, the brand is using the website to offer a more tailored experience for users and is employing a combination of algorithm and human-driven product recommendations.
By utilizing lifestyle and aspirational imagery, the revamped Walmart website focuses more on the single customer experience and evokes a narrative driven by the individual. The new site will also focus on products available at the user's local Walmart. This feature of the Walmart website will be part of a new in-store app, which will help customers locate items in stores.
1. Personalized E-commerce - Opportunity for businesses to create customized online experiences for individual customers by using algorithms and human-driven recommendations.
2. Lifestyle-driven Websites - Trend of websites using lifestyle and aspirational imagery to create a personalized narrative for users, enhancing the overall customer experience.
3. In-store App Integration - Emerging trend of integrating in-store apps with website experiences to enhance customer convenience and assist in locating items.
Industry Implications
1. E-commerce Retail - Disruptive innovation opportunity in the e-commerce retail industry to implement personalized online experiences and gain a competitive edge.
2. Web Design and User Experience - Opportunity for web design and user experience professionals to focus on creating lifestyle-driven websites that engage users on a personal level.
3. Retail Technology - Disruptive innovation opportunities for retail technology companies to develop and integrate in-store apps that enhance the overall shopping experience.
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Shopping Assistant Drones
Walmart Signed a Patent for In-store Assistant Drones
Retail Facial Recognition Services
Walmart is Developing Technology to Detect Unhappy Shoppers
Voice Shopping Services
Walmart is Set to Offer Voice Shopping in Partnership with Google
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In-Aisle Checkout Services
Walmart's 'Check Out with Me' Saves Consumers Time and Effort
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Voice-Activated TV Campaigns
Channel 4 Launched 'The Human Test' to Promote Its Humans TV Series
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Shelf-Scanning Retail Robots
The Bossa Nova Robot Autonomously Keeps Tabs on Inventory
Retailer Online Marketplace Launches
Walmart Marketplace Will be Introduced to Canada
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Assistive In-Store Apps
The Updated Walmart App Includes a New Experience Called 'Store Assistant'
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Mobile Browser Makeup Try-Ons
Coty's COVERGIRL Experience Does Not Require an App Download
Target Launched a 'Target Beauty Studio' Powered by YouCam
Virtual reality and augmented reality technology enable highly personalized try-on experiences to be created and Target is preparing to offer customization to web shoppers with its 'Target Beauty Studio.'
The Target Beauty Studio has been launched in partnership with Perfect Corp.’s YouCam Makeup software, making it possible for consumers to virtually try on hundreds of makeup products and cosmetic colors through AR technology.
As well as being able to take advantage of the features of the Target Beauty Studio via one's desktop or mobile device, consumers may also experience the technology at select stores across the country. Target is also launching a text-to-chat beauty service to connect consumers with Beauty Concierge representatives who are able to offer personalized beauty advice.
1. Augmented Reality Makeup - There is a disruptive innovation opportunity in the beauty industry to enhance customers' online shopping experience by using augmented reality technology to allow virtual try-on sessions of makeup products.
2. Personalized Beauty Advice - Providing customers with an easy access to personalized beauty advice via chatbots or beauty concierge services could be a disruptive opportunity in the beauty industry.
3. Virtual Try-on Experiences - Virtual reality and augmented reality technology can help create interactive and personalized try-on experiences for customers of various consumer goods industries like fashion, beauty, and accessories.
Industry Implications
1. Beauty - The beauty industry can leverage augmented reality technology to provide customers with a highly interactive, personalized, and seamless online shopping experience.
2. Fashion - The fashion industry has disruptive opportunities to explore in using virtual reality technology to create immersive shopping experiences and allowing customers to try-on clothes virtually before making purchase decisions.
3. Retail - Retailers can adopt virtual and augmented reality technologies in their stores or online platforms to enhance customers' shopping experience and create disruptive innovation opportunities.
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Mixed-Reality Makeup Mirrors
The Coty Magic Mirror Launches a Try-On Following Product Interaction
Sensory Whisky Labs
The Glenfiddich Aroma Lab Helps Consumers Tap Into Scent and Taste
Interactive AR Messengers
The New AR Facebook Messenger Camera Effects Create Engaging Experiences
Gamified Retail Apps
'Gravy Live' Uses an 'HQ Trivia' Format to Help Brands Sell Products
Game-Upgrading VR Apps
The 'CLOVR' App Lets Players Partake in Any Game in VR
Brow-Highlighting Gels
Benefit Cosmetics' 3D BROWtones Enhances Light Brows and Softens Dark Ones
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AR Makeup Apps
JD.com's AR Styling Station Helps Consumers Virtually Try Cosmetics
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Mobile Browser Makeup Try-Ons
Coty's COVERGIRL Experience Does Not Require an App Download
Diet-Accommodating Recipe Planners
The Mealime App Features 172 Diet Personalization Options
The Alaska Airlines VR Lets Passengers View 360-Degree Films
Thanks to Alaska Airlines, VR is taking a jump into the skies with the SkyLights’ Allosky VR headset. Available on certain North American flights offered by the airline, the VR experience will give passengers immersive 3D and forward-facing 360-degree films. These films will be presented on a Full HD cinema screen and will be available on the airline's Seattle-Boston and Boston-San Diego routes.
The Alaska Airline VR experience will utilize the SkyLights’ Allosky VR headset and will include films from its partner 20th Century Fox, Warner Brothers and EIM. Passengers will also have the ability to view short VR films focusing on acrobatics, freediving and classical music. The headset can also play content already owned by the user and will stream shows and movies on Netflix, Amazon Prime, YouTube and Hulu.
1. In-flight VR Entertainment - Alaska Airlines' VR entertainment service opens the door to in-flight virtual reality entertainment.
2. Partnerships for VR Content Aggregation - Partnerships with studios like 20th Century Fox and Warner Brothers allow airlines to offer premium and diverse VR entertainment content to flyers.
3. Virtual Reality Headset Rentals - Renting VR headsets to passengers allows airlines to offer immersive entertainment without the expense of in-flight screens.
Industry Implications
1. Airlines - Airlines can utilize VR technology to enhance their customers' in-flight experience, creating a competitive edge in the industry.
2. Media & Entertainment - Collaborations between airlines and studios demonstrate opportunities for partnerships in the media and entertainment industries to increase consumer engagement with content.
3. Consumer Electronics - In-flight VR entertainment highlights consumers' increasing demand for immersive experiences, creating opportunities for innovation and growth in the consumer electronics industry.
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Movie-Themed VR Experiences
SPACES Offers a Multi-Sensory Terminator Virtual Reality Experience
Holographic 3D Displays
The Looking Glass Display Offers Headset-Free Holograms
Child-Friendly AR Headsets
The Conceptual 'Holo Cap' Packs Advanced Technology into a Comfy Hat
360-Degree VR Motion Seats
The 'Feel Three' Virtual Reality Motion Simulator Immerses Players
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Calorie-Burning VR Experiences
The VirZOOM 'VZFit' System Keeps You Entertained During Workouts
Mainstream VR Console Bundles
The New PlayStation VR Bundles Come Packed with Equipment and Games
Underwater 360 VR Experiences
Barceló Hotels Arranges an Immersive Tour in the Canary Islands
Haptic VR Wearables
A New Haptic Armband Simulates Touch in VR Spaces
VR Creation Tools
Veer VR Recently Launched a New Tool to Support VR Creators Who Can't Code
IKEA & the Man Booker Prize Created Reading Rooms Filled with Free Novels
To encourage more consumers to pick up a book, IKEA teamed up with the Man Booker Prize to launch in-store Reading Rooms.
As well as being able to visit the Reading Rooms and relax, consumers will find themselves surrounded by free books, including a list of 13 titles that have been recognized as some of the best books of the year. After reading for an hour in-store, consumers will then have the chance to continue the experience by taking a book home.
Naturally, the cozy Reading Rooms will be decked out in furniture and decor from IKEA, including reading lamps, armchairs, bookcases and footstools, all to promote reading and relaxation in a tranquil setting that can easily be recreated in one's own home.
1. In-store Reading Experiences - Creating in-store reading lounges with free books and comfortable furniture provides consumers with a unique and immersive reading experience.
2. Branded Collaborations - Teaming up with well-known brands or organizations, like IKEA and the Man Booker Prize, can create innovative and engaging experiences for consumers.
3. Promoting Reading Culture - By offering free books and dedicated spaces for reading, businesses can contribute to fostering a reading culture and encourage literacy among consumers.
Industry Implications
1. Furniture Retail - Furniture retailers can create in-store reading lounges with their products, enhancing the overall shopping experience and promoting their brand as a lifestyle enhancer.
2. Publishing - Publishers can collaborate with retail brands to create reading spaces and offer free books, ultimately increasing exposure and generating interest in their published works.
3. Hospitality - Hotels, cafes, and other hospitality businesses can incorporate reading lounges as a unique amenity to attract and retain customers, providing a cozy and relaxing environment for reading enthusiasts.
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Zipper-Enclosed Casual Shoes
Van's Old Skool DX Zip Reworks One of Its Most Classic Designs
Library-Inspired Retail Decors
Neri & Hu Develops a Library-Style Interior for the Valextra Shop
Ingredient-Revealing Snack Packaging
The La Natural 365 Days Snack Bars Show Off the Product
Luxe Redesigned Vintage Watches
The ZRC North Adventure Watch is a Modern Take on a Classic Style
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Motion Sickness-Curing Glasses
The 'SEETROËN' Glasses by Citroën Create an Artificial Horizon
One-on-One Dietitian Apps
'Healthsoup' Helps Users Improve Their Diet with Real-Time Advice
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Shoppable Reading Experiences
Riley Costello's shopfiction Lets Readers Shop Character Outfits
Rapid Data Access Drives
The Seagate BarraCuda SATA III SSD Boasts Ultra-Fast Reading and Writing
Organic Cotton Tracksuits
The Newest Addition to the Caliroots Essential Collection are Tracksuits
J.Crew's Barber Shop is Located in Dumbo, Brooklyn
J.Crew's barber shop was an in-store activation that served as a creative way for the popular clothing brand to better connect with its male audience.
Located in Dumbo, Brooklyn, this newly opened menswear store deviates from the traditional retail offerings to present its customers with a unique experience. The in-store barber shop successfully connects the brand's clothes with the all-encompassing feeling of being put together, reminding consumers that while clothes are important, there's other factors that play into how one presents them self to the world.
The new retail location features grooming products, the brand's suit shop and more. This brick-and-mortar activation is perfect for those seeking a retail experience that extends further than clothes.
1. In-store Barber Shops - Opportunity for clothing brands to enhance customer experience and connect with male audience through in-store barber shops.
2. Unique Retail Experiences - Disruptive innovation opportunity to offer retail locations that go beyond traditional offerings and provide unique experiences like in-store barber shops.
3. Holistic Presentation - Chance for brands to emphasize the importance of overall presentation by integrating grooming services like in-store barber shops with clothing retail.
Industry Implications
1. Apparel and Fashion - Apparel companies can explore in-store barber shops to increase customer engagement and loyalty.
2. Retail - Retailers can differentiate themselves by incorporating unique experiences, such as in-store barber shops, into their offerings.
3. Beauty and Personal Care - Beauty brands can collaborate with clothing retailers to establish in-store barber shops that cater to both grooming and clothing needs.
SCORE2
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Related Examples
Luxuriously Serene Retail Spaces
CÉLINE's Luxe Retail Interior Will Elevate the Shopping Ritual
Interactive Luxury Sleepwear Retail
Lunya's 'The Bedroom' Opened in Santa Monica
Cultured Jewelry Shops
Lark & Berry's Store Exclusively Carries Lab-Created Diamonds & Stones
Rock-Themed Holiday Shops
Selfridges Launched a Retail Christmas Shop 145 Days Before the Holiday
Contemporary Cave-Like Wine Shops
This Modern Wine Shop by Zooco Estudio is Luxurious and Majestic
Monstrous Sunglasses Shops
Gentle Monster Opened a Futuristic, Immersive Store in Europe
Actor-Designed Basketball Sneakers
Will Smith and Nike Collaborated on a New Air Jordan 5
Refined Silk Footwear Designs
The NikeLab x CLOT Collab Boasts Limited Edition Printed Silhouettes
Bold Statement Track Pants
Caliroots' Essential Track Pants are Captivating and Lightweight
The Smithsonian Offers a Virtual Experience on a Social VR Platform
The 'No Spectators: The Art of Burning Man' exhibition at the Smithsonian has now been turned into a VR museum experience thanks to a partnership with Intel and Linden Lab, also known as the creators of Second Life.
Museums around the world are now catering to modern audiences with tech-enhanced exhibitions to offer enhanced, interactive and engaging experiences for visitors of all ages. On the social virtual reality platform Sansar by Linden Lab, people may now virtually immerse themselves in a tour of the Smithsonian American Art Museum's No Spectators.
No Spectators is an exhibit that offers a close-up look at some of the incredible artworks that were made for Burning Man in Nevada but takes them out of the desert setting for which they were originally created.
1. Virtual Museum Exhibitions - The use of VR technology for museum exhibitions creates an immersive experience for visitors.
2. Tech-enhanced Museum Experiences - Museums are using technology to enhance exhibitions and offer interactive, engaging experiences for visitors.
3. Social VR Platforms for Museums - Collaboration with social VR platforms like Sansar by Linden Lab offers a new way for people to explore museum exhibitions.
Industry Implications
1. Museums and Galleries - Museums and galleries can incorporate VR and other technology to offer unique experiences for visitors.
2. VR and AR Technology - The VR and AR technology industry can expand their offerings to museums and galleries to create immersive experiences for visitors.
3. Social Media and Online Platforms - Collaboration between social media and online platforms like Sansar by Linden Lab and museums can provide new avenues for virtual experiences for audiences.
SCORE4.3
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Activity
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Related Examples
Socially Responsible Design Exhibits
The Cooper Hewitt Exhibit Addresses Many Social Concerns
Robotically Knitted Solar Canopies
Jenny Sabin Studio's 'Lumen' will be on Display at MoMA PS1
Robotic Museum Guides
The Smithsonian is Introducing Pepper as a New Guide for Guests
Tuscan Family Adventures
Smithsonian Journeys' 'Treasures of Tuscany' Trip is for Families
Immersive VR Worlds
The Sinespace Metaverse Is a Full Engrossing VR Social Experience
Interactive Eclipse Guides
The Smithsonian Solar Eclipse App Features a NASA Live Stream
Reissued Color Guides
'Werner's Nomenclature of Colours' is Being Republished by Smithsonian Books
VR Art Festival Exhibitions
The Art of Burning Man Smithsonian Exhibit Will be Physical and VR
Film-Inspired African Museum Exhibits
A New Exhibit Will Show of Wakanda Artifacts From the Film
The NBA AR App Lets Fans Step Right up to the NBA Finals
The NBA AR app was first introduced on iOS in 2017 and allowed basketball fans to take part in a basketball-shooting minigame, but the latest update to the app is better integrating AR and live sports by allowing users to site courtside at the NBA Finals. The update to the NBA AR app essentially creates a doorway where users can view 360-degree snippets of the NBA Finals experience, including player introductions, the pregame tunnel, warm-up and other pre-game rituals.
The AR-driven app works by first scanning the ground in front of the user and laying out a spot for the AR "portal" to appear. Users then need to step through the door and the app will turn the screen of the device into a full 360-degree video. The use of the NBA AR app through smartphones makes the experience incredibly accessible to multiple users and falls in line with the NBA's new mission statement of providing as much access to fans as possible.
1. AR Sports Experiences - The integration of AR technology with live sports provides a more immersive fan experience, with opportunities for innovative advertising and sponsorship.
2. 360-degree Video Content - The use of 360-degree video for sports events allows fans to feel like they are at the game, opening up new revenue streams for media companies.
3. Mobile AR Applications - The increase in popularity of AR apps for mobile devices creates possibilities for new revenue streams through advertising and in-app purchases.
Industry Implications
1. Sports and Entertainment - The AR integration with live sports has the potential to enhance the fan experience, leading to increased engagement and revenue opportunities.
2. Media and Broadcasting - The use of 360-degree video content can create new revenue streams for media companies through enhanced advertising and sponsorship opportunities.
3. Mobile App Development - The rise in popularity of AR mobile apps provides opportunities for marketing and advertising agencies to create experiences that engage users and drive revenue.
SCORE2.6
Popularity
Activity
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Related Examples
AR Basketball Experiences
Magic Leap and the NBA are Debuting AR Sports Viewing
Sensory-Inclusive Stores
The Autism-Friendly NBA Store Brings Stadium Experiences to All Fans
Team-Specific AR Basketball Games
The 'NBA AR' App Lets Users Practice Their Shot Anywhere
Professional eSports Basketball Leagues
'NBA 2K eLeague' Will Be Owned by the NBA and Take-Two
VR-Assisted Sports Training
The US Ski and Snowboard Team is Using VR to Prepare for Future Events
Mobile-Only Basketball Tickets
Miami Heat is the First NBA Team to Offer Mobile-Only Entry
Interactive Basketball Forums
The NBA G League Can Be Streamed Through the Online Service Twitch
Searchable Basketball Databases
The '3 Ball' Platform Lets Fan Search for Any Type of Play
Limited Huge Cash Prizes
HQ Trivia Cash Prizes Will Be a Lot Higher During the NBA Finals
Ben Sherman's NYC Concept Store Boasts a Full-Service Shirt Bar
Iconic British heritage brand Ben Sherman is set to launch a NYC concept store for the fall and holiday shopping season.
The store is set to carry the entire Ben Sherman collection, including casualwear, accessories, footwear and limited-edition pieces. In the new concept store, the brand will also be dedicating space for live in-store performances and a full-service shirt bar. This station pays tribute to the button-down shirt that launched the brand into success in the 1960s, and the in-store bar will offer hundreds of styles and colors for consumers to choose from.
The Ben Sherman NYC concept store will be a destination where people may find a full stock of the unisex styles created in collaboration with Henry Holland.
1. Experiential Retail Stores - Creating immersive and interactive shopping experiences, such as a full-service shirt bar, to engage consumers in a unique way.
2. Limited-edition Collections - Offering exclusive and rare items to entice consumers to make a purchase and drive sales.
3. In-store Performances - Providing live entertainment to create a memorable shopping experience and attract more foot traffic.
Industry Implications
1. Fashion Retail - Incorporating interactive and unique experiences like a full-service bar or live entertainment to create a distinctive brand identity and engage consumers.
2. Luxury Goods Retail - Offering limited-edition collections or exclusive items to appeal to discerning consumers seeking high-end and rare products.
3. Entertainment Industry - Partnering with brands to provide in-store performances to promote artists and engage with fans in a unique setting.
SCORE6.5
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Related Examples
Tech-Infused Concept Stores
Nike by Melrose Uses Customer Data for Personalization
Dreamy Boutique Rentals
The Garde Summerland Store is Both a Concept Store and Vacation Rental
Vanguard Rural Editorials
Sport and Street's Solace Image Series Embraces Edgy Outerwear Looks
Sustainable Luxury Fashion Retailers
allTRUEist is an Online Shop for the Designer-Driven Customer
Boisterous British Fashion
The Ben Sherman FW 2013 Plectrum Exudes Clever English Style
Sixties Trio Fashion Ads
The Ben Sherman Fall 2014 Campaign Stars Models Millie, Jed and Cesar
Macabre Menswear Editorials
MMSCENE Magazine's 'Madness' Story Boasts Frightening Imagery
Curated Secondhand Boutiques
'Curated By Goodwill NYNJ' Helps to Counter Wasteful Fast Fashion
Dynamic Indigo Editorials
The True Blue Fashion Story for Women's Wear Daily Embraces the Cool Hue
San Francisco's Standard Market Offers a Seamless Shopping Experience
Standard Cognition, which is on a mission to eliminate the standard retail checkout, recently opened the doors to Standard Market in San Francisco as a concept store that shows off an artificial intelligence-based system that creates a seamless shopping experience. In the store, consumers are able to shop for the goods they desire and avoid having to stand in line, scan items or even stop to check out.
When shopping at Standard Market, consumers use the Standard Checkout app, although later this year an app-free experience will also be possible.
As well as being scalable and flexible, this innovative retail solution from Standard Cognition also addresses privacy, as no biometric information is collected. This platform from Standard Cognition is the first of its kind to be available to any retailer, making it a notable Amazon Go rival.
From Interactive LED Vodka Bottles to Easter Egg Hunt Activations
These gamified retail experiences show just how powerful interactive events, packaging, and more can be when it comes to making a brand or product memorable.
One example is Shanghai's 'Runner Camp,' a space that fuses fitness and retail into one. As the Runner Camp sells sportswear on its lower level, the expansive staircases, track, and full gym that are featured throughout make it the perfect space for consumers to test out the functionality of their purchases. Additionally, those shopping are likely to be inspired by others who are utilizing the fitness equipment, pushing them to buy more.
Also included in these gamified retail experiences in the new La Mer Lotion, which comes in interactive packaging that's inspired by pinball. As the packaging features a silver ball that can be rolled around the maze-like design, it functions as an entertaining addition that prompts consumers to look at the product longer and share it with friends and family.
Aug 24th, 2017
Transformed Trailer Sneaker Stores
Brooks Running Created a Mobile Space to Promote Its Offerings
Interactive Open-Source Touch Bars
The 'Barry' Builds on the Apple Innovation in the MacBook Pro
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
Interactive Selling Stickers
The 2deHands Chat With Your Ads Feature Offers Custom Emojis
Luminous Vodka Bottles
Belvedere Vodka's Midnight Saber Boasts Touch-Activated LED Lights
Fitness-Fused Retail Stores
'Runner Camp' Fuses Fitness with Retail in Shanghai
Sensory Retail Pods
The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
Immersive Art Car Events
Toronto's Toyota C-HR Launch Featured a Performance by RALPH
Easter Egg Hunt Activations
The Cadbury Enchanted Maze Was Hosted near the London Eye
SCORE6.5
Popularity
Activity
Freshness
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Trend Hunter Demographic Breakdown
AGE
From left to right:
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3-12 years old
12-18 years old
18-35 years old
35-55 years old
55+ years old
GENDER
The breakdown above represents a
trend that is gender neutral, and is
targeted towards both men and
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more pink than blue or vice versa,
that's an indication that the trend is
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male audience.
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