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The worlds of fashion and food merge into same-store experiences
Implications - Fashion brands are incorporating cafes into their spaces, or creating co-spaces from scratch in which both clothing and food can be purchased and enjoyed. These retail spaces offer the benefit of an experiential purchase journey in which consumers are able to slow down and better appreciate the products being offered — benefitting the brand by enhancing the likelihood of purchase.
Cosmetic Cafe Pop-Ups
Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat
Designer Department Store Cafes
An Off-White Cafe Pop-Up Opened Its Doors at the Bon Marché
Integrated Bodywear Departments
The 'Body Studio' Combines Fashion, Fitting Stations and Food
Fashionable Cafe Popups
La Boutique's Jardin De La Boutique Activation Partners with Bhava Cafe
Healthy Latte Pop-Ups
Active Fashion Retailer Bandier is Hosting an In-Store Califia Farms Cafe
Cosmetic brands adopt gamification into their campaigns to boost engagement
Implications - The adoption of gamification in the application and/or selling of makeup is increasingly common as cosmetic brands seek to engage consumers in an oversaturated market. The adoption of gamified ads, pop-ups and apps in the cosmetic industry caters to consumers seeking brand experiences, rather than only the products or services being offered.
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
Cinematic Makeup Trivia Games
This Revlon Campaign Allowed Moviegoers to Win Makeup with Timeplay
Gamified AR Makeup Apps
The 'Wow How' App Uses Gaming Tech to Teach Consumers Application Tricks
Color-Changing AR Hair Ads
Clairol and Snapchat are Testing Shoppable Augmented Reality Ads
AR Fragrance Campaigns
'DKNY Stories' is Being Promoted on BeautyPlus with an Exclusive Filter
Implications - Brands are utilizing the interactivity of educational sessions with the experiential qualities of pop-up spaces, and are creating short-term food-related activations as a result. This shift is able to create deep connections between the brand and the consumer, in its ability to inform rather than just market the products or brands in question.
Meal Kit Pop-Up Shops
The Blue Apron Unboxed Pop-up is Open in NYC
Empowering Culinary Startups
Farming Hope Offers Opportunity for the Homeless to Better Land Jobs
Globally Inspired Rice Pop-Ups
The 'Tilda Rice-taurant' Offers a World of Meal Inspiration
Grain-Based Grocery Pop-Ups
The Grain & Graze Pop-Up Celebrates Pulses, Seeds, Nuts and More
IKEA's Demo Store Highlights the Future of Brick-and-Mortar
At this year's mobile world congress, IKEA showcased its new store, which highlights the future of brick-and-mortar retail, while offering guests an entertaining and immersive shopping experience.
The furniture brand partnered with Accenture to make this event possible. While smaller than most IKEA locations, this space relied on augmented reality to demonstrate the brand's full offerings to consumers. The walls of this demo store were covered in screens that provided a streamlined space for individuals to search products, read through product descriptions and add items to their virtual cart.
At the end of the experience, shoppers could decide between picking up the purchased items prior to leaving the store, or, having the goods conveniently delivered to their front door.
David Lloyd Clubs' Classes for Kids & Teens are Based on Fortnite
David Lloyd Clubs has offered many unique and unconventional fitness classes over time, including everything from the 'Jaw Gym Class' to a bed-based 'Napercise Class.' Now, David Lloyd Clubs is offering something for kids and teens, particularly passionate young gamers, by promising an experience to "Fornite your way to fitness."
Inspired by the immense popularity of Fortnite, David Lloyd Clubs is now offering classes based on the dance moves in the game. The 'Emote Royale' class gives kids the chance to learn how to mimic the moves of the in-game characters, while also getting them away from the computer—as research suggests that kids will spend about two hours and 15 minutes playing computer games daily this summer.
The victory dances in the game, known as "emotes" have been adopted by footballers and celebrities alike and Emote Royale gives kids the chance to perfect the easy and challenging moves.
Long John Sliver's Drive-Thrus Will Now Feature Interactive Menus
Fast casual food chain Long John Silver's recently unveiled its new digitized menu boards which transform its traditional drive-thru stops into interactive kiosks. The digitally enhanced menu boards are equipped with speakers and microphones along with high-res graphics.
"The menu board platform, provided by Allure, a division of Christie Digital Systems USA, enables digital order confirmation and full-color, high-resolution animation, video and graphics. The system allows for updates of menus and promotions. Promoted specials can be linked to historical sales trends, special events and local weather forecasts."
Making the drive-thru experience more memorable and seamless for its patrons, Long John Silver opts for technological enhancements that transform food ordering rituals into a more personalized experience.
Petco and JustFoodForDogs are Creating Exhibition Kitchens
In any restaurant, an exhibition kitchens helps to add energy and excitement to the dining experience, as well as give consumers a greater sense of connection to the food that they will be enjoying. Now, Petco is teaming up with JustFoodForDogs to open hundreds of store-in-store locations, many of which will feature exhibition kitchens so that customers may see how food for pets is made.
As JustFoodForDogs produces small batch, human-grade food that's nutritionally balanced for pets, consumers will be able to see pet food made before their eyes. JustFoodForDogs' partnership with Petco is said to be the first of its kind, "as no pet retailer has ever built exhibition kitchens in its locations."
Now more than ever, the beliefs and values of pet parents are being mirrored in the meals that are being served to pets, with a focus on health and transparency.
Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram
The excitement and anticipation of getting one's hands on a newly released product is often dampened by the reality of having to wait in line for hours upon end, but Nike found a way to transform the mundane into an engaging experience with its #AirMaxLine campaign.
For the release of the Nike Air Max in Japan, Nike created a virtual waiting line on Instagram, making the most of a new feature on the social media platform that allows users to follow hashtags. Fans were invited to visit a dedicated website and create a personalized avatar and digitally join the queue for the sneakers. By joining the virtual #AirMaxLine on Instagram, sneakerheads were able to put themselves in the running for a pair of the Air Max shoes.
Sephora's Omnichannel Retail Concept Uses an App, Website & WeChat
In China, Sephora has launched a new omnichannel retail concept by the name of 'My Beauty Power Turn It On' that includes an app, website, flagship stores and a WeChat mini program for a social shopping experience. Ultimately, Sephora's My Beauty Power Turn It On aims to "bring unprecedented innovation and subversion to the beauty retail industry."
The name of this new concept from Sephora encourages consumers to see the power in their individual beauty. With the help of Chinese singer and actor Z.TAO as a brand ambassador, Sephora is targeting a young demographic with its message.
The Asian New Concept Store that is opening in Shanghai in September is set to be a new physical space where consumers can tap into their unique beauty power.
The Revamped Walmart Website Focuses on Individual Experiences
In an effort to keep up with its competitors, such as Amazon, Walmart launched a new Walmart website design. This may seem like a small initiative for the retail mega-store, but this revamped website aims to be a cozy and inviting extension of its multiple brick-and-mortar outposts. In order to appear more personal, the brand is using the website to offer a more tailored experience for users and is employing a combination of algorithm and human-driven product recommendations.
By utilizing lifestyle and aspirational imagery, the revamped Walmart website focuses more on the single customer experience and evokes a narrative driven by the individual. The new site will also focus on products available at the user's local Walmart. This feature of the Walmart website will be part of a new in-store app, which will help customers locate items in stores.
Target Launched a 'Target Beauty Studio' Powered by YouCam
Virtual reality and augmented reality technology enable highly personalized try-on experiences to be created and Target is preparing to offer customization to web shoppers with its 'Target Beauty Studio.'
The Target Beauty Studio has been launched in partnership with Perfect Corp.’s YouCam Makeup software, making it possible for consumers to virtually try on hundreds of makeup products and cosmetic colors through AR technology.
As well as being able to take advantage of the features of the Target Beauty Studio via one's desktop or mobile device, consumers may also experience the technology at select stores across the country. Target is also launching a text-to-chat beauty service to connect consumers with Beauty Concierge representatives who are able to offer personalized beauty advice.
The Alaska Airlines VR Lets Passengers View 360-Degree Films
Thanks to Alaska Airlines, VR is taking a jump into the skies with the SkyLights’ Allosky VR headset. Available on certain North American flights offered by the airline, the VR experience will give passengers immersive 3D and forward-facing 360-degree films. These films will be presented on a Full HD cinema screen and will be available on the airline's Seattle-Boston and Boston-San Diego routes.
The Alaska Airline VR experience will utilize the SkyLights’ Allosky VR headset and will include films from its partner 20th Century Fox, Warner Brothers and EIM. Passengers will also have the ability to view short VR films focusing on acrobatics, freediving and classical music. The headset can also play content already owned by the user and will stream shows and movies on Netflix, Amazon Prime, YouTube and Hulu.
IKEA & the Man Booker Prize Created Reading Rooms Filled with Free Novels
To encourage more consumers to pick up a book, IKEA teamed up with the Man Booker Prize to launch in-store Reading Rooms.
As well as being able to visit the Reading Rooms and relax, consumers will find themselves surrounded by free books, including a list of 13 titles that have been recognized as some of the best books of the year. After reading for an hour in-store, consumers will then have the chance to continue the experience by taking a book home.
Naturally, the cozy Reading Rooms will be decked out in furniture and decor from IKEA, including reading lamps, armchairs, bookcases and footstools, all to promote reading and relaxation in a tranquil setting that can easily be recreated in one's own home.
J.Crew's Barber Shop is Located in Dumbo, Brooklyn
J.Crew's barber shop was an in-store activation that served as a creative way for the popular clothing brand to better connect with its male audience.
Located in Dumbo, Brooklyn, this newly opened menswear store deviates from the traditional retail offerings to present its customers with a unique experience. The in-store barber shop successfully connects the brand's clothes with the all-encompassing feeling of being put together, reminding consumers that while clothes are important, there's other factors that play into how one presents them self to the world.
The new retail location features grooming products, the brand's suit shop and more. This brick-and-mortar activation is perfect for those seeking a retail experience that extends further than clothes.
The Smithsonian Offers a Virtual Experience on a Social VR Platform
The 'No Spectators: The Art of Burning Man' exhibition at the Smithsonian has now been turned into a VR museum experience thanks to a partnership with Intel and Linden Lab, also known as the creators of Second Life.
Museums around the world are now catering to modern audiences with tech-enhanced exhibitions to offer enhanced, interactive and engaging experiences for visitors of all ages. On the social virtual reality platform Sansar by Linden Lab, people may now virtually immerse themselves in a tour of the Smithsonian American Art Museum's No Spectators.
No Spectators is an exhibit that offers a close-up look at some of the incredible artworks that were made for Burning Man in Nevada but takes them out of the desert setting for which they were originally created.
The NBA AR App Lets Fans Step Right up to the NBA Finals
The NBA AR app was first introduced on iOS in 2017 and allowed basketball fans to take part in a basketball-shooting minigame, but the latest update to the app is better integrating AR and live sports by allowing users to site courtside at the NBA Finals. The update to the NBA AR app essentially creates a doorway where users can view 360-degree snippets of the NBA Finals experience, including player introductions, the pregame tunnel, warm-up and other pre-game rituals.
The AR-driven app works by first scanning the ground in front of the user and laying out a spot for the AR "portal" to appear. Users then need to step through the door and the app will turn the screen of the device into a full 360-degree video. The use of the NBA AR app through smartphones makes the experience incredibly accessible to multiple users and falls in line with the NBA's new mission statement of providing as much access to fans as possible.
Ben Sherman's NYC Concept Store Boasts a Full-Service Shirt Bar
Iconic British heritage brand Ben Sherman is set to launch a NYC concept store for the fall and holiday shopping season.
The store is set to carry the entire Ben Sherman collection, including casualwear, accessories, footwear and limited-edition pieces. In the new concept store, the brand will also be dedicating space for live in-store performances and a full-service shirt bar. This station pays tribute to the button-down shirt that launched the brand into success in the 1960s, and the in-store bar will offer hundreds of styles and colors for consumers to choose from.
The Ben Sherman NYC concept store will be a destination where people may find a full stock of the unisex styles created in collaboration with Henry Holland.
San Francisco's Standard Market Offers a Seamless Shopping Experience
Standard Cognition, which is on a mission to eliminate the standard retail checkout, recently opened the doors to Standard Market in San Francisco as a concept store that shows off an artificial intelligence-based system that creates a seamless shopping experience. In the store, consumers are able to shop for the goods they desire and avoid having to stand in line, scan items or even stop to check out.
When shopping at Standard Market, consumers use the Standard Checkout app, although later this year an app-free experience will also be possible.
As well as being scalable and flexible, this innovative retail solution from Standard Cognition also addresses privacy, as no biometric information is collected. This platform from Standard Cognition is the first of its kind to be available to any retailer, making it a notable Amazon Go rival.
From Interactive LED Vodka Bottles to Easter Egg Hunt Activations
These gamified retail experiences show just how powerful interactive events, packaging, and more can be when it comes to making a brand or product memorable.
One example is Shanghai's 'Runner Camp,' a space that fuses fitness and retail into one. As the Runner Camp sells sportswear on its lower level, the expansive staircases, track, and full gym that are featured throughout make it the perfect space for consumers to test out the functionality of their purchases. Additionally, those shopping are likely to be inspired by others who are utilizing the fitness equipment, pushing them to buy more.
Also included in these gamified retail experiences in the new La Mer Lotion, which comes in interactive packaging that's inspired by pinball. As the packaging features a silver ball that can be rolled around the maze-like design, it functions as an entertaining addition that prompts consumers to look at the product longer and share it with friends and family.
Aug 24th, 2017
Transformed Trailer Sneaker Stores
Brooks Running Created a Mobile Space to Promote Its Offerings
Interactive Open-Source Touch Bars
The 'Barry' Builds on the Apple Innovation in the MacBook Pro
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
Interactive Selling Stickers
The 2deHands Chat With Your Ads Feature Offers Custom Emojis
Luminous Vodka Bottles
Belvedere Vodka's Midnight Saber Boasts Touch-Activated LED Lights
Fitness-Fused Retail Stores
'Runner Camp' Fuses Fitness with Retail in Shanghai
Sensory Retail Pods
The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
Immersive Art Car Events
Toronto's Toyota C-HR Launch Featured a Performance by RALPH
Easter Egg Hunt Activations
The Cadbury Enchanted Maze Was Hosted near the London Eye
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Trend Hunter Demographic Breakdown
From left to right:
0-2 years old
3-12 years old
12-18 years old
18-35 years old
35-55 years old
55+ years old
The breakdown above represents a
trend that is gender neutral, and is
targeted towards both men and
women equally. If the key is skewing
more pink than blue or vice versa,
that's an indication that the trend is
more relevant to either a female or a
This is a measure of which markets
a particular trend is geared towards.
This is chosen by the editor of an
article, and not generated based on
the locations of TrendHunter.com
readers. The regions we choose
from are: North America, Europe,
Asia, Africa and South America.