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Hospitality
Trend Report for Your Brand
09.28.18
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For a brief and very high level view, this format solely features the Consumer Insight section of your report, ideal for a quick overview of the main takeaways in less than 30 slides.

This format features Consumer Insights and highlights three supportive examples for a quick, concise read.

Ideal for team meetings, ideation and brainstorming, this format incorporates all three report sections as outlined in the Classic format and features images and headlines for a much more visually focused report.

Our standard report format divides content into three sections: Consumer Insights which feature opportunities within a 1-5 year time frame, Clustered Lists for thorough competitor and market scoping and Individual Examples featuring best-in-class case studies.

This format includes all three report sections as featured in the Classic format (Consumer Insights, Clustered Lists and Examples) with article content included along with every idea for further reading.

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Seamless Stay
Smart hotels implement learning technology to remember guest preferences
Implications - Taking a page out of the smart home book, hotels are integrating learning technology to adjust to consumer preferences for everything from check-in to room temperature. This makes for an easier, more customized, and ultimately more comfortable experience. This seamlessness minimizes the adjustment period most guests fall subject to when staying in a new place; the comfort implemented through this technique is both physical, and psychological.
Trend Themes
1. Smart Room Technology - Hotels are integrating learning technology to adjust to consumer preferences for more customized, seamless and comfortable experience.
2. Internet of Things (iot) Integration - Hotels are using IoT systems to provide personalized services and streamline operations, ultimately better serving guests.
3. High-tech Hotel Suites - Hotels are embracing intelligent touches, from touchscreens to biometric entry, demonstrating a new wave of smart hospitality.
Industry Implications
1. Hospitality - Hospitality industry can integrate personalized, seamless technology and improve customer experience with smart hotel suites.
2. Internet of Things (iot) - IoT industry has an opportunity within the hospitality industry, to provide a seamless, personalized hotel experience for guests.
3. Cleaning - Hotels can reduce manual labor costs and improve hotel environments with the use of self-cleaning technologies, saving on costs from harsh chemicals.
Self-Cleaning Hotel Suites
Self-Cleaning Hotel Suites
Rooms at Copenhagen's Hotel Ottilia Fully Disinfect Themselves Daily
Touch-Controlled Hotel Suites
Touch-Controlled Hotel Suites
The Newest citizenM Paris Boasts Touchscreen In-Suite 'MoodPads'
Personalized Smart Hotel Rooms
Personalized Smart Hotel Rooms
The Hilton's Smart Hotel Rooms Aim to Attract Frequent Travelers
Hotel Room Key Apps
Hotel Room Key Apps
'SPG Keyless' Lets Guests Enter Their Rooms Using Their Smartphones
play_circle_outlineNext-Gen Tech Hotels
Next-Gen Tech Hotels
Alibaba's Flyzoo Future Hotel Offers Biometric Entry & In-Suite Assistants
play_circle_outlineIoT Hotel Suites
IoT Hotel Suites
Marriott's 'IoT Guestroom' Offers a Preview of the Hotel of the Future
SCORE 4.1
Popularity
Activity
Freshness
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Scenic Simplicity
Travel accommodations swap out bells and whistles for basic amenities and nature
Implications - In the information age, relaxation is as much about omission as it is about adding experience or value. An example of how this is being applied in the travel industry is through minimalist hotels that swap out tech-enhanced accommodation for basic amenities and the natural beauty of the destination.
Trend Themes
1. Minimalist Accommodations - The minimalist hotel trend is influencing hotels to focus on basic amenities and natural surroundings for relaxation.
2. Portable and Floating Hotels - Hotels now have the option to be compact or floating, providing a unique and immersive guest experience.
3. Nature-inspired Architecture - Nature-focused hospitality has popularized architecture to blend into the surrounding environment, providing stunning views and unique guest experiences.
Industry Implications
1. Hospitality and Tourism Industry - The hospitality and tourism industry can adapt by exploring new ideas that prioritize customers' immersion in nature and unique experiences.
2. Real Estate Industry - The real estate industry has the opportunity to build innovative and eco-friendly accommodations like mobile glamping cabins and stilted shacks.
3. Architecture and Interior Design Industry - Architecture and interior design firms can take inspiration from nature and design innovative spaces with minimalistic accommodations in mind.
Cozy Mini Hotel Cabins
Cozy Mini Hotel Cabins
The In-Tenta 'Drop Box' Portable Hotel Suite is Compact Yet Functional
Floating Hotel Sleeping Capsules
Floating Hotel Sleeping Capsules
The Mizukami Hotel at Huis Ten Bosch Puts Guests on the Sea
Stilted Swedish Shacks
Stilted Swedish Shacks
This Bergaliv Landscape Hotel Building Peers Over Forest Treetops
Mobile Glamping Cabins
Mobile Glamping Cabins
The Eight 'Epic Retreats' Cabins are Inspired by Welsh Lore
SCORE 6.1
Popularity
Activity
Freshness
Pattern of Opportunity: redirectionPattern of Opportunity: reduction
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Self-Sufficient Stay
Travel accommodations become ecological via self-sustainability
Implications - Self-sustaining hotels and mobile homes are increasingly common as brands and consumers seek out more eco-friendly forms of production and consumption. These self-sufficient spaces take a load off of the environment, while also giving consumers a sense of purpose during their travels.
Trend Themes
1. Eco-friendly Accommodations - As consumers become more environmentally conscious, creating sustainable travel options like HofArc Living Vehicle and Minimaliste Laurier Tiny Homes can be a disruptive innovation opportunity for hotel and resort owners.
2. Modular Floating Structures - Designers can take advantage of modular architecture, like Pierpaolo Lazzarini's Wayaland, to create mobile and extendable living spaces that appeal to a range of tourists and travelers.
3. Off-grid Luxury Homes - As people seek ways to disconnect from the chaos of urban life, architects and builders can create self-sufficient retreats, like Olson Kundia's Sawmill House, that provide luxurious yet sustainable experiences.
Industry Implications
1. Hospitality - Hotels and resorts can adopt self-sustaining designs to create eco-friendly accommodations.
2. Real Estate - Builders and architects can use sustainable materials to create modular yet luxurious homes and hotel structures that consumers will want to live in.
3. Tourism - Creating designs like Pierpaolo Lazzarini's Wayaland by incorporating great amenities and modular features, can attract a range of tourists, which can lead to higher revenues for travel companies.
Self-Sufficient Desert Retreats
Self-Sufficient Desert Retreats
The Sawmill House is a Luxe Sustainable Structure in Tehachapi
Sustainable Aluminum Mobile Homes
Sustainable Aluminum Mobile Homes
HofArc's Living Vehicle Was Made with Low-Impact Materials
Cold Climate Tiny Homes
Cold Climate Tiny Homes
The Minimaliste 'Laurier' Tiny Home Has a Radiant Floor Heating System
Self-Sufficient Floating Hotels
Self-Sufficient Floating Hotels
Pierpaolo Lazzarini Proposes a Pyramid-Like Hotel City
SCORE 5.6
Popularity
Activity
Freshness
Pattern of Opportunity: cyclicality
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AI Accommodation
Hotels integrate AI technology to offer guests a more streamlined stay
Implications - As consumers become more comfortable with artificial technology, its influence is becoming more prominent both in the home and beyond. In particular, it's being seen more often in spaces like hotels. Providing not only practical benefits of easily executing tasks, the integration of AI into hotels also gives this sector of the hospitality industry a competitive edge that home-sharing platforms likely can't keep up with to the same degree.
Trend Themes
1. AI-powered Accommodation - The integration of AI technology into hotels is becoming more mainstream, providing practical benefits and competitive advantages.
2. Facial Recognition Check-ins - Innovative hotels like Marriott are testing facial recognition technology to provide a seamless and convenient check-in experience.
3. AI-enabled Hotel Rooms - Hotels such as InterContinental and KT Corp are introducing AI-powered rooms that improve the overall guest experience, engaging customers seamlessly with technology.
Industry Implications
1. Hospitality - The hospitality industry can take advantage by integrating AI technology to improve guest experience and provide a competitive edge.
2. Travel & Tourism - Travel and tourism industry professionals can explore how AI technology can enhance customer service and make their services more convenient.
3. Technology - Companies in the technology industry can leverage AI technology to offer innovative solutions to the hospitality industry and capitalize on its growing demand.
AI-Enabled Hotels
AI-Enabled Hotels
KT Corp Has Entered the Travel Industry with its New AI Hotel in Seoul
Facial Recognition Hotel Check-Ins
Facial Recognition Hotel Check-Ins
Marriott is Testing Facial Recognition Check-In Technology
AI-Powered Hotel Rooms
AI-Powered Hotel Rooms
China Will Soon Feature Hotel Rooms With Sophisticated AI
AI Hotel Booking Services
AI Hotel Booking Services
Avvio's Allora is Able to Learn from Every Online Interaction It Has
SCORE 3.1
Popularity
Activity
Freshness
Image Slide: Specific Examples Title Page
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Personalized Smart Hotel Rooms
Accorhotels is Incorporating IoT in the Design of Its Rooms
AccorHotels is looking to enhance its accommodations by incorporating innovative technology right into the designs of its rooms.

Following on the same path as other major hotel corporations, AccorHotels' connected room will offer a range of tech-enhanced, personalized functions. The company currently has a model prototype at its Paris headquarters, and the room includes a Google Home voice assistant, a connected tablet that controls the room's lighting and entertainment, a motion-sensing LED light system, various sleep aids to help visitors relax, and aromatherapy aids that help people wake up with various potent scents.

AccorHotels' connected room is a great example of how the future of travel will likely look – combining the personalized aspects of tech with function in order to offer the optimal travel accommodation experience.
Dec 12th, 2017
Sources: skift
Trend maing image: Personalized Smart Hotel Rooms
Trend Themes
1. Smart Hotel Rooms - The incorporation of IoT technology in hotel room design offers opportunities to enhance guest experiences and optimize operations.
2. Personalized Functions - Tech-enhanced, personalized features in hotel rooms provide a unique and tailored experience for guests.
3. Connected Room Prototypes - The development of model prototypes showcases the potential for integrating innovative technology into hotel room designs.
Industry Implications
1. Hospitality - The hospitality industry can benefit from incorporating IoT technology into hotel room designs to enhance guest satisfaction and differentiate their offerings.
2. Technology - The technology industry has opportunities to create innovative IoT solutions for smart hotel rooms and collaborate with hotel chains to enhance their offerings.
3. Travel - The travel industry can leverage personalized and tech-enhanced hotel rooms to attract and retain customers, providing a unique and memorable experience.
SCORE 6.3
Popularity
Activity
Freshness
Related Examples
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Tech-Infused Hotel Check-Ins
The Yotel Singapore's Lobby Contains Check-In Kiosks and Robots
The newly opened Yotel Singapore is hoping to change some of the unpleasantness that can occur while checking into a hotel, by streamlining the process so that guests must pass by two robot waiters and an automated kiosk, prior to meeting a human at the end of the hotel's lobby.

The kiosks are equipped with touch screens, magnetic strips and card readers, enabling guests to make payments and receive their room keys as quickly as possible. The robots act as concierges and can carry guests' luggage, or deliver amenities like towels or tooth brushes to any of the hotel's 600 suites.

Initially this tech-expansion was directed toward a millennial clientele, but the hotel discovered the self-check-ins and robotic employees were popular among a diverse grouping of individuals.
Dec 6th, 2017
Sources: thedrum & yotel
Trend maing image: Tech-Infused Hotel Check-Ins
Trend Themes
1. Tech-infused Check-ins - Opportunity for hotels to streamline the check-in process using automated kiosks and robots.
2. Robotic Concierge - Potential for robot concierges to assist guests with luggage and deliver amenities in hotels.
3. Self-service Technology - Advancement in self-check-in technology that allows guests to make payments and receive room keys quickly.
Industry Implications
1. Hospitality - Hotels can explore integrating tech-infused check-in systems and robotic concierges to enhance guest experiences.
2. Travel and Tourism - Incorporating self-service technology in hotels can improve operational efficiency and guest satisfaction.
3. Customer Service - Efficient check-in processes and robotic employees can transform the customer service experience in various industries.
SCORE 3.5
Popularity
Activity
Freshness
Related Examples
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Sustainable Ring-Shaped Arctic Hotels
The Svart Hotel in Norway is Designed to Be Energy-Positive
Architecture firm Snøhetta reveals its sustainable structural plan for a hotel in Norway, tucked away in the Almlifjellet mountain within the Arctic Circle. The Svart Hotel is named after the nearby Svartisen glacier and is projected to have an energy-positive design, ultimately protecting the fragile arctic natural environment. Designed to produce more energy than it consumes, the hotel in Norway optimizes reusable energy techniques and strategically installed solar panels through its ring-shaped framework.

The main body of the Svart Hotel is held upright by V-shaped wooden poles. Building on the concept of a minimal footprint, the ring-shaped boardwalk can be used by guests for meditative strolls along the beautiful natural scenery, while the wooden structure effectively doubles up as a kayaking and boat storage space during the winter months.

Photo Credits: Snøhetta
Feb 13th, 2018
Sources: dezeen & snohetta
Trend maing image: Sustainable Ring-Shaped Arctic Hotels
Trend Themes
1. Energy-positive Design - The trend toward sustainable building emphasizes the creation of structures that produce more energy than they consume.
2. Minimal Footprint - The trend toward minimal footprint buildings emphasizes creative and efficient ways to optimize space while reducing waste.
3. Reusable Energy Techniques - The trend toward reusable energy techniques includes innovative ways to harness energy from solar, wind, and other natural sources.
Industry Implications
1. Hospitality - The hospitality industry has an opportunity to invest in energy-efficient and sustainable hotels to appeal to eco-conscious travelers.
2. Architecture - The architecture industry has an opportunity to design energy-positive buildings using innovative techniques that protect the environment.
3. Renewable Energy - The renewable energy industry has an opportunity to create and implement new technologies and systems to increase the use of sustainable energy sources in buildings.
SCORE 6.8
Popularity
Activity
Freshness
Related Examples
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Hotel-Integrated Home Assistants
The Alexa for Hospitality Program Brings Amazon into Hotels
Amazon has already situated its Alexa assistant in homes around the world but its new Alexa for Hospitality program will ensure you never have to be without Amazon's assistant. The system will build on the existing Alexa framework but can also be customized to include key guest information, including checkout time, pool service, and allowing guests to request services like housekeeping or room service. Each of these features in the Alexa for Hospitality program can be tailored by the hotel to fit specific needs and services reflected by the hotel.

Amazon has already stated that the system will already work with existing hotel technology, including DigiValet, Intelity, Nuvola and Volara. This integration ensures Alexa of Hospitality's easy integration into major hotel chains without disrupting existing systems. Also, guests will be able to play music through the system via iHeartRadio and TuneIn, which can be set up by the hotel to play music stations that match the brand.
Jun 20th, 2018
Sources: cnet & techcrunch
Trend maing image: Hotel-Integrated Home Assistants
Trend Themes
1. Hotel Assistants - Develop better systems for home or hotel assistants with tailored needs for guest services and technology integration.
2. Customized Alexa - Create customized Alexa systems for various industries that integrate into existing technology without disruption.
3. Branded Music Stations - Offer unique music experiences for guests by creating branded music stations that fit your industry.
Industry Implications
1. Hospitality - Integrate personalized home assistants with hotels to provide unique and tailored experiences for guests.
2. Technology - Develop innovative digital assistants that integrate with pre-existing technology to provide a seamless experience for users and companies.
3. Entertainment - Create customized music experiences for guests to showcase your brand through tailored music stations and playlists.
SCORE 4.5
Popularity
Activity
Freshness
Related Examples
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Luxury Urban Glamping
Chicago's Gwen Hotel is Offering a New Luxe Urban Glamping Experience
The Gwen hotel is filled to the brim with luxury amenities but its newest summer experience offers patrons a chance to stay outside the hotel and spend a few nights in an urban glamping experience. Known as the Glamping Experience, this new hotel initiative will invite patrons to spend a few nights on a spacious 1,000-square-foot terrace inside a boho-chic tent on the 16th floor of the stunning McGraw-Hill building. The urban Glamping experience currently runs for $5,500 per night.

The tent will be outfitted to the same level as the hotel's suites with drum-sized tables, hand-knotted macrame seat cushions, a handcrafted Indian rug and a queen-sized Black Pearl bed. The tent is just one part of the urban Glamping Experience, as the hotel will bolster the experience with access to the indoor suite, a meal cooked by the Gwen Hotel's executive chef, round-trip transportation and s'mores turndown amenity.
May 31st, 2018
Trend maing image: Luxury Urban Glamping
Trend Themes
1. Luxe Glamping - The trend of offering luxurious glamping experiences is growing, providing opportunities for hotels to offer unique and high-end camping experiences in urban areas.
2. Boho-chic Decor - The boho-chic decor trend is influencing the design of glamping sites, providing opportunities for designers and vendors to create unique and stylish camping environments.
3. Tailor-made Glamping Packages - Offering tailor-made glamping packages that include not just accommodation but also transportation, meals and activities are an emerging trend, providing opportunities for travel agencies and hotels to create bespoke experiences.
Industry Implications
1. Hospitality - The Hospitality industry can adopt the trend of urban glamping to offer unique and luxurious camping experiences to guests, attracting a new segment of travellers.
2. Travel - The travel industry can capitalize on the trend of Luxe Glamping to offer customized glamping travel packages combining accommodation, transportation, and activities, attracting a high-end clientele.
3. Design - The design industry can explore opportunities in the boho-chic decor trend to create unique and stylish glamping sites and add value to luxury camping experiences.
SCORE 3.9
Popularity
Activity
Freshness
Related Examples
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Sustainable Camping Domes
Ecocamp by Patagonia is an Eco-Friendly Camping Option in Chile
The recently updated Ecocamp by Patagonia is a hotel made up of multiple sustainable geodesic domes. Placed in the center of Torres del Paine National Park in Chile, these domes are surrounded by mountains, lakes and glaciers.

There is an option to have a hostel-like experience by sharing a room, or stay in the renovated upscale suits that have a private bath, a wood-burning stove, double bed and a private outdoor terrace. Both options have full access to Patagonia's yoga space and the community domes that gives guests a place to try traditional Chilean food and alcoholic beverages.

The Ecocamp by Patagonia offers multiple tours that involve hiking, touring the area and wildlife safaris.
Feb 27th, 2018
Trend maing image: Sustainable Camping Domes
Trend Themes
1. Sustainable Accommodation - Opportunity for businesses to create eco-friendly accommodations using sustainable materials and practices.
2. Geodesic Dome Structures - Innovative building designs that offer unique and sustainable living experiences.
3. Nature-based Tourism - Growing trend of travelers seeking immersive experiences in natural environments, providing opportunities for eco-friendly travel operators.
Industry Implications
1. Hospitality - Hotels and resorts can incorporate sustainable practices and unique accommodations to attract environmentally conscious travelers.
2. Architecture and Construction - Design firms and construction companies can specialize in building geodesic dome structures for various purposes.
3. Tourism and Travel - Tour operators and travel agencies can cater to the increasing demand for nature-based tourism experiences and eco-friendly adventures.
SCORE 6.7
Popularity
Activity
Freshness
Related Examples
ADD TO LIST link
AI-Enhanced Loyalty Programs
The Cosmopolitan Hotel in Vegas Uses a Chatbot AI to Delight Guests
After testing the results of presenting its guests with a chatbot AI, named Rosa, the Cosmopolitan Hotel in Las Vegas is gearing up to introduce the high tech device as a loyalty benefit. Initially, Rosa was a concierge robot that patrons could interact with, ask for towels, restaurant recommendations and even play a game of 'Would You Rather' with. Following improvements to the chatbot AI, Comsopolitan's vice president of digital marketing is excited about the vast possibilities of using the device for a more personalized and enhanced guest experience for Identity loyal program members.

The chatbot AI will be able to serve and prioritize guests' reservations. It will learn about the valued patrons and will assist them. Retaining Rosa's cheeky and playful attitude, the hotel will be able to sufficiently boost guest satisfaction.
May 1st, 2018
Trend maing image: AI-Enhanced Loyalty Programs
Trend Themes
1. AI-enhanced Loyalty Programs - Using AI chatbots to enhance loyalty programs can provide a more personalized and engaging experience for customers.
2. Interactive Concierge Robots - Introducing interactive concierge robots like Rosa can improve guest satisfaction and offer a unique hotel experience.
3. Personalized Guest Experiences - Utilizing AI chatbots like Rosa can help hotels offer tailored experiences to loyalty program members, increasing satisfaction and loyalty.
Industry Implications
1. Hospitality Industry - The hospitality industry can benefit from AI-enhanced loyalty programs by using chatbot AIs like Rosa to create more personalized guest experiences.
2. Technology Industry - The technology industry can play a role in developing AI chatbots that improve loyalty programs in various sectors, including the hospitality industry.
3. Customer Service Industry - The customer service industry can leverage AI chatbots to enhance loyalty programs and provide more efficient and satisfying customer experiences.
SCORE 4.9
Popularity
Activity
Freshness
Related Examples
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Health-Focused Lagoon Retreats
Basalt Architects' Design is Nestled Between Lava Formations
For a nourishing and design-driven lagoon retreat experience, one need not look farther than the Blue Lagoon resort — a travel destination which is located within the UNESCO Global Geopark. The complex recently underwent an expansion that is meant to elevate the hotel to "an epicenter for health and wellbeing." The project is headed by Basalt Architects in collaboration with Design Group Italia.

The new architectural and service additions to the lagoon retreat are meant to harness the healing powers of the surrounding pools of water, which contain "geothermal seawater [that is] rich in minerals like silica and sulfur."

Basalt Architects carefully surveys the existing natural landscape and focuses on creating a layout for the lagoon retreat that will elevate the guest's experience without disrupting the organic formations of the beautiful site.
Jul 16th, 2018
Sources: dezeen & basalt.is
Trend maing image: Health-Focused Lagoon Retreats
Trend Themes
1. Health-focused Lagoon Retreats - Wellness tourism industry can adopt lagoon retreats and incorporate natural resources in their experience design.
2. Design-driven Hospitality - Hospitality providers can collaborate with architects and designers to create unique and holistic experiences for their guests.
3. Sustainable Tourism - Lagoon retreats can incorporate sustainable practices to promote eco-tourism and minimize their environmental impact.
Industry Implications
1. Wellness Tourism - Wellness tourism industry can adopt lagoon retreats and incorporate natural resources in their experience design.
2. Hospitality - Hospitality providers can collaborate with architects and designers to create unique and holistic experiences for their guests.
3. Sustainable Tourism - Lagoon retreats can incorporate sustainable practices to promote eco-tourism and minimize their environmental impact.
SCORE 6.6
Popularity
Activity
Freshness
Related Examples
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View-Optimizing Boutique Hotels
This Himalayan Hotel Was Built by Zowa Architects with Bamboo
For the construction of this Himalayan hotel, Sri Lanka-based practice Zowa Architects focused on durability, sustainability and view optimization. Situated in the village of Kasar Devi in Uttarakhand, India, the boutique hotel enjoys an abundance of breathtaking panoramic views from 1,600 meters above sea level.

Zowa Architects brought up the value of the Himalayan hotel, which is dubbed 'The Kumoan,' with fully glazed facades. The base is created with quarried stone and the walls are made from ash-based bricks. The Himalayan hotel's exterior is partially covered with bamboo sticks. The choice of materials was informed by the surrounding landscape, as Zowa Architects focused on locally sourcing the materials. In addition, the choice of bamboo cladding seriously lowers the industrial impact the Kumoan may have on the region.

Photo Credits: Akshay Sharma
May 14th, 2018
Trend maing image: View-Optimizing Boutique Hotels
Trend Themes
1. Durability, Sustainability, and View Optimization - The trend of constructing hotels with a focus on durability, sustainability, and view optimization presents opportunities for innovative materials and design solutions.
2. Locally Sourced Materials - The trend of using locally sourced materials for hotel construction creates opportunities for sustainable practices and support for local economies.
3. Bamboo Cladding - The trend of utilizing bamboo cladding in hotel exteriors offers a disruptive innovation opportunity to reduce the industrial impact on the environment while maintaining aesthetic appeal.
Industry Implications
1. Hospitality - The hospitality industry can leverage the trend of view-optimizing boutique hotels to attract eco-conscious travelers seeking unique and sustainable accommodations.
2. Construction - The construction industry can explore the trend of using locally sourced materials and innovative design solutions to create eco-friendly and visually stunning hotels.
3. Sustainable Materials - The sustainable materials industry can capitalize on the trend of bamboo cladding in hotel exteriors, providing eco-friendly alternatives to traditional construction materials.
SCORE 5.2
Popularity
Activity
Freshness
Related Examples
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Travel Van Resorts
The Truck Surf Hotel is an Oceanside Van That Offers a Luxe Travel Experience
Located on the coast of Morocco, the Truck Surf Hotel is a classic Mercedes Actros that was renovated to offer a comfortable travel experience for any guest looking to be close to the surf.

The two-storey retreat offers an interior that is fully stocked with a kitchen, bathroom and living room on the main floor with private bedrooms on the top. By adding new windows, the designers created a space that feels open and airy with tons of natural light flooding each space. Each guest receives a buffet breakfast and a range of amenities to ensure the best travel experience possible.

The new Truck Surf Hotel looks like a travel van on the outside while offering a resort-like stay for $700 a week.
May 7th, 2018
Trend maing image: Travel Van Resorts
Trend Themes
1. Luxury Van Travelling - Opportunity for luxury van companies to create mobile, upscale accommodations for travelers.
2. Surfing Tourism - Surfing retreats can capitalize on the growing trend of combining travel and adventure sports.
3. Renovated Vehicle Experiences - Potential for companies to transform old vehicles into unique and comfortable travel accommodations.
Industry Implications
1. Hospitality - Hotels and resorts can explore offering innovative and mobile accommodation options to attract adventurous travelers.
2. Tourism - Travel companies can create specialized surf retreats and adventure travel packages to cater to the demand for experiential tourism.
3. Vehicle Renovation - Opportunity for vehicle renovation businesses to tap into the market of transforming old vehicles into customized travel accommodations.
SCORE 6.8
Popularity
Activity
Freshness
Related Examples
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Human Connection Hotel Suites
Kimpton Hotels' Room 301 Introduces a Social Experiment
Over the course of the next three months at the Kimpton Everly Hotel in Los Angeles, 'Room 301' will be running as a first-of-its-kind social experiment exploring the human experience.

Travelers who make a booking for Room 301 will have the chance to participate in a variety of in-room activities, all of which are centered upon exploring meaningful connections, making space for self-reflection and inspiring creativity. In the room, guests will be invited to leave their mark without revealing their unique identity. Those who choose to participate in this limited-time initiative will receive a personalized welcome kit and the chance to support one of Kimpton's non-profit partners, either The Trevor Project or No Kid Hungry.

Room 301 fits into Kimpton's Stay Human brand campaign, which acknowledges that people crave authentic connection, as well as experiences that are highly personal and full of meaning.
Sep 7th, 2018
Trend Themes
1. Social Experiment Travel - Hotels are beginning to offer unique, immersive experiences for travelers to participate in social experiments related to human connection and self-reflection.
2. Personalized Hospitality - Customized hotel experiences that offer personalized welcome kits and support for non-profit partners have the potential to disrupt the traditional hospitality industry.
3. Authentic Connection Campaigns - Marketing campaigns that focus on authentic connection and meaningful experiences are becoming increasingly popular among hospitality brands.
Industry Implications
1. Hospitality - The hospitality industry has the opportunity to adopt and provide unique, immersive experiences for travelers that prioritize human connection.
2. Non-profit - Collaborations with non-profit partners offer hotels the opportunity to give back to their community in a meaningful way while providing a unique experience for guests.
3. Marketing - Marketing campaigns that focus on authentic connection rather than luxury amenities could disrupt the traditional hospitality market.
SCORE 3.9
Popularity
Activity
Freshness
Related Examples
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Luxe Wilderness Glamping
The Four Seasons Tented Camp is a Unique Travel Experience in Thailand
Located in Chiang Rai, Thailand, the Four Seasons Tented Camp is a brand new one-night all inclusive travel package that invites guests to slow down and integrate into the magic that is the Northern Thai wilderness. The overnight luxurious getaway was made to transport all visitors into the 19th century exploring era, creating a unique experience to escape everyday life.

The tented camp spots are located in the Golden Triangle, offering 15 tents that resemble a unique take on a comfortable and luxe hotel room that are all set amid the exotic bamboo jungle. Each space is complete with handcrafted tubs and a large deck to take in the beautiful landscape. Each guest begins a journey towards total relaxation by enjoying either long walks, soaking in the rock pool, or indulging in a 90-minute spa treatment outdoors. The two-night adventure package includes an elephant experience for those seeking more adventure and nature interaction.

The Four Seasons Tented Camp offers a luxurious travel option that brings all visitors closer to nature without the feeling of camping.
May 29th, 2018
Trend maing image: Luxe Wilderness Glamping
Trend Themes
1. Nature-inspired Travel - Opportunity to create unique travel experiences that integrate guests into the natural environment.
2. Glamping - Opportunity to develop luxurious camping experiences that offer comfort and amenities.
3. Eco-tourism - Opportunity to cater to environmentally-conscious travelers who seek immersive experiences in natural surroundings.
Industry Implications
1. Hospitality - Opportunity to offer high-end accommodation options that prioritize nature and outdoor experiences.
2. Tourism - Opportunity to capitalize on the growing interest in unique travel experiences that promote sustainability and nature conservation.
3. Wellness - Opportunity to combine wellness activities with immersive natural experiences, providing a holistic approach to relaxation and rejuvenation.
SCORE 4.8
Popularity
Activity
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Herb-Focused Hotels
The Herbalist Hotel Fuses Healing Herbs and Modern Design
Amy Shao, a recent graduate of the Royal College of Art, has proposed a new conversion of a central London hospital, which would transform the former medical space into the unique Herbalist Hotel. Treating guests with herbs sprouting from the roof, ceiling, and walls, this new hotel aims to use the plants to treat Londoners suffering from stress-related illnesses. According to Shao, the Herbalist Hotel will allow patrons to "ease the tension of life by having fun and learning about herbs."

The Herbalist Hotel will feature a collection of suites themed around different herbs and their respective health benefits -- for example a calming lavender room would help improve sleep, while a eucalyptus room would nurse immune systems. The hotel would also give patrons a chance to visit a lab-like room where herbs can be cultivated indoors.
Aug 21st, 2018
Sources: dezeen
Trend maing image: Herb-Focused Hotels
Trend Themes
1. Herb-themed Hospitality - The incorporation of herbs in hotel design and experiences offers a unique way to promote wellness and relaxation for guests.
2. Herbal Education Tourism - Hotels offering educational experiences about herbs and their health benefits can attract guests interested in learning about natural remedies.
3. Indoor Herb Cultivation - Creating lab-like rooms within hotels for cultivating herbs indoors presents an opportunity to provide guests with fresh, herbal products for personal use.
Industry Implications
1. Hospitality - The hospitality industry can leverage herb-focused hotels to offer unique wellness experiences and attract health-conscious travelers.
2. Tourism - The tourism industry can tap into the growing interest in herbal education by promoting hotels that offer knowledge about herbs and their health benefits.
3. Agriculture - The agriculture industry can explore partnerships with herb-focused hotels to supply fresh herbs for indoor cultivation and meet the demand for herbal products.
SCORE 2.4
Popularity
Activity
Freshness
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Rainforest Tree Hotels
The Keelmala Hotel in Thailand Offers a Luxe Vacation with an Ancient Feel
With 38 villas that are all inspired by classic Thai heritage, the Keelmala Hotel is a tucked away gem in the heart of the rainforest in Thailand.

The unique hotel allows all guests to relax in decked-out tree houses with ancient influences and high-end amenities. Each cottage represents a different indigenous clan, featuring king-sized beds, monsoon showers, individual pools, standalone tubs and private terraces that overlook the Kamala Village and the Andaman Sea. The hotel offers an on-site spa that specializes in traditional healing as well as two unique dining options.

Creating a travel experience that allows all visitors the opportunity to be high up in the trees or down in the sand, the Keelmala Hotel is a unique vacation option that is already an instant must-see in Thailand.
Jul 10th, 2018
Sources: uncrate & keemala
Trend maing image: Rainforest Tree Hotels
Trend Themes
1. Elevated Tree House Accommodations - The trend of offering elevated tree house accommodations in unique locations provides a disruptive innovation opportunity for the hospitality industry to attract adventurous travelers.
2. Authentic Cultural Experiences - The trend of incorporating indigenous clan themes in hotel designs provides a disruptive innovation opportunity for the travel industry to offer authentic cultural experiences for tourists.
3. Nature-centric Spa and Wellness Services - The trend of on-site spas specializing in traditional healing in natural settings provides a disruptive innovation opportunity for the wellness industry to cater to the growing demand for nature-centric relaxation experiences.
Industry Implications
1. Hospitality - The hospitality industry can explore the potential of offering elevated tree house accommodations to attract adventurous travelers seeking unique and immersive experiences.
2. Travel - The travel industry can tap into the trend of incorporating indigenous clan themes in hotel designs to offer tourists authentic cultural experiences and promote sustainable tourism.
3. Wellness - The wellness industry can create innovative nature-centric spa and wellness services in natural settings, capitalizing on the trend of on-site spas specializing in traditional healing.
SCORE 4.6
Popularity
Activity
Freshness
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Room-Charging Resort Bracelets
Meliá Hotels' Bracelet Makes Purchases Outside of the Resort
Meliá Hotels' wearable bracelet is a piece of smart technology that's serving as a more convenient form of payment for those visiting the popular Spanish resort.

Making sure one has cash in their wallet while traveling is both a hassle and a security risk. Now, those staying at a Meliá property in Magaluf can enjoy the comforts of leaving one's wallet in their hotel room. In addition to offering the convenience of tap-to-pay around the resort, this bracelet enables guests to make purchases at surrounding merchants, like coffee shops, clothing stores and restaurants.

By mid-August, this technology will be available at nine locations across Spain. While wearable technology isn't new to hotels, Meliá's stands out by allowing travelers to use tap-to-pay, room-charging technology outside of the resort grounds.
Aug 14th, 2018
Sources: psfk & melia
Trend maing image: Room-Charging Resort Bracelets
Trend Themes
1. Room-charging Wearables - Innovative use of wearables technology as a more convenient and secure alternative to cash and credit cards for guests at hotels and resorts.
2. Tap-to-pay Convenience - Making transactions easier and faster for guests through the use of tap-to-pay technology in wearable devices.
3. Wearables Integration with Merchants - Expanding the functionality of wearable devices through integration with local merchants to provide payment options beyond the hotel or resort grounds.
Industry Implications
1. Hospitality Industry - The use of this technology in the hospitality industry can revolutionize the guest experience at hotels and resorts.
2. Wearable Technology Industry - The industry can further develop wearable technology to integrate with other industries and enhance customer experience.
3. Retail Industry - Retailers can explore the integration of wearable technology and tap-to-pay technology to improve the customer experience and increase sales.
SCORE 3.4
Popularity
Activity
Freshness
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26 Digital Escapist Destinations
From Meditative Tree Houses to Secluded Cabin Experiments
The digital revolution can be extremely beneficial, as well as stressful to humans, but these digital escapist destinations offer a welcomed and much needed detox. Social media platforms and technological innovations are a tool that connect people, relay information, accelerate work flow and assist in day-to-day tasks. However, with the amount of data, research and products people face every day, it is extremely easy to get overstimulated and suffer negative impacts to the human psyche.

Vacations are the logical answer to such problems, but the answer isn't contained in a hot tourist destination. Rather, the answer is in mindful digital escapist destinations. People have began to favor a much more secluded choice for their digital detox — from neighboring urban conservation parks to distant breathtaking views from tree house hotels.
Jan 19th, 2018
Portable Self-Sufficient Homes
Portable Self-Sufficient Homes
This Sustainable and Autonomous House is Solely Run on Solar Power
Cylindrical Tree Houses
Cylindrical Tree Houses
Malan Vorster's Paarman Treehouse Gives Panoramic Forest Views
Hanging Treehouse Homes
Hanging Treehouse Homes
The 'Sequoia Shelter' is a Practical Solution for Off-the-Grid Living
Luxurious Portable Homes
Luxurious Portable Homes
The Escape ONE XL House on Wheels Features a Stylish Interior
Charming Outdoor Relaxation Pods
Charming Outdoor Relaxation Pods
The Podmakers Escape Pods Let You Get Away from Modern Stresses
Contemporary Cabin Concepts
Contemporary Cabin Concepts
'MG Retreat' is a Modern Take on a Rustic Forest Cabin
Secluded Cabin Experiments
Secluded Cabin Experiments
The '72 Hour Cabin' Invites Stressed Out Professionals to Disconnect
Digital Escapism Furniture
Digital Escapism Furniture
The 'Soufuu' Outdoor Seating Furniture is a Retreat from Technology
Hobbit-Inspired Homes
Hobbit-Inspired Homes
This Grotto Home Encourages Occupants to Get In Touch with Nature
Luxurious Treehouse Hotels
Luxurious Treehouse Hotels
This Two-Story Treehouse Features Spacious Accommodations
Cantilevered Treetop Houses
Cantilevered Treetop Houses
The Skywalk Treehouse Lets Inhabitants Walk Right Out to the Canopy
Digital Detox Spa Holidays
Digital Detox Spa Holidays
The Kamalaya Resort Offers Time Away From Daily Commitments
Stilted Swedish Shacks
Stilted Swedish Shacks
This Bergaliv Landscape Hotel Building Peers Over Forest Treetops
Rustic Treehouse Spas
Rustic Treehouse Spas
The 'Dove Men+Care Treehouse' Promotes Self-Care for Men
Elevated Outdoor Meeting Spaces
Elevated Outdoor Meeting Spaces
Microsoft's 'Crow's Nest' Serves as a Unique Meeting Room
Indigenous Culture Camping Trips
Indigenous Culture Camping Trips
The Sápmi Nature Camp Lets Visitors Experience Northern Sweden
Chic Birdhouse-Inspired Hideaways
Chic Birdhouse-Inspired Hideaways
Studio North's Birdhut Poses as a Cozy Nest for Humans
Shaded Treehouse Escapes
Shaded Treehouse Escapes
Tulum Treehouse is Surrounded by Tropical Foliage
Heart-Shaped Private Islands
Heart-Shaped Private Islands
'Petra Island' was Designed by Architect Frank Lloyd Wright
Meditative Treehouses
Meditative Treehouses
The Quiet Treehouse Promotes the Health Benefits of Noise Reduction
Floating Platform Saunas
Floating Platform Saunas
The Bruksvagen Sauna Blends into the Landscape
Isolated Forest Bunkers
Isolated Forest Bunkers
This Home in South Korea Highlights the Surrounding Environment
Pointed Treehouse Abodes
Pointed Treehouse Abodes
The Taringa Treehouse Features a Sharp Garden and a Climbing Wall
Ski-In Treehouse Chalets
Ski-In Treehouse Chalets
Snow Bear Chalets Has Placed Accommodations Next to the Ski Hills
Relaxing Mountain Retreats
Relaxing Mountain Retreats
The 'Mountain Trek' Retreat Combines Mental Health Healing and Fitness
Urban Conservation Parks
Urban Conservation Parks
This Sustainable Architecture Project Harmonizes Design and Nature
SCORE 6.5
Popularity
Activity
Freshness
Image Slide: Appendix Title Page
Image Slide: Patterns & Megatrends
Image Slide: Pattern & Megatrend Wheel
Image Slide: Pattern & Megatrend Framework
Image Slide: Using Insights to identify pockets of opportunity
Image Slide: Report Icon Definitions
Image Slide: Report Icon Definitions Continued
Image Slide: Contact us at advisory@trendhunter.com for next steps
Image Slide: Custom Trend Dashboards
Image Slide: Innovation Assessment Benchmarking
Image Slide: Schedule calls with your custom research advisory
Image Slide: Get fresh, filtered, custom research in 50+ categories
Image Slide: Interactive reports, report walkthroughs, report videos
Image Slide: Contact us at advisory@trendhunter.com with any questions
Image Slide: Full reports contain additional insights
Image Slide: Sample Insight
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Trend Hunter Demographic Breakdown
AGE
Demographic Icon Legend
From left to right:
0-2 years old
3-12 years old
12-18 years old
18-35 years old
35-55 years old
55+ years old
GENDER
Gender Icon Male
The breakdown above represents a trend that is gender neutral, and is targeted towards both men and women equally. If the key is skewing more pink than blue or vice versa, that's an indication that the trend is more relevant to either a female or a male audience.
REGION
Demographic Legend Geographic
This is a measure of which markets a particular trend is geared towards. This is chosen by the editor of an article, and not generated based on the locations of TrendHunter.com readers. The regions we choose from are: North America, Europe, Asia, Africa and South America.