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Big brands are making moves with large-scale sustainable initiatives
Implications - Taking a bolder stance, big brands are rolling out mainstream initiatives that speak to growing environmental and sustainability concerns worldwide. From shifting packaging designs to adapting company mandates, brands are no longer sitting by the wayside when it comes to showcasing their commitment to global issues. These widescale eco-initiatives help demonstrate a brand's commitment to global concerns, as well as an unwavering desire to adapt and chance no matter the circumstance or backlash.
Trend Themes
1. Large-scale Eco-initiatives - Big brands are rolling out mainstream eco-initiatives to showcase their commitment to global concerns.
2. Elimination of Single-use Plastics - Fast food chains are embracing environmentally-friendly alternatives to plastic, such as paper straws and edible wrappers.
3. Sustainable Cup Solutions - Starbucks and McDonald's have teamed up to find a fully recyclable and compostable cup solution, aiming to change the way cups are used and disposed of.
Industry Implications
1. Fast Food Industry - There is significant potential for fast food companies to embrace sustainable initiatives such as edible wrappers and recyclable cups to reduce waste and minimize environmental impact.
2. Packaging Industry - New opportunities exist for packaging companies to develop more eco-friendly solutions to meet the growing demand for sustainable packaging alternatives in the consumer market.
3. Corporate Social Responsibility - The trend towards corporate sustainability provides opportunities for companies to demonstrate their commitment to social and environmental issues, while also creating mutually beneficial results such as increased brand loyalty and customer engagement.
Recyclable Straw-Free Cup Lids
This New Starbucks Strawless Lid will Help the Brand Ditch Straws
Edible Sandwich Wrappers
KFC is Embracing the Zero Waste Movement with Edible Wrappers
Sustainable Cup Solutions
McDonald's and Starbucks Have Joined Forces for Ecological Change
Waste-Reducing Delivery Initiatives
DoorDash's New Initiative is Set to Donate Six Million Meals
Paper Fast Food Straws
UK McDonald's Straws Will Be Swapped for Eco-Friendly Alternatives
Food brands incorporate the colors associated with charitable and social causes
Trend - There are many well-known causes that are associated with specific colors, and food brands are adopting those colors into the actual foods and beverages they offer, rather than in packaging alone.
Insight - The modern consumer is often motivated to purchase from brands that align with their values--whether they're related to social issues, health issues or environmental issues. This consumer is also attracted to eye-catching aesthetics that allows them to purchase with both purpose and in a way that aligns with their design or aesthetic preferences.
Trend Themes
1. Cause-inspired Coloration - Food brands are adopting colors associated with charitable and social causes into their products to align with consumer values and attract through eye-catching aesthetics.
2. Charitable Marketing Stance - Brands that take a charitable marketing stance can form an authentic connection with their core audience and encourage support of important causes while offering convenience to specific consumers.
3. Awareness-focused Campaigns - Beverage companies are creating awareness-focused campaigns around special causes, encouraging conversation and learning and aiding in support through product sales.
Industry Implications
1. Food and Beverage - Adopting cause-inspired coloration, creating charitable marketing stances, and developing awareness-focused campaigns in food and beverage businesses can aid in both aligning with, and attracting diverse consumer values.
2. Health and Wellness - Charitable marketing through products can aid health and wellness industries or businesses in forming authentic connections and support for important causes.
3. Non-profit - Awareness campaigns and product collaborations can augment non-profit organizations in spreading their messages and building consumer rapport with their causes.
Pink Cranberry Harvests
Ocean Spray Harvested Pink Cranberries for Breast Cancer Support
Awareness-Spreading Beverages
These Pink Starbucks Drinks Support Breast Cancer Awareness Month
Charitable Candy Chews
Jelly Belly's Sport Beans Boost Energy While Supporting a Good Cause
LGBTQ-Supporting Lattes
Juice Society's 'Love Latte' Celebrates the LGBTQ Community in Texas
Brands create new products from old plastics - beyond the fashion industry
Implications - The popularity of recycled fashion has encouraged other industries to take note and exercise new solutions in creating an environmentally-friendly product. Markets like education and culinary are creating new ways to use plastic in everyday products and services to reduce negative, long-term impacts. Brands that show consumers their stance on eco-initiatives will be more likely to gain their trust, resulting in loyal, life-long advocates.
Trend Themes
1. Recycling Revolution - Brands and industries are adopting recycling as a way of reducing environmental impact, discovering unique ways to implement sustainable features into their products and services.
2. Zero-waste Movement - Businesses are developing zero-waste, closed-loop models to eliminate or reduce waste, recognizing ways they can still work economically while being environmentally sustainable.
3. Eco-friendly Innovations - More brands are collaborating and investing in creating environmentally-friendly and sustainable products that positively impact the environment and are well received by eco-conscious customers.
Industry Implications
1. Design & Architecture - Innovative designs that incorporate recycled plastics to create functional and aesthetic products in specific sectors such as building construction, interior décor, furnishings and others.
2. Food & Beverage Industry - Inclusive of the new zero-waste, eco-conscious business models to eliminate plastic waste and creatively recycle materials used, the industry also encompasses the development of sustainable packaging for food and beverages.
3. Education Industry - Conceptualizing the transition to a more sustainable future where recycling, ecological awareness and social responsibility become a core part of the curricula and structures within the education industry.
Zero-Waste Cafe Pop-Ups
Ecover's Cafe Will Only Accept Recyclable Plastic as Payment
Repurposed Plastic Pavilions
This Dutch Pavilion's Facade Was Fashioned from Recycled Plastic
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Plastic Pipe-Constructed Vases
Iwamoto Remodels Plastic Into Vases Using Traditional Manufacturing
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Recycled Plastic Kids Books
'The Queen of the Ocean' Book is Made from Plastic Found in the Ocean
Brands showcase dedication to social causes through unexpected integration
Implications - Moving beyond charitable proceeds and donations, brands are turning to more personalized methods when it comes to showcasing their dedication to social and environmental causes. Seeking to create more of an impact, brands as well as artists, are tapping into what they know best and creating adaptations of their products and services that better reflect their commitment to social and environmental awareness. Seeking to participate more, brands are taking a prominent role in social causes while still creatively staying on brand.
Trend Themes
1. Personalized Commitment to Social Causes - Brands are turning to more personalized methods to showcase their dedication to social and environmental causes through personalized adaptations of products and services.
2. Collaborative Awareness-raising Events - Activist groups, charities, restaurants, and people from all walks of life come together to create awareness-raising events to break stigmas around social matters and to support the same.
3. Future Implications of Environmental Message - Record companies and high-end cognac brands are creating exclusive, future-bound songs to inspire people to take a stand against global warming, creating a unique future both for the brands and the people of future generations.
Industry Implications
1. Fashion Industry - Fashion designers are utilizing unexpected elements like bathroom tissue to create runway collections and raise awareness for social movements.
2. Food and Beverage Industry - Restaurants and breweries are creating socially-responsible food and drink products to celebrate social events while giving back to good causes.
3. Tattoo Industry - Tattoo parlors are setting up awareness-raising shops that promote social causes and use vegan inks, thereby endorsing an eco-friendlier approach to body art while promoting social messages.
Gender Neutral Craft Beers
Threes Brewing Has Created a Gender Neutral Beer for Pride Month
Bathroom Tissue Runway Shows
The White Cashmere Collection 2017 Was Designed Using Bathroom Tissue
HIV-Positive Eatery Campaigns
Casey House and Chef Matt Basile Joined Together to Break Stigma
Vegan Tattoo Parlors
Sea Shepherd Set Up an Awareness-Raising Tattoo Shop in Amsterdam
Branded Environmental Awareness Songs
100 Years by Pharrell Williams is Set to Be Released in 2117
The GREATEST SINCE 1998 Collection Celebrates a Tennis Legend
Moët & Chandon has an illustrious history with champagne and the brand has decided to use this prestige to honor Grand Slam champion Roger Federer in its GREATEST SINCE 1998 collection. The collection is set to celebrate the 20-year career of the tennis pro and takes inspiration from the sport of tennis. The bottles featured in the GREATEST SINCE 1998 collection will be Grand Vintage magnum bottles which have been designed and bound in premium leather racket grip, as well as being signed and numbered by Federer.
The bottles in the collection will be priced at $24,000 USD each, with only 20 bottles being available worldwide. All the profits made from the GREATEST SINCE 1998 collection will go to support the Roger Federer Foundation.
1. Luxury Limited Editions - Creating limited edition products by collaborating with prestigious brands or influential personalities can capture consumer attention and drive sales.
2. Celebrity Partnerships - Partnering with well-known celebrities or athletes to create branded products can enhance brand image and attract loyal customers.
3. Charitable Collaborations - Collaborating with charitable organizations to create special collections can not only generate positive PR but also support meaningful causes.
Industry Implications
1. Champagne - The champagne industry can explore collaborations with celebrities and athletes to create exclusive collections that appeal to luxury consumers.
2. Luxury Goods - Luxury brands can leverage the power of limited editions and celebrity partnerships to create unique and highly desirable products for their affluent clientele.
3. Nonprofit Organizations - Nonprofits can seek collaborations with luxury brands to create special collections, enabling them to raise funds for their causes more effectively.
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Champagne-Paired Chocolates
Ethel M Chocolates' Valentine's Truffle Box Fits on a Champagne Bottle
Champagne Soda Streams
Soda Stream's New Sparkling Gold Concentrate Makes DIY Sparkling Wine
Sparkling Wine Color Swatches
Pantone and Laithwaite’s Wine Collaborated on 'English Sparkling'
Tennis-Celebrating Beer Branding
This New Stella Artois Packaging Promotes Wimbledon in the UK
Limited-Edition Luxury Donuts
A Gold Donut Will Be Released in Adelaide in Time for Valentines Day
Conceptual Beer Brand Champagnes
Miller Champagne Has Been Created as "The Beer of Champagnes"
Tennis-Inspired Sportswear Lines
Casablanca Drops a Range of Tennis-Inspired Pieces for SS18
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Short-Form Soda Campaigns
7UP's #RefresCosas Shares Fun and Entertaining Clips on Social Media
The Lolë Yellow Label Program Gives Life to Gently Used Jackets
The temperatures are dropping as the colder seasons take over and Lolë prepares by kicking off its Yellow Label program. This essentially revives the use of jackets that have been gently used, acting as a jacket drive that happens annually. This program runs throughout different local communities all across North America in hopes of encouraging responsible fashion consumption while giving warmth through the colder seasons.
The Yellow Label program follows a simple three-step process -- first customers bring any outerwear pieces to the nearest Lolë retail location between October 11th to November 11th this year, Lolë will then professionally dry-clean the donated items and resell them at a pop-up location located in downtown Montreal. The third and final process is the donation of resale profits towards local food banks all across the U.S. and Canada. To thank customers for donating their gently used outerwear, Lolë will be giving a $50 CAD discount to purchase a Lolë coat.
1. Responsible Fashion Consumption - Disruptive innovation opportunity: Develop sustainable clothing rental platforms that allow consumers to access designer jackets and outerwear for a fraction of the cost.
2. Circular Economy - Disruptive innovation opportunity: Create a platform that connects individuals who want to donate their gently used jackets with those in need, fostering a community-driven approach to clothing redistribution.
3. Socially Conscious Retail - Disruptive innovation opportunity: Develop online marketplaces that exclusively feature brands and retailers committed to sustainable and ethical practices, enabling consumers to easily make responsible purchasing decisions.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Embrace technology and AI to personalize and optimize the shopping experience, making sustainable fashion more accessible to a wider range of consumers.
2. Textile Recycling - Disruptive innovation opportunity: Invest in research and development to create advanced textile recycling technologies that can efficiently and cost-effectively turn old jackets into new materials.
3. Food Banks - Disruptive innovation opportunity: Implement blockchain technology to improve transparency and accountability in food distribution, ensuring that profits from resale go directly towards supporting local food banks.
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Tech-Wear Winter Apparel
The North Face and HYKE Work Together for the FW18 Season
Recycled Autumnal Apparel
The H&M Conscious Exclusive Collection Spotlights Sustainable Materials
Fantastical Celebratory Cartoon Apparel
Disney and Opening Ceremony Shot a Lookbook at Toontown
Oral Care Soft Chews
BasicBites Chocolate Soft Chews Support Oral Care and Enamel Health
Seasonal Avant-Garde Lookbooks
Enfants Riches Déprimés' SS19 Editorial Embraces Artistic Prints
Weather-Combating Trench Jackets
THE NORTH FACE PURPLE LABEL and BEAMS Japan Prepare for FW18
Menswear-Inspired Womenswear
The New Y's Spring/Summer 2019 Colllection Boasts Unique Tailoring
Unconventionally Cut Coats
Shayne Oliver's Colmar A.G.E. Collection Boasts Bright Design Elements
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Story-Informed Layering Apparel
The New Applecore Collection is Divided into Three Subgroups
Kroger's 'Pickuliar Picks' Brand Encourages Consumers to Buy Wonky Veggies
In an effort to reduce food waste, the American grocery store chain Kroger is debuting a new ugly produce program called 'Pickuliar Picks.' Just as the punny name suggests, the program will encourage consumers to pick up some fruits and veggies that might have peculiar physical flaws.
According to Kroger's Senior Innovation Manager Nicole Davis, "Six billion pounds of produce goes unused every year." As a result, the chain is introducing a new brand of produce called Pickuliar Picks that will encourage customers to pick up some of the wonky looking fruits and veggies that might otherwise go to waste. The new brand is part of the company's 'Zero Hunger | Zero Waste Plan,' which aims to change the conversation around imperfect produce and ultimately reduce food waste.
Set to debut in 2019, Pickuliar Picks demonstrates how big brands are starting to tackle the issue of food waste at the retail level.
A Collection of McDonald's Dyslexia Ads Showcased Life with the Disability
A recent McDonald's dyslexia ad was showcased in Sweden in an attempt to raise awareness for the world's most common learning disability. Created in a collaboration with Nord DDV, this ad was displayed across the chain's digital displays. The ad would frequently jumble the letters of standard McDonald's advertisements, as well as the restaurant's menu. The result caused confusion among customers but served as a powerful tool to show how frustrating dyslexia can be.
McDonald's dyslexia ads were also accompanied by a free book in Happy Meals. This book detailed a young boy's struggles with dyslexia and how he handles everyday life. According to Christoffer Rönnblad, marketing director of McDonald’s Sweden, this campaign used the power of McDonald's to make a difference.
1. Dyslexia Awareness in Advertising - The use of simulated dyslexia in advertising campaigns to raise awareness about the learning disability.
2. Inclusive Marketing - Incorporating diverse representation and narratives of individuals with disabilities in advertising and marketing materials.
3. Interactive Advertising Experiences - Creating interactive and engaging ad campaigns that prompt customer participation and immersion.
Industry Implications
1. Fast Food - Opportunities for fast food chains to raise awareness for social causes and make a positive impact through their marketing campaigns.
2. Publishing - Collaborations between fast food chains and publishers to promote children's books that address important social issues such as dyslexia.
3. Digital Signage - The use of digital displays to create dynamic and interactive advertising experiences that capture customer attention and drive brand messaging.
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Disability-Friendly Kitchen Tools
The Flow Garlic Press Works Well for Those with Limitations
Disability-Representing Lingerie Campaigns
The New Aerie Lingerie Campaign is Inclusive
Confidence-Boosting Hearing Aids
The 'OH' Hearing Aid Device Reduces the Stigma for Users
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Changing Disability Narratives
Lauren Wasser Delivered a Speech on Role Models for TEDx
Experiential Dyslexia Ads
This Facial Recognition Ad Intentionally Offers a Challenging Read
Designer Disability Collections
Tommy Hilfiger Expanded Its Range of Clothing for Disabled People
Dyslexic Captcha Campaigns
Jaslok Hospital's Dyslexia Awareness Campaign Used Internet Captchas
Inclusion-Focused Comic Books
This Inclusive Comic Book Was Created in Collaboration with Artists
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Inclusive Celebratory Donuts
Tim Hortons & Special Olympics Canada Create a Special Olympics Donut
The Ceramic Kraken 'Salvage' Special-Edition Rum Fights Plastic Waste
In partnership with the Surfers Against Sewage charity, Kraken Black Spiced Rum launched a special-edition rum dubbed 'Salvage' that will help to fight plastic waste and pollution. The Kraken Salvage edition boasts a ceramic design and for every bottle purchased, the brand will be donating £1 to the charity, which is devoted to protecting bodies of water and the wildlife that inhabits them.
Although Kraken Black Spiced Rum is known for its ceramic rum bottles, the brand unveiled a set of black metal drinking straws to further help consumers reduce the amount of single-use plastic they purchase.
As the amount of plastic that is ending up in the ocean is becoming unignorable, environmentally minded brands are launching entire campaigns and products based on bringing awareness to conscious consumption, material reuse and conservation efforts.
1. Plastic Waste Reduction - Opportunity for brands to launch campaigns and products focused on conscious consumption and material reuse.
2. Environmental Awareness - Brands can leverage campaigns and products to raise awareness about the impact of plastic waste on oceans and wildlife.
3. Consumer Behavior Shift - Consumers are becoming more conscious of the single-use plastic they purchase, creating an opportunity for brands to offer alternatives.
Industry Implications
1. Beverage - Beverage brands can develop packaging innovations and initiatives focused on reducing plastic waste in their products.
2. Charity/non-profit - Charities and non-profits can partner with brands to raise funds and awareness for plastic waste reduction and conservation efforts.
3. Sustainable Materials - Opportunity for companies in the sustainable materials industry to collaborate with brands to develop eco-friendly packaging alternatives.
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Black Ice Cream Parlors
'The Kraken I Scream' Van Doles Out Dark Ice Cream Treats
Special Edition Rum Bottles
The Kraken Ceramic Bottle is a Special Edition Design
Black Christmas Shops
Kraken Rum's Christmas Pop-Up Shop Celebrates with All-Black Offerings
Cephalopod Rum Bottles
Kraken Black Spice Rum is Now Offered in a Limited-Edition Vessel
Spiced Rum Ice Creams
The B'lack Summer Skream' Truck is Serving Up Pitch Black Ice Cream
Ink-Bleeding Black Roses
This British Florist Sells Black Bouquets of Roses in London
Charitable Black Roses
The Think Ink Floral Shop by Miss Cakehead Raises Funds for Project Redsand
Cephalopod Matchmaker Campaigns
Kraken Rum's Valentine's Day Stunt Stars an Unlikely Matchmaker
Black Christmas Dinners
Kraken Launched a Dark Festive Feast to Pair with Its Iconic Black Rum
The North Face & Khumbu Climbing Center Joined for a New Campaign
The North Face introduced a Canada-wide charitable initiative that aims to raise funds to increase safety margins for high altitude workers and Nepali climbers by supporting the Khumbu Climbing Center, with the company donating a $1 to the organization for every person that climbs at one of 150 gyms it has partnered with for the initiative.
The initiative will take place on August 18th, in honor of Global Climbing Day. Over the course of the day, both new and experienced climbers will be welcomed to climb walls at one of the gyms The North Face has partnered with. For those wishing to partake in Toronto, the True North Climbing gym in North York will be participating in the initiative. The names and locations of other gyms can be find on The North Face's site, along with sign up links.
In addition to offering free climbing for all, gyms will offer gear giveaways and more for climbers to partake in.
1. Charitable Climbing - Companies can partner with climbing centers to support high altitude workers and climbers, while also raising funds for charitable organizations.
2. Global Climbing Day - Honoring a global day for climbing creates an opportunity for companies to engage with their community and promote charitable initiatives.
3. Partnership Campaigns - Partnerships with local businesses and organizations can help increase fundraising and community engagement for charitable initiatives.
Industry Implications
1. Outdoor Recreation - Outdoor recreation companies can partner with climbing centers to promote safety and support for climbers while also engaging with their community.
2. Nonprofit - Nonprofit organizations can use partnership campaigns with businesses to raise funds and awareness for their cause.
3. Retail - Retailers can promote charitable initiatives through partnerships with organizations that align with their brand values, increasing consumer loyalty and engagement.
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High Altitude Pop-Up Shops
The North Face Offers a Revived Line of Professional Rock Climbing Gear
Renewed Clothing Programs
The North Face Renewed Program Turns Old Jackets into New Styles
Sleeping Bag-Inspired Outerwear
This North Face Coat is Done in Collaboration with Junya Watanabe
Denim-Inspired Outerwear Lines
The North Face's FW 2018 Line Mixes Function with Chic Style
Durable Polyester Pouches
BEAUTY & YOUTH United Arrows Drop a Collaborative Range
Backpack-Integrated Jackets
The North Face and Junya Watanabe Made a Backpack and Jacket Hybrid
Breathable Outdoor Apparel
The North Face and BEAMS Joined for a Summer 2018 Collection
Cause-Oriented Upcycled Shirts
The North Face & National Geographic Collab Boasts Sustainable Tees
Snake-Motif Outdoor Collections
Supreme and The North Face Collaborated on Goods for SS18
These Williams-Sonoma Spatulas Support 'No Kids Hungry'
In addition to upgrading one's kitchen tools, these celebrity designed Williams-Sonoma spatulas serve a purpose that extends past cooking.
To complete this project, the famed homeware brand partnered with No Kids Hungry -- an organization that's dedicated to supporting impoverished children in the United States. T entice consumers to purchase the charitable product, Williams-Sonoma asked 15 celebrities to design their own tool. The end result is an impressive collection that offers consumers something completely unique from the mind of their favorite celebrity. Some of the big names that helped in this project include Scarlett Johansson, Gwen Stefani, Olivia Munn, Carson Daly, Kevin Bacon and Questlove.
The charitable Williams-Sonoma spatulas will be available in-store starting August 13th.
Wildfang's Anniversary Line Has Inclusive Sizing & Florals
In 2018, contemporary activist brand Wildfang is celebrating its two year anniversary with a new line of feminist clothing apparel that is inclusive and whimsical. The fall offerings include a Wildflower tee, a crew, and a button-up. All three are part of the newly launched Wild Feminist line. The garments are adorned with beautiful floral graphics that boast accessible and aesthetically-pleasing colorings. In addition, Wildfang makes its feminist clothing available in inclusive sizing — from XS to XXL.
Wildfang does not only celebrate the movement for equality and body inclusivity, however. The brand's anniversary line is also designed to contribute to a charity. A percent of the sales of the feminist clothing line will go to supporting She Should Run — an organization dedicated to expanding the talent pool of women running for office.
1. Inclusive Sizing - Opportunity for clothing brands to create inclusive sizing options that cater to a wider range of customers and promote body positivity.
2. Charitable Collaborations - Fashion brands can collaborate with charitable organizations to create clothing lines that support social causes, appealing to socially-conscious consumers.
3. Whimsical Designs - The use of playful and whimsical designs in clothing lines can attract a younger demographic and differentiate brands in the market.
Industry Implications
1. Fashion Retail - Fashion retailers can incorporate inclusive sizing options and collaborate with charities to create socially conscious clothing lines.
2. Charitable Organizations - Charitable organizations can partner with fashion brands to create clothing lines that help raise funds and awareness for their causes.
3. Graphic Design - Graphic designers can explore opportunities to create whimsical and aesthetically pleasing designs for clothing lines that appeal to a younger audience.
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Outrageous Artistic Influencers
Mlma Stuns the Internet with Her Body of Artistic Wok
Rebellious Female Clothing Campaigns
'Rise and Riot' Makes Clothing for the Resistance
Disruptive Feminist Apparel
Wildfang's Feminist Collection Revives Slogans from the 60s
Empowering Feminist Fitness Campaigns
Reebok's #BeMoreHuman Campaign Stars Strong, A-List Women
Cat-Inspired Fashion Collections
Wildfang's Latest Capsule is a Tribute to Feline Companions
Immersive LGBTQ+ Gallery Exhibits
'DITCH' is an Outloud LGBTQ-Celebrating Performance
Activist Fashion Runway Shows
Dior's Fall/Winter 2018 Boasts Equality and Female Empowerment
Empowering Feminist Suits
Wildfang's Wild Feminist Suit Subtly Supports Equal Rights
Politically Oriented Inclusive Events
The ICA's Program is a Five-Day Powerful Gathering
adidas and Parley Take Action to Protect our Oceans
adidas and Parley paired up by calling on the brands' global communities to unite in one movement against marine plastic pollution. 'Run for the Oceans' is a 5KM race where adidas donates $1 USD for every kilometer ran, committing to donating up to $1 million. The proceeds will be donated to the Parley Ocean Plastic Program to fight the threat of marine plastic pollution.
Runners can participate by downloading the Runtastic app and logging their kilometers through the platform. The event will be taking place around the globe from June 8th to July 8th.
One of the global runs was held in Toronto at Trillium Park, Ontario Place. The event raised awareness to inspire collective action and create positive change for the oceans. Following the run was a celebration with food from local Toronto food trucks, including The Food Dudes and Heirloom. The event also served drinks and featured a special live performance by Delaney Jane.
adidas and Parley are taking action to protect our oceans that are increasingly endangered due to man-made issues including pollution, waste and growing consumption.
1. Collaborative Charitable Initiatives - Creating partnerships between brands and communities to take action and address global issues through collective efforts.
2. Environmental Activism Through Sports - Using sports events and activities to raise awareness and funds for environmental causes, encouraging individuals and brands to contribute towards sustainable solutions.
3. Technology-enabled Fitness Campaigns - Leveraging digital platforms and fitness apps to engage a global audience in wellness initiatives and support charitable causes.
Industry Implications
1. Sporting Goods and Apparel - Opportunity for brands to collaborate with charitable organizations, leveraging their products and community reach to drive positive change and social impact.
2. Environmental Conservation - Potential for environmental organizations to partner with brands and utilize creative campaigns to raise awareness, funds, and mobilize communities for environmental protection.
3. Fitness Technology - Advancements in fitness tracking technology and apps create opportunities for brands and organizations to design interactive campaigns that encourage physical activity and support charitable causes.
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Sustainable Spanish Fashion Brands
Norte Specializes in Minimal Design and a Breezy Aesthetic
Zero-Waste Cafe Pop-Ups
Ecover's Cafe Will Only Accept Recyclable Plastic as Payment
Ocean Plastic-Crafted Shoes
adidas Drops the AM4LA Sneakers Made with Parley Ocean Plastic Yarns
Eco-Conscious Athletic Hoodies
Parley for the Oceans and adidas Rework the Iconic Z.N.E. Hoodie
Waste-Reducing Delivery Initiatives
DoorDash's New Initiative is Set to Donate Six Million Meals
Plastic-Free Grocery Bags
Iceland is Aiming to Reduce Plastic Waste with Paper Grocery Bags
Repurposed Plastic Pavilions
This Dutch Pavilion's Facade Was Fashioned from Recycled Plastic
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Recycled Plastic T-Shirts
The North Face's Bottle Source Collection Diverts Plastic Bottle Waste
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Charitable Sandwich Campaigns
Subway's 'Live Feed' Supported Local Hunger Relief Charities
Pinch of Colour Supports Eco-Friendly Cosmetic Products & Practices
Founder and CEO Linda Treska supports the eco-friendly cosmetic industry through Pinch of Colour -- a brand that focuses on and promotes waterless products. The company offers a wide variety of shades -- from Honey Glow Balms and Honey Silk Marshmallow Tints to Matte Velvet Aria Lip Colors. Each eco-friendly cosmetic product boasts a waterless production and recipe developed "to conserve a precious natural resource." Water's role in the manufacturing of the lip shades is substituted by "soothing botanicals, nourishing natural oils and skin-loving fruit butters." The eco-friendly cosmetics, therefore, boast a non-toxic and hydrating formula that supplements and seamlessly blends with the skin.
In addition, Pinch of Colour is dedicated to making a change beyond ethical production practices. Hence, the company donates part of its proceeds to support water charities and make the resource available and safe to drink in developing countries.
1. Eco-friendly Cosmetic Industry - The cosmetic industry can take advantage of eco-friendly practices to promote sustainable and environmentally responsible products.
2. Waterless Product Production - Removing water from the production process can help businesses create more concentrated and efficient products that are also beneficial for the environment.
3. Donation for Water Charities - Brands can use part of their proceeds to support water charities to further their environmental and social responsibility and create positive impact in developing countries.
Industry Implications
1. Cosmetics Manufacturing - Cosmetics manufacturers and brands can embrace a waterless production process to create eco-friendly and non-toxic products while conserving resources.
2. E-commerce - Online retailers can capitalize on the growing trend of eco-friendly cosmetics and promote sustainable and ethical practices to attract environmentally conscious consumers.
3. Non-profit Organizations - Charitable organizations that help provide clean water to people in need can partner with businesses like Pinch of Colour to increase their impact and reach more communities.
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Beach-Inspired Cosmetic Collections
Urban Decay's Beached Collection Was Inspired by Sea and Sand
Nostalgic Cartoon Cosmetic Palettes
The Nickelodeon Eye Shadow Palette Has Ten Shades
Expanded Two-Tone Lipsticks
Givenchy Launched New Shades of Its Le Rouge Sculpt Two-Tone Lipsticks
Multi-Use Glitter Sticks
Milk Makeup's Glitter Sticks Have Been Released in Two New Colors
Luxurious Natural Hair Products
Joshica Beauty is a One-Woman Natural Cosmetic Shop in Los Angeles
Cake-Inspired Concealer Shades
Beauty Bakerie Offers Dessert-Like Shades Like 'You Mocha Me Crazy'
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Inclusive Cosmetic Commercials
FENTY Beauty's Ad is Sassy and Supportive of the LGBTQ+ Community
Vibrant Eye Shadow Sets
Colorpop's Super Star Loose Shadow Set Contains 13 Exciting Hues
Bob's Your Uncle's Raises Funds for a Food Rescue Organization
Toronto-based creative agency Bob's Your Uncle partners up with Second Harvest to raise funds for the food rescue organization. The approach to this project proves to be creative, interesting and socially engaging. The central product for the charitable initative is a limited edition beer that is made from bread.
Bob's Your Uncle and Second Harvest repurposed bread that was fast-approaching its expiration date, creating a tasty alcoholic beverage that is appropriately dubbed 'Been a Slice.' This is a viable approach to raising funds for food rescue organizations, as it is a display of how edible waste can be limited.
The release is limited to 500 cases which will be available for purchase at select LCBO stores, as well as The Beer Store and a number of Toronto bars and restaurants.
NOAH's Cancer F... Off Tees Boast Awareness Towards the Matter
Fashion label NOAH introduces its new Cancer F… Off tee in tandem with October's Breast Cancer Awareness Month in support of the organization Breast Cancer Prevention Partners. The label drops a series of limited edition tees along with artist Arianna Margulis. She creates playful graphic designs of a girl and a speech bubble that reads "Hey Cancer F You!" The graphic t-shirts are constructed using a soft cotton material and are offered in two colorway options of either white or light blue.
The two options are adorned in the same designs with branding details at the front and the graphic at the back -- the original NOAH branding is altered as the 'O' is replaced with breasts. All of the proceeds will go towards Breast Cancer Prevention Partners as the organization works to eliminate any exposure to dangerous radiation and chemicals that may cause breast cancer.
1. Graphic Tees for Cause Awareness - The rising trend of graphic tees for cause awareness presents an opportunity for businesses to collaborate with artists and organizations to create impactful designs that support various causes.
2. Playful and Empowering Statements - The trend of playful and empowering statements on clothing offers businesses an opportunity to create disruptive products that not only promote awareness but also empower individuals affected by a particular cause.
3. Fashion for Social Impact - The growing interest in fashion for social impact creates a space for businesses to use their platforms to raise awareness and support organizations like Breast Cancer Prevention Partners.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can tap into the trend of cause-related graphic tees to create innovative products that support various causes and engage customers.
2. Art and Design - The art and design industry can collaborate with fashion brands to create impactful graphic designs that communicate powerful messages and support causes like breast cancer awareness.
3. Nonprofit and Healthcare - Nonprofit organizations and the healthcare industry can leverage the trend of fashion for social impact to raise awareness and funds for important causes like breast cancer prevention and research.
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Related Examples
90s Film-Inspired Streetwear
Takara Wong Season 2 Welcomes Fall with Bold Colors and Prints
Technical Leisure Apparel
K-Swiss Teams Up With PacSun on a New Collaborative Capsule
Halloween-Inspired Graphic Tees
Chinatown Market and Superrradical Drop the Superrrmarket T-Shirts
Reversible Clothing Collections
UNDERCOVER & TAKAHIROMIYASHITA TheSoloist. Drop a Seasonal Capsule
Superhero Motif Workwear
Dickies' Fall/Winter 2018 Collection is Made in Collaboration With Marvel
Celebratory Record Label Apparel
Carhartt TIP and Boot Boys Introduces The Trojan Explosion Series
Diverse Graphic-Heavy Apparel
The Good Company Fall/Winter 2018 Range Explores Prints
Poly Cotton Workwear Series
Stüssy and Dickies Work Together on The International Workgear Capsule
Earthy Dyed Ercu Apparel
G-Star RAW and Jaden Smith Drop the Forces of Nature Collection
Spanish company LOFS provides the consumer with a choice of comfortable and versatile shoes that subscribe to sustainability and ethical production practices with reference to fair trade and labor rights. The business manufactures its offerings in Spain, locally sources its materials and is mindful in terms of inventory.
The latest design released by the company is currently being funded on Kickstarter and goes under the name of 'Fortuna.' These comfortable and versatile shoes entertain a sleek and minimalist aesthetic, as well as a highly adaptive silhouette that is ideal for activity. They are ultra-lightweight, non-slip, breathable and made with natural high-quality pelts. In addition, LOFS footwear is unisex and available in a vast range of colors, making the model ultra-accessible for the style-minded consumer.
1. Sustainable Footwear - The trend of sustainable footwear presents opportunities for disruptive innovation in the development of eco-friendly materials and manufacturing processes.
2. Local Sourcing - The trend of local sourcing in the footwear industry offers opportunities for disruptive innovation in supply chain management and supporting regional economies.
3. Versatile Shoe Design - The trend of versatile shoe design opens up opportunities for disruptive innovation in creating footwear that can seamlessly transition between various activities and occasions.
Industry Implications
1. Sustainable Fashion - The sustainable fashion industry can capitalize on the trend of sustainable footwear by incorporating eco-friendly materials and ethical production practices into their overall brand offering.
2. Supply Chain Management - The footwear industry can leverage the trend of local sourcing to disrupt traditional supply chain models and create more transparent and environmentally conscious manufacturing processes.
3. Athleisure - The athleisure industry can benefit from the trend of versatile shoe design by developing footwear that seamlessly combines style and performance, catering to the demands of modern consumers.
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Sustainable Corn-Based Sneakers
The Reebok Future Team Launches the NPC UK Cotton Sneakers
Recreated Vegan Leather Sneakers
Stella McCartney and adidas Reinvented the Stan Smith Sneaker
Ocean Plastic-Crafted Shoes
adidas Drops the AM4LA Sneakers Made with Parley Ocean Plastic Yarns
Sustainable Wool High-Top Shoes
Baabuk Releases a New Silhouette of Its Ultra-Comfortable Line
Tire-Constructed Sustainable Shoes
The Sole of the OTH Shoe is Made with Recycled Tires
Sustainable Contemporary Fashion Retailers
The Acey Boasts Quality Brands with Mindful Practices
Thoughtfully Crafted Shoe Designs
Fortress of Inca's Products are Made in Female-Owned Factories
Pineapple Leather Sneakers
Hugo Boss' 'BOSS' Collection Features Shoes Made of Lightweight Piñatex
Recycled Bottle Flats
Rothy's Makes Comfortable, Sustainable Shoes for Girls
This Deodorant for Sensitive Skin Supports the Jane Goodall Institute
In partnership with the Jane Goodall Institute, Schmidt's Deodorant Company launched a limited-edition deodorant for sensitive skin that is inspired by one of Dr. Goodall's favorite floral scents, Lily of the Valley.
The Lily of the Valley deodorant stick is exclusively available online and gets its uplifting, fresh scent only from essential oils. Some of the clean and simple ingredients that make up the deodorant include arrowroot powder, coconut oil, candelilla wax, shea butter, jojoba seed oil and sunflower-derived Vitamin E.
As well as being able to feel good about purchasing a deodorant for sensitive skin that is vegan, cruelty-free and formulated without aluminum, propylene glycol, parabens and phthalates, consumers will also enjoy the fact that each product purchase helps to support the Jane Goodall Institute.
1. Limited-edition Products - Creating limited-edition versions of products for a cause can attract more customers and generate support for charitable organizations.
2. Clean Beauty - The increasing demand for clean and natural beauty products presents an opportunity for companies to develop innovative, eco-friendly alternatives.
3. Cause Marketing - Integrating charitable initiatives into marketing strategies can create a positive brand image and strengthen customer loyalty.
Industry Implications
1. Personal Care - The personal care industry can explore the creation of more eco-conscious and philanthropic products to meet the growing demand for clean and sustainable options.
2. Cosmetics - Cosmetic companies can develop floral-scented products that are formulated with clean ingredients to cater to customers with sensitive skin.
3. Nonprofit Organizations - Nonprofit organizations can partner with companies to create cause-related products and drive fundraising efforts for their respective causes.
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Related Examples
Refillable Plant-Based Deodorants
Myro's Free-From Product Comes in a Washable, Reusable Case
Custom Contemporary Deodorants
Helmm Elevates the Classic Antiperspirant with Function and Design
Male-Targeted Body Deodorants
The Comfy Boys Intimate Deodorant for Men Fights Bacteria and Odor
Plant-Based Body Washes
Schmidt's Naturals Launched an Aromatic Body Wash Collection
Functional Free-From Toothpastes
Wildist Creates Toothpaste Tubes for Day and Night Use
Comical Free-From Sunscreens
'Everyday' Offers Free-From Personal Care Products & Clean Sunscreen
Floral Aluminum-Free Deodorants
Megababe's 'Rosy Pits' Features Coconut, Green Tea & Sandalwood
Peel-and-Stick Deodorant Patches
Probelle's Shoe Deodorant Patch is a Spray or Powder Alternative
Fenty Beauty's Diamond Ball-Out Killawatt Highlighter is a Standout
In collaboration with the Clara Lionel Foundation, Fenty Beauty will soon be launching a unique silver highlighter cosmetic where 100% of the proceeds will go to the foundation in support of education and emergency response programs.
For the new product, Fenty Beauty is introducing a special reimagining of its Killawatt Highlighter in a silver shade by the name of 'Diamond Ball-Out.' This name is of significance to the foundation, as it references the annual Diamond Ball hosted by Rihanna for the Clara Lionel Foundation. As such, Fenty Beauty is giving one winner and a guest the chance to attend the next upcoming Diamond Ball, with every dollar spent on the special-edition highlighter counting as an entry. Alternatively, donations can also be made directly to the foundation by fans who wish to put themselves in the running.
1. Charitable Beauty Products - There's an opportunity for beauty brands to collaborate with non-profit organizations and create limited-edition products where proceeds go towards a good cause.
2. Incentivized Donations - Brands can incentivize their customers to donate to a cause by offering exclusive experiences or prizes as a reward for their donation.
3. Consumer-driven Philanthropy - Consumers are actively seeking out ways to make a difference and incorporating giving back into their everyday purchases can create a sense of purpose-driven consumption.
Industry Implications
1. Beauty - The beauty industry is an ideal space for companies to create philanthropic partnerships and exclusive products that support non-profit organizations.
2. Non-profit - Collaborating with consumer brands to create limited-edition products can help non-profit organizations raise awareness and funds for their cause.
3. Retail - Offering exclusive products that support a good cause can drive customer loyalty and help retailers differentiate themselves in a crowded marketplace.
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Related Examples
Popstar-Designed Matte Lipsticks
Rihanna's Fenty Beauty 'Mattemoiselle' Range Features 14 Shades
Songstress Beach-Inspired Cosmetics
Fonts Beauty Just Announced Its 'Beach, Please' Collection
Expansive Celebrity Concealers
These Kylie Cosmetics Concealers Come in 30 Different Shades
Versatile Miniature Highlighting Sticks
Fenty Beauty Now Offers 'Lil Match Stix' for on the Go Use
Color-Emphasizing Lip Shade Campaigns
FENTY Beauty's Spring Campaign is Magnetic and Vibrant
Miniature Popstar Makeup Sets
Fenty Beauty's 'Bomb Baby Mini Lip and Face Set' is Travel-Friendly
Celebrity Birthday Beauty Packaging
Rihanna's Highlighter Dropped in a 'Dirty Thirty' Packaging
Affordable Golden Highlighters
Maybelline is Expanding Its Master Chrome Series with a Luxe Gold
Inclusive Concealer Expansions
ColourPop Concealers Will Soon Be Available in 30 Different Shades
From Vegan Silk Dresses to Charity Supporting Ankle Boots
Today's definition of a successfully ethical fashion brand is multifold. To be humane within the scope of an offered commodity, from clothing and shoes to jewelry and bags, a company should embrace as many morally conscious concepts, principles and practices as possible.
The Peggy Sue collection exhibits this by honoring and highlighting the efforts of the independent artisan and farmer through 100% traceable materials. Spare Label utilizes water-conserving practices, while aoku 3D creates mesmerizing 3D printed jewelry and donates part of the proceeds from each piece to charitable organizations.
Ethical fashion brands are embracing sustainability notions of recycled, upcycled and repurposed fabrics, as well as cruelty-free textiles such as vegan and apple leather alternatives, as well as faux fur pop-up shops.
Jan 30th, 2018
Fair Trade Workwear Collections
The Patagonia Workwear Line is Made With Eco-Friendly Hemp
Wanderlust Earth-Infused Jewelry
The Legend Bracelet Reminds Us About Travel and Climate Change
Lightweight Recycled Plastic Shirts
Last Bottle Clothing Sells Shirts Made from Recycled Bottles
Upcycled Designer Swimwear
adidas and Aquafil Have Teamed Up to Design Sustainable Swimwear
Eco Device-Charging Knapsacks
The Numi Solar Panel Backpack Charges Your Devices Out of the House
Ethical Luxury Fashion
The Award-Winning Peggy Sue Collection Connects Consumers and Farmers
Naturalistic Eco Card Carriers
The 'SHMEER' Wallet is a Functional Yet Eco-Friendly Accessory
Charitable Wildlife Jewelry
Profits from aoku 3D's Unique 3D-Printed Jewelry Goes Towards Charity
Authentic Military Streetwear
The MYAR Brand Recovers Military Apparel for Contemporary Use
Hemispherical Shell Backpacks
The Pangolin Utilitarian Backpack Was Made for the Maverick Biker
Kelp-Based Sustainable Sneakers
The 'AlgiKnit' Shoes are Made from Renewing Biopolymers
Hand-Marbled Fabrics
Spare Label's New Collection Infuses Fashion with Technology
Tough Recycled Parachute Totes
The 'Crapchute' Carrying Bags are Crafted from Premium Fabric
Apple Leather Handbags
LUCKYNELLY Makes the World's First Vegan Luxury Handbags from Fruit
Colorful Rattan Bow Ties
Racso J's Unique Accessories Allow Wearers to Express Their Personalities
Stylish Recycled Swimwear
The Reformation Swimwear Collection is Made from 85% Recycled Materials
Insulated Hipster Denim Jackets
The Outerknown x Levis Sherpa Trucker Blends Style with Warmth
Recycled Ocean Plastic Swimwear
H&M's Brand 'Weekday' Makes Swim Apparel from Ocean Plastic
Sustainable Waterproof Backpacks
QWSTION and ECAL Students Created Carryalls with 'CottonShell'
Sustainable Sci-Fi Sneakers
Po-Zu Created an Eco-Friendly Star Wars-Themed Sneaker
Algorithmically Fitted T-Shirts
Son of a Tailor's Made-to-Order Garments Promise a Perfect Fit
Comfortable Athletic Women Collections
Reigning Champ Unveiled the Comfortable 'Women's Core' Line
Popstar Couture Partnerships
Versus Versace is Launching a New Zayn Malik Collaboration
Minimalist Hip Packs
Miljour Studio's Eco Leather Fanny Pack Has an Appealing Sleek Design
Comfortable Multipurpose Dress Pants
LEZÉ the Label Offers Durable and Adjustable Dress Pants
Conscious Team Jerseys
The New Nike and NBA's Jerseys Will Be Made of Recycled Water Bottles
Minimal Eco-Friendly Eyewear
Neubau Eyewear's Fall/Winter Collection is Both Modern and Timeless
Educational Jewelry Initiatives
Tiffany & Co's 'Keys for a Cause' Initiative Empowers Saudi Women
Plastic Bag-Based Clothing
'Pälemer' Features Clothes and Accessories Derived from Plastic Bags
Vegan Silk Dresses
Stella McCartney and Bolt Threads are Making Synthetic Spider Silk Garments
Breathable Recycled Plastic Shirts
Phunkshun Wear's Shirts Are Made from Recycled Bottles
Moody Shopping Totes
Skinnydip London's 'Emotional Baggage' Handbag is Supermarket-Inspired
Recycled Ocean Sunglasses
Norton Point Sunglasses are Made with Plastic Recovered from the Ocean
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Upcycled Computer Jewelry
Dell Partnered with Nikki Reed to Create a Dell Jewelry Collection
Energy-Harvesting Backpacks
Pauline Van Dongen's Backpack Charges Smart Devices on the Go
Upcycled Skateboard Sunglasses
The KickFly Wood Sunglasses are Made from Old Skateboard Decks
Upcycled 3D-Printed Sunglasses
w.r.yuma Offers the First Ever 3D-printed Sunglasses of This Kind
Stylish Recycled Tote Bags
Waste Studio Makes Totes from Recycled Advertising Banners
Plastic Bottle-Made Shirts
Bottle Thread Offers Apparel That is Friendly to the Environment
Upcycled Unisex Fashion
78stitches' Seven-Piece Collection Celebrates the Concept of "Wabi Sabi"
Re-Purposed Jean Dresses
The 2 Jean Dress is a Garment Sewn Together from Two Pairs of Pants
Sustainable Luxury Bags
Stella McCartney's Bags are Made with Aquafil's 100% Regenerated Nylon
Upcycled Furniture Footwear
This Berlin Artist Makes Footwear from Furniture Found on the Street
Eco-Friendly Anti-Odor Suits
The 'Ultra Suit' is a Versatile Formalwear Option
Eco-Friendly Sportswear Lines
H&M's "In It For The Long Run" Was Made from Recycled Materials
Charity-Supporting Ankle Booties
The 'Gigi Boot' Was Co-Designed by Gigi Hadid for a Good Cause
Vegan Fantasy-Inspired Shoes
These Star Wars-Themed Silver Resistance High Tops are Ethically Made
Sustainable Merino Wool Suits
Good Wool's Suits are Made Using Environmentally Friendly Practices
Charitable Artist-Made Shirts
NOAH and Keith Haring Foundation Partnered to Create These Sweaters
Ocean Plastic Sport Jerseys
The Parley x adidas Soccer Jerseys are Made from Recycled Plastic
Sustainable Denim Jeans
The G-Star Elwood RFTPi Style is Made with Low Water and Organic Cotton
100% Recycled Jackets
The Jack Wolfskin Waterproof Coats are Made Wholly Out of Recycled Materials
Sustainable Bamboo Sleepwear
Raven & Crow Makes Eco-Friendly Loungewear from a Bamboo Blend
Gold-Plated Pride Necklaces
10% of Proceeds from This Poppy Lissiman Necklace Will Go to Charity
Apple Leather Heels
Veerah's Vegan Leather Shoes are Made with Fibers Extracted from Apple Peels
Recycled Plastics Aquatic Wear
PINKFISH is Targeted at Consumers Who Enjoy Underwater Activities
Football Cleat Charity Campaigns
'My Cause My Cleats' Allows NFL Players to Promote Charities
Weather-Resistant Denim
DUER's 'Stay Dry 2.0 Denim' Repels Oil, Water and Dirt with Paraffin Wax
Plastic Bottle-Recycled Shirts
Señor Seagull Offers Shirts Made From Plastic Bottles
Animal Conservation Clothing Brands
'Beyond the Backpack' Encourages Social and Monetary Charity
Charitable Celebrity Dress Auctions
The Golden Globe Dresses Will Support the Time's Up Initiative
Pop-Up Faux Fur Shops
'House of Fluff' Created a Cruelty-Free Fur Store in NYC
Charitable Literacy-Improving Campaigns
American Apparel Partnered with Pencils of Promise
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Experimental Activewear Fabrics
ONU's Newest Collection Explores Fabrics Like Arlyte and Umorfil
Collapsable Bamboo Purses
The Lilleth Bag is Made from Natural Bamboo and Can Be Folded Flat
Charitable Clothing Collaborations
This Brand Partners with New Designers Each Month
Sustainable Fashion Brand Collaborations
DYNE and Save the Duck Join Forces for a Collaboration
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Recycled Baby Clothing
Vigga Creates a Circular Economy for Baby and Maternity Clothes
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Trend Hunter Demographic Breakdown
AGE
From left to right:
0-2 years old
3-12 years old
12-18 years old
18-35 years old
35-55 years old
55+ years old
GENDER
The breakdown above represents a
trend that is gender neutral, and is
targeted towards both men and
women equally. If the key is skewing
more pink than blue or vice versa,
that's an indication that the trend is
more relevant to either a female or a
male audience.
REGION
This is a measure of which markets
a particular trend is geared towards.
This is chosen by the editor of an
article, and not generated based on
the locations of TrendHunter.com
readers. The regions we choose
from are: North America, Europe,
Asia, Africa and South America.