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Big brands are making moves with large-scale sustainable initiatives
Implications - Taking a bolder stance, big brands are rolling out mainstream initiatives that speak to growing environmental and sustainability concerns worldwide. From shifting packaging designs to adapting company mandates, brands are no longer sitting by the wayside when it comes to showcasing their commitment to global issues. These widescale eco-initiatives help demonstrate a brand's commitment to global concerns, as well as an unwavering desire to adapt and chance no matter the circumstance or backlash.
Recyclable Straw-Free Cup Lids
This New Starbucks Strawless Lid will Help the Brand Ditch Straws
Edible Sandwich Wrappers
KFC is Embracing the Zero Waste Movement with Edible Wrappers
Sustainable Cup Solutions
McDonald's and Starbucks Have Joined Forces for Ecological Change
Waste-Reducing Delivery Initiatives
DoorDash's New Initiative is Set to Donate Six Million Meals
Paper Fast Food Straws
UK McDonald's Straws Will Be Swapped for Eco-Friendly Alternatives
Food brands incorporate the colors associated with charitable and social causes
Trend - There are many well-known causes that are associated with specific colors, and food brands are adopting those colors into the actual foods and beverages they offer, rather than in packaging alone.
Insight - The modern consumer is often motivated to purchase from brands that align with their values--whether they're related to social issues, health issues or environmental issues. This consumer is also attracted to eye-catching aesthetics that allows them to purchase with both purpose and in a way that aligns with their design or aesthetic preferences.
Pink Cranberry Harvests
Ocean Spray Harvested Pink Cranberries for Breast Cancer Support
These Pink Starbucks Drinks Support Breast Cancer Awareness Month
Charitable Candy Chews
Jelly Belly's Sport Beans Boost Energy While Supporting a Good Cause
Juice Society's 'Love Latte' Celebrates the LGBTQ Community in Texas
Brands create new products from old plastics - beyond the fashion industry
Implications - The popularity of recycled fashion has encouraged other industries to take note and exercise new solutions in creating an environmentally-friendly product. Markets like education and culinary are creating new ways to use plastic in everyday products and services to reduce negative, long-term impacts. Brands that show consumers their stance on eco-initiatives will be more likely to gain their trust, resulting in loyal, life-long advocates.
Zero-Waste Cafe Pop-Ups
Ecover's Cafe Will Only Accept Recyclable Plastic as Payment
Repurposed Plastic Pavilions
This Dutch Pavilion's Facade Was Fashioned from Recycled Plastic
Plastic Pipe-Constructed Vases
Iwamoto Remodels Plastic Into Vases Using Traditional Manufacturing
Recycled Plastic Kids Books
'The Queen of the Ocean' Book is Made from Plastic Found in the Ocean
Brands showcase dedication to social causes through unexpected integration
Implications - Moving beyond charitable proceeds and donations, brands are turning to more personalized methods when it comes to showcasing their dedication to social and environmental causes. Seeking to create more of an impact, brands as well as artists, are tapping into what they know best and creating adaptations of their products and services that better reflect their commitment to social and environmental awareness. Seeking to participate more, brands are taking a prominent role in social causes while still creatively staying on brand.
Gender Neutral Craft Beers
Threes Brewing Has Created a Gender Neutral Beer for Pride Month
Bathroom Tissue Runway Shows
The White Cashmere Collection 2017 Was Designed Using Bathroom Tissue
HIV-Positive Eatery Campaigns
Casey House and Chef Matt Basile Joined Together to Break Stigma
Vegan Tattoo Parlors
Sea Shepherd Set Up an Awareness-Raising Tattoo Shop in Amsterdam
Branded Environmental Awareness Songs
100 Years by Pharrell Williams is Set to Be Released in 2117
The GREATEST SINCE 1998 Collection Celebrates a Tennis Legend
Moët & Chandon has an illustrious history with champagne and the brand has decided to use this prestige to honor Grand Slam champion Roger Federer in its GREATEST SINCE 1998 collection. The collection is set to celebrate the 20-year career of the tennis pro and takes inspiration from the sport of tennis. The bottles featured in the GREATEST SINCE 1998 collection will be Grand Vintage magnum bottles which have been designed and bound in premium leather racket grip, as well as being signed and numbered by Federer.
The bottles in the collection will be priced at $24,000 USD each, with only 20 bottles being available worldwide. All the profits made from the GREATEST SINCE 1998 collection will go to support the Roger Federer Foundation.
The Lolë Yellow Label Program Gives Life to Gently Used Jackets
The temperatures are dropping as the colder seasons take over and Lolë prepares by kicking off its Yellow Label program. This essentially revives the use of jackets that have been gently used, acting as a jacket drive that happens annually. This program runs throughout different local communities all across North America in hopes of encouraging responsible fashion consumption while giving warmth through the colder seasons.
The Yellow Label program follows a simple three-step process -- first customers bring any outerwear pieces to the nearest Lolë retail location between October 11th to November 11th this year, Lolë will then professionally dry-clean the donated items and resell them at a pop-up location located in downtown Montreal. The third and final process is the donation of resale profits towards local food banks all across the U.S. and Canada. To thank customers for donating their gently used outerwear, Lolë will be giving a $50 CAD discount to purchase a Lolë coat.
Kroger's 'Pickuliar Picks' Brand Encourages Consumers to Buy Wonky Veggies
In an effort to reduce food waste, the American grocery store chain Kroger is debuting a new ugly produce program called 'Pickuliar Picks.' Just as the punny name suggests, the program will encourage consumers to pick up some fruits and veggies that might have peculiar physical flaws.
According to Kroger's Senior Innovation Manager Nicole Davis, "Six billion pounds of produce goes unused every year." As a result, the chain is introducing a new brand of produce called Pickuliar Picks that will encourage customers to pick up some of the wonky looking fruits and veggies that might otherwise go to waste. The new brand is part of the company's 'Zero Hunger | Zero Waste Plan,' which aims to change the conversation around imperfect produce and ultimately reduce food waste.
Set to debut in 2019, Pickuliar Picks demonstrates how big brands are starting to tackle the issue of food waste at the retail level.
A Collection of McDonald's Dyslexia Ads Showcased Life with the Disability
A recent McDonald's dyslexia ad was showcased in Sweden in an attempt to raise awareness for the world's most common learning disability. Created in a collaboration with Nord DDV, this ad was displayed across the chain's digital displays. The ad would frequently jumble the letters of standard McDonald's advertisements, as well as the restaurant's menu. The result caused confusion among customers but served as a powerful tool to show how frustrating dyslexia can be.
McDonald's dyslexia ads were also accompanied by a free book in Happy Meals. This book detailed a young boy's struggles with dyslexia and how he handles everyday life. According to Christoffer Rönnblad, marketing director of McDonald’s Sweden, this campaign used the power of McDonald's to make a difference.
The Ceramic Kraken 'Salvage' Special-Edition Rum Fights Plastic Waste
In partnership with the Surfers Against Sewage charity, Kraken Black Spiced Rum launched a special-edition rum dubbed 'Salvage' that will help to fight plastic waste and pollution. The Kraken Salvage edition boasts a ceramic design and for every bottle purchased, the brand will be donating £1 to the charity, which is devoted to protecting bodies of water and the wildlife that inhabits them.
Although Kraken Black Spiced Rum is known for its ceramic rum bottles, the brand unveiled a set of black metal drinking straws to further help consumers reduce the amount of single-use plastic they purchase.
As the amount of plastic that is ending up in the ocean is becoming unignorable, environmentally minded brands are launching entire campaigns and products based on bringing awareness to conscious consumption, material reuse and conservation efforts.
The North Face & Khumbu Climbing Center Joined for a New Campaign
The North Face introduced a Canada-wide charitable initiative that aims to raise funds to increase safety margins for high altitude workers and Nepali climbers by supporting the Khumbu Climbing Center, with the company donating a $1 to the organization for every person that climbs at one of 150 gyms it has partnered with for the initiative.
The initiative will take place on August 18th, in honor of Global Climbing Day. Over the course of the day, both new and experienced climbers will be welcomed to climb walls at one of the gyms The North Face has partnered with. For those wishing to partake in Toronto, the True North Climbing gym in North York will be participating in the initiative. The names and locations of other gyms can be find on The North Face's site, along with sign up links.
In addition to offering free climbing for all, gyms will offer gear giveaways and more for climbers to partake in.
These Williams-Sonoma Spatulas Support 'No Kids Hungry'
In addition to upgrading one's kitchen tools, these celebrity designed Williams-Sonoma spatulas serve a purpose that extends past cooking.
To complete this project, the famed homeware brand partnered with No Kids Hungry -- an organization that's dedicated to supporting impoverished children in the United States. T entice consumers to purchase the charitable product, Williams-Sonoma asked 15 celebrities to design their own tool. The end result is an impressive collection that offers consumers something completely unique from the mind of their favorite celebrity. Some of the big names that helped in this project include Scarlett Johansson, Gwen Stefani, Olivia Munn, Carson Daly, Kevin Bacon and Questlove.
The charitable Williams-Sonoma spatulas will be available in-store starting August 13th.
Wildfang's Anniversary Line Has Inclusive Sizing & Florals
In 2018, contemporary activist brand Wildfang is celebrating its two year anniversary with a new line of feminist clothing apparel that is inclusive and whimsical. The fall offerings include a Wildflower tee, a crew, and a button-up. All three are part of the newly launched Wild Feminist line. The garments are adorned with beautiful floral graphics that boast accessible and aesthetically-pleasing colorings. In addition, Wildfang makes its feminist clothing available in inclusive sizing — from XS to XXL.
Wildfang does not only celebrate the movement for equality and body inclusivity, however. The brand's anniversary line is also designed to contribute to a charity. A percent of the sales of the feminist clothing line will go to supporting She Should Run — an organization dedicated to expanding the talent pool of women running for office.
adidas and Parley Take Action to Protect our Oceans
adidas and Parley paired up by calling on the brands' global communities to unite in one movement against marine plastic pollution. 'Run for the Oceans' is a 5KM race where adidas donates $1 USD for every kilometer ran, committing to donating up to $1 million. The proceeds will be donated to the Parley Ocean Plastic Program to fight the threat of marine plastic pollution.
Runners can participate by downloading the Runtastic app and logging their kilometers through the platform. The event will be taking place around the globe from June 8th to July 8th.
One of the global runs was held in Toronto at Trillium Park, Ontario Place. The event raised awareness to inspire collective action and create positive change for the oceans. Following the run was a celebration with food from local Toronto food trucks, including The Food Dudes and Heirloom. The event also served drinks and featured a special live performance by Delaney Jane.
adidas and Parley are taking action to protect our oceans that are increasingly endangered due to man-made issues including pollution, waste and growing consumption.
Pinch of Colour Supports Eco-Friendly Cosmetic Products & Practices
Founder and CEO Linda Treska supports the eco-friendly cosmetic industry through Pinch of Colour -- a brand that focuses on and promotes waterless products. The company offers a wide variety of shades -- from Honey Glow Balms and Honey Silk Marshmallow Tints to Matte Velvet Aria Lip Colors. Each eco-friendly cosmetic product boasts a waterless production and recipe developed "to conserve a precious natural resource." Water's role in the manufacturing of the lip shades is substituted by "soothing botanicals, nourishing natural oils and skin-loving fruit butters." The eco-friendly cosmetics, therefore, boast a non-toxic and hydrating formula that supplements and seamlessly blends with the skin.
In addition, Pinch of Colour is dedicated to making a change beyond ethical production practices. Hence, the company donates part of its proceeds to support water charities and make the resource available and safe to drink in developing countries.
Bob's Your Uncle's Raises Funds for a Food Rescue Organization
Toronto-based creative agency Bob's Your Uncle partners up with Second Harvest to raise funds for the food rescue organization. The approach to this project proves to be creative, interesting and socially engaging. The central product for the charitable initative is a limited edition beer that is made from bread.
Bob's Your Uncle and Second Harvest repurposed bread that was fast-approaching its expiration date, creating a tasty alcoholic beverage that is appropriately dubbed 'Been a Slice.' This is a viable approach to raising funds for food rescue organizations, as it is a display of how edible waste can be limited.
The release is limited to 500 cases which will be available for purchase at select LCBO stores, as well as The Beer Store and a number of Toronto bars and restaurants.
NOAH's Cancer F... Off Tees Boast Awareness Towards the Matter
Fashion label NOAH introduces its new Cancer F… Off tee in tandem with October's Breast Cancer Awareness Month in support of the organization Breast Cancer Prevention Partners. The label drops a series of limited edition tees along with artist Arianna Margulis. She creates playful graphic designs of a girl and a speech bubble that reads "Hey Cancer F You!" The graphic t-shirts are constructed using a soft cotton material and are offered in two colorway options of either white or light blue.
The two options are adorned in the same designs with branding details at the front and the graphic at the back -- the original NOAH branding is altered as the 'O' is replaced with breasts. All of the proceeds will go towards Breast Cancer Prevention Partners as the organization works to eliminate any exposure to dangerous radiation and chemicals that may cause breast cancer.
Spanish company LOFS provides the consumer with a choice of comfortable and versatile shoes that subscribe to sustainability and ethical production practices with reference to fair trade and labor rights. The business manufactures its offerings in Spain, locally sources its materials and is mindful in terms of inventory.
The latest design released by the company is currently being funded on Kickstarter and goes under the name of 'Fortuna.' These comfortable and versatile shoes entertain a sleek and minimalist aesthetic, as well as a highly adaptive silhouette that is ideal for activity. They are ultra-lightweight, non-slip, breathable and made with natural high-quality pelts. In addition, LOFS footwear is unisex and available in a vast range of colors, making the model ultra-accessible for the style-minded consumer.
This Deodorant for Sensitive Skin Supports the Jane Goodall Institute
In partnership with the Jane Goodall Institute, Schmidt's Deodorant Company launched a limited-edition deodorant for sensitive skin that is inspired by one of Dr. Goodall's favorite floral scents, Lily of the Valley.
The Lily of the Valley deodorant stick is exclusively available online and gets its uplifting, fresh scent only from essential oils. Some of the clean and simple ingredients that make up the deodorant include arrowroot powder, coconut oil, candelilla wax, shea butter, jojoba seed oil and sunflower-derived Vitamin E.
As well as being able to feel good about purchasing a deodorant for sensitive skin that is vegan, cruelty-free and formulated without aluminum, propylene glycol, parabens and phthalates, consumers will also enjoy the fact that each product purchase helps to support the Jane Goodall Institute.
Fenty Beauty's Diamond Ball-Out Killawatt Highlighter is a Standout
In collaboration with the Clara Lionel Foundation, Fenty Beauty will soon be launching a unique silver highlighter cosmetic where 100% of the proceeds will go to the foundation in support of education and emergency response programs.
For the new product, Fenty Beauty is introducing a special reimagining of its Killawatt Highlighter in a silver shade by the name of 'Diamond Ball-Out.' This name is of significance to the foundation, as it references the annual Diamond Ball hosted by Rihanna for the Clara Lionel Foundation. As such, Fenty Beauty is giving one winner and a guest the chance to attend the next upcoming Diamond Ball, with every dollar spent on the special-edition highlighter counting as an entry. Alternatively, donations can also be made directly to the foundation by fans who wish to put themselves in the running.
From Vegan Silk Dresses to Charity Supporting Ankle Boots
Today's definition of a successfully ethical fashion brand is multifold. To be humane within the scope of an offered commodity, from clothing and shoes to jewelry and bags, a company should embrace as many morally conscious concepts, principles and practices as possible.
The Peggy Sue collection exhibits this by honoring and highlighting the efforts of the independent artisan and farmer through 100% traceable materials. Spare Label utilizes water-conserving practices, while aoku 3D creates mesmerizing 3D printed jewelry and donates part of the proceeds from each piece to charitable organizations.
Ethical fashion brands are embracing sustainability notions of recycled, upcycled and repurposed fabrics, as well as cruelty-free textiles such as vegan and apple leather alternatives, as well as faux fur pop-up shops.
Jan 30th, 2018
Fair Trade Workwear Collections
The Patagonia Workwear Line is Made With Eco-Friendly Hemp
Wanderlust Earth-Infused Jewelry
The Legend Bracelet Reminds Us About Travel and Climate Change
Lightweight Recycled Plastic Shirts
Last Bottle Clothing Sells Shirts Made from Recycled Bottles
Upcycled Designer Swimwear
adidas and Aquafil Have Teamed Up to Design Sustainable Swimwear
Eco Device-Charging Knapsacks
The Numi Solar Panel Backpack Charges Your Devices Out of the House
Ethical Luxury Fashion
The Award-Winning Peggy Sue Collection Connects Consumers and Farmers
Naturalistic Eco Card Carriers
The 'SHMEER' Wallet is a Functional Yet Eco-Friendly Accessory
Charitable Wildlife Jewelry
Profits from aoku 3D's Unique 3D-Printed Jewelry Goes Towards Charity
Authentic Military Streetwear
The MYAR Brand Recovers Military Apparel for Contemporary Use
Hemispherical Shell Backpacks
The Pangolin Utilitarian Backpack Was Made for the Maverick Biker
Kelp-Based Sustainable Sneakers
The 'AlgiKnit' Shoes are Made from Renewing Biopolymers
Spare Label's New Collection Infuses Fashion with Technology
Tough Recycled Parachute Totes
The 'Crapchute' Carrying Bags are Crafted from Premium Fabric
Apple Leather Handbags
LUCKYNELLY Makes the World's First Vegan Luxury Handbags from Fruit
Colorful Rattan Bow Ties
Racso J's Unique Accessories Allow Wearers to Express Their Personalities
Stylish Recycled Swimwear
The Reformation Swimwear Collection is Made from 85% Recycled Materials
Insulated Hipster Denim Jackets
The Outerknown x Levis Sherpa Trucker Blends Style with Warmth
Recycled Ocean Plastic Swimwear
H&M's Brand 'Weekday' Makes Swim Apparel from Ocean Plastic
Sustainable Waterproof Backpacks
QWSTION and ECAL Students Created Carryalls with 'CottonShell'
Sustainable Sci-Fi Sneakers
Po-Zu Created an Eco-Friendly Star Wars-Themed Sneaker
Algorithmically Fitted T-Shirts
Son of a Tailor's Made-to-Order Garments Promise a Perfect Fit
Comfortable Athletic Women Collections
Reigning Champ Unveiled the Comfortable 'Women's Core' Line
Popstar Couture Partnerships
Versus Versace is Launching a New Zayn Malik Collaboration
Minimalist Hip Packs
Miljour Studio's Eco Leather Fanny Pack Has an Appealing Sleek Design
Comfortable Multipurpose Dress Pants
LEZÉ the Label Offers Durable and Adjustable Dress Pants
Conscious Team Jerseys
The New Nike and NBA's Jerseys Will Be Made of Recycled Water Bottles
Minimal Eco-Friendly Eyewear
Neubau Eyewear's Fall/Winter Collection is Both Modern and Timeless
Educational Jewelry Initiatives
Tiffany & Co's 'Keys for a Cause' Initiative Empowers Saudi Women
Plastic Bag-Based Clothing
'Pälemer' Features Clothes and Accessories Derived from Plastic Bags
Vegan Silk Dresses
Stella McCartney and Bolt Threads are Making Synthetic Spider Silk Garments
Breathable Recycled Plastic Shirts
Phunkshun Wear's Shirts Are Made from Recycled Bottles
Moody Shopping Totes
Skinnydip London's 'Emotional Baggage' Handbag is Supermarket-Inspired
Recycled Ocean Sunglasses
Norton Point Sunglasses are Made with Plastic Recovered from the Ocean
Upcycled Computer Jewelry
Dell Partnered with Nikki Reed to Create a Dell Jewelry Collection
Pauline Van Dongen's Backpack Charges Smart Devices on the Go
Upcycled Skateboard Sunglasses
The KickFly Wood Sunglasses are Made from Old Skateboard Decks
Upcycled 3D-Printed Sunglasses
w.r.yuma Offers the First Ever 3D-printed Sunglasses of This Kind
Stylish Recycled Tote Bags
Waste Studio Makes Totes from Recycled Advertising Banners
Plastic Bottle-Made Shirts
Bottle Thread Offers Apparel That is Friendly to the Environment
Upcycled Unisex Fashion
78stitches' Seven-Piece Collection Celebrates the Concept of "Wabi Sabi"
Re-Purposed Jean Dresses
The 2 Jean Dress is a Garment Sewn Together from Two Pairs of Pants
Sustainable Luxury Bags
Stella McCartney's Bags are Made with Aquafil's 100% Regenerated Nylon
Upcycled Furniture Footwear
This Berlin Artist Makes Footwear from Furniture Found on the Street
Eco-Friendly Anti-Odor Suits
The 'Ultra Suit' is a Versatile Formalwear Option
Eco-Friendly Sportswear Lines
H&M's "In It For The Long Run" Was Made from Recycled Materials
Charity-Supporting Ankle Booties
The 'Gigi Boot' Was Co-Designed by Gigi Hadid for a Good Cause
Vegan Fantasy-Inspired Shoes
These Star Wars-Themed Silver Resistance High Tops are Ethically Made
Sustainable Merino Wool Suits
Good Wool's Suits are Made Using Environmentally Friendly Practices
Charitable Artist-Made Shirts
NOAH and Keith Haring Foundation Partnered to Create These Sweaters
Ocean Plastic Sport Jerseys
The Parley x adidas Soccer Jerseys are Made from Recycled Plastic
Sustainable Denim Jeans
The G-Star Elwood RFTPi Style is Made with Low Water and Organic Cotton
100% Recycled Jackets
The Jack Wolfskin Waterproof Coats are Made Wholly Out of Recycled Materials
Sustainable Bamboo Sleepwear
Raven & Crow Makes Eco-Friendly Loungewear from a Bamboo Blend
Gold-Plated Pride Necklaces
10% of Proceeds from This Poppy Lissiman Necklace Will Go to Charity
Apple Leather Heels
Veerah's Vegan Leather Shoes are Made with Fibers Extracted from Apple Peels
Recycled Plastics Aquatic Wear
PINKFISH is Targeted at Consumers Who Enjoy Underwater Activities
Football Cleat Charity Campaigns
'My Cause My Cleats' Allows NFL Players to Promote Charities
DUER's 'Stay Dry 2.0 Denim' Repels Oil, Water and Dirt with Paraffin Wax
Plastic Bottle-Recycled Shirts
Señor Seagull Offers Shirts Made From Plastic Bottles
Animal Conservation Clothing Brands
'Beyond the Backpack' Encourages Social and Monetary Charity
Charitable Celebrity Dress Auctions
The Golden Globe Dresses Will Support the Time's Up Initiative
Pop-Up Faux Fur Shops
'House of Fluff' Created a Cruelty-Free Fur Store in NYC
Charitable Literacy-Improving Campaigns
American Apparel Partnered with Pencils of Promise
Experimental Activewear Fabrics
ONU's Newest Collection Explores Fabrics Like Arlyte and Umorfil
Collapsable Bamboo Purses
The Lilleth Bag is Made from Natural Bamboo and Can Be Folded Flat
Charitable Clothing Collaborations
This Brand Partners with New Designers Each Month
Sustainable Fashion Brand Collaborations
DYNE and Save the Duck Join Forces for a Collaboration
Recycled Baby Clothing
Vigga Creates a Circular Economy for Baby and Maternity Clothes
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Trend Hunter Demographic Breakdown
From left to right:
0-2 years old
3-12 years old
12-18 years old
18-35 years old
35-55 years old
55+ years old
The breakdown above represents a
trend that is gender neutral, and is
targeted towards both men and
women equally. If the key is skewing
more pink than blue or vice versa,
that's an indication that the trend is
more relevant to either a female or a
This is a measure of which markets
a particular trend is geared towards.
This is chosen by the editor of an
article, and not generated based on
the locations of TrendHunter.com
readers. The regions we choose
from are: North America, Europe,
Asia, Africa and South America.