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Future of Content
Trend Report for Your Brand
09.27.18
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Branded Podcasting
Virtual Comic
Interactive Episode
Nouveau Live
Custom Report Briefing
Future of Content
Your Brand
Courtney
Sep 27th, 2018 Want an update on this report's topic? Click here.
A short sampling of our offerings related to this topic.
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For a brief and very high level view, this format solely features the Consumer Insight section of your report, ideal for a quick overview of the main takeaways in less than 30 slides.
This format features Consumer Insights and highlights three supportive examples for a quick, concise read.
Ideal for team meetings, ideation and brainstorming, this format incorporates all three report sections as outlined in the Classic format and features images and headlines for a much more visually focused report.
Our standard report format divides content into three sections: Consumer Insights which feature opportunities within a 1-5 year time frame, Clustered Lists for thorough competitor and market scoping and Individual Examples featuring best-in-class case studies.
This format includes all three report sections as featured in the Classic format (Consumer Insights, Clustered Lists and Examples) with article content included along with every idea for further reading.
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View recommendations based on your team's interests and the content of this report.
Branded Podcasting
Brands are venturing into the world of podcasting for consumer engagement
Trend – As podcasts become a more popular form of media, brands are creating their own branded podcasts to further connect with consumers. Since podcasts typically have a niche focus or theme, they offer more targeted platforms that speak directly to smaller groups of potential or loyal customers. These podcasts can be observed in a range of industries that include everything from alcohol to interior design.
Insight – Branded podcasts diversify businesses' reach by leveraging platforms that are already aligned with consumers' daily entertainment-based habits–particularly those of younger demographics. The shift towards creating company-specific podcasts comes as Millennial and Gen Z consumers seek out more authentic interactions with the brands they align themselves with. With many people no longer buying into the "one-size-fits-all" approach to campaigning, branded podcasting is able to cement brand loyalty for young consumers who turn to brands that appeal to their specific interests.
Insight – Branded podcasts diversify businesses' reach by leveraging platforms that are already aligned with consumers' daily entertainment-based habits–particularly those of younger demographics. The shift towards creating company-specific podcasts comes as Millennial and Gen Z consumers seek out more authentic interactions with the brands they align themselves with. With many people no longer buying into the "one-size-fits-all" approach to campaigning, branded podcasting is able to cement brand loyalty for young consumers who turn to brands that appeal to their specific interests.
Trend Themes
1. Branded Podcasting - As podcasts become more popular, brands are creating their own branded podcasts to connect with consumers, which helps to cement brand loyalty for young consumers who turn to brands that appeal to their specific interests.
2. Storytelling Podcasts - Inspired by the immense success of some podcasts as a storytelling medium, a number of brands have launched their own series, with content ranging from educational to entertaining.
3. Product-centric Podcasts - Brands are launching product-specific podcasts that help consumers to better understand their products and the company, while also offering a creative way of marketing their products to a wider consumer base.
Industry Implications
1. Retail - Retailers can leverage the power of podcasts to create brand-specific experiences that target targeted audiences by launching podcasts that range from entertaining to educational.
2. Health and Wellness - With millennials and Gen Z consumers increasingly seeking out authentic interactions with the brands they align themselves with, companies in the health and wellness sector can create brand loyalty for young consumers who turn to health and wellness brands that cater to their specific needs through branded podcasts.
3. Home Furnishings - Companies in the Home Furnishings industry can leverage podcasts that cater to audiences of all sorts by creating podcasts that focus on everything from interior design to furniture-themed sleep podcasts, offering a new and innovative way to market their products.
Wellness Brand Podcasts
Saje's 'Well Now' Shares Conversations with Doctors, Healers and Experts
Whiskey Brand Podcasts
Jack Daniel's is Launching a Branded Podcast Called 'Around the Barrel'
Millennial Dad Podcasts
The Fatherly Podcast Discusses the Joys and Challenges of Fatherhood
Furniture-Centric Sleep Podcasts
IKEA Takes an Interesting Approach to Marketing Its Products
Branded Grocer Podcasts
Inside Trader Joe's is a Podcast from the National Grocery Store Chain
Virtual Comic
Comedians become content creators through virtual, online apps
Implications - Swapping out live shows and in-person gigs for online alternatives, those in the entertainment industry are embracing streaming channels and VR technology to reach a wider audience. Featuring entire comedy segments and shows via live streams, apps and even through virtual reality, comedians are creating their own digital content to not only reach more viewers but also connect with their fans in more approachable, transparent way.
Trend Themes
1. Virtual Reality for Comedy - Comedians are exploring the use of virtual reality technology for their comedy shows and series, creating new immersive experiences for viewers.
2. Curated Comedy Apps - A new trend in comedy apps has emerged, which feature curated content from notable comedians and offer a monthly subscription with access to exclusive content.
3. Stand-up Streaming Apps - Mobile apps dedicated to streaming stand-up comedy sets are becoming more popular, providing a means for comedians to monetize their fan base and reach wider audiences.
Industry Implications
1. Entertainment - Virtual reality and curated comedy apps offer new opportunities for entertainment companies to create immersive experiences for fans and monetize content.
2. Technology - Comedians' use of virtual reality and streaming apps highlights the potential for technology to transform the way we consume and interact with content.
3. Marketing - With the rise of curated comedy apps and exclusive content, marketers can tap into opportunities for brand partnerships and influencer marketing in the comedy space.
VR Stand-Up Comedy
AltspaceVR is Debuting a VR Show Called Comedy Living Room
Stand-Up Streaming Apps
Comedy Apps Like Laugh.ly's Laugh Radio Make Streaming Sets Simple
VR Stand-Up Shows
Freddy Quinne's 'Quite the Catch' is Set to Be Filmed for Virtual Reality
Curated Comedy Apps
Laugh Out Loud by Kevin Hart Offers Video Streaming and Exclusive Content
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VR Comedy Series
'The Confessional' is a 360-Degree Webseries Set in a Confessional Booth
Interactive Episode
Traditional entertainment adapts to allow for audience interaction
Implications - While traditional modes of entertainment were once predominantly passive, they are now accommodating the more interactive ways consumers engage with media today. As new media like VR and video games occupy increasingly large swaths of the entertainment landscape, traditional creators are responding with similarly interactive content that develops differently depending on audience input. Brands that find ways to incorporate interactive elements into their offerings can better engage consumers in a mode that increasingly resonates with them.
Trend Themes
1. Interactive Entertainment - Expanding audience engagement through interactive media will become increasingly important.
2. Multi-platform Experience - Multi-platform experiences targeting a broad range of preferences and interests will become the norm.
3. Blended Print-digital Storytelling - New blended print-digital storytelling formats are in the experimentation phase and could significantly disrupt the publishing industry.
Industry Implications
1. Entertainment Industry - The entertainment industry needs to provide interactive and personalized content solutions.
2. Technology Industry - The technology industry must continue to provide enhanced interactive experiences while promoting ease of use.
3. Publishing Industry - The publishing industry could benefit from investing in digital and interactive technologies to improve storytelling.
Hybrid Digital Comics
'Protanopia' Combines 2D and 3D Graphics for an Interactive Experience
Interactive Cinematic Experiences
'Late Shift' Lets the Theater's Audience Control the Narrative
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Interactive VR Films
The 'Free the Night' Film Showcases the New Windows Mixed Reality Headsets
Social TV Apps
The Twitter App for Apple TV Lets Apple Users Tweet as They Watch
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App-Connected TV Series
The 'Mosaic' Interactive HBO Series Can Be Explored with an App
Nouveau Live
Live content is presented via increasingly diverse mediums
Implications - Over the years, live content has transformed to not only include streaming options online, but in a way that uses a multitude of platforms and formats to optimize reach. This shift away from traditional TV and streaming sources recognizes the potential for this content to engage viewers in ways that are increasingly accessible – catering to consumers most convinced by interactivity when it comes to brand loyalty.
Trend Themes
1. Live Content Diversification - Businesses are using a multitude of formats and platforms to optimize reach of their live content.
2. Interactive Experiences - Consumers expect immersive and interactive experiences in order to develop loyalty to a brand.
3. Gamification of Traditional Experiences - By gamifying traditional experiences, companies can create engaged and enthusiastic audiences.
Industry Implications
1. Live Entertainment - Live content creators have the chance to diversify their content and make it more interactive to captivate audiences.
2. Gaming - Gamification of traditional experiences can lead to increased user engagement and enthusiasm, which is critical in the gaming industry.
3. Retail - Retailers are creating immersive and interactive experiences for their customers to make shopping more fun and enjoyable.
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Live-Created Beauty Campaigns
Rihanna & Sephora Invited Fans to Make a Film at Fenty's Playground
Live Game Show Apps
'HQ' is a Live Trivia Game That Occurs Twice a Day
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Live Auction Stadium Apps
'Dropit' Has Fans Compete in Live Auctions at Sporting Events
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Live-In Airport Campaigns
Ryan Zhu is Taking Up Residence in the Helsinki Airport for #LIFEINHEL
Short-Form Video Apps
TikTok and Musical.ly Build a Platform That Enables Creativity & Expression
Popular short-form video apps TikTok and musical.ly join forces to create an upgraded platform that will further the creative agenda via a "unified user experience [...] and greater capabilities for video creations." The new digital space keeps TikTok's name and is "the world's number one go-to destination for short-form video content," given the collaborators' popularity among Gen Z and Millennials.
The platform offers individuals the chance to freely showcase their creativity and express themselves online. The newly developed short-form video app puts a greater emphasis on community and suggested content by bringing about "an effortless, compelling and personalized viewing experience." From VR-style filters that are activated by blinking to enhanced creative tools, the TikTok streaming platform will surely entertain and connect users.
The platform offers individuals the chance to freely showcase their creativity and express themselves online. The newly developed short-form video app puts a greater emphasis on community and suggested content by bringing about "an effortless, compelling and personalized viewing experience." From VR-style filters that are activated by blinking to enhanced creative tools, the TikTok streaming platform will surely entertain and connect users.
Sep 4th, 2018
Sources: tiktok & itunes.apple
Trend Themes
1. Short-form Video Content - The rise of short-form video apps like TikTok and musical.ly offers an opportunity for businesses to engage with users through creative and expressive content.
2. Enhanced User Experience - The development of an upgraded platform for short-form video apps creates a space for disruptive innovation in user engagement and personalized viewing experiences.
3. Community-driven Content - The emphasis on community and suggested content on the TikTok platform opens up opportunities for businesses to tap into the influence of user-generated content and social connections.
Industry Implications
1. Social Media - The rise of short-form video apps presents disruptive innovation opportunities for social media platforms to enhance user engagement and community-driven content.
2. Entertainment - The upgraded platform for short-form video apps provides opportunities in the entertainment industry to explore new ways of delivering personalized and immersive content experiences.
3. Advertising - The popularity of short-form video apps creates opportunities for innovative advertising strategies that leverage user-generated content and the community-driven nature of the platforms.
SCORE
4.9
Popularity
Activity
Freshness
Related Examples
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Social Media Queueing Campaigns
Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram
Video Streaming-Specific Phones
These New Razer Phones Were Made in Collaboration with Netflix
Synchronized Social Music Apps
The Vertigo App Lets Users Simultaneously Listen with Friends
Casual Streaming Services
Redbox's On-Demand Service Can Be Used Without a Subscription
Sing-Along Video Apps
The Smule App Lets Users Sing Along With Musical Megastars
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Award-Winning Video Streaming Channels
The Vlog Squad on Youtube is Ultra-Popular Among Gen Z
Curated Comedy Apps
Laugh Out Loud by Kevin Hart Offers Video Streaming and Exclusive Content
Simplified Music Streaming Apps
Spotify Lite Helps Users Manage Data When Streaming Music
Lightweight Video Streaming Apps
'YouTube Go' Lets Users Save Videos for Offline Viewing
Movie Ticket Purchasing TVs
Comcast and Fandango Partnered to Offer Tickets to Jurassic World
Comcast and Fandango have partnered to offer consumers a more convenient means of planning a trip to the movie theater. This new partnership was developed with the intention of promoting the new Jurassic World film -- this summer's highly anticipated cinematic experience.
Those interested in attending a screening of the film can simply say "Get tickets" into a X1 voice remote. Alternatively, consumers can select the information button during a trailer of Jurassic World. Either of these gestures will prompt users to a screen that displays showtimes from nearby cinemas. From there, individuals can seamlessly purchase their tickets.
In addition to this service, Comcast has introduced an on-demand section that's features films and exclusive content from the Jurassic World franchise.
Those interested in attending a screening of the film can simply say "Get tickets" into a X1 voice remote. Alternatively, consumers can select the information button during a trailer of Jurassic World. Either of these gestures will prompt users to a screen that displays showtimes from nearby cinemas. From there, individuals can seamlessly purchase their tickets.
In addition to this service, Comcast has introduced an on-demand section that's features films and exclusive content from the Jurassic World franchise.
Jun 5th, 2018
Sources: psfk & corporatecast
Trend Themes
1. Voice-activated Ticket Purchasing - Offering voice-activated ticket purchasing through a remote control or voice assistant provides a more convenient and seamless experience for moviegoers.
2. Trailer-integrated Ticket Sales - Integrating ticket sales directly into movie trailers allows for an immediate and effortless ticket purchasing process.
3. On-demand Franchise Content - Creating an on-demand section that features films and exclusive content from a popular franchise enhances the overall movie-watching experience.
Industry Implications
1. Entertainment Technology - The entertainment technology industry can explore opportunities in developing voice-activated ticket purchasing systems and integrating ticket sales into movie trailers.
2. Cinema Exhibition - Cinema exhibition companies can benefit from partnering with ticketing platforms to offer seamless ticket purchasing experiences to moviegoers.
3. Streaming Services - Streaming services can consider creating dedicated sections that showcase films and exclusive content from popular franchises, attracting movie enthusiasts.
SCORE
2.1
Popularity
Activity
Freshness
Related Examples
Dinosaur-Themed DIY Pillowcases
'Jurassic Dreams' is a Fun Color Your Own Pillowcase Project
Inflatable Dinosaur Toys
Jurassic World Inflatable Costumes Bring Fans Closer to the Upcoming Film
Film Anniversary LEGO Sets
The Jurassic Park LEGO Set is Comprised Out of 360 Pieces
Indulgent Seasonal Dessert Menus
Dairy Queen Has Released Its Summer Blizzard Menu
Dinosaur Movie Clothing Lines
Torrid Launched a 12-Piece Jurassic World Clothing Line
Dinosaur-Inspired Clothing Collections
Mocler's New Spring Line for Kids is Perfect for Exploring
Adventurous Dinosaur Franchise Games
The Ravensburger Jurassic Park Danger Board Game is Thrilling
Jurassic Ice Cream Desserts
Dairy Queen's New Jurassic Chomp Blizzard is a Colossal Summer Treat
Dinosaur Movie Youth Clothes
'Someday Soon' Created a Jurassic World: Fallen Kingdom Clothing Line
Prosumer-Friendly Video Platforms
The 'Fluttr' Video Sharing Platform Has an Intuitive Interface
The 'Fluttr' video sharing platform is positioned as a modern solution for prosumers who are looking for the latest way to share their content that is more focused on community.
The platform boasts an intuitive interface that is simple for users to use when looking to upload and very organized for viewers to get around when seeking out content from their favorite producers. The platform also features Gems that can be purchased and given to content makers to help support their craft, while also being an effective way for influencers to monetize their work.
The 'Fluttr' video sharing platform addresses the need for more modern, intuitive ways for consumers to share content and even make money off of it in a market that is becoming increasingly digitized when it comes to creative jobs.
The platform boasts an intuitive interface that is simple for users to use when looking to upload and very organized for viewers to get around when seeking out content from their favorite producers. The platform also features Gems that can be purchased and given to content makers to help support their craft, while also being an effective way for influencers to monetize their work.
The 'Fluttr' video sharing platform addresses the need for more modern, intuitive ways for consumers to share content and even make money off of it in a market that is becoming increasingly digitized when it comes to creative jobs.
Sep 14th, 2018
Trend Themes
1. Community-focused Video Sharing - Prosumer-friendly video platforms like 'Fluttr' are tapping into the growing demand for a sense of community among content creators and viewers.
2. Intuitive User Interfaces - The rise of platforms like 'Fluttr' highlights the importance of intuitive user interfaces that make it easy for both creators and viewers to navigate and engage with content.
3. Influencer Monetization - Platforms such as 'Fluttr' are providing disruptive innovation opportunities by offering influencers new avenues to monetize their content through features like Gems.
Industry Implications
1. Video Sharing Platforms - 'Fluttr' and similar platforms are disrupting the traditional video sharing industry by offering new features and experiences that cater to the changing needs and preferences of prosumers.
2. Digital Content Creation - The rise of prosumer-friendly platforms like 'Fluttr' presents disruptive innovation opportunities in the digital content creation industry, enabling users to easily create and share their content while fostering a sense of community.
3. Influencer Marketing - Innovation in video sharing platforms, exemplified by 'Fluttr', is reshaping the influencer marketing industry by providing influencers with more ways to monetize their work and connect with their audience.
SCORE
1.5
Popularity
Activity
Freshness
Related Examples
Story Experience Creators
*no campfire required Designs Tech-Forward Immersive Experiences
Long-Form Video Platforms
Instagram Launched IGTV for Creators as a Mobile Video Network
Social Chef Webseries
'The Mind of a Chef' TV Series is Now Being Broadcast on Facebook Watch
Video Chat Learning Platforms
Interactive Video Chat Startup HowNow Connects Students and Teachers
Reality-Altering Video Platforms
Vahana VR is the World's First Live VR Video Software
Social Media-Inspired Science Books
This Japanese Book Teaches DIY Experiments from YouTube
Encoder-Free Live Streaming Features
The New YouTube Webcam Feature Helps Creators Stream Content
Chinese Video Content Platforms
Alibaba's Tudou Site has Transformed into a Short Content Platform
Curated Online Video Platforms
'YourTV' Offers Back-to-Back Videos That are Recommended by Friends
Branded YouTube Game Shows
The Two-Day Old Spice Foam Zone Competition is Controlled By Viewers
Old Spice is set to host a live, two-day obstacle course game show controlled by viewers across several video platforms. Launching on Monday, September 17, at 5PM EST the game show will be hosted by Denver Broncos star Von Miller and will be presented live on YouTube, Twitch.tv and Facebook Live. TItled the Foam Zone, the obstacle course-themed competition show features 24 participants in the "Lost City of Football" where they will face six large obstacles, including "the Foam Waterfall of Doom."
The larger than life digital campaign coincides with the brand's launch of a new foaming body wash, Old Spice Foamer. In order to create the live-streamed game show campaign, the Old Spice brand partnered with Wieden+Kennedy Portland and MediaMonks.
The larger than life digital campaign coincides with the brand's launch of a new foaming body wash, Old Spice Foamer. In order to create the live-streamed game show campaign, the Old Spice brand partnered with Wieden+Kennedy Portland and MediaMonks.
Sep 16th, 2018
Sources: campaignlive
Trend Themes
1. Interactive Video Game Shows - Opportunity for brands to create engaging and immersive game shows that are controlled by viewers across multiple video platforms.
2. Live-streamed Campaigns - Brands can leverage live-streaming platforms like YouTube, Twitch.tv, and Facebook Live to create real-time interactive experiences for their audience.
3. Obstacle Course-themed Competitions - Opportunity for brands to host competitions with obstacle courses and unique challenges, providing exciting and entertaining content for viewers.
Industry Implications
1. Advertising & Marketing - Advertising agencies and marketing firms can explore the potential of interactive video game shows as a new form of branded content.
2. Digital Media - Digital media companies can develop live-streaming campaigns that engage and captivate audiences on platforms like YouTube, Twitch.tv, and Facebook Live.
3. Consumer Goods - Brands in the consumer goods industry, like Old Spice, can incorporate live-streamed game shows as part of their marketing efforts to promote new product launches.
SCORE
5
Popularity
Activity
Freshness
Related Examples
Gamer Pop-Up Hotels
Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites
Shoppable Animated Apparel Videos
Asics Released a Five-part Series of Shoppable Videos
Fine Fragrance-Inspired Cosmetics
The Old Spice Red Collection Features All-New High-End Scents
Scented Paper Blazers
Old Spice Paired Its Newest Print Ad with a Full-Size Paper Garment
Tennis eSports Tournaments
The Roland-Garros E-Series Will Tie Into the Iconic French Open
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Family-Friendly Cooking Shows
The New 'Disney Eats' Food Network Encourages Young Families to Cook
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Hybrid Gaming Campaigns
Doritos' #Playbold Campaign Fuses Live & Video Gaming Experiences on Xbox
At-Sea Cooking Competitions
Carnival Cruises Created the World's Largest Cheeseburger at Sea
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Festive Donut-Glazing Videos
Krispy Kreme's 'Happy Holiglazer' is an Alternative Yule Log Video
Streaming Success Camps
The Twitch Creator Camp Helps Aspiring Streamers Build Their Careers
Starting a streaming channel on Twitch is an incredibly simple thing to do but the Twitch Creator Camp is geared more towards those that want to grow and succeed on the platform. Promising to teach the "ins and outs" of broadcasting through the streaming service, this camp will educate aspiring streamers on basic and advanced skills. Some of the topics covered in the Twitch Creator Camp include comfortability on camera, creating a channel page, interacting with your community, building your brand, and making money through Twitch, subscriptions, merchandise and sponsorships.
The camp will be offered through the streaming service with the first live show starting on July 31st, 2018, at 5 PM Eastern. The Twitch Creator Camp will be led by a handful of Twitch streamers, who will answer various questions. The camp will also offer access to on-demand videos from successful streamers as well as a calendar for future events.
The camp will be offered through the streaming service with the first live show starting on July 31st, 2018, at 5 PM Eastern. The Twitch Creator Camp will be led by a handful of Twitch streamers, who will answer various questions. The camp will also offer access to on-demand videos from successful streamers as well as a calendar for future events.
Jul 25th, 2018
Sources: engadget & techcrunch
Trend Themes
1. Streamers Education - The Twitch Creator Camp provides education and training for aspiring streamers, helping them develop their skills and grow their careers on the platform.
2. Building Personal Brand - The Twitch Creator Camp teaches streamers how to build their personal brand and stand out in the crowded streaming industry.
3. Monetization Strategies - The Twitch Creator Camp educates streamers on different ways to monetize their channel, such as through subscriptions, merchandise, and sponsorships.
Industry Implications
1. Online Education - The Twitch Creator Camp is an example of the growing trend of online education, specifically catering to aspiring streamers.
2. Streaming Platforms - The Twitch Creator Camp caters to the needs of streamers and highlights the growth and importance of streaming platforms in the entertainment industry.
3. Personal Branding - The Twitch Creator Camp emphasizes the significance of personal branding in the streaming industry and can be valuable to individuals in the personal branding sector.
SCORE
2
Popularity
Activity
Freshness
Related Examples
Underground eSports Bars
Red Bull Opens a Gaming Sphere with the Latest Tech in Gaming Culture
Pet-Streaming Social Networks
The New Petcube App Brands Itself as the "Twitch for Pets"
Record-Breaking Livestreams
The elrubiusOMG Livestream Brought in 1.1 Million Viewers on YouTube
Powerfully Potent Graphics Cards
The ASRock Graphics Cards Ensure Lag-Free Gaming and Streaming
Celebrity Streaming Appearances
Drake's Fornite Stream Shattered Streaming Records On Twitch
Free PC Game Programs
Twitch's Free Games With Prime Will Be Available for Prime Membership Users
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Pride Month Streaming Initiatives
Twitch is Using Pride Month to Support LGBTQ Streamers
eSports Draft Contests
Fans of Heroes of the Dorm Can Try To Predict All Winners For $1,000,000
90s TV Show Streams
Shout! Factory TV WIll be Streaming The Entire ReBoot Series on Twitch
Board Game Livestreams
Big Potato Games is Sharing Tabletop Gaming on Twitch
When it comes to gaming on Twitch—the livestreaming video platform and Amazon subsidiary—viewers usually tune in to watch video game broadcasts. Twitch is now expanding to offer more non-gaming categories, aiming to appeal to a broader audience with music, hobbies, tabletop gaming and other general interest content.
On Twitch, the team from Big Potato Games will be playing some of its own party games, as well as other games from different publishers, and streaming all of the action so that anyone can join in on the fun from afar.
Ahead of its first livestream on Twitch, Big Potato attended a gaming event and on September 20th, people are invited to tune in for 'Board Games & Banter.'
On Twitch, the team from Big Potato Games will be playing some of its own party games, as well as other games from different publishers, and streaming all of the action so that anyone can join in on the fun from afar.
Ahead of its first livestream on Twitch, Big Potato attended a gaming event and on September 20th, people are invited to tune in for 'Board Games & Banter.'
Sep 19th, 2018
Sources: toyworldmag & twitch
Trend Themes
1. Non-gaming Livestreams - Opportunity for companies to tap into Twitch's expanding non-gaming categories and engage a broader audience through livestreams of music, hobbies, tabletop gaming, and other general interest content.
2. Tabletop Gaming Community - Opportunity to tap into the growing community of tabletop gamers on Twitch and create engaging content by livestreaming board game sessions and events.
3. Cross-promotion and Collaboration - Opportunity for game publishers and developers to collaborate with Twitch streamers to promote their board games and reach a wider audience through cross-promotion on the platform.
Industry Implications
1. Gaming - Game publishers and developers can capitalize on the popularity of livestreaming on Twitch by promoting and showcasing their tabletop games through engaging livestreams.
2. Entertainment - Entertainment companies can explore Twitch as a platform to livestream board game sessions and events, tapping into the growing popularity of tabletop gaming.
3. Marketing and Advertising - Marketing agencies and advertisers can leverage Twitch livestreams to reach a targeted audience of board game enthusiasts and gamers through strategic partnerships and sponsorships.
SCORE
6
Popularity
Activity
Freshness
Related Examples
Stabilized Smartphone Rigs
The 'LitleCane' Smartphone Stabilizer Keeps Footage Streamlined
Wearable Livestreaming Cameras
This Camera Can Stream Live Video While Affixed to Attire
Interactive Fireworks Shows
Microsoft Set Up a Fireworks Display to Challenge One-Way Streaming
Social Network Livestream Equipment
The 'YoloBox' Enables You to Livestream Using Any Camera
Social Media Sports Shows
#NFLBlitz is a Football Talk Show Airing Exclusively on Twitter
Livestreaming Cheese Shops
Kaan’s Kaashandel Opened an Online 'Stream Store'
Multi-Camera Livestreaming Apps
Startup Cinamaker is a Mobile Studio for Content Creators
Multi-Device Livestreaming Apps
The Eastlink Stream Lets Canadians Watch Shows On Phones & Laptops
Livestreaming Q&A Apps
'Askedoo' Helps Users Take Question and Answer Sessions Live
Experiential VR Film Festivals
Seattle International Film Festival's VR Zone is Highly Anticipated
During its news report on a local VR Film Festival, The Seattle Times equates virtual reality's integration into the world of cinema to 'Arrival of a Train at La Ciotat' — the first publically shown film that scared the audience who thought that the moving picture was actually going to injure them. The Seattle International Film Festival's VR Zone opened on May 18th and it offered groups of 40 about 90 minutes of interactive storytelling and immersive narratives. From outer space documentaries to interactive hot air balloon ride installations, the event is met with great enthusiasm and curiosity.
The growth of the VR film festival, compared to last year, is astonishing. While in 2017, SIFF's Virtual Reality Zone was "just a small part of a larger festival-lounge area," in 2018 the event brings 36 global pieces of interactive films.
The growth of the VR film festival, compared to last year, is astonishing. While in 2017, SIFF's Virtual Reality Zone was "just a small part of a larger festival-lounge area," in 2018 the event brings 36 global pieces of interactive films.
Jun 5th, 2018
Sources: seattletimes & siff.net
Trend Themes
1. Experiential VR Film Festivals - Opportunity for creating immersive storytelling experiences through VR technology for film festivals.
2. Interactive Documentary Films - Potential to drive engagement and participation from audiences beyond passive consumption of content.
3. Global Expansion of VR Film Festivals - Opportunity to expand the reach of VR film festivals by showcasing a diverse range of cultures and perspectives.
Industry Implications
1. Film Festivals - Innovative opportunity to incorporate virtual reality as a storytelling medium into traditional film festivals.
2. Virtual Reality Technology - Disruptive innovation potential within the virtual reality industry to enhance storytelling and create immersive narratives.
3. Creative Industries - New avenues for artists and filmmakers to experiment with immersive technologies and create more engaging experiences for audiences.
SCORE
4.6
Popularity
Activity
Freshness
Related Examples
Immersive Gaming Motion Controllers
The 'Kai' Gesture Controller Intuitively Tracks Hand Movements
VR Graffiti Activations
The Las Vegas Tourism Board Created a Virtual Experience to Boost Visits
Charred Family Cabins
ATELIER KUNC Designed This Home Using a Worn Aesthetic
Contemporary VR Cafes
Toronto VR Games Transports Visitors to Otherworldly Universes with Tech
Imagination-Fueled Futuristic Gardens
Barker and Stonehouse's Project Channels Kids' Artistic Side
VR Road Experiences
The Ford WheelSwap Experience Helps to Promote Road Safety
Honeyed Goat Cheese Logs
Vermont Creamery's Clover Blossom Honey Spotlights American Ingredients
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Self-Built Virtual Reality Holidays
Bastiaan 'Naam' Hooimeijer Uses Google Blocks to Go on Holiday
Nausea-Free VR Experiences
LG Has Developed a System for Nausea-Free VR
Disappearing See-Through TVs
This Transparent Display TV Merges Seamlessly into Any Space
The television is loathed by many design aficionados who can't stand the rectangular black box that permeates millions of living rooms around the world, so this transparent display TV has been created to change this.
Featuring a nearly completely see-through design that hides the set in plain sight when not in use, the TV has a minimalistic aesthetic and hides the control components in the stand to ensure it's as sleek as possible. This makes it ideal for homes where aesthetics are a top priority and inhabitants don't want a traditional TV set that can throw things off yet still want to enjoy their favorite content.
The transparent display TV is the design work of Jang Junyoung and identifies how popular technology can be given a sleek overhaul to make it more applicable for modern consumers.
Featuring a nearly completely see-through design that hides the set in plain sight when not in use, the TV has a minimalistic aesthetic and hides the control components in the stand to ensure it's as sleek as possible. This makes it ideal for homes where aesthetics are a top priority and inhabitants don't want a traditional TV set that can throw things off yet still want to enjoy their favorite content.
The transparent display TV is the design work of Jang Junyoung and identifies how popular technology can be given a sleek overhaul to make it more applicable for modern consumers.
Apr 25th, 2018
Sources: yankodesign
Trend Themes
1. Transparent Display Technology - The development of transparent display technology opens up opportunities for creative and seamless integration of screens in various applications and industries.
2. Minimalistic Aesthetics - The rise in demand for minimalistic aesthetics drives the need for innovative design solutions, such as transparent TVs, that blend seamlessly into any space.
3. Enhanced User Experience - The emphasis on creating a more enjoyable and immersive user experience pushes the development of technologies like transparent display TVs that combine functionality with aesthetics.
Industry Implications
1. Home Design and Decor - Transparent display TVs offer an opportunity for the home design and decor industry to provide cutting-edge technology that seamlessly integrates into interior spaces.
2. Consumer Electronics - The consumer electronics industry can explore and capitalize on transparent display technology to offer innovative and stylish TV options that cater to modern consumer preferences.
3. Retail and Visual Merchandising - Transparent display technology can revolutionize the retail and visual merchandising industry by enabling captivating and interactive displays that enhance the shopping experience.
SCORE
6.9
Popularity
Activity
Freshness
Related Examples
Shelf-Integrated TV Sets
The Inkel 'Reinterpret' TV Doubles as a Shelf to Increase its Purpose
Sleek Adjustable TV Stands
The 'Flamingo TV Stand' Was Built to Fit Any Interior
Projector-Embedded Speakers
The 'Sound.B' Speaker Projector is Streamlined and Futuristic
Nostalgic Mobile Gamer Consoles
This Handheld Gaming Console Packs 800 Games into the Unit
Wood-Accented TV Sets
The Bang & Olufsen BeoVision Eclipse Wood Edition TV is Demure
Mesmerizing 4K Projectors
The Optoma UHZ65 Projector Offers Uncompromising Visual Performance
Secure Smart Speakers
Mitipi Facilitates a Secure Household with This Smart Speaker
Speaker-Integrated Television Stands
The Sony Bravia A1E OLED TV's Speakers are in Its Frame
IoT-Connected Smart TVs
These New LG TVs Come in 19 Feature-Rich Models
Music Streaming Service Podcasts
Spotify is Launching Its Own Branded Podcast, 'Ebb & Flow'
In partnership with Amsterdam Vodka, Spotify is launching its first-ever branded podcast, 'Ebb & Flow.' The podcast will give people the chance to tune into conversations with DJ Jasmine Solano, as well as various hip-hop and R&B artists.
Over the past few years, big-box retailers, supermarkets and comic book creators alike have broken into the world of podcasting, mainly using it as a tool to educate and entertain consumers, all the while offering new content and a new way to connect through a storytelling format.
As Spotify's Rob Walker describes, "Just as we do with music, we see podcast as another avenue to connect our advertising partners with audiences and, through our deep understanding of our users, help brands show up in the right way."
Over the past few years, big-box retailers, supermarkets and comic book creators alike have broken into the world of podcasting, mainly using it as a tool to educate and entertain consumers, all the while offering new content and a new way to connect through a storytelling format.
As Spotify's Rob Walker describes, "Just as we do with music, we see podcast as another avenue to connect our advertising partners with audiences and, through our deep understanding of our users, help brands show up in the right way."
Aug 22nd, 2018
Trend Themes
1. Branded Podcasts - Creating branded podcasts offers businesses an innovative way to connect with consumers and promote their products or services through storytelling.
2. Entertainment Marketing - Utilizing podcasts as a marketing tool allows businesses to engage and entertain consumers, enhancing brand visibility and loyalty.
3. Collaborative Partnerships - Collaborating with influential personalities or industry experts in podcasting presents an opportunity for businesses to expand their reach and connect with new audiences.
Industry Implications
1. Music Streaming - Music streaming platforms, like Spotify, can leverage branded podcasts to enhance user engagement and offer additional content experiences.
2. Alcohol Beverage - Alcohol beverage brands, such as Amsterdam Vodka, can utilize branded podcasts as a creative marketing strategy to connect with their target audience and build brand awareness.
3. Advertising and Marketing - Advertising agencies and marketing firms can explore podcasting as a new avenue to help brands connect with audiences and create innovative advertising campaigns.
SCORE
1.9
Popularity
Activity
Freshness
Related Examples
Entertaining Craft Beer Podcasts
Drinking Partners Produce Comedic Discussions & Boast Live Events
Three-in-One Smart Speakers
The Sonos Beam is a Sleek & Multi-Functional Innovative Speaker
Beauty Business Podcasts
Avon's 'Make It Happen' Podcast Features Discussions with Brand Reps
Branded Grocer Podcasts
Inside Trader Joe's is a Podcast from the National Grocery Store Chain
Podcast Curation Apps
'Listen Notes' Aggregates Podcasts from Different Streaming Platforms
Analytical Podcast Platforms
'Castos' Gives Podcast Creators Detailed Analytics on Their Content
AI-Curated Podcast Apps
'Scout FM' Finds Podcasts and Plays Them Through Amazon Alexa
Multinational Retailer Podcasts
Walmart 'Outside the Box' Shares Conversations on Innovation
Accurate Podcast Transcribers
'Podscripter' Delivers Podcast Transcriptions in 24 Hours or Fewer
Free Legal Streaming Services
Tubi TV Offers Thousands of Films at No Cost to Users
Movie and television streaming options are in no short supply but Tubi TV is quickly becoming a favorite among users because it is completely free and totally legal. The service may not have the same amount of classic and current movies and TV shows as Netflix, but the service does offer up a good deal of content, all of which can be streamed straight to a tablet, iPhone or Android device without costing a single dime. The free nature of Tubi TV does mean the app shows ads but it is a small price to pay for a free streaming service.
Aside from being free, Tubi TV also manages to better the streaming experience with its clever use of navigation options. The platform cleverly offers up categories like “Not On Netflix” and “Highly Rated On Rotten Tomatoes," which allow for ease in navigation and a distinct brand image for the platform.
Aside from being free, Tubi TV also manages to better the streaming experience with its clever use of navigation options. The platform cleverly offers up categories like “Not On Netflix” and “Highly Rated On Rotten Tomatoes," which allow for ease in navigation and a distinct brand image for the platform.
Jun 26th, 2018
Sources: digitaltrends & tubitv
Trend Themes
1. Legal Free Streaming - Tubi TV's legal free streaming offers disruptive innovation opportunities for the film and television industry by potentially introducing a new business model for generating revenue through advertising instead of monthly subscription fees.
2. Clever Navigation Options - The clever use of navigation options on Tubi TV offers disruptive innovation opportunities for streaming platforms by improving the user experience and creating a distinct brand image through unique categorization.
3. Ad-supported Streaming - The rise of ad-supported free streaming services like Tubi TV presents disruptive innovation opportunities for the advertising industry by opening up a new platform for reaching audiences.
Industry Implications
1. Film and Television - The legal free streaming trend in the film and television industry presents disruptive innovation opportunities for generating revenue through advertising-supported content instead of paid monthly subscriptions.
2. Streaming Platforms - The trend towards clever navigation options on streaming platforms presents disruptive innovation opportunities for improving the user experience and attracting users through unique categorization.
3. Advertising - The rise of ad-supported free streaming services presents disruptive innovation opportunities for the advertising industry by opening up a new platform for reaching audiences and targeting specific demographics.
SCORE
4
Popularity
Activity
Freshness
Related Examples
Streaming Service Pop-Up Exhibitions
Netflix's 'Because You Watched' Lets Fans Step Into Show Sets
Social Voting Music Apps
The 'heir' App Rewards Users for Their Popular Taste in Tunes
Free Offline Streaming Downloads
Hulu's Ad-Supported Downloadable Content is the First of Its Kind
Free Mobile TV Apps
'Dreams.tv' Offers Popular Cable Channels on Mobile Devices
Video-Sharing Music Streaming
Google's 'YouTube Music' is a New Music Subscription Service
Music Library Sharing Apps
'Aurafy' Lets Friends See What You're Listening to for Suggestions
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Pride Month Streaming Initiatives
Twitch is Using Pride Month to Support LGBTQ Streamers
Smart Music App Launches
The YouTube Music App Launch Broke Down How the Service Differs
Consolidated TV Subscriptions
This TV Service Uses a Unified Interface for Every Kind of Content
Kid-Friendly Streaming Apps
CBBC Buzz Just Launched for Kids 13 and Under
In an effort to better understand what's popular among children, the BBC is launching an interactive app for children under 13 called the CBBC Buzz.
The platform will release 40 unique pieces of content daily, with each one offering something that's both entertaining and kid-friendly. Aside from parental controls, children will have full access to this fresh content pool, with new releases set to launch each day before and after a child goes to school. What's most interesting about this offering is that children can react to what they're seeing in real-time using emojis.
This BBC initiative hopes to increase the number of child viewers that stream the network's content.
The platform will release 40 unique pieces of content daily, with each one offering something that's both entertaining and kid-friendly. Aside from parental controls, children will have full access to this fresh content pool, with new releases set to launch each day before and after a child goes to school. What's most interesting about this offering is that children can react to what they're seeing in real-time using emojis.
This BBC initiative hopes to increase the number of child viewers that stream the network's content.
Apr 14th, 2018
Trend Themes
1. Interactive Streaming Apps for Kids - The CBBC Buzz app allows children to react to content in real-time using emojis, creating a more engaging and interactive streaming experience.
2. Daily Fresh Content for Children - The CBBC Buzz app releases 40 unique pieces of entertaining and kid-friendly content every day, providing a constant stream of new and exciting materials for young viewers.
3. Parental Controls in Streaming Apps - The CBBC Buzz app includes parental controls to ensure a safe and appropriate viewing experience for children under 13.
Industry Implications
1. Children's Entertainment - The CBBC Buzz app is a disruptive innovation opportunity for the children's entertainment industry, offering a new interactive platform to engage and entertain young viewers.
2. Streaming Services - The CBBC Buzz app showcases the potential for streaming services to cater specifically to children and offer a wide range of daily fresh content.
3. Media and Broadcasting - The CBBC Buzz app presents a disruptive innovation opportunity for media and broadcasting companies, encouraging them to develop interactive and engaging streaming platforms for younger audiences.
SCORE
2.5
Popularity
Activity
Freshness
Related Examples
LEGO-Made Modular Furniture Pieces
Stüda's Life-Size LEGO Furniture is Appropriate for All Ages
Kid's Mealtime Toys
Milton the Mealtime Companion Encourages Picky Eaters to Try New Foods
Food-Themed Kids Editorials
Appaman Kids' Summer Line Was Shot in a Classic Brooklyn Soda Shop
Customizable Child Teepees
The Little Jo Kids Teepee Tent Elegantly Fosters Creativity
Luxe Branded Youth T-Shirts
KITH's Spring KIDSET Collection has Luxurious Branded T-Shirts
Luxe Designer Youth Collections
Givenchy's New Sports Inspiration Line is Comfortable and Stylish
Playtime-Accommodating Kid Sneakers
The Super Heroic Sneakers Keep Kids Supported and Comfortable
Affordable Superhero Youth Clothes
Gap and Marvel Created 'Avengers: Infinity War' Clothing
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Multiplayer VR Game Experiences
Nickelodeon and IMAX Corporation Debut Kid-Friendly Game SlimeZone
Social Video Mashup Apps
The 'YuVie' Social Video App Infuses You into Popular Media
The 'YuVie' social video app comes as a fun, interactive way for users to have a little bit of fun without having to worry that they don't have advanced computer skills. The app works by having users choose a video clip before pressing a single button to start recording themselves and be incorporated into the final product. This can then be shared online across the web on various social networking sites like Twitter, Facebook and Instagram.
The 'YuVie' social video app speaks to the way that users are looking for solutions to switch up existing content to give it their own personal spin to make it applicable for themselves, their lifestyle, person and/or online following rather than just reposting.
The 'YuVie' social video app speaks to the way that users are looking for solutions to switch up existing content to give it their own personal spin to make it applicable for themselves, their lifestyle, person and/or online following rather than just reposting.
Mar 21st, 2018
Trend Themes
1. Social Video Mashup - Apps that allow users to incorporate themselves into popular media are on the rise.
2. User-generated Content - The YuVie app speaks to the trend of users wanting to make existing content their own.
3. One-click Video Creation - YuVie appeals to users with limited computer skills by requiring only one button to create videos.
Industry Implications
1. Social Media - The YuVie app is designed for sharing videos on social networking sites like Twitter, Facebook and Instagram.
2. Mobile App Development - Developing simple and user-friendly video apps like YuVie can disrupt the mobile app market.
3. Marketing and Advertising - Brands can use social video mashup apps like YuVie to incorporate themselves into popular media and reach a wider audience.
SCORE
3.5
Popularity
Activity
Freshness
Related Examples
Camera-Syncing VR Apps
VR Video App Camarada is Making VR Content More Accessible to Consumers
Animated Video Editing Apps
Apple Clips Offers Fun Ways to Enhance Videos for Sharing with Friends
Retro Video Apps
The OLDV App Lets You Shoot Video Straight Out of the 1980s
Collaborative Video Apps
The Vitcord App Encourages Users to Share and Build Video-based Stories
Reaction Video Apps
The Reaction.cam App is Helping Users Engage With One Creator Another
Contextless Video Apps
'Yo Stories' Shares Video from Friends Without Additional Details
TV Box Video Apps
Facebook is Reportedly Developing a Video for Television Set-Top Box Application
Video App Messengers
The YouTube App Now Offers a New Way to Share YouTube Videos
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Zooming Music Video Apps
The OOO App Gives a Simple Interface for Controlling Smartphone Zoom
Gesture-Controlled Projectors
The Xperia Touch Gives Users the Ability to Interact in a New Way
Sony's portable projector will now feature gesture controls on the Xperia Touch. The new technology was developed in collaboration with Israeli start-up EyeSight Technologies and will use a digital eye system to track user motions and translate them into controls. EyeSight Technologies has previously focused most of its efforts on gesture-recognizing phones, TVs and PCs, but has now shifted its focus to connected home devices and cars. Early demos of the Xperia Touch have shown its ability to project onto walls or other surfaces, with its tracking abilities demonstrated through games of Fruit Ninja or virtual piano-playing.
The Xperia Touch is just the first step for EyeSight Technologies, as the company hopes to implement its technology in cars. The company is already working with LG electronics, which already supplies some car computing technology, and hopes that its gesture control tech can be implemented into safety features on future vehicles.
The Xperia Touch is just the first step for EyeSight Technologies, as the company hopes to implement its technology in cars. The company is already working with LG electronics, which already supplies some car computing technology, and hopes that its gesture control tech can be implemented into safety features on future vehicles.
Mar 14th, 2018
Sources: cnet & sonymobile
Trend Themes
1. Gesture-controlled Projectors - Opportunity for companies to integrate gesture control technology into projectors for interactive user experiences.
2. Connected Home Devices - Innovative potential for smart home companies to utilize gesture recognition technology to enhance user interactions with their products.
3. Gesture-controlled Cars - Disruptive opportunity for automotive manufacturers to incorporate gesture control technology into vehicles, enabling safer and more intuitive user interfaces.
Industry Implications
1. Consumer Electronics - Potential for consumer electronics companies to leverage gesture recognition technology to differentiate their products and offer unique user experiences.
2. Interactive Gaming - Opportunity for gaming companies to create immersive gaming experiences by integrating gesture control technology into their devices.
3. Automotive - Innovative potential for automotive industry to incorporate gesture control technology into vehicles, enhancing user safety and convenience.
SCORE
2.4
Popularity
Activity
Freshness
Related Examples
Gesture-Control Denim Jackets
The Levi's Jacquard Connected Jacket is Packed with Smart Features
Portable Performance Drones
The Mavic Air is a Powerhouse Drone that is Compact and Portable
Gesture-Control Vehicles
The BMW i8 Spyder Concept Will Be at CES 2016 and Feature AirTouch
Dual-Optics AR Glasses
The 'MAD Gaze Vader' AR Smart Glasses Work for Productivity and Play
Wrist-Controlled Robotic Droids
This Special Edition BB-8 Robot Converts Gestures Into Movements
Gesture-Controlled Speakers
The Sphere Speaker Offers Quality Sound and Intuitive Controls
Self-Powered Smart Gloves
The Goldfinger Smart Glove Allows For Sustainable Gesture Control
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Handheld Gesture Control Devices
The OneCue Lets You Use Hand Gestures Instead of Remote Controls
Gesture Control Biking Apps
'Autify Sport' Turns Your Smartphone into an Intuitive Bike Display
Craft Beer Networks
BrewDog Launched Its Own Beer-Centric TV Network and Subscription Service
BrewDog recently opened the doors to its beer-centric hotel in Ohio and it is continuing to serve craft beer lovers by launching a first-of-its-kind beer network for TV.
'The BrewDog Network' is touted as the "first-ever craft beer streaming TV network" and it gives beer lovers the chance to tune into content that covers the intersection of alcohol, food, travel, business and adventure. The launch of this new TV network introduces a new subscription service from BrewDog, where members will be able to receive hundreds of hours of on-demand video content for just $5 monthly.
As far as what people can expect to be entertained by on The BrewDog Network, there are programs like 'Are You Smarter Than a Drunk Person' and food pairing shows like 'Burgers and Beers.'
'The BrewDog Network' is touted as the "first-ever craft beer streaming TV network" and it gives beer lovers the chance to tune into content that covers the intersection of alcohol, food, travel, business and adventure. The launch of this new TV network introduces a new subscription service from BrewDog, where members will be able to receive hundreds of hours of on-demand video content for just $5 monthly.
As far as what people can expect to be entertained by on The BrewDog Network, there are programs like 'Are You Smarter Than a Drunk Person' and food pairing shows like 'Burgers and Beers.'
Aug 28th, 2018
Sources: foodandwine & brewdognetwork
Trend Themes
1. Craft Beer TV Network - The rise of craft beer TV networks presents an opportunity for beer brands to showcase their products and engage with beer enthusiasts in a new and immersive way.
2. Subscription-based Content - The popularity of subscription-based content platforms offers an innovative opportunity for businesses to create specialized streaming services that cater to niche audiences, such as craft beer lovers.
3. Alcohol and Entertainment Integration - The integration of alcohol, entertainment, and media platforms opens avenues for brands to create unique experiences that combine the enjoyment of beverages with engaging content.
Industry Implications
1. Craft Beer - Craft beer companies can leverage the BrewDog Network's success by launching their own beer-centric TV networks, providing consumers with exclusive content and building brand loyalty.
2. Streaming Media - The launch of craft beer streaming TV networks creates opportunities for streaming media platforms to partner with breweries and develop curated channels for beer-related content.
3. Food and Beverage - Restaurants, breweries, and food and beverage brands can explore collaborations with the BrewDog Network and similar platforms to create shows that pair their products with craft beers, enhancing the dining experience.
SCORE
2.1
Popularity
Activity
Freshness
Related Examples
Hobbyist Beer Shops
'BottleDog' Sells DIY Brewing Tools and Ready-Made Beer
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Craft Brewery Hotels
BrewDog is Crowdfunding for the World's First Craft Beer Hotel
Gender Equality Beer Branding
BrewDog's Beer for Girls Was Made to Highlight Women's Rights
Chinese Beer Expansions
BrewDog's Chinese Expansion Aims to Bring Craft Beer to the Nation
Organ Donation-Supporting Beers
BrewDog is Encouraging Consumers to Register as Organ Donors
Wax-Sealed Artisan Beers
BrewDog's Abstrakt AB:21 is a Flavorful, Full-Bodied Imperial Stout
Climate Change Beer Campaigns
BrewDog's New Beer Encourages Drinkers to Make Earth Great Again
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Pet-Friendly Vacation Policies
BrewDog's New Pet Policies Give Employees with Pets a Paid Week Off
Delivery Service Partnerships
Deliveroo's New Partnerships Will Enable It to Deliver Alcohol
VR-Streaming Olympic Events
NBC and Intel Will Stream 2018 Winter Olympic Events on NBC Sports VR
Perhaps even more than the Summer Olympics, the speed and action of the Winter Olympics lends itself to dynamic entertainment, which is why NBC and Intel will be collaborating to present the 2018 PyongChang Winter Olympics in VR through the NBC Sports VR app. The duo has announced that it will stream 30 events in 180-degree stereoscopic view with Intel's True VR system.
Though this won't be the first instance of VR sports, these games will indeed offer up the first Winter Olympic events to be streamed live in VR. 18 of the 30 VR events will be available completely live, while the remaining 12 will be available on demand the following day.
Events on offer include many marquee offerings like Men's Downhill, Men's Snowboard Halfpipe, Pairs Free Figure Skating, Short Track Speed Skating, and Women's Ice Hockey.
Though this won't be the first instance of VR sports, these games will indeed offer up the first Winter Olympic events to be streamed live in VR. 18 of the 30 VR events will be available completely live, while the remaining 12 will be available on demand the following day.
Events on offer include many marquee offerings like Men's Downhill, Men's Snowboard Halfpipe, Pairs Free Figure Skating, Short Track Speed Skating, and Women's Ice Hockey.
Jan 24th, 2018
Sources: digitaltrends & newsroom.intel
Trend Themes
1. Live VR Streaming - The collaboration between NBC and Intel to stream Winter Olympic events in VR presents opportunities for businesses to explore live VR streaming in other sporting events or entertainment experiences.
2. 180-degree Stereoscopic View - The use of Intel's True VR system to present the 2018 Winter Olympic events in 180-degree stereoscopic view showcases the potential for immersive viewing experiences, providing opportunities for businesses in the virtual reality technology and content creation industries.
3. On-demand VR Content - The availability of 12 VR events on-demand the following day demonstrates the demand for flexible VR experiences, creating opportunities for businesses to develop platforms or services that offer on-demand VR content for various industries.
Industry Implications
1. Sports Broadcasting - The VR streaming of Olympic events by NBC and Intel highlights potential disruptive innovation opportunities for sports broadcasting companies to incorporate virtual reality technology into their coverage and provide immersive experiences for viewers.
2. Virtual Reality Technology - The collaboration between NBC and Intel to stream Winter Olympic events in VR showcases the need for advancements in virtual reality technology, presenting opportunities for businesses in the VR hardware and software development sectors.
3. Entertainment and Media - The live streaming and on-demand availability of VR content for the Winter Olympics indicates the growing demand for immersive entertainment experiences, opening avenues for businesses in the entertainment and media industries to explore the integration of virtual reality into their offerings.
SCORE
4.5
Popularity
Activity
Freshness
Related Examples
Tap-to-Pay Winter Gloves
Visa's Payment Gloves are Available to Those Attending the 2018 Olympics
Heated Ink Jackets
Ralph Lauren's Team USA Olympic Jacket Uses Heat-Conducting Ink
Dating Show Winter Games
The Bachelor Winter Games Will Premiere During the Winter Olympics
VR Media Platforms
'Plex VR' Creates a VR Viewing Environment for 3D and 360-Degree Videos
Ultra-Efficient Speed Skating Suits
Under Armour has Designed Speed Skating Suits for the US Team
Crowdsourced Olympic Art Campaigns
Coke and Adobe are Searching for Art for the Special Olympics
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Rhythmic VR Saber Games
'Beat Saber' is a Cross Between Jedi Fighting and Dance Dance Revolution
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Distracting VR Music Videos
The Fizzy Blood ADHD Video Simulates the Mental Disorder
5G Olympic Villages
The Seoul 2018 Winter Olympic Village Will Have Intel 5G Connectivity
30 Niche Streaming Innovations
From Anime Streaming Platforms to Snapchat Comedy Shows
As cord-cutting becomes more prevalent among modern audiences, niche streaming services are rising to the occasion in an attempt to make at-home entertainment a more personalized experience for all.
Additionally, television networks, and advertisers are targeting social media users with interactive and relatable content. Examples include branded webisodes, Snapchat series, and smartphone TV channel apps that require a short attention span.
Standouts in the realm of family-friendly television include Time Warner’s Boomerang TV channel which specializes in both modern-day, and retro cartoon offerings, along with YouTube Red -- a channel spotlighting original content from both Gen Z and Millennial influencers with a cult following.
Additional examples to take note of include Laugh Out Loud, a collaborative channel launched by comedian Kevin Heart and Lionsgate. This niche streaming platform exclusively airs comedy programming appealing to viewers looking to laugh, while avoiding the trap of long searches times before selecting what to watch.
Additionally, television networks, and advertisers are targeting social media users with interactive and relatable content. Examples include branded webisodes, Snapchat series, and smartphone TV channel apps that require a short attention span.
Standouts in the realm of family-friendly television include Time Warner’s Boomerang TV channel which specializes in both modern-day, and retro cartoon offerings, along with YouTube Red -- a channel spotlighting original content from both Gen Z and Millennial influencers with a cult following.
Additional examples to take note of include Laugh Out Loud, a collaborative channel launched by comedian Kevin Heart and Lionsgate. This niche streaming platform exclusively airs comedy programming appealing to viewers looking to laugh, while avoiding the trap of long searches times before selecting what to watch.
May 10th, 2017
Snapchat Sex Ed Shows
MTV's First Snapchat Show is a Sex Ed Series Called 'Pants Off'
Minute-Long Comedy Shows
Chipotle is Introducing a Snapchat Show Called 'School of Guac'
Millennial Hotel Series
Marriott International's 'Six Days, Seven Nights' Was Revealed on Snapchat
Millennial-Targeted Streaming Services
This Streaming Service Features Shorter Original Content
Ultra HD Movie-Streaming Services
The Sony Ultra 4K Movie Streaming Service Launches April 4th
Pre-Release Movie Streaming Services
'Scoop' Offers Advance Movie Screenings to Get Feedback
Adventure Film Streaming Services
'Slipstream' Delivers Access to Exciting Content and More
Parent-Controlled Video Apps
Video Network Neptune is Designed for Kids and Made for Parents
Free TV-Streaming Apps
The Freeview FV App Offers Free-To-Air TV Streams On Smartphones
Cord-Cutting TV Streaming Services
'Hulu Live' is a Competitive New TV Streaming Service
Cartoon Subscription Services
Boomerang TV is Now Available as a $5 Monthly Streaming Service
Comedy-Only Streaming Services
Laugh Out Loud is a Project Between Lionsgate and Kevin Hart
Live-Stream Social Cable Services
YouTube TV will Offer Dozens of Channels for One Monthly Fee
Playful TV Apps
'Toca TV' Introduces Exclusive Videos and Recording Tools from Toca Boca
Evangelical Streaming Services
Churches are Using Facebook Live to Stream Their Sermons
Anime Subscription Channels
Amazon Anime Strike is an Anime-Focused Streaming Channel
Multimedia TV Apps
The Deezer TV App Turns Your Television Set Into a Stereo System
Trailer-Specific Movie Apps
The Trailer TV App Helps Users Figure Out What Movie to Watch
eCommerce Video Streaming Services
The Amazon Prime Video Service is Now Available to Everyone
Sleepy Video Streaming Services
Napflix Streams Torpor-Inducing Content
Expanding Video-Sharing Platforms
The YouTube Red Original Shows and Movies Competes with Netflix
Halal Streaming Services
Deen TV is a Halal Entertainment Channel for Muslim Viewers
Multi-Device Livestreaming Apps
The Eastlink Stream Lets Canadians Watch Shows On Phones & Laptops
Smartphone TV Programs
Priyanka Chopra is Producing an Indian Mobile Series Airing January 22
Stand-Up Streaming Services
NextUp Streams UK Stand-Up Comedy and Helps Fund Comedians
Social Video Streaming Services
The YouTube 4K Live Streaming Service Immerses Viewers
Streaming Service Exploration Apps
'FlixHive' Organizes and Reveals Video Entertainment to Watch
Youth-Focused TV Streaming Services
The Sky Now TV 'Kids Pass' Offers Exclusive Access to Content
Streamlined Sports Broadcasts
This Service Lets Roku Users Enjoy FOX Sports Go Streams
Premium Streaming Services
The New Starz App Allows Users to View Its Content on All Their Devices
SCORE
6.7
Popularity
Activity
Freshness
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