# Zoovertising Animals used for emotional responses in advertising. By [Jacob Courtade](https://www.trendhunter.com/jacob), Director of Business Development | Published Sep 21, 2008, updated Nov 19, 2009 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/zoovertising-animals-used-for-emotional-responses-in-advertising ## Key Figures - Trend score: 5.0/10 - Evidence articles: 6 ## What is the Zoovertising trend? **Zoovertising:** Whether the intention is to launch a new product or to promote a cause, the use of animals in advertising strikes an emotional response amongst viewers that is extremely powerful. With over 63% of American households owning pets, the connection the average viewer has with animals is hard to surpass. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 6 to Aug 31, 2008 - Published: Sep 21, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Zoovertising trend ### Using animals in advertising As viewers have a strong emotional connection with animals, businesses can leverage this trend to create impactful advertisements that promote new product launches or causes. ### Linking fuel consumption to animal cruelty This trend offers a disruptive innovation opportunity for car manufacturers to prioritize the development of more fuel-efficient vehicles. ### Controversial weight loss advertisements While these advertisements aim to shock, businesses should consider the potential backlash and choose sensitive and respectful messaging when promoting their services. ## What the Zoovertising trend means for industry ### For Advertising Businesses that use emotional and impactful advertising can benefit from leveraging animals in their campaigns. ### For Automotive Car manufacturers should prioritize fuel efficiency to reduce the negative impact on animals and the environment. ### For Fitness and weight loss Business professionals should consider the potential repercussions before creating promotions that might be seen as sensitive or offensive. ## Trend signals for Zoovertising Trend score 5.0 out of 10, from popularity 69%, activity 74%, freshness 8%. - Popularity: 69% - Activity: 74% - Freshness: 8% ## Examples of the Zoovertising trend 6 featured examples from Jun 6 to Aug 31, 2008. - [Killing Animals For Oil](https://www.trendhunter.com/trends/prius-awareness-campaign): Toyota Prius Awareness Campaign (Category: Autos) Implication: Opportunity for car manufacturers to invest in research and development to create more fuel-efficient and environmentally-friendly vehicles. - [Denim Fish](https://www.trendhunter.com/trends/quiksilver-deep-blue): Extraordinary Quiksilver Deep Blue Ads (Category: Marketing) Implication: Opportunities for advertising agencies to push the boundaries of creativity and develop campaigns that captivate audiences with unconventional materials and concepts. - [Skinned Animals as Advertising](https://www.trendhunter.com/trends/skinless-argentina-2008): Skinless Argentina 2008 Shows The Other Part of a Fur Coat (Category: Tech) Implication: Disruptive innovation opportunity: Integrate sustainable practices and materials into fashion production processes. - [10 Enticing Zoo Ads](https://www.trendhunter.com/trends/10-creative-buenos-aires-zoo-ads): Creative Buenos Aires Zoo Campaign (Category: Marketing) Implication: Disruptive innovation opportunity in the advertising industry by creating unique and engaging campaigns for businesses. - [Kittens as Dish Rags](https://www.trendhunter.com/trends/alka-seltzer-hangover): Alka Seltzer: Hangover is Dangerous (Category: Marketing) Implication: Opportunity for agencies and brands to create impactful campaigns using humor and creativity. - [Comparing Obese People to Animals](https://www.trendhunter.com/trends/comparing-obese-people-with-animals-controversial-del-mar-spa-ads): Controversial Del Mar Spa Ads (Category: Marketing) Implication: This article highlights the potential impact of insensitive advertising, suggesting an opportunity for the advertising industry to prioritize ethics and social responsibility. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)