# Zero-Waste Grocer New grocery retailers entice consumers with zero-waste business models. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 31, 2016 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/zerowaste-grocer ## Key Figures - Trend score: 5.0/10 - Evidence articles: 6 ## What is the Zero-Waste Grocer trend? **Zero-Waste Grocer:** As vested grocery brands work to redesign business models in order to cut back on food waste, many new zero-waste retailers have begun to enter the market. Facing less barriers to innovation, such emerging supermarket concepts succeed in offering consumers the customization they desire with an immediacy that is difficult for established brands to deliver. In addition to highlighting the desire to support sustainable brands, this shift speaks to the evolving nature of the relationship between retailers and consumers to include more collaboration. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 16, 2015 to Sep 21, 2016 - Published: Mar 31, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Zero-Waste Grocer trend ### Zero Waste Stores Zero Waste Shopping is the next big thing for grocery store shopping. ### Waste-Reducing Supermarkets More supermarkets are starting to come up with creative ways to deal with waste. ### Recipe-Based Grocery Stores Grocery stores are now offering pre-portioned recipe kits to customers. ## What the Zero-Waste Grocer trend means for industry ### For Retail Industry The rise of zero waste stores and waste-reducing concepts, and recipe-based grocery stores will shake up the retail industry. ### For Food and Beverage Industry The concepts geared towards reducing food waste and selling expired food has implications on the food and beverage industry. ### For Sustainability Industry The concepts of zero waste stores and waste-reducing supermarkets will be welcomed by those looking for more sustainable lifestyles. ## Workshop question How can you better satisfy the consumer desire for instant gratification, without sacrificing quality? ## Trend signals for Zero-Waste Grocer Trend score 5.0 out of 10, from popularity 77%, activity 66%, freshness 8%. - Popularity: 77% - Activity: 66% - Freshness: 8% ## Examples of the Zero-Waste Grocer trend 6 featured examples from Jun 16, 2015 to Sep 21, 2016. - [Recipe-Based Grocery Stores](https://www.trendhunter.com/trends/recipe-kits): This Store Will Allow Shoppers to Buy Recipe Kits and Ingredients (Category: Business) Implication: Introducing recipe kit retail stores can disrupt the traditional grocery retail model. - [Zero-Waste Grocery Stores](https://www.trendhunter.com/trends/zerowaste-grocery-store): This Grocery Store is the First of Its Kind in Montreal (Category: Eco) Implication: Disruptive innovation opportunity: Introduce zero-waste concepts and practices into traditional grocery stores by implementing marketing strategies to promote the benefits of redu… - [Waste-Reducing Supermarkets](https://www.trendhunter.com/trends/sells-expired-food): This Danish Supermarket Only Sells Expired Food (Category: Social Good) Implication: The concept of selling expired food presents an opportunity for traditional grocery retailers to tap into a new market segment and reduce waste at the same time. - [Zero-Waste Grocery Stores](https://www.trendhunter.com/trends/the-fillery): The Fillery is a Sustainable Supermarket for the Eco-Conscious (Category: Social Good) Implication: Disruptive innovation opportunity: Transform the retail industry by establishing zero-waste grocery stores and promoting sustainable shopping practices. - [Zero Waste Markets](https://www.trendhunter.com/trends/zero-waste-market): Vancouver to Lead with Canada's First Zero-Waste Grocery Store (Category: Lifestyle) Implication: Disruptive innovation opportunity: Design smart shelving systems that track inventory and provide real-time data on product availability, reducing food waste and optimizing supply… - [Waste-Free Grocer Concepts](https://www.trendhunter.com/trends/grocer-concepts): Lagom is Market Concept Based on Using "Just the Right Amount" (Category: Eco) Implication: The Lagom concept store offers a disruptive innovation opportunity for grocery retailers to reduce food waste and cater to consumer demand for sustainable shopping experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)