# Zero-Waste Cosmetic The cosmetic industry is now producing zero-waste packaging and products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 11, 2021 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/zerowaste-cosmetic ## Key Figures - Trend score: 5.3/10 - Evidence articles: 5 ## What is the Zero-Waste Cosmetic trend? **Zero-Waste Cosmetic:** Brands in the cosmetic industry are increasingly prioritizing zero-waste products, packaging and/or production in response to the growing demand for businesses to reduce their environmental impact. ## The consumer insight behind the Zero-Waste Cosmetic trend Consumers are increasingly aware of how their lifestyles are impacting the environment, and how businesses across industries are accelerating issues like climate change and pollution. Now, more are demanding that brands accept accountability for their impact on the environment and change their ways in order to help consumers reduce their personal impact. ## At a Glance - Evidence: 5 featured examples - Articles from: May 13, 2020 to May 11, 2021 - Published: May 11, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Zero-Waste Cosmetic trend ### Zero-Waste Packaging and Products The cosmetics industry continues to prioritize zero-waste products, packaging and/or production in response to the growing demand for businesses to reduce their environmental impact. ### Return and Refill Initiative Beauty brands are implementing return and refill initiatives to encourage sustainability and reduce customer cost. ### Memberships and Subscriptions Zero waste beauty brands are using memberships and subscriptions to promote sustainable practices and decrease carbon footprints. ## What the Zero-Waste Cosmetic trend means for industry ### For Cosmetics Industry The cosmetics industry is leading the way in developing zero-waste products and packaging. ### For Direct-to-Consumer Brands Zero-waste beauty brands are using direct-to-consumer business models to reduce carbon footprints and promote sustainability. ### For Sustainability and Environmentalism Consumers are becoming increasingly aware of the impact their lifestyle choices have on the environment and are demanding accountability from businesses across industries. ## Workshop question How is your brand looking into long-term environmental harm-reduction? ## Trend signals for Zero-Waste Cosmetic Trend score 5.3 out of 10, from popularity 78%, activity 72%, freshness 10%. - Popularity: 78% - Activity: 72% - Freshness: 10% ## Examples of the Zero-Waste Cosmetic trend 5 featured examples from May 13, 2020 to May 11, 2021. - [Zero-Waste Beauty Packaging](https://www.trendhunter.com/trends/red-edition): Kjaer Weis' Red Edition is Refillable, Recyclable and Compostable (Category: Eco) Implication: Introduce zero-waste packaging into the beauty and personal care industry to address the environmental impact of packaging waste. - [Zero-Waste Eyeliners](https://www.trendhunter.com/trends/zero-waste-eyeliner): Sprout World's Plantable Eyeliners Contain Seed Capsules (Category: Eco) Implication: The beauty industry can capitalize on trends in sustainable beauty, circular economies, and biodegradable packaging materials to create innovative products. - [Zero-Waste Beauty Platforms](https://www.trendhunter.com/trends/loop-by-ulta-beauty): Loop by Ulta Beauty Shares Beauty Products in Reusable Packaging (Category: Eco) Implication: Beauty retailers and personal care product manufacturers should embrace eco-friendly packaging solutions and embrace the circular economy principles. - [Zero-Waste Beauty Packaging](https://www.trendhunter.com/trends/upcircle-beauty): UpCircle Beauty Unveils its New Return and Refill Initiative (Category: Fashion) Implication: More beauty companies can adopt zero-waste packaging and return and refill schemes to reduce their environmental impact and appeal to eco-conscious consumers. - [Zero-Waste Beauty Memberships](https://www.trendhunter.com/trends/zerowaste-beauty): Izzy Zero Waste Beauty is a Reusable, Sustainable D2C Brand (Category: Eco) Implication: The beauty industry presents opportunities for disruptive innovation by integrating sustainable and circular practices into their supply chain and packaging. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)