Carbon-neutral packaging becomes a priority for eco-focused brands
Trend - Brands that offer products with no carbon impact have to consider how these products will be packaged and/or delivered in order to fulfill their claims. Now, more carbon-neutral (or positive) packaging options are becoming available as the move towards sustainability becomes more urgent.
Insight - Not long ago, "green" branding and unclear environmental claims on products were the norm. With more access to information than ever before, and in seeing how the climate crisis is accelerating, consumers have become more discerning when it comes to eco branding claims that don't have measurable impact. Now, brands are having to consider the environmental impact of their entire production cycles if they want to authentically claim sustainability to today's more critical consumer.
Insight - Not long ago, "green" branding and unclear environmental claims on products were the norm. With more access to information than ever before, and in seeing how the climate crisis is accelerating, consumers have become more discerning when it comes to eco branding claims that don't have measurable impact. Now, brands are having to consider the environmental impact of their entire production cycles if they want to authentically claim sustainability to today's more critical consumer.
Workshop Question - How could your brand better prioritize sustainability with measurable impact?
4 Featured, 36 Examples:
47,153 Total Clicks
Date Range:
May 21 — Dec 22
Trending:
This Year and Warm
Consumer Insight Topics:
