# Zen Audio A desire for health and wellness has users turning to more tranquil tech devices. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Aug 19, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/zen-audio ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Zen Audio trend? **Zen Audio:** Prioritizing wellness over entertainment, consumers are turning to tech devices that offer peace and tranquility. Providing relaxation through natural and soothing sounds, these accessories reflect a shift towards more utilitarian technological goods. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 2, 2013 to Jun 30, 2015 - Published: Aug 19, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Zen Audio trend ### Wellness-focused tech devices Consumers are shifting towards utilitarian technological goods that prioritize wellness over entertainment, reflected in the popularity of devices like health-focused alarm clocks. ### Personalized relaxation Users seek personalized relaxation through devices like sound-generating pillows and soothing meditation apps that allow them to choose their own sounds and customize their experience. ### Discreet noise-cancelling Crowd noise-cancelling headphones perfectly reflects consumer desires for quietude and seclusion without the need for noise-masking, clunky headphones or ear plugs, with businesses being able to innovate more discreet designs and features. ## What the Zen Audio trend means for industry ### For Health and wellness The trend towards wellness-focused tech devices and personalized relaxation offers new and growing opportunities for the health and wellness industry. ### For Electronics As more consumers prioritize peace and tranquility over entertainment, the electronics industry can innovate to provide quieter and more utilitarian tech goods. ### For Travel Therapeutic eye masks, and devices like the Traveler’s Eye Massager, offer opportunities for businesses to disrupt the travel industry by creating devices for wellness and relaxation during travel. ## Trend signals for Zen Audio Trend score 3.0 out of 10, from popularity 49%, activity 34%, freshness 8%. - Popularity: 49% - Activity: 34% - Freshness: 8% ## Examples of the Zen Audio trend 5 featured examples from Aug 2, 2013 to Jun 30, 2015. - [Soothing Meditation Apps](https://www.trendhunter.com/trends/relaxation-technique): The MindSurf App is an Ideal Relaxation Technique For Your Mobile Phone (Category: Tech) Implication: Mobile app developers can tap into the growing demand for relaxation and meditation apps. - [Audio Pillows](https://www.trendhunter.com/trends/sound-generating-pillow): This Sound Generating Pillow Lets Users Play Their Own Music (Category: Tech) Implication: Opportunities for pillow and bedding manufacturers to explore inclusivity of audio technology into their products - [Therapeutic Eye Masks](https://www.trendhunter.com/trends/travelers-eye-massager): The Traveler’s Eye Massager is a Luxurious Companion to Travel (Category: Lifestyle) Implication: The travel accessories industry can tap into the opportunity of offering innovative and luxurious products like intelligent eye massagers to enhance the travel experience for cust… - [Health-Focused Alarm Clocks](https://www.trendhunter.com/trends/tranquil-moments-sleep-sound-machine): The Tranquil Moments Sleep Sound Machine is for Relaxing or Waking (Category: Lifestyle) Implication: Opportunity for disruptive innovation: Develop cutting-edge home electronic devices that integrate relaxation and sleep-enhancing features for improved user experiences. - [Crowd Noise Cancelling Headphones](https://www.trendhunter.com/trends/digital-earplugs): These Digital Earplugs Eliminate Noise Without Music (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop noise cancellation technology for different consumer electronics, such as smartphones, laptops, and televisions. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)