# Yuppie Consumption Food and beverage products explicitly brand to young office workers. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 29, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/yuppie-consumption ## Key Figures - Trend score: 4.2/10 - Evidence articles: 7 ## What is the Yuppie Consumption trend? **Yuppie Consumption:** Millennials are entering the workplace at a rapid pace, and considering the sheer numbers of the group, their tendency to gravitate toward metropolitan areas, and their pre-curated lifestyles, specialty food and beverage products for young urban professionals are becoming more prevalent. It seems despite their older age, Millennials still hold the same values: curation, specificity, and convenience. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 30, 2015 to Apr 10, 2017 - Published: Jul 29, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Themes within the Yuppie Consumption trend ### Specialty Food for Urban Millennials The rise of young urban professionals has led to a demand for specialized food products tailored for office workers, creating an opportunity for brands to offer innovative, healthy and convenient meal options for busy professionals. ### Subscription-Based Customizable Snack Delivery Services Customizable snack delivery services appeal to customers' cravings, dietary restrictions, and busy schedules by offering personalized monthly snack boxes, creating an opportunity for brands to expand their customer base and enhance consumer experience through personalization. ### Innovative Office Break Concepts Providing opportunities for employees to re-energize through playful activities that appeal to their inner child creates memorable brand experiences, and thus, develops customer loyalty for brands. ## What the Yuppie Consumption trend means for industry ### For Food and Beverage As urban millennials prefer to have specialized food and beverage items to fit their lifestyle, there is an opportunity for companies to invest in innovative meal solutions and subscription-based snack delivery services. ### For Office Supplies and Logistics As more businesses prioritize offering their employees and clients with personalized experiences, there is an opportunity for companies to create office furnishings, logistics, and other office-related products like minimalist adult lunch boxes. ### For Hospitality and Tourism Bringing experiential activities to the workplace creates engaging brand experiences for employees, and as such, there is an opportunity for those in hospitality and tourism to support companies with their office lounge and break area designs. ## Workshop question How well does your brand cater to young professionals? How could you tweak your existing offering to suit this demographic? ## Trend signals for Yuppie Consumption Trend score 4.2 out of 10, from popularity 56%, activity 61%, freshness 8%. - Popularity: 56% - Activity: 61% - Freshness: 8% ## Examples of the Yuppie Consumption trend 7 featured examples from Apr 30, 2015 to Apr 10, 2017. - [Minimalist Adult Lunch Boxes](https://www.trendhunter.com/trends/adult-lunch-box): THE* Lunch Box Provides a Lightweight Anodized Design for Portability (Category: Lifestyle) Implication: The food storage and container industry can capitalize on the minimalist lunch box trend by offering stylish and functional options for consumers who prioritize portability and co… - [In-Office Champagne Buttons](https://www.trendhunter.com/trends/40-beak-street): London's 40 Beak Street Will Be Built to Offer Champagne on Demand (Category: Art & Design) Implication: The installation of champagne-ordering buttons in offices presents a disruptive innovation opportunity for the office supply industry to create and market customized office amenit… - [Customizable Snack Deliveries](https://www.trendhunter.com/trends/customizable-snack): This Service Lets Customers Hand-Pick Their Monthly Snack Deliveries (Category: Lifestyle) Implication: Subscription-based services can incorporate customizable options to meet the growing consumer demand for personalization. - [Branded Office Breaks](https://www.trendhunter.com/trends/office-break): Lipton's 'Flavor Break' Tour Provides Relief from Workday Stresses (Category: Marketing) Implication: Incorporating interactive break experiences that align with the brand's refreshing drink products. - [In-Office Water Flavoring Stations](https://www.trendhunter.com/trends/flavoring-station): Flavoring Brand Robinsons Has Introduced the 'Squeeze Me' Kiosk (Category: Lifestyle) Implication: There is an opportunity for beverage companies to create new products and services that cater to the growing trend of personalized beverage mixing. - [Branded Tea Breaks](https://www.trendhunter.com/trends/tea-break): The 'Tea Break' Program by David's Tea Makes Free Deliveries to Offices (Category: Marketing) Implication: Tea companies can use on-site sampling programs as a way to promote their products and gain new customers. - [Healthy Workaholic Drinks](https://www.trendhunter.com/trends/liquid-meal-supplement): Hello Hungry is a Liquid Meal Supplement for Busy People (Category: Lifestyle) Implication: Hello Hungry's liquid meal supplements disrupt the meal replacement industry by offering a healthy and satisfying option for busy individuals. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)