# YouTubevertising Exploiting YouTube as an ad medium, from placement to sponsoring a YouTube star. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 12, 2007, updated Nov 19, 2009 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/youtubevertising-exploiting-youtube-as-an-ad-medium-from-placement-to-spons ## Key Figures - Trend score: 5.4/10 - Evidence articles: 17 ## What is the YouTubevertising trend? **YouTubevertising:** Description - YouTube is fast becoming an advertising medium in its own right. While no dominant model has emerged, we know that you can pay for direct ad entry, host a user generated commercial contest, leverage an existing YouTube star or try to create your own viral videos. Implications - Ads on YouTube are an acknowledgment that millions of consumers spend as much, if not more, time on the internet as they do on any other media form. It’s also a powerful platform for direct brand interaction. As the demographic shifts from traditional to new media, YouTubevertising is a logical next step for advertisers to capture the attention of consumers. ## At a Glance - Evidence: 17 featured examples - Articles from: Jul 6, 2007 to Aug 17, 2009 - Published: Nov 12, 2007 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the YouTubevertising trend ### Branded Viral Content Brands are leveraging viral video content to engage audiences with creative and entertaining ads that resonate on a personal level. ### User-Generated Content Campaigns Companies are tapping into the creativity of their consumer base by launching contests that invite users to create their own content, providing them with a meaningful connection to the brand. ### Digital Influencer Partnerships Partnering with social media influencers and YouTube stars allows brands to tap into established fan bases and enhance their online presence through trusted third-party endorsements. ## What the YouTubevertising trend means for industry ### For Digital Marketing Advertising strategies increasingly prioritize online platforms over traditional media to capture the growing digital-centric consumer base. ### For Entertainment The entertainment industry adapts by creating engaging, shareable content and exploring new distribution platforms like YouTube to reach wider audiences. ### For Consumer Products Consumer product companies utilize social media and digital influencers to build brand loyalty and create buzz around new product launches. ## Trend signals for YouTubevertising Trend score 5.4 out of 10, from popularity 89%, activity 65%, freshness 8%. - Popularity: 89% - Activity: 65% - Freshness: 8% ## Examples of the YouTubevertising trend 17 featured examples from Jul 6, 2007 to Aug 17, 2009. - [Diesel Disco Dance Lessons](https://www.trendhunter.com/trends/diesel-teaches-disco-lessons-as-part-of-viral-footwear-campaign): Footwear Ad is The Next Viral Video (Category: Fashion) Implication: The fashion industry can tap into nostalgia marketing and create unique campaigns that resonate with consumers through the use of video remixing and viral advertising. - [Virtual Cooking Classes](https://www.trendhunter.com/trends/virtual-cooking-classes-culinary-youtube): Culinary YouTube (Category: Naughty) Implication: The development of platforms that facilitate the sharing of recipes, fostering a community of food enthusiasts and promoting experimentation in the kitchen. - [Extreme Stunt YouTube Ads](https://www.trendhunter.com/trends/youtube-advertising-kobe-bryant-jumps-over-a-moving-car-for-nike): Kobe Bryant Jumps Over Aston Martin for Nike (Category: Marketing) Implication: Disruptive innovation opportunity: Collaborating with professional athletes and executing daring stunts to showcase product performance and create a buzz in the sports industry. - [Online Girlfriend Recruiting](https://www.trendhunter.com/trends/online-dating-recruitment): Peter Chao Takes to YouTube to Find His Next Gal Pal (Category: Naughty) Implication: The online dating industry can leverage disruptive innovation in AI-powered matchmaking algorithms and virtual reality dating experiences. - [Viral Dr. Pepper Ad Spoofs Chocolate Rain](https://www.trendhunter.com/trends/cherry-chocolate-rain): Cherry Chocolate Rain by Tay Zonday (Category: Pop Culture) Implication: The use of viral marketing campaigns presents opportunities for beverage companies to capitalize on social media to introduce new products and build brand awareness. - [YouTube Recruiting (Part 2)](https://www.trendhunter.com/trends/youtube-monks-universal): Cistercian Monks Get Universal Music Deal (Category: Pop Culture) Implication: The music industry can explore disruptive innovation by leveraging social media platforms to discover and sign new talent. - [Royalty on YouTube 2](https://www.trendhunter.com/trends/queen-rania-youtube): Queen Rania of Jordan (Category: Pop Culture) Implication: As more public figures and influencers turn to social media to engage with audiences and promote cross-cultural understanding, there is an opportunity for social media companies t… - [Viral YouTube How-To's](https://www.trendhunter.com/trends/internet-fame-lauren-lukes-make-up-lessons-top-youtube-downloads): Lauren Luke's Makeup Lessons Top YouTube Downloads (Category: Pop Culture) Implication: The beauty and cosmetics industry can benefit from the power of influencer marketing, leveraging consumers' interest in tutorial videos and using creators to reach a wider audienc… - [Apple Stores as Studios](https://www.trendhunter.com/trends/nicholifavs): YouTube User Nicholifavs Films His Audition Reels in Apple Stores (Category: Pop Culture) Implication: Apple stores can explore partnerships with digital creators and offer unique spaces to attract and engage customers, positioning themselves as a hub for creative activities. - [Make Your Own Commercial Contests Still Successful](https://www.trendhunter.com/trends/make-your-own-commercial-contest-heinz-involves-clients-to-top-this): Add Heinz to the List (Category: Lifestyle) Implication: Food and beverage brands can leverage the popularity of make-your-own-commercial contests to engage their consumers and create innovative marketing campaigns. - [Celebrity Youtube Channels](https://www.trendhunter.com/trends/madonna-youtube): Madonna Vacuums to Appeal to Fans (Category: Pop Culture) Implication: The entertainment industry can leverage celebrity YouTube channels for direct fan engagement and promotion. - [Autistic Activist on YouTube](https://www.trendhunter.com/trends/autistic-activist-use-pc-and-the-internet-specifically-youtube-to-bring-awa): Amanda Baggs (Category: Lifestyle) Implication: The healthcare industry has an opportunity to explore new technologies and interventions that can improve the quality of life and support for individuals with autism. - [Virtual Fashion Shows](https://www.trendhunter.com/trends/emerging-designers-stand-out-by-youtube): Zulema Griffin's YouTube Runway (Category: Pop Culture) Implication: The fashion design industry can leverage virtual fashion shows to disrupt traditional runway shows and explore creative ways of showcasing their designs. - [YouTube Videos Get Ads](https://www.trendhunter.com/trends/new-video-advertising-format-youtube-ads) (Category: Marketing) Implication: The integration of video ads on platforms like YouTube will disrupt the online advertising industry, presenting new opportunities for advertisers to effectively target and engage… - [Recruiting Viral YouTube Stars](https://www.trendhunter.com/trends/finding-talent-on-youtube-fun-bonds-commercial-stars-freestyler): Bonds Commercial Stars Freestyler (Category: Marketing) Implication: Disruptive innovation opportunities in advertising by leveraging the influence of YouTube stars for brand endorsements. - [Free Botox For YouTube Posts](https://www.trendhunter.com/trends/free-botox-youtube-lasek): Innovative Surgery Promotions (Category: Marketing) Implication: Disruptive innovation opportunity: Integrate video marketing strategies into healthcare practices to attract patients, build trust, and enhance brand reputation. - [Web-Enabled Catholicism](https://www.trendhunter.com/trends/digital-catholicism-pope-benedict-launches-youtube-channel): Pope Benedict Launches YouTube Channel (Category: Social Good) Implication: Exploring ways for religious organizations to adapt to the digital age for increased engagement and relevance. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)